BRIDAL BOOTH BASICS

DEANNA NELSON ~ WHIMSICAL OCCASIONS

KERRI VIVIAN ~ SKYLINE

Maximize Your Trade Show R.O.I.

Why Exhibiting Belongs in the Market Mix

• Direct Marketing Media • ONE on ONE contact• FACE to FACE business

• Wedding Event Shows:• Provide Bookings THAT DAY!• Generate Direct Leads• Start the Selling Process

Setting Measurable Objectives

•Why are you exhibiting?

•What messages are you trying to communicate?

•Objectives? “Think,Pair,Share”

•How will you measure your results?

•Worksheets

•Survey

•Feedback

Measuring Your Performance

Shows and Spaces that Work

•Questions to Ask When Considering a Show

•Factors to Consider when Creating a Space

What will Attract an Audience to your Exhibit?

•Product

•Promotions

Booth Appearance

•Staff

3 Exhibit Design Objectives for Show Success

•Design for Marketing

•Design for Functionality

•Design for Budget

Design for Marketing

•Do graphics say who

you are, what you do

and what benefits

them?

•Are you saying too

much?

•Are words Legible?

•Are Graphic Sharp?

•Do you have

Consistency?

Design for Functionality

•Branding Messaging

•Reception/Lead

Gathering

•Storage

•Product

Demonstration

•Product Display

•Meeting/

Conferencing

•Live Presentations

Design for Budget

•Plan Ahead

•Know when to Rent

•Measure, Calculate,

Adjust

•Shift Unproductive

Exhibit Operating

Costs into more

Productive Areas

Creating Your Own Power Graphics

•Be Concise

•Know your Audience

•Know your Show

•Consider the Size of Exhibit

•Avoid Clutter

•Be Visually Consistent

•Be Intriguing, but don’t make

your audience work

•Don’t forget Light

Chick Chocolates

•Do you have the right Staff?

•Characteristics of an Effective Booth Staffer

Staffing

Characteristics of an Effective Booth Staffer?

•Professional•Experienced•Confident•Good Listeners•Enthusiastic•Dress Code•Knows that Time is Money•Know Your Stuff•Represents Company Appropriately •Understands Lead Process

Booth Behavior• Breaks• Engages Clients• Qualified vs.

Unqualified

• Body Language

• Cell/Computer Use

• Eating• Eye Contact

•Before the Show

•During the Show

•After the Show

Promoting Your Participation

Personal InvitationsGive out Free Admission TicketsPost on Face Book/BlogList on WebsiteEmail

Before the Show

Promoting Your Participation

Take Advantage of Free AdvertisingParticipate in Give AwaysIn Booth DrawingsCreate an At-Show PromotionPersonalized Promotional Products

During the Show

Promoting Your Participation

WORK YOUR LEADS!

After the Show

Promoting Your Participation

•Post on Face Book/Blog•Direct Mail•Email•Telephone

After the Show

Promoting Your Participation

Lead Management

Budgeting for Success

• Worksheet• ROI Calculator• Compare and plan for Next

Show• 30 Second Budget from

Idea Kit

Kerri Vivian-SkylineDeanna Nelson ~ Whimsical Occasions

Thank You!

Questions?Please complete the Survey in the back of your book.

Maximize Your Trade Show R.O.I.