Brew Something New at the

East Orlando

Beer Festival!

&

Company

Your

A Brief History

In 1991, ourcompany, , attended the 9th

Annual San Francisco Beer Festival.

In 1992, produced the first Beer Festival in Central Florida.

In 1995, ABC Fine Wine & Spirits began sponsoring our festivals and requested

produce them in other markets where they have retail locations.

Track Record

Since 1991, AIM has produced more than 60 Beer Festivals including:

Daytona Beach

2 in Tampa

23 in Orlando

11 in Ft. Lauderdale

8 in Jacksonville

16 in Gainesville

We have also assisted companies toproduce festivals & events in other markets.

Concept

Modeled after a wine tasting, the Beer Festival allows patrons to pay one price

and enjoy tasting any of the different brews (in 2 oz. pours) and unlimited food samples from area restaurants.

The 2nd East Orlando Beer Festival will feature more than

100 different beers and a dozen area restaurants all

serving free samples.

With projected attendance expected to be more than 2,000 patrons, this represents an

incredible marketing opportunity!

This Year’s Particulars

What:

When:

Where:

Why:

Attendance:

2rd AnnualEast Orlando Beer Festival

Saturday, March 201:00 PM - 5:00 PM

Waterford LakesTown Center

Fund-Raiser forThe Mustard Seed

2,000+ (estimated)

Advertising

The total promotional valuewill be more than $30,000.00!

Marketing for the East Orlando Beer Festival will include a multi-media mix of print, radio, web site, viral,

posters, flyers, etc.

Let’s Take A Look . . .

Media Partners

We will join forces with The Rock Station (WJRR), Real Radio (WTKS) The Game (740)

and Orlando Weekly & Drink Magazine to promote the East Orlando Beer Festival.

Radio

Paid Commercial

Advertisements

Live On Air Ticket Giveaways

Live On Air Promotional

Announcements

Live On Site Announcements

during the Festival!Front Page logo

and link onWJRR Web Site

Value: $15,000.00+

Print

½ page ad in March 10th edition of the Orlando

Weekly

½ page ad in MarchDrink Magazine

½ page ad in March 17th edition of the Orlando Weekly

Value: $4,557.40

Front page logo and link on Orlando Weekly

web site

½ page ad in March Drink Magazine

Etc.

Posters on display at all the participating restaurant locations

Posters on display at all Advance Ticket Outlets

Poster on beer coolers at Central Florida ABC Fine

Wine & Spirits Stores

Value: $6,500.00

Still More

Check inserts at participating restaurants

Featured event on FloridaBeerFestivals.com

Flyers atparticipating retailers Value: $4,500.00+

Display Banner at Waterford Lakes

Town Center

Click above to visit our web site!

Total Promotional Value

Radio

Print

Etc.

Total:

$15,000.00

4,557.40 6,500.00

$30,557.40

Still More 4,500.00 4,500.00

Let’s take a lookat some picturesfrom last year’s

East OrlandoBeer Festival!!

Participants

Crowds

Demographics

Men 21+ 40%Women 21+ 36%Couples 21+ 24%

Previous Sponsors!

Sponsorship Opportunities!

Your Company

can be front and center at the East

Orlando Beer Festival!

Participation options range from display booths to being the

“Presenting Sponsor” and everything in

between & beyond.

On the following pages you’ll see several ideas for Your Company to

obtain maximum exposure at one of Orlando’s premier annual events.

Booth Display Space!

Decorate your boothMeet and greet an estimated

2000+ fans of the East Orlando Beer Festival!

booth space frombooth space from

$500.00$500.00

Sell from your booth

Pass out give-aways, collect email

addresses, etc.

Click to continue

Back of the Ticket!

In addition, we will give a hard ticket to every patron

who purchases their admission at the gate or

online.

Advance tickets to the East Orlando Beer

Festival are sold for a $5.00 discount at local

outlets.

Have your coupon on the back of the East Orlando Beer Festival Ticket!

OnlyOnly $750.00 $750.00

S O L

D !Not Available Click to continue

Safe Ride Home

This year, we will also have a new feature

called “Tow and Go” program to provide a “Safe Ride Home” for both our patrons and

their automobiles.

We’re concerned for the safety of our patrons. Each year we team up

with Budweiser to sponsor the “Safe Ride

Home” program.

Your Company can also sponsor our

“Safe Ride Home” & “Tow & Go” programs for only:

Only Only $1,250.00$1,250.00 Click to continue

Official Beer Festival Taster!

Every attendee will be given a souvenir 10oz. Commemorative Beer

Festival frosted plastic sampling cup.

Wouldn’t Your Company’s logo look great on the East Orlando Beer Festival sampling cup?

Only Only $750.00$750.00

Many patrons keep their souvenir taster

and take it home after the Beer Festival.

Click to continue

Lifestyle Display Sponsor!

Your Company will be designated as

Lifestyle Display Sponsor of the East Orlando

Beer Festival!

OnlyOnly

$1,000.00$1,000.00

Display space in and around the VIP Tent at the East Orlando Beer Festival

Your Company mentioned in 50% of radio commercials

Your Company included in all printed materials

Click to continue

VIP Sponsor!

Your Company name in all printed

materials and on the East Orlando Beer Festival web site!

OnlyOnly

$1,500.00$1,500.00

Unlimited display space in and around the VIP Tent

Exclusive Foods and Beers for VIP Guests

Sponsorship of 20’ x 30’ display tent for

VIP Guests

VIP Sponsorship banner on VIP Tent welcoming guestsClick to continue

Presenting Sponsor!

Your Company name “above the logo” of the 2nd Annual East

Orlando Beer Festival!

OnlyOnly

$2,500.00$2,500.00 Presenting sponsor mention on minimum of

200 radio announcements

Logo on all posters, tickets & print materials

Logo in

Orlando Weekly

Click to continue

Brewing New Customers At The

East Orlando

Florida’s Best Beer Fest!

Beer Festival!

Company

Thank You for Watching

Please Call 407-383-2331For Answers to Any Questions