Consumer Electronics Interfaces

Web Content Graphics

Banner Advertisements

Sales Presentations

Posters

A collection of

Bre Peach

I trust that you’ll recognize the flexibility of my design, as these pieces span a variety of audiences and technologies. This

portfolio contains projects from my 2006 - 2008 tenure with Clear Channel Radio and 2009 - 2011 employment with VTech

Telecommunications. Clear Channel originally hired me to design sales presentations and collateral media, comprising the

bulk of this collection, but I soon expanded into banner advertisements, web content and usability. Combing my interests in

user experience and audio production propelled me to join VTech Telecommunications as a Human Factors Specialist,

designingdesigning their software interfaces for consumer electronics and guiding acoustic performance. Let this collection serve as

a starting point for future conversations about your UX objectives and their role in your unique branding fingerprint.

Enjoy!-

20................................................Résumé

18.................................................Posters

Sales Presentation Cover Sheets.....................9

Banner Advertisements...............................8

5................................Web Content Graphics

3.....................Consumer Electronics Interfaces

CollectionA of

AT&T TL86109 Corded-Cordless 2-Line Telephone with Bluetooth ConnectivityOriginal industrial design rendering.

Labels have changed.

All Cellular line, Bluetooth headset, and directory download functions are connection dependent Only one Bluetooth device can be used at a time, although multiple devices can be simultaneously paired and connected. Careful error handling was added for all connection interruptions, and calls could be sent back to the original cellular phone on command.

Base audio can be routed through corded handset, speakerphone and Bluetooth headset These audio sources are not tied to any line, but should be responsive when activated from the idle state, prior to line selection. A user setting was created to handle this hierarchy, especially as the [HEADSET] key could not automatically select the Cellular line, due to Bluetooth limitations. A similar setting was used for handset speakerphone and headset.

Cellular and multiline analog phone systems have different call waiting protocols and capabilities Analog phone systems use a ‘flash’ electrical interruption to trigger subscribed services. However, celluar networks use a digital swap command to answer a call waiting. With the potential for conference calls to span networks, softkey labels needed to reflect an intelligent detection of an incoming call waiting -- and when subscriptions allowed, which key to press.

The abundance of features create a stronger dependence of idle alert/status messages User studies showed that our previous systems did not adequately communicate how to clear alert messages to most users. This product was the first to include a menu item that allowed users to selectively clear the alert messages that they no longer wished to view.

All Cellular line, Bluetooth headset, and directory download functions are connection dependent Only one Bluetooth device can be used at a time, although multiple devices can be simultaneously paired and connected. Careful error handling was added for all connection interruptions, and calls could be sent back to the original cellular phone on command.

Base audio can be routed through corded handset, speakerphone and Bluetooth headset These audio sources are not tied to any line, but should be responsive when activated from

Software Interface Design ChallengesOver 44,000 units sold at Best Buy, Office Depot, OfficeMax and Staples

Product Sales

2-line PSTN architecture with seperate answering system mailboxes per lineBluetooth capability allows cellular phones to be connected as a seperate lineThree types of headsets available for connection: Bluetooth, corded, or AT&T DECT 6.0Base [REC] key allows easy access to record outgoing messages for each mailboxEach mailbox has ‘day’ and ‘night’ outgoing messages that can be scheduled for business hoursStores up to 6,050 directory entries, downloadable through Cellular Bluetooth connectionSStores up to 200 Caller ID log entries, with Line 1, Line 2 and Cellular designationStores 20 redial entries per base or handsetConference multiple lines or transfer call to other handsets, headsets, or baseEqualizer settings allow users to match the audio response to their hearing preferencesIntercom between any handset or baseExpandable to 12 handsets (including two AT&T DECT 6.0 headsets)Backlit, tilting LCD screen on base and LED indicators for Bluetooth connectionsBase coBase corded phone works during a power outageDECT 6.0 radio frequency standard for security and audio quality

2-line PSTN architecture with seperate answering system mailboxes per lineBluetooth capability allows cellular phones to be connected as a seperate lineThree types of headsets available for connection: Bluetooth, corded, or AT&T DECT 6.0Base [REC] key allows easy access to record outgoing messages for each mailboxEach mailbox has ‘day’ and ‘night’ outgoing messages that can be scheduled for business hoursStores up to 6,050 directory entries, downloadable through Cellular Bluetooth connectionSStores up to 200 Caller ID log entries, with Line 1, Line 2 and Cellular designationStores 20 redial entries per base or handsetConference multiple lines or transfer call to other handsets, headsets, or baseEqualizer settings allow users to match the audio response to their hearing preferencesIntercom between any handset or baseExpandable to 12 handsets (including two AT&T DECT 6.0 headsets)Backlit, tilting LCD screen on base and LED indicators for Bluetooth connectionsBase co

Notable Product Features

Interfaces for Consumer Electronics PAGE

4

950kjr.com(2007)

Web Content Graphics PAGE

5

All Clear Channel websites are a blend of local and nationally populated content. All websites are required to adopt a corporate-approved template to promote brand consistency and advertisement trafficking. However, all local aesthetic and content decisions were the responsibility of the Digital Program Director, Station Program Director and myself.

Rotating Dynamic Leads

Feature FlickersOn-Air Rotators

This document contains many tables. If you prefer a text-only version of this résumé, please contact me at brett.peach@gmail.com.

Brett S. Peach Represented by Creative Circle

(206) 652- 5552

Relevant

Employment

Human Factors Specialist

Designed intuitive user interfaces for the world’s best-selling manufacturer of residential, hotel, and small

business telephone systems. Drove campaigns to improve interface consistency across products, pioneer

new features, reduce liabilities, match competitor benchmarks, and expand product lines. Worked abroad

at the Hong Kong office for 2.5 years, and for a half year as a consultant in the United States.

Advised industrial design teams on navigation controls and key layouts.

Crafted over a thousand pages of design documentation and logic diagrams to guide software

development, technical writing, and customer service teams.

▫ Notable projects include the AT&T TL86109, VTech DS6151, and VTech Hotel series.

▫ Advocated new guidelines on LED usage, based on neurological sensitivities.

▫ Proposed and implemented industry-leading proprietary phonebook features.

Analyzed data from call centers, online comments, and user trials to reveal strategic insights for

feature enhancements, cost-cutting opportunities, and design improvements.

▫ Identified fixes to known problems, reducing call rates by as much as 8% after

implementation.

▫ Instructed a multinational corporation about American value-minded consumer

expectations and sales environments.

▫ Conducted international customer support for advanced case studies.

Provided recommendations for third party text-to-speech and audio enhancement suppliers.

Subjectively tested audio and tactile performance of cordless, corded, and Bluetooth-enabled phone

systems in a laboratory environment. VTech Telecommunications, Ltd. | Hong Kong S.A.R., China and Seattle, WA, USA 1/2009 – 12/2011

Web and Sales Assistant

Designed sales presentations, web promotions and collateral graphics for the sales and promotions teams

of six image-conscious radio stations. Trafficked online advertising and search engine keyword inventories

for websites. Crafted presentation templates for local and national clients, and corporate events.

Created customized web pages, banner ads, vector logos and promotional artwork for websites.

Handled professional printing orders for promotional materials and oversized banners.

Wrote copy for daily on-air liners and sales-related web promotions.

Streamlined and automated electronic library materials by crafting custom Microsoft Excel macros. Clear Channel Communications, Inc. | Seattle, WA 3/2006 – 1/2009

Education Bachelor of Sciences in Psychology

Washington State University (5/2004)

Bachelor of Arts in Communications

Washington State University (5/2004)

3.44 GPA. Honors College accredited.

Relevant coursework: Consumer Behavior, Qualitative

Research, Survey Design, Quantitative Methodology

and Design, Sensory and Perception Psychology,

Motivation Psychology, and Psychophysiology.

Undergraduate Research Associate and Laboratory Technician

Aided in experimental design, stimuli production, physiological data gathering and statistical analysis.

Academic focus on binaural audio imagery and broadcast media cognition. One manuscript presented in

conference and one manuscript submitted towards honors thesis accreditation. WSU Laboratory for Communication, Emotion and Cognition | Pullman, WA 8/2002 – 5/2004

Recording Studio Student Engineer

Assisted in tracking, mixing, and producing multiple music genres and broadcast. Trained in Digidesign

ProTools HD, 5.1 and stereo mixing, psychoacoustics, and professional recording techniques. Specialized

in broadcast production, vocal microphone selection, and reverb programming. WSU School of Music | Pullman, WA 9/2003 – 5/2004

Samples and

References

Examples of research manuscripts are available upon request. A complete list of reference contacts is also

available, with public comments posted at www.linkedin.com/in/brettpeach.

This document contains many tables. If you prefer a text-only version of this résumé, please contact me at brett.peach@gmail.com.

Software Proficiency

Software Program Version Skill Level Beginner (1) - Expert (7)

Adobe Photoshop 7.0, CS, CS2, CS3 Extended 5

Adobe Fireworks CS3 4

Adobe Illustrator CS, CS2, CS3 4

Adobe InDesign CS2 3

Adobe Dreamweaver CS3 3

Adobe Flash CS3 Professional 3

Adobe Acrobat 8 Professional 4

Adobe Audition 1.0 – 2.0 4

Digidesign ProTools HD 6 4

Steinberg Cubase SL 2.01 3

Microsoft Visio 2007 Professional 5

Microsoft Word 6.0 – 2010 6

Microsoft Excel 6.0 – 2010 4

Microsoft PowerPoint 95 – 2010 6

Microsoft Outlook 95 – 2010 6

Microsoft Publisher 93 – 2010 5

Microsoft Access 2001, 2010 2

SPSS 13.0 3 4

Related Reading / Professional Development

Title Author(s)

Emotional Design Donald A. Norman

Designing with the Mind in Mind:

A Simple Guide to Understanding User Interface Design Rules Jeff Johnson

Homepage Usability: 50 Websites Deconstructed Jakob Nielsen & Marie Tahir

Designing Web Usability Jakob Nielsen

Rocket Surgery Made Easy:

The Do-It-Yourself Guide to Finding and Fixing Usability Problems Steve Krug

Don’t Make Me Think!: A Common Sense Approach to Web Usability Steve Krug

The Inmates Are Running the Asylum:

Why High Tech Products Drive Us Crazy and How To Restore the Sanity Alan Cooper

Information Architecture for the World Wide Web Louis Rosenfeld & Peter Morville

The Visual Display of Quantitative Information Edward Tufte

Beautiful Evidence Edward Tufte

How Customers Think: Essential Insights into the Mind of the Market Gerald Zaltman

Disruption: Overturning Conventions and Shaking Up the Marketplace Jean-Marie Dru

Why We Buy: The Science of Shopping Paco Underhill

From Archetype to Zeitgeist: Powerful Ideas for Powerful Thinking Herbert Kohl

Brain Rules:

12 Principles for Surviving and Thriving at Work, Home, and School John Medina