Brief 8

Level 6

Module Code: OUGD603

Module Title: Extended Practice

Learning Outcomes:

BRIEF TITLE: Jacked Lincoln part 2

Brief: To design promotional material for a house and bass night in Lincoln. Background: Jacked is a house music events company that organise nights in popular venues around Lincoln. Considerations: -Layout -format -colour scheme -Create an identity for the brand

Mandatory Requirements: -brand logo and headliner logo must be displayed

Target Audience: The target audience is mainly young adults and students in Lincoln.

Tone of Voice: The tone of voice needs to be down to earth to reflect the nature of the brand and music.

Deliverables: -A3 poster -A5 flyer -Social media / Facebook

Evaluation: Positives/ This time round I wanted to create more of an identity for the brand so the design could work as a template opposed to creating a different design each time they have an event. I created a geometric pattern that can have the colours adjusted for each event. Negatives/ There arent really any negatives to report. The brief was a quick turnaround and the client was specific with what they wanted so it made it simple for me to design. What I would do differently next time? I think I would of chosen one more font to work with Futura. It would of helped to create contrast and make the headliners stand out better. Apart from that I am pleased with the design and think it has created a strong identity for the brand. Ratings (Very Bad) 1- (Very good) 5: /Quality of work____3 /Quantity of work____3 /Attendance____4 /Motivation____4

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