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BRIGHTON & HOVE ALBION F O O T B A L L C L U B
A D V E R T I S I N G A N D S P O N S O R S H I P O P P O R T U N I T I E S F O R T H E 2 0 1 9 / 2 0 S E A S O N
Brig
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Alb
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The south coast’s most popular destination gained a
global profile when the Albion achieved promotion to
the Premier League in 2017.
With sell-out crowds across the past few seasons, a
global fanbase and broadcast audience of over 100
million worldwide, coupled with a world-class stadium
and training ground, Brighton & Hove Albion Football
Club is continuing to be among the most progressive
and aspirational football clubs in the world.
BrightonAndHoveAlbion.com
1 0 2 M I L L I O N + global audience 2017/18
Digital following over
7 0 0 , 0 0 0
O V E R 2 2 , 0 0 0 season ticket holders
Matches broadcast in over
1 8 9 C O U N T R I E S
O V E R 1 M I L L I O N stadium visitors per year
FA N M AT C H D AY E X P E R I E N C E as voted for by Premier League football fans
F O U N D E D I N 1 9 0 1 at the Seven Stars public house in Brighton
1901
2 01273 878278 | [email protected] 01273 878278 | [email protected] 3
W E L C O M E T O B R I G H T O N & H O V E A L B I O N
4 01273 878278 | [email protected] 01273 878278 | [email protected] 5
L O C A L A N D I N T E R N AT I O N A L
O P P O R T U N I T I E S T O W O R K W I T H
B R I G H T O N & H O V E A L B I O N
A huge local and international following, sold-out
stadiums throughout the year and an engaged
audience of millions.
As one of the world’s most progressive football clubs,
Brighton & Hove Albion offers access to an audience
like no other and is able to support its partners both
locally and globally.
G A M E C H A N G I N G O P P O R T U N I T I E S
6 01273 878278 | [email protected] 01273 878278 | [email protected] 7
T H E U LT I M AT E E X P E R I E N C E F O R A N Y F O OT B A L L FA N , O U R M ATC H DAY S P O N S O R S H I P PAC K AG E S
G I V E S U P P O R T E R S B E H I N D -T H E - S C E N E S AC C E S S A N D E X P E R I E N C E S T H AT A R E U N F O R G E T TA B L E .
M AT C H DAY S P O N S O R S H I P PA C K A G E S
Packages are priced per match + VAT
C O M M E R C I A L M AT C H C AT E G O R I E S
M AT C H
S P O N S O R
M AT C H B A L L
S P O N S O R
M AT C H K I T
S P O N S O R
A+/AArsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham Hotspur
£9,950 £4,950 £4,500
B Aston Villa, Everton, Leicester City, Newcastle United, Southampton, West Ham United, Wolverhampton Wanderers
£6,950 £3,500 £3,500
C AFC Bournemouth, Burnley, Crystal Palace, Norwich City, Sheffield United, Watford
£4,950 £2,500 £2,500
MATCH SPONSOR
The ultimate matchday experience
takes you behind the scenes at the Amex,
while your company receives the ideal
platform to generate brand awareness
regionally thanks to the club’s new
advertising system.
• Twelve hospitality places in HB’s
Restaurant with premium central seating
to watch the match
• Pre-match dressing room tour with
photo in the dug-out seats
• Pre-match pitch photo with the team
captains and officials
• Company name on the middle-tier LED
advertising system
• Company logo in the matchday
programme
• Sponsor’s name in the fixture listing of
the matchday programme
• Company name on the big screen
• Corporate gift for each guest
• Signed framed shirt
• Sponsor's choice of Albion Man of the
Match announced to the stadium
• Post-match Man of the Match
presentation and photo
• Club website listing against fixture
• Pre-match brief email to all ticket
holders c.30,000 distribution,
sponsor branding
MATCH BALL SPONSOR
An exclusive behind-the-scenes day out
that will make you and your guests really
feel a part of the matchday at the Amex.
• Eight hospitality places in HB’s
Restaurant with premium central seating
to watch the match
• Pre-match dressing room tour with
a photo in the dug-out seats
• Sponsor’s name on the middle-tier
LED advertising system
• Sponsor’s logo in the fixture listing
of the matchday programme
• Corporate gift for each guest
• Signed ball
• Post-match Man of the Match
photo opportunity
• Club website listing against fixture
• Pre-match brief email to all ticket
holders c.30,000 distribution,
sponsor branding
MATCH KIT SPONSOR
One of our most popular packages,
there are matchday and seasonal benefits,
the highlight being a place at the club’s
Players’ Awards Evening at the end of
the season, where you will meet the first-
team squad.
• Four hospitality places in HB’s Restaurant
with premium seating to watch the match
• Pre-match dressing room tour and photo
in the dug-out seats
• Sponsor’s name on the middle-tier LED
advertising system
• Sponsor's name in the fixture listing of
the matchday programme
• Corporate gift for each guest
• Four places at the Players’ Awards
Evening at the end of the season, with
private drinks reception with the first-
team players
• Signed shirt
• Club website listing against fixture
• Pre-match brief email to all ticket
holders c.30,000 distribution,
sponsor branding
678,500
2 3 7, 5 0 0N U M B E R O F V I S I T S
B Y FA N S AT T E N D I N G
H O M E G A M E S W H O
L I V E O U T S I D E
G R E AT E R B R I G H T O N
4 4 1 , 0 0 0N U M B E R O F V I S I T S
B Y FA N S AT T E N D I N G
H O M E G A M E S W H O
L I V E W I T H I N
G R E AT E R B R I G H T O N
N U M B E R O F H O M E FA N V I S I T S B Y FA N S W H O L I V E
O U T S I D E T H E C I T Y R E G I O N :
1 8 0 ,0 0 0
12,000I M PA C T O F
M AT C H D AY
T O U R I S M :
£ 9 . 2 5 M
1 0 0 , 0 0 0N U M B E R O F
P E O P L E AT T E N D I N G
N O N - M AT C H D AY
E V E N T S
I M PA C T O F
N O N - M AT C H D AY
T O U R I S M :
£ 1 . 5 M
AV E R AG E C A PAC I T Y AT P R E M I E R L E AG U E H O M E G A M E S99%
N U M B E R O F FA N S AT T E N D I N G
H O M E G A M E S :
N U M B E R O F V I S I T S B Y O V E R S E A S FA N S AT T E N D I N G P R E M I E R L E A G U E G A M E S :
N U M B E R O F AWAY FA N V I S I T S T O T H E A M E X :
57, 5 0 0
8 01273 878278 | [email protected] 01273 878278 | [email protected] 9
A N A U D I E N C E A C R O S S S U S S E X A N D B E YO N D
BUSINESS CLUB PREMIUM PLUS
• 3 minutes of pitchside LED advertising shown out of game (pre-match, half-time and post-match)
• 3 minutes of dynamic advertising on the East Stand mid-tier LED
• 12-metre static pitchside perimeter board
• Seasonal hospitality for 4 guests in HB’s Restaurant for every home league fixture with 1901 Club seats
• Table for 10 guests at the Players' Awards Evening
• Half-page advert in the matchday programme for every home league fixture
• 30-second big screen advert shown pre-match, half-time and post-match at every home league fixture
• 2 representatives to attend the full squad first-team photo call
• Network My Club membership
• Use of the official sponsors' logo
• Matchday car parking space for the season
• A signed Brighton & Hove Albion home shirt
£35,000 + VAT
BUSINESS CLUB PREMIUM
• 3 minutes of dynamic advertising on the East Stand mid-tier LED
• 12-metre static pitchside perimeter board
• Hospitality for 10 guests in HB’s Restaurant for a category A match
• Hospitality for 10 guests in HB’s Restaurant for a category B match
• Hospitality for 10 guests in HB’s Restaurant for a category C match
• Table for 10 guests at the Players' Awards Evening
• Half-page advert in the matchday programme for every home league fixture
• 30-second big screen advert shown pre-match, half-time and post-match at every home league fixture
• 2 representatives to attend the full squad first-team photo call
• Network My Club membership
• Use of the official sponsors' logo
• Matchday car parking space
• A signed Brighton & Hove Albion home shirt
£26,000 + VAT
BUSINESS CLUB PLUS
• 2 minutes of dynamic advertising on the East Stand mid-tier LED
• 12-metre static perimeter board
• Hospitality for 4 guests in HB’s Restaurant for a category A match
• Hospitality for 4 guests in HB’s Restaurant for a category B match
• Hospitality for 4 guests in HB’s Restaurant for a category C match
• Table for 4 guests at the Players' Awards Evening
• Network My Club membership
• Use of the official sponsors' logo
• Matchday car parking space
• A signed Brighton & Hove Albion home shirt
£16,000 + VAT
BUSINESS CLUB
• 2 minutes of dynamic advertising on the East Stand mid-tier LED
• Hospitality for 4 guests in HB’s Restaurant for a category B match
• Hospitality for 4 guests in HB’s Restaurant for a category C match
• Network My Club membership
• Use of the official sponsors' logo
• Matchday car parking space
• A signed Brighton & Hove Albion home shirt
£8,500 + VAT
S H OWC A S E YO U R B U S I N E S S TO OV E R 3 0 , 0 0 0 I N - S TA D I U M FA N S A N D T H E G LO B A L T V R E AC H O F
T H E P R E M I E R L E AG U E . W I T H B OT H P I TC H S I D E A N D M I D -T I E R L E D R I B B O N AVA I L A B L E , YO U C A N
E N G AG E W I T H O U R LOYA L FA N B A S E AT T H E A M E X A N D B E YO N D. T H E R E A R E F O U R PAC K AG E S
AVA I L A B L E TO S U I T YO U R B U S I N E S S ’ S M A R K E T I N G A N D H O S P I TA L I T Y O B J E C T I V E S .
M AT C H DAY A D V E R T I S I N G PA C K A G E S
10 01273 878278 | [email protected] 01273 878278 | [email protected] 11
Bespoke packages are available upon request. To discuss opportunities further please call 01273 878278 or email [email protected]
12 01273 878278 | [email protected] 01273 878278 | [email protected] 13
D I G I TA L S P O N S O R S H I P O P P O R T U N I T I E S R E A C H A N E W D I G I TA L A U D I E N C E
Whether your aim is to attract a new audience or increase
your brand's profile, either locally or globally, Brighton &
Hove Albion can be the perfect partner.
H U G E B R A N D AWA R E N E S S O P P O R T U N I T Y
Premier League matches are broadcast in 189 countries to an
audience of over 3.1 billion people. Over 1 million people visit
the American Express Community Stadium every season. The
club can boast over 22,000 season ticket holders and an
additional 15,000 members, plus supporters' clubs and
groups around the world.
I M PA C T F U L B R A N D A S S O C I AT I O N
Being linked to a Premier League football club vastly improves
brand recognition within the market place and is a valuable
marketing tool in modern businesses, whilst also improving
affinity among current and future clients.
L O C A L A N D I N T E R N AT I O N A L R E A C H
Partnering with the Albion can reach such a wide-ranging
audience, either locally through digital activations on
matchdays through to visibility to a potential audience
of millions through the Premier League’s huge appeal
around the world.
7 0 0 K S O C I A L FA N B A S E growing rapidly
4 0 K A P P U S E R S (95% UK-based)
1 . 6 M I L L I O N W E B S I T E U S E R S unique per annum
• Increase your own social following
• Increase visits to your website and ecommerce platforms
• Increase your brand association with the club
• Showcase your products and services in a creative, direct and
measurable way
B E C O M E A T R U S T E D A N D M O R E C R E D I B L E B R A N D I N YO U R I N D U S T R Y
In the UK, 31% of adults are more likely to trust a brand
involved with a Premier League football club.
Be a part of the club’s small family of partners that already
includes global brands such as American Express and Nike.
Bespoke digital packages start from £15,000 + VAT. For further details call 01273 878278 or email [email protected]
P L AY E R S ' AWA R D S E V E N I N G
Our seasonal Players' Awards Evening celebrates
the highlights of the season, with players from
both our senior men's and women's teams
coming together for the occasion. Awards
sponsorship is available, but sells out early,
so enquire today about packages that include
entry and dining at the awards.
To register your interest please email
P L AY O N T H E P I T C H
1 1 – 2 4 M AY 2 0 2 0
If you and your friends or colleagues have ever
dreamt of walking out at the Amex, now is your
chance. Pitch hire includes use of the changing
rooms, match officials and food and drink after
the match, not forgetting to mention you can
walk out of the tunnel to 'Sussex by the Sea'.
Availability starts after our last home game of
the season, from £4,500+VAT.
To book or enquire about available slots email
14 01273 878278 | [email protected] 01273 878278 | [email protected] 15
B U S I N E S S N E T W O R K I N G
N E T W O R K A L B I O N
B U S I N E S S C L U B
Powered by Network My Club, join the biggest
and best businesses from Sussex and afar at
the Network Albion Business Club.
Become a member to grow your business
and attend monthly networking events at
the Amex Stadium, whilst enjoying exclusive
member benefits to promote your business
outside of the events, and the opportunity
to generate new business and long-term
relationships with other like-minded
businesses.
Company membership to the Network Albion
Business Club includes:
• 1 x FREE place to monthly networking
events at the Amex Stadium
• Company listing in the matchday
programme for every home match
(approximate distribution of 9,000 copies
per match)
• Company profile page on the Network
Albion website
• Exclusive use of the Network Albion logo
for shop/office windows, websites or other
marketing material
• Marketing support via the Network Albion
and Network My Club social media channels
• Exclusive discounted rate on conference and
event bookings at the Amex Stadium
• Monthly members’ e-newsletter
• Discounted access to attend or join other
Network My Club groups across the UK
M E M B E R S H I P P R I C E S
P E R B U S I N E S S
Annual up front: £600 + VAT (1 month FREE)
OR monthly: £55 + VAT
To join the business club, please contact
the Network Albion Business Club team at
Network My Club.
Email: [email protected]
or visit www.networkalbion.co.uk
16 01273 878278 | [email protected] 01273 878278 | [email protected] 17
W I T H R E C O R D C R O W D S A N D A N E W
S P O N S O R S H I P D E A L I N P L A C E F O R T H E
FA W S L , T H E R E H A S N E V E R B E E N A
B E T T E R T I M E T O B E I N V O LV E D I N
W O M E N ’ S F O O T B A L L .
Albion will compete in their second consecutive season in
the top flight, welcoming the likes of Arsenal, Chelsea,
Manchester United and Manchester City to Sussex.
With home matches played at Crawley Town’s People’s
Pension Stadium, in close proximity to Gatwick Airport,
the venue offers excellent facilities for supporters and
gives businesses the opportunity to engage with a different
football fanbase.
Regular broadcasting of matches, both locally and nationally,
ensures sponsorship packages are given the best platform to
reach a wide range of audiences.
T H E FA W O M E N ’ S S U P E R L E A G U E
18 01273 878278 | [email protected] 01273 878278 | [email protected] 19
COMMERCIAL AND HOSPITALITY TEAM
01273 878278
BRIGHTON & HOVE ALBION FOOTBALL CLUB
American Express Community Stadium,
Village Way, Brighton BN1 9BL
BrightonAndHoveAlbion.com
/officialBHAFC @officialBHAFC /officialBHAFC /officialBHAFC