Brightlink’s Service Portfolio

Brazil strides to become one of the main world powers. Highly

qualified professionals are needed to drive this new era of prosperity.

Therefore, leverage talents within your organization, they are your

greatest asset.

Through our division of Assessment, you

can more accurately predict the performance

of your employees and identify key

behavioural competences that need to be

improved.

From there, our Development division will

support you, in the definition of action plans

for Training, Coaching and Mentoring of

Human Asset, also in advising in

transforming your managers in Leader

Coach, guiding them to achieve results

through people.

And remember: high-performance professionals call the attention of

your main competitors, and to not lose them, check our Retention

division.

To grow, it is inevitable acquisition of new talents. Hire them through

our Search division.

Brightlink is a company specialized in the Human Resources

Consultant Service which, through sensitiveness and intelligence,

has been excelling their customers' expectations by applying

a business-to-business relationship and implementing solutions in the

following areas belonging to its actuation range, is in the

identification and assessment, as well as in development and

retention of talented professionals.

Founded in 1993, Brightlink has been assisting the most different

company profiles in industrial, commercial and service segments, with

the aim to effectively contribute to their business success.

About us

Highlights:

Talent Assessment 2

Talent Development 5

Talent Retention 7

Talent Search 9

Where does your company want to

be in the coming years?

Services Portfolio

Br ight l i nk

Our Mission:

Finding talent

professionals,

assessing their

potential, developing

their competences and

planning their

retention is our

business!

Our Vision:

To be the natural

partner choice, as a

consulting business

supplier in Human

Resources services.

Our Values:

Perform within ethical

parameters, method

and efficiency, in order

to supply the

customers needs with

high productivity level,

quality and speed.

About us

From our own headquarter in São Paulo, our actuation reaches wide the national territory with virtual

offices located in the main Brazilian capitals, and using the most modern technology in long-distance

communication.

The basic premise of our work method is to establish partnership between our

consultant team and the customer, this way ensuring customized assistance,

tuned to its organizational culture and adjusted to its specific needs.

Our consultants have large professional background in several fields of

actuation, as well as they are up-to-date with new technical knowledge about

people management, performed within ethical parameters, method and

efficiency, in order to supply the customers needs with high productivity level,

quality and speed.

TALENT ASSESSMENT

Brightlink advises companies on assessment services of finalist candidates and employees, providing

complete reports to the client company in business language to support decision making about people in

organizations, objectively and professionally. Presenting reliable results very fast and providing

information for individual studies, by area or by function / job level .

Therefore, our consultants also evaluate talents using a combination of various instruments and

evaluation techniques with validity proven, with global modern practices and ethical principles of

professional conduct.

Our approach is oriented to understand the client needs, so that the evaluation will provide answers

that the client seeks to questions such as:

Which of these candidates is more aligned to the job profile?

Which of these professionals are better prepared to be promoted?

What is the competence GAP of this individual or area or business unit?

In what skills these individuals should be trained?

What is the talent pool of this organization?

Following the changes in the corporate environment, but ensuring the quality of results,

Brightlink has the technology to conduct Virtual Assessment, minimizing restrictions on travel or

agenda of the professionals, allowing online communication and confidential monitored through

intelligent system using resources Internet based .

The remote assessment equates the needs of business and the human dimension, considering the reality

of companies and their technological and cultural context, acting with respect to human beings and

their concerns about virtual environment.

Portfolio of Consulting Services Page 2

explanation about the

instruments and tools used in

the Assessment Center,

supporting the results

understanding of each part of

the individual reports, as well as

general results .

“The self-awareness of each one -

the perception of balance

between what we want to keep

and what we need to improve -

that's what stimulates the

willingness to change”

Daniel Goleman

Systematic process is oriented to

identify capabilities structural,

interpersonal, motivational and

behavioural, using for various

instruments and evaluation

techniques such as: case studies,

critical incident analysis,

competences evidence,

experiential techniques, role

play, simulations, activities for

behavioural analysis, business

games, psychological tests

(personality, skills, profile and

typology) and structured

interviews, among others.

Assessment Center can be

done individually or in groups,

providing an individual report

as a result, in managerial

language, presenting the

personal and professional

profile, as well as an overview

about their potential abilities,

skills and performance

predictions available at present

or future, with

recommendations for its

development.

Brightlink's consultants are

able to conduct an Individual

Feedback Meeting with each

professional assessed, where the

results return will be provided,

and giving guidance and support

for professional and personal

development.

Also can be done a Workshop

For Feedback In Groups,

where the Individual Reports

will be delivered with general

Planning & Organization,

Delegation,

Administrative Control,

Problem Analysis,

Decision-Making,

Determination.

In-Basket Simulation provides subsidies for a

plan of action oriented to development of such

skills and Brightlink’s consultants are able to

conduct an Individual Feedback Meeting with

each professional assessed, where the results

return will be provided, and giving guidance and

support for professional and personal

development .

In cases where the customer demands

an evaluation of Management

Competences, the capability evidence

survey will be performed through a

simulation of situations where the

evaluated individual experiments

critical aspects for a successful

performance of his assignment.

In-Basket Simulation is an assessment

technique is widely recognized as effective in

measuring skills. The duration of this simulation

is 90 minutes and the results are presented in a

detailed report containing comparative graphs

and complete description of each of the skills

assessed:

Initiative,

Interpersonal Sensitivity,

Assessment Center

In-Basket Simulation

Page 3 Brightlink, Your best strategy in Human Asset!

Online 360º Feedback

Competency Management

Brightlink customizes modes for each customer, and

the essence of its actuation model is the mapping of

competences that will corroborate the company

strategy, indicating successful actuation of its

professionals and ensuring good business results.

The competence profile subsides the integrated

management of people by competence, being the basis

for More objective Analysis and Decision about People

within the Organizations, and generating Human

Resources Systems linked to business such

as: Selection and Interviews by Competence,

Certification and Training by Competence,

Identification of Top Performers, Prospect and

Performance Appraisal, Management and Talent

Retention.

Our approach includes the implementation of

the Competency Management in sequential modules:

“Competencies are behaviours and skills that individuals or organizations dominate better than others,

making them effective in a given situation".

CLAUDE LEVY LEBOYER


Communication:

Listening, Two-Way Feedback, Written

Communication, Oral Communication,

Oral Presentation, Vision / Goal Settings;

Task Management Skills:

Planning / Organizing, Delegation,

Administrative Control, Performance

Evaluation / Appraisal, Teambuilding /

Development, Recognizing Performance;

Interpersonal Skills:

Interpersonal Sensitivity, Negotiation /

Conflict Management, Performance

Management, Coaching, Leadership /

Influence, Employee Involvement ;

Problem Solving Skills:

Problem Analysis, Decision-Making.

In order to map managerial competences, either

in specific case of an individual, an area or the

whole command team, a survey of perception is

completed with evaluators of several hierarchic

levels related to the assessed individual (boss,

subordinates, peers, internal and external

customers and suppliers),

using tools and Internet, and

ensuring reliability, agility

and confidentiality of the

evaluation system come upon

multiple sources.

Feedback methodology and

reports are completed with

development plans oriented

to 20 competences required

to a successful performance in managerial

positions.

MANAGERVIEW360 provides feedback on job-

relevant competencies divided into four areas:

TALENT DEVELOPMENT

Coaching

Page 5

development, either through

Training and Workshops,

Coaching, Mentoring, Action

Learning, among other

development activities.

“By significant learning I mean

what causes profound changes in

the individual. It is pervasive,

not limited to an increase of

knowledge, but covers all parts

of its existence.”

Carl Rogers (1902-1987)

Following market trends and

evolution of our customers’

needs for competitively and

speed in their process of

professional

development, Brightlink is

able to offer advanced solutions,

integrating knowledge and

technology for customized and

differentiated applications.

Our consultants team have

great experience, talent

development expertise and

teaching-learning environment

background, through the

analysis of needs, dimensioning

of desired results and

understanding of the

organization context of each

customer, our consultants will

be able to recommend the

appropriate solution.

Our approach includes creating

a learning environment,

encouraging attitude and

openness to knowledge and

In order to unleash the potential of talent professionals and raising the competence level and job

results, individual private meetings are held in order to have a current reality analysis about the

professional and his/her goal of development and/or performance improvement, subsiding a short and

long-term action plans.

The coaching process takes into consideration individual requests and different competence, supplying

the coachees with tools which will give them a best understanding about their current professional

position, widening their knowledge, improving their performance, visualizing opportunities for their

future development and supporting their planning for objective and measurable actions.

Our coaches have a wide experience and solid background in coaching, they

attended an international certified training and have credentials from ICF -

International Coach Federation, the leading global organization for

professional coaches.

The ICF defines coaching as "partnering with clients in a thought-provoking

and creative process that inspires them to maximize their personal and

professional potential."

Coaching experience gives fresh perspectives on personal challenges and opportunities, improve

thinking skills and decision making, increasing the interpersonal effectiveness and safety in carrying

out the work and roles in life. Therefore, people obtain through coaching an appreciable results in

productivity, personal satisfaction with life and work and achieve its goals more relevant.

Brightlink, Your best strategy in Human Asset!

Trainings & Workshops

Mentoring


Analyzing each customer need, Brightlink develops capability programs aligned

with expected results, counting on a team of prepared and experimented

professionals who will work as group facilitators.

Our work method is based on awareness-action, where participants perform

experimental activities, widening their understanding and supplying them with

actuation structure for their corporative daily work.

Our expertise comprehends several issues, among them: Self-Knowledge and Leadership, Leadership

Challenge, Feedback & Feedforward, Training for Mentors, Coach Leader, Positive Leader, Leading

People, Leadership of Team, Leadership for Results, The Coaching Clinic®, The Art of Communication,

Effective Meetings, Presentation Skills, Train the Trainer, Working in Virtual Teams, Time

Management, Changes Management, Quality of Life and Career, Resilience and Talent Retention,

Selection per Competence, Winning Attitude in Sales, Negotiation Strategies, Excellence in Customer

Service, Training GOAL - Cold Calling, Corporate Citizenship, High Performance Teams, Factory of

Solutions, Creativity Workshop, Outdoor Training, Teambuilding with Movies, Teambuilding with

Rhythm - TeamBalada, Synergy Workshop, developed in ambience all created within a specific

theme, facilitating learning in a playful and motivating

.ALL PROGRAMS SHALL BE TAILORED TO SPECIFIC CUSTOMER NEEDS.

ALSO CONSULT US ON OTHER PROGRAMS !!!

External Mentor – Through individual

meetings with Brightlink’s consultants are

analysed new perspectives and visions, in

which the professional will design strategies

that will guide its future and different

possibilities to make it happen, supporting

new forms of acting and thinking.

Mentoring is an "off-line support from one

person to another for significant transition in

knowledge, work or way of thinking. ”

European Mentoring Centre

Mentoring is a support to professionals in key

positions in transition process to new ways of

acting and thinking, facilitating the viewing of

new perspectives, decision making, career

planning and future business. Mentoring includes

two action strategies:

Internal Mentor :

Development of professionals in company as

mentors, working on shared vision,

experience and perpetuation of the existing

culture or models of management and

business success.

Brightlink can advise their clients from the

conception of the Mentoring Program,

planning, coordination, and Training For

Mentors, designed to prepare professionals

with seniority to act this new organizational

role.

Action Learning is a methodology that enables individuals, groups

and organizations to implement actions, while they are learning,

integrating learning and quick action to solve complex problems in real

time Learning process is speeded up through questioning, reflection and

implementation, being the learning process as important as the problem

solution .

Learning process is speeded up through questioning, reflection and

implementation, being the learning process as important as the problem solution .

Action Learning is “a process in which a little group of people solve real problems, at the same time

focusing the understanding of what they are doing and how such a learning can benefit each member of

the group and the organization as a whole.” Michael J. Marquardt

Action Learning

TALENT RETENTION

Page 7

The corporate environment as well as the work itself has changed, requiring new positioning in the

management and retention of people in organizations.

Retaining talent is a concern to entrepreneurs, HR professionals and every manager that has a

professional team under his command, for losing professional talent generates direct and indirect

consequences on results and institutional image of the organization.

Losing a talent can cost up to twice the annual salary for this professional company, and a newcomer

performs only 60% of an employee who has experienced the same position would perform.

Brightlink has solutions for managing and retaining human capital for compatible goals and cultural

values of its customers, either by employees’ engagement mapping and recommending retention plans,

career development programs for future leaders and management of ambience .

Presenting reliable results very fast and providing information for

individual studies, by area or by function /job level.

Value Mapping

Our actuation model of Value Mapping identifies people who have the key for our customers success for

their strategic value, market value or knowledge unit.

From an individual diagnosis of which values orient the adhesion and maintenance of these talents in

the company, for short or long-term, comparative analysis between individual values and satisfaction

level, as perceived by the company workers, is performed.


Ambience Management


The ambience management considers the identification of factors which influence the organizational

culture and quantifies the value perceived by the employees in

the company.

Our actuation comprehends the definition of a method for

measurement/survey and the analysis of satisfaction and/or

unsatisfaction level of the company’s employees in relation to the

variables which determine the organizational climate.

Within our range it is also the development and implementation

of action plans to stimulate the employees commitment orienting

the company to reach high levels of productivity and

competitivity.

Value Mapping

Brightlink presents consolidated reports, indicating priorities and areas that are

critical for the talent retention, analysis of risks for the retention level in key people and

positions, as well as an overview of Key Drives related to the interviewed employees and

main factors of retention, and recommending plans oriented to the reduction of gaps in

talent retention .

Leaders Development Center

Brightlink also designs special

projects for the development of

Leaders for the Future, identifying

talents with high potential and

performance. Development

programs in the required

competence for leadership positions

are designed in order to prepare them to hold

people management positions in short terms .

Leaders Devepment Pool starts

from Key Position and Key People

mapping, criteria are established for

the identification of successors, that

is, back-ups.

A succession tree design and

assessment of these talents are

presented in order to prepare them,

through a structured planning for their

development. Still, a follow-up of this process is

made during its implementation .

Our experience and preciseness in conducting selective processes and the understanding of our

consultants about typical characteristics of each different business activity

ensure competence and success in the identification of professionals for several

positions.

Surveys about the customer field of actuation, context study, market share and

business trends are analyzed in order to subside the location of professionals who

will fulfill current and future business requirements.

TALENT SEARCH

Page 9

Recruitment and Selection

Our service comprehends selective process for :

EXECUTIVES

In key or command positions within the company, such as directors, managers, in-charge and

supervisors.

By a proper approach since the very initial phase, in interviews, as in further phases of

applicants management and performance potential .

SPECIALIZED PROFESSIONAL

In technical, industrial, administrative-financial or commercial areas .

Focus on result achievement and deep profile characterization will drive the identification of

specialized professionals in consumer or business-to-business or service field .

Methodology

Through meetings with the client and data analysis, our consultants characterize the client company

and its business area, management model adopted, the peculiarities and requirements of the position to

be filled in, as well as the desirable and expected characteristics from the future occupant. Thus, we get

the profiles of the position and the candidate who, since he is approved, will direct the selection.

LOCATION OF POTENTIAL CANDIDATES

Aiming at the identification of candidates whose potential and professional profile meets the

requirements and objectives established, it may be used several sources of recruitment, since the

research into our exclusive Computerized database of Professionals, indications of the

relationships network, market mapping, "head hunting" until the publication of ads. In any of

these cases, the client’s is kept secret, and is disclosed only with prior authorization.



Methodology

EVALUATION OF CANDIDATES

To analyze the level of suitability of candidates for the required profile and approved for the

position in issue, our consultants, are unique with extensive experience in evaluation of human

potential, using interviews and selection techniques. The evaluation of candidates may be done

bodily at the office of Brightlink for applicants residing in the city of São Paulo and afar for

professionals living in other places, as we use modern technology of virtual evaluation in order to

ensure the quality of analysis, match candidates schedule and optimize the searching time .

Tests of skills and specific expertise can be done, since they are provided by the customer that

subsidies the test. Group dynamics, situational tests, and proficiency test for English, Spanish,

German and French as well as other professional skills required by the client may be planned

and carried out when so requested.

REFERRAL OF FINALISTS CANDIDATES

For each final candidate it is prepared a complete report, sent via Internet, stating the personal

and professional data, and it will be provided the Personal Analysis Report exclusive of

Brightlink, describing the personal profile of each candidate.

SUPPORT IN DECISION

After the interviews among the finalists and the client company, aiming at a final decision and

advice in formulating the proposal, meetings may be held for completion between the client and

consultants. Additional information about the professional references of the finalists will be

thoroughly checked and compiled in a report.

MONITORING & WARRANTY

In order to ensure an excellent performance of the hired professional, it is carried out monitoring

of their activities during the first six months of the engagement, through consultants contacts

with the client and the professional hired. If a vacancy occurs during this period of occupation, its

replacement is guaranteed without any burden to the client.

Brightlink, over its eighteen years existence, has been crowned with the most important

awards in its segment! .

These awards are evidence that we are the natural tendency of choice, for the provision of

services in the category of Business Consulting, by the Human Resources professionals.

Receiving these awards is an

acknowledgment of our successful eighteen years of

hard work, always done with great commitment,

sensitivity, ethics and respect

We thank the community of HR for this

remembrance and recognition. Greetings from the

whole team!

AWARDS AND RECOGNITIONS

Our partnership comprehends the business and Human Resources communities, with a large

information network, which involves the most up-dated knowledge centers and global interaction

through national and international associations, such as:

Our partnership comprehends state of art technological partnership between suppliers for Human

Potential Evaluation and Development applications, such as:

STRATEGIC PARTNERSHIP

Page 11

ACCOUNT INFO

American Society for

Training and Development

European

Mentoring &

Coaching

Council

International

Coach

Federation

INTERNATIONAL

SOCIETY FOR

HUMAN RESOURCES

MANAGEMENT

International

Society for

Performance

Improvement

Associação

Brasileira de

Recursos

Humanos

Conselho Regional de Psicologia

CRPSP/PJ 1652

Assured by credibility and

tradition for over 170 years on

the market, D&B is the world

leader in the sector of credit

information, marketing

databases, information for the

analysis of purchases "business-

to-business".

This qualified Universal System

of Data Numbering provides

security for trade information

and qualifies suppliers, partners

and customers..

D&B 91-458-6354 D-U-N-S®

Since 2005, Brightlink was

certified by D&B - Dun &

Bradstreet, and is available for

it to be made consultations on

their registration information,

balance sheets and financial

transactions carried out with

their outcome and profitability

business obtained by period

established through

management information, safe

and solid, assessed from this

source of external audit,

validated and recognized

internationally .

We try, thus, to enable a fast

and reliable qualitative

analysis, on the low risk of

commercial relationship

between our company and our

current and potential customers

& suppliers, in an ethical and

transparent way.


Since 1993, Brightlink has been assisting national and

multinational companies of the most different areas, in

industrial, commercial and service fields, attracting,

evaluating, developing and retaining professionals for

the several work areas within organizations such as:

www.brightlink.com.br

Your best strategy in

Human Asset!

Alameda dos Jurupis, 452

14º andar

Indianópolis - São Paulo - SP

Brazil

PBX: +55 11 5053.7900

Fax: +55 11 5051.3989

Email: [email protected]

Br ight l i nk

CUSTOMER PROFILE

· ABB, · CORTILESTER, · GRUPO VOTORANTIM, · PLASTICASE,

· ABBOTT, · COSIPA, · GS1 BRASIL, · PROGRESS SOFTWARE,

· ABP INDUCTION, · CROMEX, · HERAEUS, · PROZYN,

· ADP SYSTEMS, · CYRELA BRAZIL REALTY, · IBM, · PSA PEUGEOT CITROËN,

· AGCO, · DALKIA, · INDRA, · QUÍMICA AMPARO – YPÊ,

· AGFA, · DEGRÉMONT, · INDT, · REXROTH – BOSCH GROUP,

· AGI KLEARFOLD, · DESTAK, · ITAÚ, · RFS,

· AKER SOLUTIONS, · DEVEMADA, · J. LAURITZEN, · RICH’S,

· AKZO NOBEL, · DHL EXPRESS, · JOHNSON & JOHNSON, · RIGESA,

· ALERIS LATASA, · DIAGONAL URBANA, · JOHNSON DIVERSEY, · ROCHE,

· ALLERGAN, · DM8, · JOHNSON ELECTRIC, · ROSSI RESIDENCIAL,

· AMERICA TAMPAS, · DOW QUÍMICA, · KELLOGG’S, · SABRE,

· AMERICAN EXPRESS, · DUPONT, · KENWIN, · SACHS,

· AMWAY, · DURATEX, · KPMG, · SAMSUNG,

· ANDRADE GUTIERREZ, · EATON, · KROMBERG & SCHUBERT, · SANDVIK,

· AON AFFINITY, · EBZ, · LANCHILE, · SANMINA – SCI,

· ARBORGEN, · ECCOX, · LARK, · SENAC,

· ARCH CHEMICALS, · ECOLAB, · LG, · SERONO,

· ARCOR, · EDENRED, · LIBERTY SEGUROS, · SHERWIN-WILLIANS,

· ARTECOLA, · EMBALAGENS DIADEMA, · LÍDER TAXI AÉREO, · SIEMENS,

· AVON, · ENGEFILTRO, · LINDE GAS, · SKY+DIRECTV,

· AXISMED, · ESTRADA TRANSPORTES, · LOCALIZA, · SOLVI,

· BAXTER, · EXPAND GROUP, · LSG - SKY-CHEFS, · SONOCO,

· BAYER, · FABER CASTELL, · MACCAFERRI, · SONY,

· BBS, · FAURECIA, · MANE, · STIEFEL - GSK,

· BEHR, · FERPLAST, · MANN+HUMMEL, · STTAS,

· BENTELER, · FERRING PHARMA, · MARBA, · TAKATA,

· BERMAD, · FERSOL, · MARTIN BROWER, · TE - TYCO ELECTRONICS,

· BM&A, · FESTO, · MASSTIN, · TECHDATA,

· BMS, · FITESA, · MD INTERNATIONAL, · TECSIS,

· BOREALIS, · FLINT GROUP, · METALPÓ, · TENNECO,

· BP, · FM GLOBAL, · MITSUI SUMITOMO, · THERMOID,

· BRADESCO, · FMC TECHNOLOGIES, · MWM, · TOMÉ ENGENHARIA,

· BRASKEM, · FOR-PLAS, · NATURA, · TOYOTA,

· CANPAC, · F-SECURE, · NCR, · TRANSTECHNOLOGY,

· CARBOCLORO, · GENERAL MOTORS, · NESTLÉ, · 3M,

· CARLSON WAGONLIT, · GIESECKE & DEVRIENT, · NIELSEN, · USIMINAS,

· CIA. CACIQUE, · GOODYEAR, · NOKIA, · VALEO,

· CIA. MÜLLER DE BEBIDAS, · GRAMMER, · NOVO NORDISK, · VEGA,

· CISA TRADING, · GRANT THORTON, · NSN, · VIAÇÃO CAIEIRAS,

· CLARK-KOCH, · GRUPO ACCOR, · OLX, · VIAÇÃO SANTA BRÍGIDA,

· CLARO, · GRUPO BÜNGE, · PALL CORPORATION, · VIAÇÃO URUBUPUNGÁ,

· COLLIERS, · GRUPO IPIRANGA, · PANALPINA, · VOPAK,

· COLORCON, · GRUPO MARFRIG, · PETROBRÁS, · WEST PHARMA,

· COMBUSTOL, · GRUPO ODEBRECHT, · PFIZER, · YAZAKI,

· COMEXPORT, · GRUPO ORSA, · PHILIPS, · ZF,

· COMPTEL, · GRUPO PÃO DE AÇUCAR, · PIRELLI, ... among others.

Documents

Brightlink’s Service Portfolio