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Brief three / Self Branding
For my third brief, which happened to be my last brief (which is also why the personal brand on each of the other briefs is the old one) I wanted to create a colourful and contemporary mark. The colours were inspired by the national colour of the Netherlands which links with my design alias ‘Dutch’.
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OUGD301
Danny Holland
Brief three - Self branding
The new mark was a progression and modernisation of my old logo mark, which used several decagons, a tribute to my interest in geometric shapes to form a band of colour. I took the geometric element from my existing logo and increased the stroke weight to give image a stronger presence.
Brief three / Self Branding
The typeface used was Futura Medium, due to it’s think strokes and solid composure, it worked well to let the image and colours breath. In comparison the new improved mark sits more confident that the previous one and has a stronger visual presence.
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OUGD301
Danny Holland
Brief three - Self branding
Dutch
akadutch.co.uk
The brand was carried through to the printed collateral such as business cards, where the stock will be duplexed with an orange card to strengthen the link between my Alias and the nation it relates to.
Brief three / Self Branding / Proposed Printed collateral
Dutch
akadutch.co.uk
The zig-zag line is also a subtle nod towards my birthplace, inspired by mark making of my village’s sharp rugged rock slopes close to the moor’s of Bradford.
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Danny Holland
Brief three - Self branding
The website is a stripped back contemporary portfolio, showcasing my current work in an experimental fashion. On opening the ‘work’ page of the site several layers of work stack upon each other where the visitor then clicks away at each layer which disapears to reveal the one below it and finally reach the description of the project.
Brief three / Self Branding / Web presence
http://www.akadutch.co.uk
AKA Dutch
hello(at)akadutch(dot)co(dot)uk
http://www.akadutch.co.uk
AKA Dutch
A typographic installation intended to
reflect the very thing it states.
hello(at)akadutch(dot)co(dot)uk
http://www.akadutch.co.uk
AKA Dutch
He also likes football and loves travelling the world.... okay maybe just New York.
He currently studies BA Graphic Design at Leeds College of Art where his main focuses are typography, publication design and fashion/art industry branding.
...He was born inYorkshire, England
Dutch wasn’t born in the Netherlands....
hello(at)akadutch(dot)co(dot)uk
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Danny Holland
Brief three - Self branding
Snask, a Design agency in Stockholm, Sweden got in touch with the college asking for students interested in travelling over for an internship. John, who was in contact with the studio advised us to produce an PDF mail out to grab their attention.
Brief three / Self Branding / Email - PDF mail out to Snask
I’M SOFULL OFSNASK*
*A.k.a. full of energy, determination, laughter, playfulnessawesome FIFA skills, creativity and that feeling
you get when you show someone else your new favourite film andthey love it.
Dutch
akadutch.co.uk
From researching the agency I found that they we’re quite laid back and had a sense of humour as well as having a keen interest in football video games. They often played around with their studio name, i.e ‘Snask off’ and ‘Sweet mother of Snask’ so I devloped a line of copy that would potentially grb their attention and match their humour.
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Danny Holland
Brief three - Self branding
