Briefs PDF

8/2/2019 Briefs PDF

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briefs

amy leigh

8/2/2019 Briefs PDF


Brie 1: 90’s Magazine Splendora‘Tey helped shape your world, like it or not.’

Te Brie

We tend to dene decades by ads and ashions.You might look back on a avorite V show withnostalgia, or cringe at your ashion choices. Te

1990s are no dierent. It seems, at rst glance, likea bland decade, destined to be little more than “thedecade aer the ‘80s.” Even those who grew up inthe 90s can be hard pressed to pinpoint the decade’scharacter in a single word or phrase.

Tat may be by design: It’s easy to see the ‘90s as atransitional period. Consider the world o the early 21st century -- the ubiquity o the Internet, thediversity o styles, the things that are acceptableand mainstream that were once on the ringe. Many o those things began as ads o the 90s. It was thedecade that rang out the end o the 20th century and

all its cultural upheavals, all while ushering in the21st century with a host o technological innovations.O course, some ads just aded and zzled. Forpeople who lived in the ‘90s, those ads are stillwith them. Even i they never wore their clothesbackwards, they laughed at the idea that somepeople did. From piercings to fannel, “90210” togrunge, here are 10 o the biggest ‘90s ads. Tey helped shape your world, like it or not.

Concept

Come up with a brand or a new 90’s zine thatcelebrates the best and worst o the 1990’s, since the

subject matter is personal you need to generate yourown content and this is a chance to collaborate witha number o people who share the same nostalgia.Consider how this idea can be extended into otherdecades, could this exist as a one o publication orwill it explore other decades?

Audience

* 18-25 male and emale (those who were lucky enough to be born in the rst hal o the 90’s)

Deliverables

A substancial one o zine with the possibility o extending into other decades

8/2/2019 Briefs PDF


Brie 2: Meat is TeatreBased on the ISD brie; ‘It happened on this day’

Te Brie

We are bored, we constantly need to be entertained;and with this constant need or attention and sel indulgence there are outlets. Access to data is so

eective that we are now better equipped thanever to create inormation that expresses historiesin the personal as well as the international orum.Consider how best to interpret the project theme.However ascinating the topic and the inormationthat you select, your challenge is to create a delivery platorm that demands the reader’s attention.It needs to address the norms o inormationarchitecture while actively working to evoke anemotional response rom the reader or viewer.Use print, screen, combined media – the choiceis yours – as long as it expresses a solid idea,inorms and shows your typographic and layout

skills. Remember that words and language are thecollateral.

Concept

‘I have told mysel a thousand times not to beshocked, but every time I am shocked again by whatpeople will do to have un, or reasons they cannotexplain.’- Isaac Bashevis Singer

Based on the above quote, which appears at thestart o ‘My Idea o Fun’ a novel by Will Sel,investigate how, as an enlightened society, we

choose to mindlessly reblog others instead o producing original content due to this access todata and each others lives. As a generation we aremore concerned with sensationalising ourselvesand there is no concept o sel censorship, is this tobe celebrated or are we beyond help? J. G. Ballardhas a literary distinctiveness in which the term‘Ballardian’ was coined, he writes about such humanbehaviour, “Ballardian”, dened by the CollinsEnglish Dictionary as “resembling or suggestive o the conditions described in J. G. Ballard’s novelsand stories, especially dystopian modernity, bleak man-made landscapes and the psychological

eects o technological, social or environmentaldevelopments.

Crash was a highly controversial novel: amously one publisher’s reader returned the verdict“Tis author is beyond psychiatric help. Do NotPublish!” Te book explores themes such as thetransormation o human psychology by moderntechnology, and consumer culture’s ascinationwith celebrities and technological commodities.Te human characters in the novel are coldand passionless. Te aim is to catalogue humanbehaviour into a meaningul orm that would

interest a diverse range o people, it is going to bean extremely personal response and to the challengeis eective communication in the message.

Audience

* 18-22 male/emale* Primarily creatives, as research, specically intothe ‘Plath eect’, suggests that people involvedin creativity are more likely to experience thebehaviour/infuences that the publication will ocuson.

* Although the publication aims to be accessible/universal, it is oremost aimed at the market whoare into experimentation and whose belies/ideas/general lie touches/comes into contact with someo the issues raised.

Deliverables

A substancial publication with the possibility o the inormation included to transer onto dierentmedia.

8/2/2019 Briefs PDF


Brie 3: DC PublicationTe ultimate Design Context Reerence Book

Te Brie

Based on your research into part 1 o this brie,produce a graphic product or print or digitaldelivery that eectively communicates the context

o your design practice. Tis should take the ormo a book, interactive dvd, or website dependingon your chosen content & media. Your aim shouldbe to design and produce the book that you wishyou could buy, the website you wish you could visitor the dvd that you could play that would explainto everyone (yoursel included) who YOU are as adesigner. What and who has infuenced you? whatdo you want to say? How do you want to say it?What are you passionate about? What inspires you?As well as Why?

Concept

Your ability to identiy analyse and respond tocurrent design issues trends and opportunities willlie at the heart o your rationale as a designer. Inorder to exploit your potential and achieve yourambitions it is essential that the right people get tosee your work.

Tis brie requires a comprehensive approach to thegathering, organising and presenting o a sustainedbody o research. You will need to identiy relevantsubject matter that will allow you to engage inin-depth research rom a range o primary &secondary sources – books, websites, interviews,

questionnaires etc.

Your resolution to the brie should demonstratea high level o creative and technical competency appropriate to proessional distribution. You shouldalso be able to demonstrate a selective, critical andinormed approach to your source material.

REMEMBER HA AKING RISKS CAN BE AGOOD HING, BU ONLY IF YOU AKE HEMFROM AN INFORMED POIN OF VIEW.

Mandatory Requirements

Your Response should contain:

* An introduction to your chosen content.* A clearly stated rationale.* Evidence o your ability to select, organiseand eectively present content that helps tocontextualise the work that you are producing inresponse to part 2 o the Module brie.* All reerences should be acknowledged in linewith the Institutions policy on plagiarism.* You will need to produce a pd copy o yourresolution or course archiving purposes.

* All research activities and source material shouldbe evidenced through regular postings to your FMPblog. You should support the documentation with

appropriate levels o analysis and critical evaluation.

Deliverables

* A printed book, interactive dvd or unctioningwebsite appropriate to the content o your research,creative ambitions and proessional practice* A Research le (in the orm o your FMP Blog)

o organised primary and secondary sourcematerial (including evidence o relevant designdevelopment). Where content cannot or any reasonbe posted to your blog you should submit evidencein an organised and clearly labeled le,disc orappropriate digital ormat.

8/2/2019 Briefs PDF


Brie 4: Te Waitress

Once upon a time... a magazine was very muchlike a book. Te only dierences being that themagazine had a soer cover and a number o storiesrather than a hard cover and one single story.But then – everything changed. Magazinesdiscovered the pregnant white space o the page.

Magazines discovered the double page spread.Magazines discovered signature typographicstylings. Magazines discovered images; illustrations,photographs, texts that became pictures, picturesthat became texts. Magazines discovered sequentialnarratives. Magazines discovered how to combineradically dierent elements; ashion, reportage,ction, opinion. Magazines discovered how to beunpredictable. Magazines discovered how to becool. However, the book did have nice covers.Whilst there are some novels, such as Te RawShark exts, Te House o Leaves, Te Lie andOpinions o ristram Shandy, Gentleman, Te

People o Paper or Willie Masters’ Lonesome Wiethat push the boundaries and conventions o theorm, these are rare things – ew and ar between– whereas there are hundreds o magazines thatexperiment, take risks and reinvent themselves overand over again.

Te Brie

We want you to use the text o Te Waitress*, a taleby Jack Zipes, to invest the book with the inventionand experimentation o the magazine.Consider the current ormat, nature and pacing o a book; the hal-title page, title page, dedications,

colophon, chapter headings.... How might thischange and develop into something new? Will your‘novel’ remain as a single narrative, will it includeother stories? Are they themed or are they goingto be very diverse ‘cannonballs o surprise’? Is it astand alone issue or one o many?In 1923, El Lissitzky told us that ‘the new book demands the new writer’, and with the advent o digital print technologies, the iPhone, the iPadand the Kindle, the new book is undeniably here.Lissitzky’s vision o the Electro-Library demandsthat we reconsider every aspect o page design –rom the details that we understood to represent

the cra o typography, to the elements o thepage itsel: the running heads, the olios, theparagraph and chapter. Te ‘design o the book-space, set according to the constraints o printingmechanics’ no longer matters to us. Tis new pageis an undiscovered landscape o opportunity andpossibility.... I you choose to do so, the surace cannow truly transcend space and time – the ‘printed’surace must be re-invented and the innity o books embraced. Te rules no longer apply.Everything about the page is new again. Everythingwe ‘know’ about the conventions o book designand typography demands to be re-invented or the

new kind o writer, reader and designer.Use print, screen, combined media – the choice isyours – as long as it expresses a solid idea, inorms

us and shows your typographic skills. Rememberthat words and language are our collateral and thatyour submission should be essentially typographic.

arget AudienceTe new reader

Requirements

• Research and Development • Strategy •Specifcations/Grid(s) • Dummy/Prototype(s)• Presentation

8/2/2019 Briefs PDF


Brie 5: Satanism

Te Brie

“Don’t worry, you who have been ooled intobelieving the paper tiger displayed by today’s media;we Satanists aren’t aer your children, or they areprobably as hopelessly mediocre as their parents.

But we are moving the world towards a statewherein the reeloaders will either work or starve,and the parasites will be removed to wither and die.So, you need only ear real Satanism i you are acriminal, a parasite, or a wastrel. Are you araid?”- Peter H. Gilmore

Concept

Consider the media stereotype o a Satanist, howcan you alter the perception o the general publicin accepting that there are stronger argumentswithin the practice than they originally thought?

Appropriate inormation ound on the Church o Satan into a set o educational publications. Howwill you re brand and stylise Satanism? How canyou eectively put across the teachings in a neutraltone?

AudienceTe uneducated general public

Deliverables

A set o publications

8/2/2019 Briefs PDF


Brie 6: Fine Art Yearbook Brie 7: Miscellaneous zinesBrie 8: Competition Bries

8/2/2019 Briefs PDF


ougd301

briefs

amy leigh

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Briefs PDF