BRIAN TRACY TBILISI

TBS 15 FEB 21 BTTSPONSORSHIP OPPORTUNITIES

#1 SALES CONSULTANT IN THE WORLD

ABOUT BRIAN TRACY• up to 40 years of consultancy & training

• more than 300K trainees annually

• 56 countries around the globe

• more than 70 books

• 6 bestsellers

• 5 theories

ABOUT CITICONSULTING

• CitiConsulting is a young company with a team of high professionals involved in business planning and business operations for more than 10 years.

• Mr. Guga Kobakhidze, the director of CitICo, Business Administrator, is an unique marketer in Georgia specifically focusing on sales technics and training professionals.

• Mr. Otar Kiria, the Director of SGG, Master of Statistics, Trainer, and a holder of Harvard Business School Strategic Marketing Certification, is a franchisor of numerous western brands in Georgia.

• With a specific focus on sales in their experience, BTT (Brian Tracy in Tbilisi) organizers managed to make dreams of thousands come true. YES! Brian Tracy is in Tbilisi.

FOR THE FIRST TIME IN TBILISI

ABOUT EVENT

• february 2015

• expo-georgia center

• 450 participants & members

• 17 industries, 178 companies & more

• visitors from Georgia, Armenia & Azerbaijan

ABOUT BTT MASTERCLASS• BTT - Brian Tracy in Tbilisi

• BTT will take place in FEB 2015, at ExpoGeorgia Center Tbilisi, that is going to arrange a masterclass for 450 professionals from Georgia, Armenia and Azerbaijan.

• BTT Masterclass is best for retail, banking, auto-dealers, communications, insurance, tourism, production, agriculture, media and many other industries.

• Leading Georgian companies SGG (Retail), Management Academy (Education), Marketer.Ge (Internet), Rustavi2 (Broadcast TV),`Fortuna (Broadcast Radio), Logic Systems (Operating Systems), GASA (Tourism), Palitra Holding (Media), GMT Group (HoReCa) and many others have already signed a pre-contract with CitIConsulting in order to sponsor, participate, and/or cooperate with a very exclusive event Brian Tracy Masterclass in Tbilisi.

MARK MIX

• Product - Exclusive Franchise

• Price - Near to middle (320 EURO)

• Place - ExpoGeorgia, the largest national expo-center

• Promotion - ATL BTL OOH Social Media & Exclusive Spots

REACH OOH

• outdoor in TBS for nov-feb

• aggressive FB campaign nov-feb

• video campaign via internet nov-feb

• pre-sales print & promotion placement

• fact sheet dissemination Mothercare Tbilisi

REACH OOH• OOH campaign will launch in Sep 14 with a video placement on Tbilisi Event Hall Monitor ;

placement will last till the end of event - Feb 15.

• Shortly after, FB aggressive campaign will launch and cover all employed audience in Tbilisi, Baku, Yerevan, Batumi, Kutaisi, Zugdidi and Telavi.

• Starting from Nov 14 eight opinion leaders will inform target groups about the importance of the BTT Masterclass. Videos will be placed on the webpage and promoted through social media.

• From the very beginning of marketing communications, sponsors and partners will have an opportunity to be presented as an inseparable part of the BTT event, via print communications.

• Moreover, customers of Mothercare Tbilisi during December Sales will receive hand-in-hand the booklet about BTT Masterclass carrying the info about event and sponsors.

REACH ATL

• 3 months via own youtube channel

• 3 months via ambebi.ge ipn.ge bpn.ge

• 14 days TV AD logo placement in Rustavi 2

• 14 days Radio AD Fortuna & Fortuna+ stations

• full AD placement on webpage briantracy.ge + FB

REACH ATL• Team of young and creative volunteers under coordination of BTT Marketing team will launch a

BTT Youtube Channel together with all other popular social platforms and will operate the very aggressive campaign throughout targeted audience.

• #1 news agency IPN will keep society be updated about any developments of the BTT masterclass; Top rated Ambebi.ge web portal will focus on Brian Tracy experience and an importance of his globally acknowledged Sales Trainings; as for IBN the leading business news agency, it will cover the theories by Tracy over the years.

• As a partner of BTT Masterclass, No1 TV Channel in Georgia Rustavi2 will promote the event for ten full days; along with another leader of its industry, radio broadcast, Radio Fortuna Holding will inform audience of Fortuna and Fortuna + stations for 14 full days. An exclusive webpage briantracytbilisi.ge will be launched in order to provide permanent info and news about Brian Tracy, CitIConsulting and BTT Masterclass.

REACH BTL• BTT Masterclass will be the main topic of several top rated TV

Shows. Morning Show; Day Show and Business Courier of Rustavi 2 Channel will be hosting BTT. Top rated radio shows on Fortuna Station & 4 newspapers will cover the topic.

• The launch of campaign, Brian Tracy visit and BTT Masterclass will be covered by all Georgian News Channels, via press conference and specific media communications channels. Rustavi 2 will broadcast first ever interview with Brian Tracy.

REACH BTL• 3 Exclusive News Programs in Rustavi2

• 2 Exclusive News Programs in Fortuna

• 2 times nationwide full media coverage

• exclusive TV interview with Brian Tracy

• Palitra, Ambebi.Ge, IPN & BPN News, FB

• Forbes Georgia Magazine Exc. Interview

REACH DIRECT• Entry to the BTT Masterclass will be securely monitored and operated with a special electronic

tourniquet system operated by Logic Systems Georgia. Each member of the BTT will receive a BTT ID CARD, with exclusive numbering and protected chip.

• Cards will be branded with BTT Masterclass and main sponsors attributes. Cards will be sent via insured mail directly to participants, placed in special branded envelopes, which is another opportunity for sponsors to position themselves.

• For each training globally, Brian Tracy drafts a special workbook that is bears a key function during masterclass and, usually, becomes a table book of participant. Sponsors do have chance to be presented on back-cover.

• Presenting sponsor is able to brand with own attributes each round table of the masterclass. Another very creative and exclusive idea BTT offers to sponsors is to brand the frame of the certificate awarded to 450 professional marketers.

REACH DIRECT• card operated ticketing

• invitations special branding

• Bran Tracy workbook branding

• certificate frame exclusive branding

• masterclass tableware exclusive branding

• indoor monitor and welcome banner branding

A VERY EXCLUSIVE• Brian Tracy workbooks

• Dinner with Brian Tracy

• Top Manager Special Eve

• Certificate Frame Branding

• Sponsor Naming in BT Video

• Consultancy Hour with Brian Tracy

A VERY EXCLUSIVE

• For presenting, platinum, and gold sponsors, BTT management will organize a special dinner and Consultancy Eve for top managers of the sponsoring companies, where world #1 Sales Professional will answer any question face-2-face and free of outer audience.

• And finally Brian Tracy will record a video where he will greet Georgia and marketers of Georgia welcoming the BTT Masterclass. In a speech, world #1 Sales Professional will address an organizing committee and only presenting sponsor.

SPONSORSHIP PACKAGES

• Presenter - 1 spot

• Gold Sponsor - 1 spot

• Platinum Sponsor - 1 spot

• Sponsors - 10 spots & thematic

• See final slide for the supporters list

THEMATIC SUPPORTERS• “BTT Host” accommodates Brian Tracy for three nights in a special deluxe room and conditions; hosts welcome supper

for 5 persons; hosts Top Management Consultancy Eve & Dinner of 15 People; arranges Press-conference logistics; and provides a unique space for Brian Tracy & Rustavi 2 Exclusive TV Interview.

• “BTT Cooler” provides non-alcoholic and energy drinks and mineral water on round tables during entire masterclass.

• “BTT Transmitter” arranges a full wall complexed monitor for masterclass presentations, sponsoring videos and special offers.

• “BTT Operator” operates the ID Card systematizing-operating-monitoring process of the event, it controls the entries and exist of the event.

• “BTT Info Partners” arrange marketing and PR campaigns.

• Anyone with fresh ideas and offers is more than welcomed!

THE 3-SEGMENT EVENT HALL

SPONSOR - 10 SPOTS EURO 3000 4 BOOKED

• Naming in TV AD

• Naming Radio AD

• Naming in BT Video

• Naming in OP Video

• Naming in Articles

• Naming in int News

• Naming during Event

• Naming in TV Shows

• Placement in News

• Placement on Billboard

• Placement on Webpage

• Placement on Envelopes

• Placement on ID Cards

• Placement on W Banner

• Placement on Workbook

• Placement on Corporates

• Promo in Social Media

• Indoor Table Branding

• Graphics on Monitor


• Consultancy Brian Tracy

• Branded Certificate Frame

• Prizing Opportunity

• Welcome Speech Minute

GOLD SPONSOR - 1 SPOT EURO 7500 OBTAINED

• Naming in TV AD

• Naming Radio AD






















• Indoor Chair Branding

PLATINUM SPONSOR - 1 SPOT EURO 10000

• Naming in TV AD

• Naming Radio AD























VACANT

PRESENTER - 1 SPOT EURO 15000 OBTAINED

• Naming in TV AD

• Naming Radio AD























SPONSORSHIP / BONUS

• Presenter - 10 tickets

• Platinum - 7 tickets

• Gold - 5 tickets

• Sponsor - 3 tickets

• Supporters - 2-5 tickets

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CONTACT• Guga Kobakhidze - Director - 577777333 [email protected]

• Otar Kiria - Marketing Director - 577287070 [email protected]

• A24 Alexander Kazbegi Ave. 0177 Tbilisi. Georgia

• www.citiconsulting.ge www.briantracytbilisi.ge

• facebook/briantracytbilisi

• @briantracytbilisi

• linkedin/btt

• yout/btt

Documents

BRIAN TRACY TBILISI