Brief: To brand a soft drinks company that specialises in crme
soda. The branding and identity will need to work across a range of
media. To launch the brand and product, you will need to create a
campaign that communicates the mouth-watering flavours in the
product range.
Background: Tasty Beverages puts a smile on the faces of many
who remember drinking tasty soda from their youth, as well as those
now discovering the brand through its unique bottles and flavour
choices. Considerations:
- The choice of colour scheme will be vital creating an
instantly recognisable identity and act as a means of co-ordination
for the product range.
- Flavours of the drinks will need to be carefully considered in
order to appeal to the target audience. - The branding will need to
be applied to a medium such as glass bottles or cans. Choosing the
right
medium is beneficial to best suit the needs of the drink and to
communicate the quality of the brand. - The campaign will need to
catch the attention of the consumer. - What methods of promotion
are best suited in targeting the audience? - Mock-ups: What methods
can be used in order to illustrate some aspects of the campaign? -
Online Presence
Target Audience: The target audience are young and dynamic and
are not afraid to try new things and experience new flavours. With
the nature of the drink, the audience must like alcohol and have a
taste for sweet things with lots of flavour.
Tone of Voice: In order to appeal to a young but mature
generation the language needs to be informal. A friendly approach
that talks to the consumer on a social level is vital to make a
connection with the audience and past connotations of child hood
memories or experiences.
Deliverables: -Logo -Packaging: Bottle design -Campaign: Poster/
Billboard -Website/ App
Evaluation: Positives/ The bottle designs were really successful
and worked well with the glass bottles. It was really difficult to
stick the vinyl on because of the detail and size but it went ok in
the end. I was really pleased with the photographs I took for this
brief and I managed to get the lighting right, so I am definitely
improving in that sense. Negatives/ I would of liked to include
some props in the photo shoot so I could of used them in the
advertisements. What I would do differently next time? To push the
brand further I should of created some multi packaging and point of
sale to extent the brief. However I am please with the outcome and
will use this brief in my portfolio. Ratings (Very Bad) 1- (Very
good) 5: /Quality of work____4 /Quantity of work____3
/Attendance____4 /Motivation____4
