BRINGING CHANGE WITH LOVE - hialbarshadubai.com · karaoke night 29 january, 2014 bridge for a cause 30. march, 2014 turning over a new leaf? going ‘’green’’ at the green

HOLIDAY INNDUBAI – AL BARSHALOVES YOUCAMPAIGN

BRINGING CHANGE WITH LOVE

“Our Monetary Profit can only be definedby putting People and Planet first’’

TABLE OF CONTENTSINTRODUCTION TO SUSTAINABILITY 8

SUSTAINABILITY 9

SOCIO-CULTURAL DRIVER OF HIAB SUSTAINABILITY 'LOVES U CAMPAIGN' 10

THE CAMPAIGN 11

MESSAGE FROM THE CEO 12

SEPTEMBER, 2008PRE-OPENING LUNCH FOR LABORERS POST HIAB’S CONSTRUCTION 13

FEBRUARY, 2009VALENTINE’S TEA PARTY FOR CHILDREN WITH SPECIAL NEEDS 14

NOVEMBER, 2009WATER BUCKET WALK WITH DUBAI CARES 14

AUGUST, 2010PAKISTAN FLOOD RELIEF APPEAL 15

SEPTEMBER, 2010LABOR CAMP CARROM TOURNAMENT 16

FEBRUARY, 2011PRESENTATION OF CHEQUE TO AL NOOR TRAINING CENTRE FOR PERSONS WITH DISABILITIES 16

OCTOBER, 2011PRESENTATION OF CHEQUE & PROVISION TO RED CRESCENT 17

OCTOBER 20113RD ‘’PINK WALKTHON” 18

OCTOBER, 2011“SILVER PLEDGE” BOOK DONATION FOR BREAST CANCER AWARENESS 19

NOVEMBER 11TH, 2011 (11.11.11)MARATHON FOR A CAUSE 20

JANUARY, 2012CHALLENGED STUDENTS PLACED IN THE MAIN STREAM 20

MARCH, 2012BLOOD DONATION 21

NOVEMBER, 2012HI-LUC JAMBOREE BAZAAR FOR A CAUSE 22

FOR 2012ACTUALIZATION OF OUR PLEDGE TO UNWFP TO FEED 100,000 CHILDREN 23

DECEMBER, 2012PARTNERSHIP BEING CONSUMMATED WITH UNWFP 24

FEBRUARY 2013FREE MEDICAL CAMP FOR LABORERS 24

JUNE 2013BILLIARD TOURNAMENT TO SUPPORT HUNGRY CHILDREN IN PHILIPPINES 25

AUGUST, 2013‘TURNING SAD FACES TO SMILES’ - CAMPAIGN FOR THE AFFECTED FROM TYPHOON PABLO IN THE PHILIPPINES 26

OCTOBER, 2013EDUCATION PROVISION (BLIND STUDENT) 27

NOVEMBER, 2013PARTICIPATION IN THE UAE GREEN FESTIVAL 28

NOVEMBER, 2013KARAOKE NIGHT 29

JANUARY, 2014BRIDGE FOR A CAUSE 30

MARCH, 2014TURNING OVER A NEW LEAF? GOING ‘’GREEN’’ AT THE GREEN FESTIVAL 31

MARCH, 2014PATRON FOR THE DUBAI CHAPTER OF abc FOUNDATION 32

MAY, 2014GREEN INITIATIVE BEARS FRUIT! 33

SEPTEMBER, 2014ALS ICE BUCKET CHALLENGE 34

APRIL 2015REUNITING TERMINALLY ILL MOTHER WITH SON AFTER 20 YEARS 35-36

APRIL, 2015WASTE COMPACTOR AND BAILING MACHINE TO HELP REDUCE CARBONFOOTPRINT 37

SEPTEMBER, 2015SUPPORTING AL NOOR TRAINING CENTER FOR PERSONS WITH DISABILITIES 38

APRIL, 2016SUPPORTING ‘’DAUGHTERS OF THE EMIRATES’’ SUMMIT 39

UAE FLAG DAY IS A TIME TO HONOR ALL IT STANDS FOR! 40

NOVEMBER, 2016HIAB HONORS UAE FLAG DAY 41

NOVEMBER, 2016PARTICIPATION IN UAE’S DESIGNATED INTERNATIONAL TOLERANCE DAY 42

NOVEMBER, 2016BLOOD DONATION INITIATIVE 43

NOVEMBER, 2016PARTICIPATION IN ‘BEST KITCHEN CAMPAIGN’ 44

DECEMBER, 2016MARTYRS DAY 44

FEBRUARY, 2017DUBAI WALK FOR EDUCATION 45

FEBRUARY, 2017AL NOOR HOPE FOR CHILDREN FAMILY FUN FAIR 46

MARCH, 2017BRIDGE FOR A CAUSE 2017 47

APRIL, 2017CELEBRATING INTERNATIONAL HAPPINESS DAY! 48

MAY, 2017PARTICIPATION IN GOVERNMENT AND COMMUNITY INITIATIVES 2017 49

May, 2017WASTE NOT WANT NOT - A DRIVE TOWARDS ZERO WASTE 50

JUNE, 2017CELEBRATE SERVICE 51

SEPTEMBER, 2017PARTICIPATION IN GOVERNMENT AND COMMUNITY INITIATIVES 2017 52

NOVEMBER, 2017CEO CLUB NETWORK - COLLABORATION WITH CEO CLUB TO GUIDEMILLENNIAL ON THE RUNG OF ENTREPRENEURSHIP. 54

JANUARY, 2018SUPPORTING STUDENTS FROM ABU DHABI UNIVERSITY PURSUING ARESEARCH ABOUT “ SUSTAINABILITY IN HOTELS” IN DUBAI. 55

NOVEMBER, 2017HOLIDAY INN DUBAI – AL BARSHA (HIAB) OBSERVES 72ND DESIGNATEDINTERNATIONAL DAY OF TOLERANCE, COMMEMORATING UAE’S YEAR OF TOLERANCE 53

MARCH, 2018SIGNATORY OF WOMEN'S EMPOWERMENT PRINCIPLES (WEPS)COMMITTING TO GENDER EQUALITY AND NEGATING INEQUALITIES 56

PROMOTING UNGC’S 3RD SUSTAINABLE DEVELOPMENT GOALS (SDGS), ‘GOOD HEATH AND WELL BEING PROMOTING WELLNESS AT WORK 62-65

EMBRACING RAMADANINITIATIVESRAMADAN KAEEM 67

EMBRACING RAMADAN CHARITY INITIATIVES & EVENTS EACH YEAR 68

JULY, 2014EMBRACING RAMADAN WITH A DIFFERENCE – GRAND IFTAR 71

JUNE, 2015SUPPORTING CONSTRUCTION WORKERS: IFTAR BY CITI 72

JULY 2015RAMADAN CARE PACKAGES 73

JUNE, 2016SUPPORTING SNF (SPECIAL NEEDS FUTURE DEVELOPMENT CENTER) 73

JUNE, 2017HIAB, CITI & UAE RED CRESCENT PARTNER TO SUPPORT UNPRIVILEGED CHILDREN IN THE UAE 74

AUGUST 2012RAMADAN CARE PACKAGE 69

JULY, 2013SHOW WE CARE: OLD FOR YOU … NEW FOR THEM 70

JULY, 2013EMBRACING RAMADAN AT THE GEM GARDEN 70

GREEN INITIATIVESCLEAN UP THE WORLD 76-82

CLEAN UP UAE. 83

CAN COLLECTION 84-89

EARTH HOUR 90-94

EARTH DAY 95

EARTH WEEK 96-99

AWARDS AND ACCOLADESNOVEMBER, 2010HIAB WAS QUOTED AS ONE OF THE FIVE BEST EMPLOYERS IN UAE 101

JUNE, 2013“WASTE MANAGEMENT PROGRAM’’ AWARD CEREMONY BY EEG 102

May, 2018INTERNATIONAL DAY OF FAILIES (CONTINUED) 57-58

INNOVATIONBURJ KHALIFA MADE OF DISCARDED BOTTLES 60

RESTAURANT TABLE DECOR FROM DISCARDED MINIBAR JARS 60

EVERY DROP COUNTS, SAVE WATER 61

AUGUST, 2011IFTAR FOR ORPHANS AND UNDER PRIVILEGED CHILDREN OF “ACTION CARE” & “AL NOOR TRAINING CENTRE FOR CHILDREN WITH SPECIAL NEEDS” 69

OCTOBER 2016ARABIA CSR 2016 AWARD 107

SEPTEMBER, 2017ARABIA CSR 2017 AWARD 108

JANUARY, 2018HOLIDAY INN DUBAI – AL BARSHA WON THE AWARD OF‘ECO FRIENDLY HOTEL OF THE YEAR 2018 FOR DUBAI’ ATTRAVEL AND HOSPITALITY AWARDS 109

DECEMBER, 2017ROXANA JAFFER, CEO HOLIDAY INN DUBAI - AL BARSHABEING RECOGNIZED AS A TRANSFORMATIONAL FEMALE CEO 110

FEBRUARY, 20185TH WORLD WOMEN LEADERSHIP CONGRESS & AWARDS BY FEMINA17TH FEBRUARY 2018 111

2014DUBAI GREEN TOURIST AWARDS 2014 102

FEBRUARY, 2014SNF - SPECIAL NEEDS FUTURE DEVELOPMENT CENTER 103

MARCH, 2015CLEAN UP THE WORLD 2014 CLOSING CEREMONY 104

JULY, 2015RAMADAN CARE PACKAGES CERTIFICATION 105

MAY, 2016UNITED NATIONS GLOBAL COMPACT UAEHIAB SUPPORTING THE LOCAL NETWORK OF UNGC UAE 106

Holiday Inn Dubai Al Barsha, (HIAB) is an owner managed franchised hotel with tag line: ‘The 4Star hotel with a 5Star look’. Priding itself in the superlative service it provides, where safety of its stakeholders is the most important priority as it upholds its vision to be the Best 4 Star Hotel in Dubai.

It is a 309 room 4* Deluxe Hotel located on a prime thoroughfare, Sheikh Zayed Road, in the heart of Dubai, in the locality of Al Barsha. The hotel besides its small inventory of rooms, boasts 9 Food & Beverage outlets. some of which are award-winning, and employs around 300 colleagues from over 30 nationalities and is a hub of diverse cultures.

CSR at HIAB began as philanthropic initiatives when it opened its doors to the public in 2008. With growing commitment towards staff and guests, sustainability emerged as a course that began to run through the core of every business operation. Our compel became, to make HIAB a responsible business to excel in all areas: Economic, Social and Environmental (ESG). While enjoying its profits, having the satisfaction that it is making a measurable positive impact on people.

It was decided that for the Corporation to be truly Socially Responsible, that all our 300 strongstaff force should be Socially Responsible whilst delivering first class service under a backdrop “Ourmonetary profit should only be defined by putting People and Planet first”.

INTRODUCTION TO SUSTAINABILITY

HOLIDAY INN DUBAI LOVES YOU 8

‘To permeate ethos of social and environmental responsibility in all areas ofbusiness operations and to all stakeholders, so sustainability becomes thehotel’s driving force’

‘To make a difference in the life of the individuals we touch everyday. To deliverthrough unparalleled commitment, a superior hospitality product by upholding a strong moral system that actively contributes to improving its economic standing. This is achieved by improving socio-cultural and environmental/ energy practices through responsible business reforms’Environment Driver: Green EngageGovernance Driver: Way Of LifeSocio-Cultural Driver: Holiday Inn Loves U Campaign

SUSTAINABILITY


Vision:

Mission:

Driven By:

Do the right thing

Show we care

Aimhigher

Celebratedifference

Work bettertogether

“Loves You Campaign” was launched in 2008 with a remit to go beyond the bottom line and todemonstrate Corporate Social Responsibility.

Remit: ‘To demonstrate Corporate Social Responsibility’.

Vision: ‘To go Beyond the Bottom Line and demonstrate Ideal Social Responsibility in all business endeavors.’

Mission: ‘To provide a working environment where employees are taught the ethos of consideration to others regardless of color, creed or gender, so in turn they help civil society with their heart.’

Tag-Line: “Life is not worth living unless lived for someone else” - Hadith (sayings) of Prophet Mohammed (PBUH)

Objectives: To enhance corporate core values To work with the local community To engender partnership with selected “NGO”

SOCIO-CULTURAL DRIVER OF HIABSUSTAINABILITY 'LOVES U CAMPAIGN'


Thus, ‘ Holiday Inn Loves You Campaign’ (HI-LUC) with its registered hallmark and defined identity and tag-line “Life is not worth living, unless lived for someone else.” was formulated as an entity.

A steering committee to run operations under strict aims, objectives and SOP’s, reporting directly to Corporate Social Responsibility Executive Board (CEB) has been in existence since 2010 to plan initiatives and drives that further its mandate.

Under the flagship of HI-LUC, in the past few years, several initiatives have been undertaken, several collaborations and partnerships both local and international have been entailed.

This booklet highlights how the steering committee have decided to offer their assistance in several ways. Notable are initiatives to people disadvantaged in natural disasters like Flood in Pakistan (2010),Typhoon Haiyan, Philippines (2013), Earthquake in Nepal (2015), by collecting provisions of food, medicine, bedding, etc and shipping to the grief stricken areas.

Locally, education for a blind school child, Ayesha studying at Special Needs Future Development Centre or reuniting a terminally ill mother (Hermelinda) in Dubai to her child in Philippines whom she had not seen for 20 years - or was ever likely to see, were initiatives that whilst enabled us to be sociallyresponsible, engendered great personal satisfaction.

THE CAMPAIGN


Sustainability is a journey that only betters as time progresses. The seed was planted at the pre-opening appreciation lunch hosted for over 500 of our hotel construction laborers - some of whom had not eaten on a table before or been served by ‘bosses’.

This was the beginning of “Loves You Campaign”, a journey in social responsibility that started with philanthropic and ad-hoc initiatives and has now transformed to a structured process, which is proudly embedded in the way we perform business.

It is with growing commitment from staff, guests and other stakeholders that I am now witnessing Sustainability to emerge as a driving force in every business operation.

We are proud of our strategic approach, our holistic outlook, but mainly for the integration of Sustainability culture throughout HIAB.

This transformation has been empowering to lead; rewarding to watch as it materializes, and every day I renew my commitment to making Sustainability the driver for a better future.

Roxana JafferCampaign Founder

MESSAGE FROM THE CEO


The hotel, prior to opening, hosted a lunch for 500 laborers. Some of whom had not eaten on a table before or been served by “owners” or “bosses”. This was the beginning of the “ Loves U Campaign”.

PRE-OPENING LUNCH FOR LABORERSPOST HIAB’S CONSTRUCTION


September, 2008

“HI-LUC”: ‘A Campaign that Goes Beyond the Bottom Line’ hit the media with a bang as our doors were opened to 50 physical-ly and mentally challenged kids. Welcomed by management with green boas to a tea party of fun and frolic.The kids were guided to draw a big mural which stands proudly in the lobby.

To create awareness for children around the world not having accessto clean drinking water.


VALENTINE’S TEA PARTY FORCHILDREN WITH SPECIAL NEEDS

WATER BUCKET WALKWITH DUBAI CARES

February, 2009 November, 2009

6 containers of medicine, dry food and household supplies were sent to flood victims in Pakistan through our staff’s endeavors.


PAKISTAN FLOOD RELIEF APPEALAugust, 2010


The event assumed love, human worth and dignity for selected laborers who had not been remunerated for over 6 months by their employers.

LABOR CAMP CARROMTOURNAMENT

September, 2010

A presentation of AED 9,005/- cheque plus education costs of one child for a year was made to the school.

PRESENTATION OF CHEQUETO AL NOOR TRAININGCENTRE FOR PERSONS WITHDISABILITIES

February, 2011


The hotel presented a cheque to Red Crescent in reference to its commitment to welfare of society.PRESENTATION OF CHEQUE & PROVISION TO RED CRESCENTOctober, 2011


Our team participated in the 3rd ‘Pink Walkathon’ a charity walk in Dubai. An initiative aimed at raising funds and awareness for the fight against breast cancer.

3RD ‘’PINK WALKTHON”October 2011

16


To show our support for Breast Cancer Awareness month and to drive our Go4Gold program to“Silver Pledge” the Team donated more than 100 books to “The October Pink Book Sale”.

“SILVER PLEDGE” BOOK DONATION FOR BREAST CANCERAWARENESS

October, 2011

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11 gallant ladies on 11.11.11 ran a 5 km sponsoredmarathon to support fight against hunger carried outby the World Food Programme.

MARATHON FOR A CAUSENovember 11th, 2011 (11.11.11)

Challenged students from Al NoorTraining Centre for children withspecial needs given employment inHousekeeping department.

CHALLENGEDSTUDENTS PLACED INTHE MAIN STREAM

January, 2012

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“Ever since inception as one of Dubai’s leading business hotels we have woven our commitment to society into the way we think and act” said Roxana Jaffer as the blood donation drive, an awareness initiative to support Dubai Health Authority’s (DHA) Blood Donation Centre at Latifa Hospital, picked up momentum.

BLOOD DONATIONMarch, 2012

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HIAB pledged UNWFP, that their efforts for 2012 would feed a minimum of 100,000 children by the endof 2012. To accomplish this goal, a Jamboree Bazaar was organized where several partners participatedincluding Dubai International Women’s Club (DIWC).

HI-LUC JAMBOREE BAZAAR FOR A CAUSENovember, 2012

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Success achieved. Thank you, Canadian Bridge Club, DIWC, Oxygen, Hotel guests and hotel staff for your support.

ACTUALIZATION OF OUR PLEDGETO UNWFP TO FEED 100,000 CHILDREN

For 2012

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HIAB has been an avid partner with UnitedNations World Food Programme (UNWFP),the largest humanitarian agency fightinghunger worldwide. This partnershipwas officially consummated by MonicaMarshal and CEO Roxana Jaffer to furtherWFP’s strategic plans in achieving a worldwith zero hunger, under its operationalframework.

PARTNERSHIP BEINGCONSUMMATED WITHUNWFP

December, 2012

‘Get Well Medical Center’, free medical camp forlaborers, supported by donating packages ofnecessary supplies.

FREE MEDICAL CAMPFOR LABORERS

February 2013

WFP

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22


Participants competed a friendly but furious match knowing that through UNWFP, they were helping to feedthe hungry with their contributions. The tournament held at staff accommodation generated a donation to feed 400 hundred children for a day.

BILLIARD TOURNAMENT TO SUPPORTHUNGRY CHILDREN IN PHILIPPINES

June 2013

23


The Garage Sale initiative raised funds to feed FIVE THOUSAND & FOURTEEN children through UNWFP.A small action to help those devastated by the Typhoon. The sale had items ranging from clothes tohousehold, donated by the associates as a gesture of benevolence to humanity. HILUC’s backdrop‘Life isn’t worth living unless it’s lived for someone else’, inculcates in employees an ethos of giving anawareness of the suffering of the less fortunate as they work selflessly.

‘TURNING SAD FACES TO SMILES’ - CAMPAIGN FOR THEAFFECTED FROM TYPHOON PABLO IN THE PHILIPPINES

August, 2013

24


Our “CSR Champion” Caroline D’Souza, Security Manager, drove the campaign , so Ayesha, a blindstudent could continue her education with The Special Needs Future Development Center (SNF) for ayear, after she was told that she could not continue unless her fees were paid.

EDUCATION PROVISION FOR AYESHA (BLIND STUDENTOctober, 2013

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UAE Green Festival, a countrywide celebration, specificallydesigned to educate people across the seven emirates about anew way of life thats achievable in an enjoyable way - “Live, learnand have fun in a low-carbon world’

Our teams got a first-hand experience of all the aspects of a greenlife including Green Shopping, Green Art, Green Fitness, Eco-Breakfast, Eco-Fashion, and Green Auto Show. Green Knowledge

was shared by Green experts through seminars and exhibitions..We learned that UAE is driving a sustainable identity as a leadinggreen destination to provide its residents and visitors a betterquality of life.

Indeed HIAB is on the right path!

PARTICIPATION IN THE UAEGREEN FESTIVAL

November, 2013

26


“Have a blast, save a child's fast!” was the idea behind lending The Q Underground for this special evening.The event was part of hotel’s CSR drive to actualize its target of providing 80,000 school meals tounderprivileged children in the Philippines in 2013.

KARAOKE NIGHTNovember, 2013

WFP does not endorse any product or service.

27


The Canadian Bridge Club partnered HI-LUC in a bridge event to raise awareness of victims of Typhoon Haiyan. . Each participant’s contribution provided food assistance to 110 hungry mouths and combined efforts have nourished 8500 of those destitute as a result of this natural disaster through UNWFP.

BRIDGE FOR A CAUSE 2014January, 2014

28


HIAB participated in UAE’s Green Festival month byproviding guests with valuable tips on environmentprotection and hotel’s energy saving practices.Guests benefited from a tour of the hotel learning fromresource saving practices in the laundry dept., learningabout, air quality, recycling and gardening. Presentations ontips and advice on how to preserve the environment andrecycling arts and crafts exhibition was the highlight.

TURNING OVER A NEW LEAF? GOING‘’GREEN’’ AT THE GREEN FESTIVAL

March, 2014

Human Logo: Going Green

29

HIAB forged a collaboration as a patron for the DubaiChapter of abc Foundation – “An advent for buildinghuman capital”.

abc is an NGO with a mandate for training hospitalitystaff to become competent through its “English forHospitality Professionals (EHP)” Program.

The program is delivered complimentary by trainedteachers to our employees.

Positive change in graduates of the EHP Programis apparent in their skills and confidence as we seethem move up in the career ladder, even externally tobrighter pastures.

PATRON FOR THE DUBAI CHAPTEROF abc FOUNDATION


March, 2014

30

Executive Chef, Mr. Sameh Youssef very excitedly picked his first batch of produce from our organic garden. His strong team of 12 chefs have started to cook up a storm, as our menus get laced with the organic produce for food and beverage outlets.

Chef Sameh states “It is with pride that we pluck our own herbs and vegetables grown right here on our property knowing that far-reaching benefits are offered to our guests in the taste and innovative cuisine” .

The garden is part of the green initiative as participation in the “UAE Green Festival 2014”.


GREEN INITIATIVE BEARS FRUIT!May, 2014

31

Just when we thought we had escaped the challenge, we were nominated by our sister hotel, Holiday AFTER 20 YEARS Inn Abu Dhabi.

The management team were in great confusion and huddled together to brainstorm a way out of thechallenge… as they decided to hide behind costumes.

It worked until the CEO, Ms. Roxana Jaffer found out and persuaded them to follow her example andaccept the challenge. Like a true leader, she took up this challenge of pouring cold ice over herself.


ALS ICE BUCKET CHALLENGESeptember, 2014

32

The hotel played host to a mother-son reunion – of a terminally ill mother who had not seen her son, since he was less than three years, when she left Philippines, some 20 years ago.

Hermelinda, a breast cancer patient, pined through her illness with a final wish to see her son Jonathan, who was now a young man, having missed his growing years whilst being in Dubai for two decades.

The mother-son re-union was made possible by the drive of a young RJ Bhairavi at Radio Spice 105.4. She put together Air Brunei, to sponsor the air fare, Cosmos travel for the visa and HIAB for the hotel stay as well as other luxuries and facilitated the live airing of the re-union in the breakfast show from 7am to 11am from the hotel lobby.

HIAB presented the mother and son to pleasure trips to Abu Dhabi, restaurants and a Dhow Cruise, applauding Hermelinda for her relentless courage as she kept fighting the life-threatening disease, never giving up hope of meeting her beloved son, knowing that she would not be able to travel to Philippines, not being financially conducive.


REUNITING TERMINALLY ILL MOTHER WITH SONAFTER 20 YEARS

April 2015

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34

HIAB goes greener by implementing the use of a wastecompactor and bailing machine.

We anticipate that the investment will help improvestaff efficiency, increase productivity improve sanitationand improve staff enthusiasm as they see a reductionin our carbon footprint and a cleaner, more sanitaryenvironment for both our staff and guests.


WASTE COMPACTOR AND BAILINGMACHINE TO HELP REDUCECARBON FOOTPRINT

April, 2015

35


HIAB staff proudly volunteered their time towards The Al Noor-Samsung Hope For Children Family Fun Fair

SUPPORTING AL NOOR TRAINING CENTER FOR PERSONSWITH DISABILITIES

September, 2015

36

HIAB commitment to local communities and responsible business is a key to focus in our sustainability goals. As a socially responsible community partner, we have joined hands with many NGO’s and non-profit organizations to participate in social welfare initiatives.

In this remit HIAB hosted the e7 Girls Summit by hosting attendees who benefited from inspirational trainings and visionary talks to empower women. The summit sponsored 5 female participants who were inspired by community leaders, trained in design thinking and supported with ongoing learning opportunities to go and support others like them.


SUPPORTING ‘’DAUGHTERS OF THE EMIRATES’’ SUMMITApril, 2016

37

Created in 1971 for the country’s formation, the flag of the United Arab Emirates is a symbol of much pride for Emiratis. Like the flag of every nation, it must be respected and treated with honor.

While the UAE’s flag is made up of the traditional pan-Arab colors, what those colors represent is important in a special way to Emiratis.

UAE Flag Day is a time to honor all it stands for!The symbolism of the colors as explained by HIAB’s proud staff donning the colors.

UAE FLAG DAY IS A TIME TO HONOR ALL IT STANDS FOR!


Red represents hardiness,bravery, strength and courage.

The vertical red band can beinterpreted as binding all the

other meanings together in unity

Green represents hope, joy,optimism and love.

It can also symbolizethe country’s prosperity

White represents peace andhonesty. White is the purestcolor, and is interpreted by

some to symbolize cleanliness

Contrary to popular belief, theblack band does not represent oil.

It stands for thedefeat of enemies, and also

strength of mind

38

The hotel proudly held a Flag Ceremony. The 3rd inpresence of officials from Department of Tourism& Commerce Marketing (DTCM). We believe thatthe Flag Day is a time to honor all it stands for. Thesymbolism of the colors of the flags are showcasedby HIAB’s proud staff donning the colors.


HIAB HONORS UAE FLAG DAYNovember, 2016

39


HIAB practices as part of its core vale ‘Celebrating Difference’ which teaches acceptance and respect for other people and recognizing their rights and beliefs. It was quite natural for us to adopt International Tolerance Day as a time of reflection and debate on negative effects of intolerance. Stickers of peace affixed on faces, dressed in white, symbolized co-existence with common values of TOLERANCE, PEACE, HOPE & JOY FOR A BETTER WORLD.

Various departments showcased their talent by presenting art to display their understanding of Tolerance. Judged by personnel from Al Noor Training Centre for Children with Special Needs, CSR Al Ahli Group and selected hotel guests.

PARTICIPATION IN UAE’S DESIGNATED INTERNATIONALTOLERANCE DAY

November, 2016

40

‘The gift of blood is the noblest and the most precious of all gifts.’ Words were put into action, as our team came forward and donated blood voluntarily at Latifa Hospital to help their colleague ‘’Nanette’’ who required 3 liters of blood urgently.


BLOOD DONATION INITIATIVENovember, 2016

41


In line with Dubai’s vision to establish a world-class citywith best food hygiene practices that helps providea healthy and safe environment, Envirol (part of BLUELLC) launched the ‘Best Kitchen Campaign’, endorsedby Dubai Municipality.The hotel received an invitation to participate and wascommended as being one the ‘’Best Kitchens in Dubai ‘’.

PARTICIPATION IN ‘BESTKITCHEN CAMPAIGN’

November, 2016

A special ceremony to mark CommemorationDay, as a mark of respect & appreciation tomartyrs’ families, and in memory of those whosacrificed their lives performing national dutiesat home and abroad in the civil, military andhumanitarian fields, was held.

MARTYRS DAYDecember, 2016

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Walking keeps you stay fit and helps you clear yourmind. As part of the wellness drive, HIAB team proudlyparticipated in Dubai Walk for Education, in solidarity withmillions of children in developing countries who walk longdistances every day to attend school.

Whilst supporting a drive to provide education to childrenin need, we learned the merits of exercise.


DUBAI WALK FOR EDUCATIONFebruary, 2017

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To promote voluntarism, our staff were encouragedto help selflessly at The Al Noor Annual Family FunFair, held at the Al Noor Training Centre for Personswith Disabilities as they showed their skills in facepainting and art.


AL NOOR HOPE FOR CHILDRENFAMILY FUN FAIR

February, 2017

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HIAB provided the venue and a scrumptious lunchto the participants of the Canadian Bridge Clubto raise funds to feed the hungry through UnitedNations World Food Programme.

Players of all nationalities participated in theDuplicate Bridge tournament titled, ‘Bridge fora Cause’, with tournament directors WaleedElmanyawi and Tarek Ahmed flying in fromEgypt to lend their support. Well-known Bridgechampion such as Munir Attaullah from UK wasamongst the players, adding an edge to the keencompetition, all supporting the good cause.


BRIDGE FOR A CAUSE 2017March, 2017

45

The UAE is ranked as the 28th happiest country inthe world, according to 2016 UN World HappinessReport.

In keeping with this report, HIAB commemoratedInternational Day of Happiness with the annual staffget together engendering a vision to strengthenpositive interactions in our teams as they purposelyengaged in spreading happiness and positivity.

Celebration took place with colorful retro theme,dance performances based on spreading HAPPINESS.


CELEBRATING INTERNATIONALHAPPINESS DAY!

April, 2017

46


PARTICIPATION IN GOVERNMENT AND COMMUNITYINITIATIVES 2017

May, 2017

47

‘Waste Not Want Not’ Campaign was initiatedduring Ramadan 2017, as an ongoing campaign,promoting the hotel’s commitment towardzero waste and in keeping with our motto to‘Recycle, Reduce & Reuse’.


WASTE NOT WANT NOTA DRIVE TOWARDS ZEROWASTE…

May, 2017

June, 2017

Celebrate Service is a joint effort between IHG and manage-ment of each hotel, taking place on the 2nd week of June every year. This event was created as a way of recognizing hard work and dedication of employees who work at IHG’s managed and franchised properties around the world.

Celebrate Service” Week, as the name denotes, is essentially to acknowledge and appreciate workers, enhance team morale and help better service being accorded to guests, which makes HIAB the most sought-after name in the hospitality industry.

It also gives an opportunity for all colleagues to unite as one family and build lasting relationships.This is the industry’s largest recognition program of front line teams that looks to acknowledge that the success of any hotel, brand or Hotel Company is built on the quality of service that front line teams deliver.

“Celebrate service” week 2017 started with members of the staff being welcomed by the management team, greeting the first bus arrivals at crack of dawn with cold towels, a welcome drink and a handshake, THANKING the colleagues for their service.HOLIDAY INN DUBAI LOVES YOU 51

Happiness

SportsDay

Welcoming ourColleagues

NightShiftStaffEarlyBreakfast

CELEBRATE SERVICE

48

Pink It Now ‘Breast Cancer Awareness ‘’Showing support to Zulekha Hospital for the Breast Cancer Awareness drive


PARTICIPATION IN GOVERNMENT AND COMMUNITYINITIATIVES 2017

September, 2017

Quoting His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates, and Ruler of the Emirate of Dubai: “What makes us proud of our nation is not the heightof our buildings, the breadth of our streets, or the magnitude of our shopping malls, but rather the openness and tolerance of our nation. We believe that this is a time for people to learn about respecting and recognizingthe rights and beliefs of others” Holiday Inn Dubai - Al Barsha, brought the meaning of TOLERANCE alive through RHYTHM that united the diverse audience in attendance through dynamic and powerful sounds of the drums, brought to fruition by ‘Dubai Drums’


HOLIDAY INN DUBAI – AL BARSHA (HIAB) OBSERVES72ND DESIGNATED INTERNATIONAL DAY OF TOLERANCE,COMMEMORATING UAE’S YEAR OF TOLERANCE

November, 2017

November, 2017


CEO CLUB NETWORK - COLLABORATION WITH CEO CLUBTO GUIDE MILLENNIAL ON THE RUNG OF ENTREPRENEURSHIP

January, 2018


SUPPORTING STUDENTS FROM ABU DHABI UNIVERSITYPURSUING A RESEARCH ABOUT“ SUSTAINABILITY IN HOTELS” IN DUBAI

March, 2018SIGNATORY OF WOMEN'S EMPOWERMENT PRINCIPLES (WEPS)COMMITTING TO GENDER EQUALITY AND NEGATING INEQUALITIES


May, 2018


INTERNATIONAL DAY OF FAMILIESHIAB participation in “The International Day of Families”Hotel Teams prepared creative collages symbolizing their love and engement towards the hotel way of life “working better together” “celebrate difference”The International Day of Families, is an occasion to reflect on the importance of families, people, societies and cultures around the world. It has been held every year since 1995.

MAY, 2018


THE INTERNATIONAL DAY OF FAMILIES (continued)

HOLIDAY INNDUBAI – AL BARSHA

INNOVATION

We don’t want to only protect the environment.We want to create a world where theenvironment doesn’t need protection!

That’s why we @ HIAB, follow the Three R’s ofsustainability in our daily operations ‘Recycle’,‘Reuse’ & ‘Reduce’.

This effigy of Burj Khalife is made of discardednut bottles from our rooms and is on displayin our lobby as a mark of our pledge to theenvironment.


BURJ KHALIFA MADEOF DISCARDED BOTTLES

RESTAURANT TABLE DECORFROM DISCARDED MINIBARJARS


Educating room guests to save water through polite reminders at wash basins and toilet flushes.

EVERY DROP COUNTS, SAVE WATER


PROMOTING UNGC’S SUSTAINABLE DEVELOPMENT GOALS (SDGS): ‘GOOD HEALTH AND WELL BEING PROMOTING WELLNESS AT WORK1. ENCOURAGING TO TAKE STAIRS RATHER THAN THE LIFT.2. YOGA. 3. NON SMOKING DAY ‘’14 SMOKERS QUIT SMOKING ‘’


PROMOTING UNGC’S 3RD SUSTAINABLE DEVELOPMENT GOALS (SDGS), ‘GOOD HEATH AND WELL BEING PROMOTINGWELLNESS AT WORK (continued)

Annual HotelFun

Holistic Spiritual, Inspirational Evening…Body Mind Soul Reflections

Health Life

PesronalitySociety

Energizing...Spiritual Moments,Relaxation

Body &Soul ...

StaffYoga


PROMOTING UNGC’S 3RD SUSTAINABLE DEVELOPMENT GOALS(SDGS), ‘GOOD HEATH AND WELL BEING PROMOTING WELLNESS AT WORK (continued)

Annual HotelFun

Inter Hotels Cricket match May 2017

Body &Soul ...


PROMOTING UNGC’S 3RD SUSTAINABLE DEVELOPMENTGOALS (SDGS), ‘GOOD HEATH AND WELL BEING PROMOTINGWELLNESS AT WORK (continued)

Aster Clinic conducted Diabetes test and blood pressure check for Holiday Inn Dubai - Al Barsha on November 27, 2017.


EMBRACING RAMADANINITIATIVES



EMBRACING RAMADAN CHARITY INITIATIVES &EVENTS EACH YEARRamadan is a time to indulge in acts of charity, kindness and benevolence. Since 2007,Embracing Ramadan initiative was initiated to further the following:

• to spread the message of share and care• to make the underprivileged feel a part of the mainstream society• to make the community know that we are ‘responsible’• to promote ‘ Zero Hunger’ in the world (UNGC Sustainability Development Goal No 2 )• to unite different strata of society for a common cause.• to educate our staff to be more socially responsible as they volunteer their time• to further our partnership with United Nation World Food Programme UNWFP, by pledging a dollar from every paid Iftar in this month to feed 4 hungry children in the world .• to forge collaborations with notable Corporates so they may host their company Iftars as part of their CSR mandate.

1. Al Noor Training Centre for Persons with Disabilities2. Dubai Cares is a philanthropic organization working to improve children’s access to quality primary education in developing countries3. Adopt-A-Camp is a local charity working with laborers and labor camps for the last 8 years4. Action Care conducts educational programs and provides community services in the UAE5. Beit Al Khair Society is a philanthropic and charitable organization based in Dubai, United Arab Emirates6. Special Needs Future Development Center (SNF) focuses on empowering young adults with special needs, by offering support helping them to become self-sufficient, personally, and professionally7. Emirates Red Crescent is a volunteer humanitarian organization that supports official authorities in times of peace and war

Objectives:

We are proud to announce, that from Dec 2012 to Dec 2016, with tangible and intangible benefits, through HI-LUC’s efforts, we managed to feed 366,582 hungry in the world.

Partners / alliances we have fostered to meet our organization’ s objectives:Local Collaboration:

IFTAR FOR ORPHANS AND UNDERPRIVILEGED CHILDREN OF “ACTIONCARE” & “AL NOOR TRAINING CENTREFOR CHILDREN WITH SPECIAL NEEDS”

RAMADAN CAREPACKAGE

August, 2011 August, 2012

A special Iftar for the orphan children of Action Care andphysically challenged children of ‘Al Noor Training Centre forChildren With Special Needs’ was hosted.


SHOW WE CARE: OLD FOR YOU … NEW FOR THEMJuly, 2013

EMBRACING RAMADAN AT THE GEM GARDENJuly, 2013

Embrace Ramadan at The Gem Garden and help us Feed 4 Hungry Children for a day, partnering World FoodProgramme* is a campaign through which every Iftar meal at The Gem Garden generates donation to feed 4hungry children for a day. It takes 1 Dirham to provide a school meal to a child in need.


Holiday Inn – Dubai “Loves You Campaign” supports Beit Al Khair Society in their Initiative to provide to the hungry. The Holy month of Ramadan teaches us to control our desires as we refrain from all theextravagant activities. It also teaches us to share what we have with others.

Old for You New for Them” is what drives Beit Al Khair campaign. We contributed with more than 100 boxes of clothes and other usable linen that were given to the underprivileged.

EMBRACING RAMADAN WITH A DIFFERENCE – GRAND IFTARJuly, 2014


HIAB invited construction workers from Dubai-based charity Adopt-a-Camp to dineat its annual corporate Iftar.

In its efforts to make a difference in the life of laborers, who have helped construct many iconic buildings in Dubai, the hotel accorded them a special experience of dining at a Five Star Hotel. The extensive Iftar buffet was a blend of Oriental, Continental and Arabic cuisine, with an array of typical Ramadan beverages. Further the laborers went home extremely spoilt, with special gifts and individual framed pictures as mementos of the evening.

HIAB being an official partner with World Food Programme ofUnited Nations consummated through an executive partnershipin December 2012 pledges to help raise funds to nourish theworlds hungry.

SUPPORTING CONSTRUCTIONWORKERS: IFTAR BY CITI

June, 2015

The employees of the hotel, Citi, Alcatel Onetouch,Bloomberg and EFS Facilities Services partnered in an eventto celebrate the true spirit of Ramadan by inviting lowincome workers from EFS for Iftar.

To celebrate the 10th anniversary of Citi’s Global CommunityDay, over 200 volunteers from Citi, Holiday Inn, AlcatelOnetouch and Bloomberg shared a meal with 150 lowincome workers at The Gem Garden restaurant at theHoliday Inn. To mark the occasion, Alcatel Onetouchdonated 150 phones, Citi provided an additional 150 SIMcards and Holiday Inn donated toiletries to the EFS workers.

The hotel launched the “Loves You Campaign” in 2007 aspart of the hotels endeavor to go beyond the bottom-line todemonstrate Corporate Social Responsibility.


The hotel hosted its annual corporate Iftar by inviting children andthe families from SNF (Special Needs Future Development Center) tocelebrate Iftar with people from the mainstream in 5 Star surroundings.

Ramadan being a time to indulge in acts of charity, kindness andbenevolence and as part of the hotel’s CSR initiative endeavor, ‘HI-LUC’incepted 8 years ago in its drive to make the world a better place forall, have invited orphans, children with special needs, or laborers fromDubai’s society...

RAMADAN CAREPACKAGES


July, 2015

SUPPORTING SNF (SPECIAL NEEDSFUTURE DEVELOPMENT CENTER)

June, 2016

The employees of HIAB, Citi and UAE Red Crescent partnered to celebrate the true spirit of Ramadanby sharing an iftar with a group of less fortunate children.

To mark the Year of Giving in the UAE and to celebrate the 12thyear of Citi’s Global Community Day,over 200 volunteers from Citi UAE, Holiday Inn and UAE Red Crescent shared a meal with orphans atThe Gem Garden restaurant at the hotel.

Citi collected close to 1000 educational books and donated clothing through the “Share a touch ofLove’’ Omo and Comfort campaign in partnership with the UAE Red Crescent. The hotel also donatedgoodie bags.


HIAB, CITI & UAE RED CRESCENT PARTNER TO SUPPORTUNPRIVILEGED CHILDREN IN THE UAE

June, 2017


GREEN INITIATIVES

CLEAN UP THE WORLD, CLEAN UP UAE,CAN COLLECTION, EARTH HOUR, EARTH DAY

HIAB promotes voluntarism from within the staff. They give up their time joining Dubai Municipality, the Emirates Environmental Group (EEG) and help to keep Dubai clean as well as caring for the local environment through initiatives of beach cleaning, can collection for recycling, etc. One of our staff hailing from Nepal proudly states:

“ We welcome every opportunity to beautify Dubai and to care towards the local environment”.


CLEAN UP THE WORLD

“ We welcome every opportunity to beautify Dubai

and to care towards the local

environment”.


October, 2010


November, 2011


November, 2012 November, 2014


November, 2015


November, 2016


November, 2017


CLEAN UP UAEDecember, 2017December, 2016

In line with efforts to promote sustainability, HIAB participated in Can Collection drive organized byEmirates Environmental Group (EEG). Our core CSR values are to Reduce, Reuse and Recycle. Our teamis always on toes when it is about motivating the community on effective waste management. Welook forward to a clean UAE.

EEG gives a lot of priority to can collection as it is harmful to the environment. From January toSeptember 2011, EEG has collected 161,908 kg of aluminum cans, which is mostly from Dubai,followed by other emirates of the United Arab Emirates.


CAN COLLECTION


February, 2011


May, 2011


February, 2016


March, 2017


February, 2017

Earth hour is an annual global movement that started in 2007.

HIAB annually participates by switching off as many lights and equipments as possible inthe hotel for an hour. We are very proud to demonstrate that we truly care for Planet Earth.


EARTH HOUR


March, 2014


March, 2015


March, 2017


March, 2018


EARTH DAY March, 2017

EARTH DAYEarth Day was founded by Senator Gaylord Nelson on April 22 1970.20 Million people participated in the first Earth Day. Only 11%of the earth’s surface is used togrow food.‘’Our colleagues at Holiday Inn Dubai – Al Barsha did just that. And since 2012 have enabled to feed 440,776 hungry children in the world, partner-ing United Nations, World Food Programme.’’


Very proud of my bag... Have you thought about making your own canvas bag and never use plastic bags again!

March, 2018


March, 2018

Guest Feedback :I have stayed at the Holiday Inn Dubai –Al Barsha , and have helped to save water and to contribute to their sustainability objectives ,a small little sticker has made a big difference ; ‘’unconsciously ‘’I have stopped the water , while brushing my teeth…


March, 2018

‘’TOGETHER WE CAN FIGHT PLASTIC POLLUTION’’

The first thing is to do OUR PART. A few simple things make a difference. Start by not using any more plastic bags. That is choking our world! It’s not hard. Don’t use plastic utensils. For take-out, bring your own. Plastic bags, cups, utensils, lids, straws, containers are killing this planet and its inhabitants.

It’s easy to carry a few utensils, your own lunch box, coffee cup and lid and smoothies bottle.’’

#HolidayInnDubaiAlBarshaGoesGreen We strive to help make our planet a better place and inspire others to do the same!

1. The Great Pacific Garbage Patch is the largest accumulation of ocean plastic in the worldThe Great Pacific Garbage Patch (GPGP) is a collection of marine debris in the North Pacific Ocean. Also known as the ‘Pacific trash vortex’ the GPGP covers an estimated surface area of 1.6 million square kilometres, an area twice the size of Texas or three times the size of France. The mass of the plastic in the GPGP has been recently estimated to be approximately 80,000 tonnes – this weight is equivalent to that of 500 Jumbo Jets!

2. Plastic pollution can now be found on every beach in the worldFrom busy tourist beaches, to uninhabited, tropical islands, nowhere is safe. Every day approximately eight million pieces of plastic pollution find their way into our oceans, causing 100,000 marine mammals and turtles and one million sea birds are killed by marine plastic pollution annually.

3. No more excuses – stop using single use plasticsOut of all of the waste materials that the RAW Foundation surveyed (as they travelled down from Cairo to Cape Town) 95 per cent was plastic – and of the 95 per cent, 98 per cent was single use.

4. By 2050 there is going to be more plastic (by weight) than fish in the seaThanks to our human addiction to quick and convenient items, such as plastic bottles, bags, food packages, and single-use drinking straws – all of which end up finding their way to the seas in staggering numbers – hundreds of marine species are threatened with extinction due to ingestion, entanglement, and pollution. While this outlook appears incredibly bleak, we still have time to reverse some of the damage that has been done, and save our oceans before it’s too late.


‘’HERE ARE SOME KEY TAKE-AWAYS: ERADICATING THE OCEAN PLASTIC PLAGUE’’


AWARDS ANDACCOLADES


This recognition is given to hospitality industry every four years that excels in employeeengagement in driving workforce performance which is illustrated through highcustomer satisfaction and low staff turnover.

Nominees for Best Four Star Large HotelEmployer in the UAE were:Hilton Al AinHoliday Inn Dubai – Al BarshaCourtyard Green CommunityDubai Marriott Harbour and SuitesRadisson Blu Hotel Dubai – Media City

HIAB QUOTED AS ONE OF THE FIVE BESTEMPLOYERS IN UAE

November, 2010


For actively supporting the cause, HIAB has been awarded the Certificate of Appreciation by Emirates Environmental Group.HIAB is conscious that as population increase, environmentalchallenges increase and we help to reduce waste with acontinuous goal of driving sustainability

HIAB’S was honored to receive fromDubai Green Tourism, “The Best 4Star Hotel, ‘Best Waste ManagementPractices’ for 2014”

“WASTE MANAGEMENT PROGRAM’’ AWARD BY EEG

DUBAI GREEN TOURISTAWARD 2014

June, 2013

2014

SNF - Special Needs Future Development Center saying Thank You to Holiday Inn - Al Barsha,Dubai for their support towards their cause for young adults with special needs.


SNF - SPECIAL NEEDS FUTURE DEVELOPMENT CENTER February 2014


We encourage our staff to reduce energy consumption and water by displaying thehotel’s daily usage in our “Heart of the House” areas of the hotel by a dedicated “Green

Engage” team who drives the hotel’s recycling strive.We feel humbled to receive an award as recognition for our efforts to preserve the environment. Indeed we totally agree with the theme was“Our Place…Our Planet…and showed our Responsibility.

CLEAN UP THE WORLD 2014 CLOSING CEREMONYMarch, 2015

Certificate of appreciation


RAMADAN CARE PACKAGES CERTIFICATIONJuly, 2015

UNITED NATIONS GLOBAL COMPACT UAEHIAB SUPPORTING THE LOCAL NETWORK OF UNGC UAE


May, 2016

HIAB was humbled to get its most coveted award from Arabia CSR in the medium size businesscategory selected from 13 Arab countries as decided by an international jury.


ARABIA CSR 2016 AWARDOctober, 2016

Holiday Inn Dubai - AlBarsha gets its most coveted

award from Arabia CSR inthe Medium size businesscategory selected from 13

Arab countries

Arabia CSR Awards for the second year running, this time in the Hospitality category, selected from10 Arab countries.‘’HIAB substantiates its statement on Sustainability “Our Monetary Profit can only be definedby putting People and Planet first’’ through its long journey for the hotel, which started outas philanthropic and ad-hoc initiatives, now transformed to a structured process, which is totallyembedded in the way business is carried out.


ARABIA CSR 2017 AWARDSeptember, 2017


HOLIDAY INN DUBAI – AL BARSHA WON THE AWARD OF‘ECO FRIENDLY HOTEL OF THE YEAR 2017 FOR DUBAI’ ATTRAVEL AND HOSPITALITY AWARDS

September, 2017

In the 5th South American Africa Middle East and Asia by HH Sheikh Him Juma bin MaktoumJuma al Maktoum, HIAB CEO was recognized as Transformational CEO’s for delivering U.N.‘sSustainability Development Goals.”


ROXANA JAFFER, CEO HOLIDAY INN DUBAI - AL BARSHABEING RECOGNIZED AS A TRANSFORMATIONAL FEMALE CEO

December, 2017

Women Super Achiever Award – 17th February 2018


5TH WORLD WOMEN LEADERSHIP CONGRESS & AWARDSBY FEMINA

February, 2018

HOLIDAY INNDUBAI – AL BARSHALOVES YOUCAMPAIGN

BRINGING CHANGE WITH LOVE

Documents

BRINGING CHANGE WITH LOVE - hialbarshadubai.com · karaoke night 29 january, 2014 bridge for a cause 30. march, 2014 turning over a new leaf? going ‘’green’’ at the green