Briefing for PHMA – New Orleans 2007

Briefing for PHMA – New Orleans 2007

Military. Home. Peace of mind.

• An online CONUS Joint Services housing referral solution that directly connects service members and their families with available housing in the community.

• Efficient referral management tool for housing offices to connect customers with homes all hours of the day.

• No cost method for property managers to market their available rentals directly to service members and their families.

• Home buying and home selling solution available through Military Moving Station.

What is AHRN.com?


AHRN.com Stakeholders #1 Objective: Meet the needs of service members and their

families.

HQ


• 67% of Service Members live “on the economy” in rental units or in privately owned homes; this % will continue to increase as DoD moves toward privatized housing efforts, longer assignments, and transformation of forces.

• Based on a study performed in Phase I, there was no consistent way to get housing data to a service member when they needed it and how they needed it.

• Quality housing is recognized as a key factor in Service Member quality of life, impacting recruiting and retention.

• Currently, nearly 80% of household goods shipments are delivered to storage-in-transit because Service Members have not secured housing before their move. Storage and redelivery are costly and lead to high damage claims.

Why DoD Requisitioned AHRN.com


“Available” Rentals Only: Property availability is the key focus

Reduces time, OOP and headaches by evaluating only those homes that are on the market now and not chasing down stale data.

Global (web-based) access gives military members 24/7 access prior to arriving at new duty location.

Allows members to know what all their housing options are to make informed decisions about where they want to live.

BAH Integration Reduces time to submit BAH data - no more manual data entry into MHO WEB.

Housing Office Administration -No software installation, maintenance nor IT staff required to run system at housing office. -Housing office oversees but does not manage data.

Rental Partnership Programs / Deposit Waiver Support

Allows service members to search for listings that provide military benefits – thereby saving OOP.

Free to community and other military home owners to rent and “keep it in the family”

Gets the community engaged creating a strong partnership, fostering patriotism. Helps military save money on advertising their homes for rent and keeps it in the family.

Features and Benefits of AHRN.com


Military Moving Station is committed to helping military families make smart home buying and selling decisions

Military members have many questionsHow do I choose the right agent?What can I expect from an agent?

Who should I trust?How much house can I afford?

Am I getting a fair deal?How much should I offer?

How can I find out what homes are selling for in the area I like?Should I get pre-qualified for financing?What types of a home loan should I get?

How do I know if I am being charged “junk fees”?And many, many more…


Military Moving Station Real Estate Counselors advise and educate military members throughout the home buying and selling process

Military Moving Station offers free information and guidelines on a variety of home buying and selling topics

• Assess their real estate needs

• Walk with military member through each step of the decision making process

• Gain access to pre-screened real estate agents who adhere to the highest standards and specialize in working with military families

• Help them understand mortgage options, allowing access to special rates from a variety of lenders

The Smart Resource


Military Moving Station provides unbiased answers with no obligation to anyone other than the military member

• Not owned nor operated by any relocation services provider

• Do not own or operate any relocation services provider• Service providers do not pay to belong to our network• Independence from real estate brokerage firms,

mortgage companies, etc.. allows us to act in best interest of the military member


Military Moving Station works with only the most qualified real estate brokers/agents

• Brokers/agents must have extensive experience in working with military families

• Must attend Military Moving Station training seminar• Preference for ex-military members and spouses• Only full-time, professional agents • Continually assessed and evaluated by consultants and military

members• Communicate with consultants on regular basis


Time, energy and cost savings to the military family is significant

Cost example: Wells Fargo mortgages initiated through Military Moving Station:

Lender Fees Military Moving Station

National Average*

Mortgage Broker $0 $839

Processing Fee $235 $320

Underwriting Fee $0 $269

Appraisal Fee $325 $327

Other $113 $313

Total $673 $2,068

$1,395 Savings

30 Year Fixed Mortgage Military Moving Station

National Average*

Interest Rate** 6.125% 6.460%

Interest Paid over Life of Loan $237,480 $253,197

$15,717 Savings

* Bankrate.com 10/06 Survey

** Based on $200K mortgage$17,112

Total Savings


• 75 Installations• Inventory

– 100,000 listings• 40% Houses• 25% Condos / town homes• 25% Apartments• 10% FSBO, shared rentals,

military housing– 100,000 users

• Traffic Since June 2004 – 2 million page views a month – 152,000 unique visitors– Inquiries from all over the

world during every hour of the day

Statistics


Implementation byInstallation Count - CONUS

0

75

265

0

50

100

150

200

250

300

May-04 Jan-07 Total MHOs

# o

f M

HO

s

0% 28% 100%


Implementation by Military Member Count - CONUS

0% 60% 100%

0

758,931

1,256,790

0

200000

400000

600000

800000

1000000

1200000

1400000

May-04 Jan-06 All

# o

f M

Ms

38% adoption


Hours of Use

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

0:00

1:00

2:00

3:00

4:00

5:00

6:00

7:00

8:00

9:00

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

Pag

e V

iew

s

PST

EST


0

2000

4000

6000

8000

10000

12000

14000

16000

E01

E02

E03

E04

E05

E06

E07

E08

E09

O01

O01

E

O02

O02

E

O03

O03

E

O04

O05

O06

O07

W01

W02

W03

W04

W05

Mili

tary

Mem

bers

E4-E7 03, 04, 05

Military Members: Users by Rank


1 2 3 4 5 6 7 8 12 13 9 14 100

500

1000

1500

2000

2500

3000

3500

4000

4500

1 2 3 4 5 6 7 8 9 10 11 12 13

Number of Listings

Mil

itar

y M

emb

ers

$768,800 OOP saved

Military Member Rental Listings


Managed Listings

Property manager:90%

Military member (PM):8%

Military housing office:2%

100%MHO

Managed19,500/yr hrs saved

$370,500/yr saved

Pre-AHRN.com Post-AHRN.com


Survey Says…

63%Found HousingThrough AHRN!


Survey Says…

57%Experienced a Door-to-Door

Move!(of the 63% housed)


Demo…


Survey Says…

•We were very confused and disconnected before we accessed the AHRN web site. After we used the site we found the home we live in now less than 3 days later. We have recommended AHRN to any and every of my fellow USASMA classmates.

Military Members Said:

•AHRN is a wonderful initiative. Thanks to AHRN, we were able list and rent our house in Florida ourselves and forego paying a property manager to do the exact same thing. It allowed us to reach out to a great housing demographic...fellow military members and families. We were very pleased with our first experience using AHRN to list our home and will definitely use it again if/when our current tenants move out. Just get more military bases to participate! •Thank you for this service. It made the process of locating a new home much easier for all family members, especially during the uncertainty surrounding a change of station.

2005 2006

Both property managers and military members said that AHRN provides good to great value.

89% 89%

Military members would refer to another member. 90% 92%

Property managers would refer to another colleague. 87% 88%

Property managers had never worked with the housing office before.

50% 46%


What to Expect…

•30 days before, AHRN Team Leader will contact you.

•AHRN Team sets up your own portion of AHRN and imports your legacy data

•Work with AHRN Team to obtain legacy data, schedule meetings with Commanders, Housing Office staff and local property managers

Implementation Process

•2-3 days of on-site training and meetings with Commanders, Housing Office staff and local property managers

•1 week follow-up•1 month follow-up•3 month follow-up•Ongoing support provided for military members, housing office, and property managers via Live Chat, 800 Help Desk, Email

Post Implementation


Case Study

• 3 installations – Peterson AFB, Fort Carson and USAFA• Approximately 19k living in the community

• 6,300 moving in/out a year• @527 / mo

• 12k more getting restationed in Colorado Springs 12 months• Prior to AHRN: Using ACES at Peterson and USAFA, Excel Spreadsheet at Carson• Consolidated 367 available listings

Colorado Springs

Outcomes

October 28 2005 December 27 2006

227 available listings imported 996 listings available, 5080 in db

215 owned by the housing offices 0 owned by the housing offices

0 photos 11,461 photos

47 in RPP, 2813 offer benefits

407 MM / PMs

•Started working together to consolidate redundant activity•More inventory / more choices•Better customer service for more informed decisions


Working Together…

•MHO Toolkit•Best Practices

Installation level marketing

•In our follow-ups, we help you in your marketing efforts.

Follow-up

Nationwide marketing

•Search engines•OneStop links to AHRN.com•HQ housing links to AHRN.com (and other high level links) •MilitaryTimes •Email marketing•Newsletters•Conferences

•More housing (volume)

•More choices (diverse listings)

•Captures rentals farther in future

•Allows service members to retain property and rent it – retaining equity in home

•Empowers members with information when uncertain and thousands of miles away

•Ensures homeowners buy/sell quickly with assurance that they are getting a fair price

•Gets military housed quickly and before they moved!


What to do from here?

•Reference the list of locations where AHRN.com is available.

Send your PCSing service members to AHRN.com (in deployed locations)

Contact your drive team representative to express your interest in AHRN.com!

•Army – Vernona Aslim (ACSIM)•Navy – Nancy Ward (CNI)•Air Force – Alice Gladden (AF/ILEHO)•Marine Corps – Nikki Kolen (HQ Marine Corps)

•Usernames / passwords in packets.

Take test drive – test.ahrn.com

Documents

Briefing for PHMA – New Orleans 2007