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The highlights of Social Media Business Integration
This brief presentation is the highlights of the articleBrian Solis wrote on the topic. @BrianSolis is a principal at FutureWorks a new media PR agency.
He is globally recognized as one of most prominent thought leaders in new media.
The 10 Stages of Social Media Business IntegrationBrian Solis (@BrianSolis) is a principal at FutureWorks a new media PR agency.
He is globally recognized as one of most prominent thought leaders in new media.
Stage 1: Observe and Report- Listening- Reporting
Stage 2: Setting the Stage + Dress Rehearsal- Presence- Analysis
Stage 3: Socializing Media- Conversation- Rapid Response- Metrics
Stage 4: Finding a Voice and a Sense of Purpose- Research- Strategic Visibility-Relevance
Stage 5: Turning Words Into Actions- Empathy- Purpose
Stage 6: Humanizing the Brand and Defining the Experience- The Humanization of the Brand- Experience
Stage 7: Community- Community Building / Recruitment
Stage 8: Social Darwinism- Adaptation- Organizational Transformation
Stage 9: The Socialization of Business Processes- Social CRM (sCRM)
Stage 10: Business Performance Metrics- ROI