Brenda Luterbach• web and graphic design • digital signage •

• professional communication • social media • • brand steward •

Web and Graphic Design• motorola mobility •

@mmi employee portal graphic design and portlet editing, layout in Vingette

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Digital Signage• motorola mobility •

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Professional Communication• motorola mobility • alverno college •

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ALVERNO ALPHA December 2007Page 2

Co-Editors-in-ChiefJulie Gilboy

Brenda Manry

Faculty AdvisorChristy Steele

Technical Advisor/LayoutSusan C. Quantrell

StaffJennifer Gomez

JudithGunkelSheryl HoytSherie King

Michelle MayneArielle ReedDragana Savic

Caroline ThomasKristin Walker

Sophia Wattleton

The Student Newspaper of Alverno CollegeMilwau kee, Wisconsin

ALVERNO ALPHA

Editorials

The editorials published in Alpha are the opinion of thewriters and not necessarily those of the Alpha staff or AlvernoCollege. All editorial submissions should be sent toAlpha@alverno.edu and must include the writer’s name andtelephone number. All submissions will be considered. The edi-torial staff reserves the right to determine what is publishedand to edit all submissions.

Alpha Editorial Policy

The Alverno College Alpha student newspaper is publishedby the PCM 421 News Writing class. Submissions are welcomefrom any current student. Our mission is to provide a creativeoutlet for free expression under the Code of Ethics of theSociety of Professional Journalism:

~ Seek Truth and Report It ~ Minimize Harm~ Act Independently ~ Be Accountable

adapted from www.spi.org

Alpha Readers,

The semester is winding downand the holiday season is in fullswing, a perfect time for reflection.I’m graduating in a few weeks sowhat a great opportunity for me towrite my first and last letter fromthe editor, for my school’s only stu-dent-created/produced newspaper.

People seem to be reading Alphamore than I can remember. Wethank you for reading and reacting to our stories – please keepyour comments, ideas and story beat requests coming!

You too can be an Alpha staff writer, either by taking CLD/PCM421 as a course or simply by submitting your work for considera-tion. You can also contribute as a photographer or can designgraphics or advertisements without being in the class itself. Onceyou’re at a point where you can take 400-level courses, you cantake CLD/PCM 421 as an In-dependent Study to become part ofthe editorial staff.

If you’re interested in any of the above, be sure to drop ChristySteele an email at christy.steele@alverno.edu, as she will continueto serve as the paper’s faculty advisor in spring 2008. If you haveideas now, connect with her before the semester begins so shecan start planning to incorporate your contributions.

I’ve had a phenomenal experience this semester, serving pri-marily as Production Editor but also as co-Editor-in-Chief. Asidefrom editing stories however, I maximized my Independent Studyopportunity. I designed the Alpha masthead and a few advertise-ments in Adobe Illustrator, collaborated with Managing EditorJulie Gilboy, in assigning and tracking articles each class usingsocial media tools like Yahoo Groups and Instant Messenger. Ieven wrote several articles including one feature story.

I also assisted Julie with creating the first-ever Alpha Staff-book for policies and procedures, developed my digital photog-raphy skills and sought out photos and graphics using stockphotography for other student’s articles as well as my own. Idrove the process of getting Alpha back on Alverno’s intranet. Totop things off for our December issue, I designed page 8 usingAdobe InDesign. This semester has been a dream because I wasable to pick the path that I wanted to explore for my experience,and you can too; the options are truly limitless.

Being on the Alpha Staff is a memorable experience and itreally does make an impact on the school’s culture and history.Please keep the progressive writing, photos and design elementsalive and join the staff and make Alpha a part of your Alvernoexperience too. As I look forward to my graduation thisDecember, I have had one of the best semesters here at Alverno.It was a perfect ending to my journey as an Alverno student.

Co-Editor-in-ChiefBrenda Manry

Long before we had com-puters, television, radio, tele-phones and telegraph,newspapers were the cheapestand most efficient way to reachmass audiences with news,commentary and advertising.

Reporters are a newspaper’sfront-line eyes and ears. Theyinterview many types ofpeople to get the informationthey need to construct theirstory. But, what if a reporterdoesn’t get the cooperationand the interview?

At Alverno College, thereporters count on the facultyfor various articles for theAlpha Newspaper. These arti-cles distribute information tothe Alverno Community.Students act as reporters inter-viewing different faculty mem-bers for the Alpha Newspaper.Some students conveyed theirexperiences on how the facultystaff at Alverno has helpedthem create their articles forthe Alpha Newspaper.

Brenda Manry, Alpha Co-Editor-in-Chief, told me of herpositive experience. She wasasked to take several photosone Saturday. It was lunchtimeand the Field Dedication cere-mony was taking place. Shesuddenly saw an energeticwoman with an Alverno badgecoming toward her and sheremembered that Mary Froelichfrom the fitness center was onher list of photos to take.

“I stopped the woman andasked what her name was. Sheconfirmed that she was Mary,but was in a hurry to get to theceremony. However, shedecided to quickly take thetime to go upstairs and posefor a few shots. She was a realtrooper and so energetic! Iappreciated her enthusiasmand dedication to the FitnessCenter and its programs.”

Manry tells of another expe-rience on covering the FieldDedication Ceremony. Shereally didn’t know what shewas going to write about. Soshe contacted Alverno AthleticDirector, Brad Duckworth. Hewas extremely helpful byemailing Manry back a list ofactivities going on for the day.

“I met with him during theevent and he again, was veryhelpful. Afterward, he wasable to email me his reflec-tions on the outcome of theevent in quote format.Coverage on the event wouldhave suffered significantlywithout his help, so it wasgreatly appreciated.”

Caroline Thomas, anotherAlverno Alpha Newspaperreporter, had the opportunityto interview Joanna Pattersonfrom the Career Lab. “Joannais an instructor of mine thissemester for the ProfessionalSeminar and I approached herafter class asking for an inter-view in regards to the CareerBinder/Professional Portfolio.She was very enthusiasticabout offering her comments

and I was to call her the fol-lowing morning to do an overthe phone interview.”

Well, as luck would have it,Thomas was very sick the nextmorning. She called into workand laid back down to restwith intentions of getting upin a few hours to contactPatterson for her interview.Thomas’s alarm never went offand she didn’t wake up untilan hour later but contactedPatterson anyway. She was outof the office but returnedshortly after and called Thomasright back.

“I cannot express howappreciative I was to have herreturn my call even though Iwas the one who dropped theball’ Thomas added. Pattersongave her a thorough interviewwith thoughtful responses toeach of her questions.

“Although I understoodthat she had a full schedule ofother things, she did not rushthrough our conversation. Itwas apparent how diligentJoanna is in her craft. I don’tknow anyone who is as enthu-siastic, professional andfriendly as Joanna. She is great!”

So, the Alverno AlphaNewspaper would like toextend their thanks for all ofthe effort and help that theyhave been given from the fac-ulty and staff at AlvernoCollege. Without their help,articles would not be createdand the Alverno Communitywould not be informed.

In your November issue, aneditorial by Arielle Reedpainted a negative picture ofthe service some Alverno stu-dents report receiving fromvarious offices. I’d like to offera different view.

Alverno actively promotes aculture of service and respect.Faculty and staff expect andare expected to treat everymember of the Alverno com-munity, from the newest stu-dent to the most senioradministrator, as someone whohas worked very hard to gethere and is valued for her role.I believe that Ms. Reed’s experi-ences are the exception andnot the rule.

Jo Tuttle, whom you mightrecognize from the Bookstore,is both a full-time staff personand a recent Alverno alum.According to Tuttle, Alvernoalways provided her with“excellent service.”

“My academic advisor,Kathy Bundalo, was won-derful,” Tuttle says. “Shealways explained everythingcompletely. When I felt over-whelmed or that there was nolight at the end of the tunnel,

she took her time to look at myprogram and show me how itall fit together. She always hadwords of encouragement.”

As to the Business Office,Tuttle said that whenever shehad questions, “I was consis-tently given prompt, cour-teous, helpful service.”

“I never had a bad experi-ence here,” Tuttle says, “andI’m someone who always had alot of questions. I have phe-nomenal stories about howmuch the library helped me.And of course, all of myinstructors, without exception,went above and beyond whatwas expected of them.”

Tuttle’s story reflects thevast majority of studentreports I’ve heard in my 21years teaching at Alverno. Yes,people have off days. Anyonecan get crabby or frustrated,and once in a while that leaksout in ways that make othersfeel disrespected. But one ofthe reasons I have stayed atAlverno and still genuinely lovemy job is the care and compas-sion of my colleagues. I knowstaff who work unpaid over-time or come in on days off to

help a student with a project,who fix flat tires in the parkinglot, who prepare food in a spe-cial way, who seek out scholar-ships for students in need, whofind public venues for studentsto show and sell their art work,who have helped students findjobs, and who have evenwatched students’ children intheir office if the students needto go to the Assessment Centeror the Registrar’s Office or theBusiness Office. I am proud tocall these people My AlvernoFamily.

I hope that Ms. Reed’s expe-riences at Alverno change sothat when she does leave us,it’s on a more positive note.And I would encourage her totake a moment to recognizethe times when Alverno staffdo provide her with excellentservice, to stop, and to saythank you. That might just bethe thing that helps that staffperson greet the next studentwith a smile and a kind word.

– Jill Newton MooreChair: Professional

Communication Department

To the Editors:

The Alverno Alpha gives thanksto the Alverno staff and faculty

BY JULIE GILBOYALPHA STAFF WRITER

Community members don’thave to donate a football fieldto get involved at Alverno. TheTelesis Institute at Alvernooffers something for everyone– learn a new language, cookexotic foods, dog training;there is even a class dedicatedto all the beer connoisseurs outthere.

So what is the TelesisInstitute? It offers non-creditedprograms for anyone whowants to learn a new skill orbrush up on an old one. Telesis

offers classes, workshops andseminars for all to attend. Thatmeans men are invited too.From making a clay vase inBeginning Ceramics withMarilyn Bond or having ShirleyJensen teach how to speedread; a myriad of possibilitiesare given.

The Telesis program beganin 1980 as an outgrowth pro-gram to the community.Starting out with just morethan 1,000 participants, todaythe Telesis program has grownto approximately 5,500 peopleparticipating annually.

The Telesis program atAlverno is a great way toinclude the community in col-lege life. Telesis makes Alvernonot just a place for students toreceive their degree; it is aplace where anyone wantingto learn is welcome. With itsdoors open to the community,the Telesis Institute offers par-ticipants an educational experi-ence and the opportunity toform a new network of friends.

For additional informationor to request a catalog, call414-382-6218 or visitwww.alverno.edu.

BY SHERYL HOYTALPHA STAFF WRITER

Telesis Institute reaches out to community

Many Alverno soccer fansgot a chance to meetMilwaukee Wave player ToddDososky at the Athletic FieldDedication. Those who didnot have another chance —Alverno is providing a chancefor all students to see him inaction, but this time on thefield.

Alverno has enrolled in the2007-2008 Milwaukee WaveSplash Program, a uniquefundraising opportunity thatprovides students adiscounted ticket whileraising money for Alverno

just by attending a Wavegame.

To kick off thisprogram, Alvernostudents are inviteddress up in their favoriteoutfits for HawaiianLuau Night at 5 p.m. onNov. 3 at the U.S.Cellular Arena.Discounted ‘Splash’ticket vouchers can bepurchased at theAlverno College Athleticoffice, and Alverno earns $2from every voucher that’sused.

According towww.milwaukeewave.com,Todd was acquired by theWave through a trade withCleveland in December 1996.In 2005 he led the MISL inpostseason scoring with 16points and was named theChampionship Series MVPafter helping the Wave winits fourth league title.

The Milwaukee Wave

began its existence in the fallof 1984 as one of six chartermembers of the AmericanIndoor Soccer Association(AISA). The team made itsdebut on Nov. 10, 1984 withan 8-7 win over the ChicagoVultures before a near selloutcrowd of 3,146 at the oldMilwaukee Auditorium. Thatvictory served as aspringboard for the Wave asMilwaukee won seven of itsfirst eleven contests.

“If someone were to havescripted the day, it wouldhave been exactly as it turnedout. What a fantastic day!”said Alverno Director ofAthletics, Brad Duckworth, atthe dedication ceremony forAlverno College’s newathletic field.

The celebration on Sept. 8kicked off with a lunchtimetailgate party with free food,lively team mascots and atouching dedicationceremony. The icing on thecake was a 3-1 victory for theInferno against North CentralUniversity, giving Alverno’s

women soccer team theirbest start ever with a recordof 3-0.

“Today is a snapshot of notonly the current, but acelebration of the past and anew beginning for thefuture. To have this type offacility will help to put ourcollege and our athleticdepartment on the map,”said Duckworth proudly.

Just prior to thetailgate, PresidentMary Meehanshared someinsight about theactivities plannedfor the day. “Thisreally is a familyevent. We’veinvited the localcommunity tocome and join usfor the tailgateparty and enjoy allof the festivitiesplanned fortoday.”

Field dedicationspeakers included

Alverno President, MaryMeehan; Alverno Director ofAthletics, Brad Duckworth;former student athlete andaluma, Janine Dougherty;and current student athleteAlex Salsbury.

“What a true honor it is to

be able to represent such afine institution as thedirector of athletics. This jobis truly easy with thetremendous staff and studentathletes that I am surroundedby. Their dedication to theadvancement of our collegeand athletics iscommendable,” said BradDuckworth.

Former student athleteand alumni, JanineDougherty offered a colorfulstory about how shetransferred to Alverno fromanother college at 40 years ofage, with two children of herown, to come play soccer. She

c a r e f u l l ydescribed howmodest theequipment wasand howexcited theteam was tofinally receivenew uniformsduring her timeon the team. Sograteful andhopeful for thefuture ofAlverno, shethanked Bobbyand Roy Reimanfor the newfield by sharingthat, “This giftwill touch far

more lives than you will everknow.”

This was a highly successfulevent for the college and theathletics departments. Andwas it a great day for anoutdoor event? Countlesstimes the phrase, “Whatgreat weather today — isn’tit just perfect?” was heardthroughout the day amongmore than 400 attendees. Itwas a superb way to launchnot only the start to a newschool year, but thebeginning to a well-deservedand long awaited athleticfield for Alverno’s team.

In a memorial service Sept.11 at the Alverno CollegeChapel, family, friends andcolleagues gathered toremember the legacy of SiriVoskuil, a woman who manysay changed their lives.

Siri Voskuil was bornAugust 18, 1950, in FortAtkinson, Wisconsin, anddied July 1, 2007. Shereceived her undergraduatedegree in 1991 at theUniversity of Wisconsin-Whitewater and her master’sand doctorate degrees atMarquette University.

In her 7 years as aninstructor at Alverno College,Voskuil inspired many withher courage and passion as amother, grandmother,teacher, mentor, woman andfriend.

Alverno Alumna Melissa

Bodoh said when she wasgoing through difficult timesin her life Voskuil helped herfind strength. “Siri helped mefind myself and realize that Ican rise to meet anychallenge,” she said. LikeMelissa, many of Voskuil’sstudents remembered howshe urged them to exploretheir own worlds. They saidthat Voskuil’s encouragementis reflected in their passionand advocacy for socialjustice for all children.

Voskuil will not only beremembered for hercommitment to professionaldevelopment, but also forher great recommendationsin wine. At the memorial,Alverno staff reminiscedabout shared toasts andlaughter with Voskuil atconferences and specialgatherings.

See VOSKUIL Page 5

A fantastic day to kick-off the“Inferno Firepit”

Alverno’s Athletic Field Dedication Ceremony and Tailgate Party

BY BRENDA MANRYALPHA STAFF WRITER

BY SOPHIA WATTLETONALPHA STAFF WRITER

The newly named, “Alverno Firepit” fieldhouse was a key focus during Alverno’sAthletic Field Dedication Ceremony andTailgate Party on 08 September, 2007.

Alverno President, Mary Meehanaddresses the crowd of over 400attendees during the dedicationceremony with Alverno Director ofAthletics, Brad Duckworth.

Other Event Highlights

& Activities

• Field House Naming: The“Inferno Firepit” was thewinner; “The Fire House” and“Blaze’s Place” were the otherchoices.

• $10,000 scholarshipopportunity for a HS student –with the winner going toJessica Knudson, a member ofthe Germantown HS Band,who performed during lunch.Milwaukee Wave playerappearances and autographs

• Give aways from the Bucks,Brewers and Admirals,AlvernoBookstore, and ChipolteRestaurant.

Former student athlete andalum, Janine Dougherty sharesa heartfelt story to express justhow far Alverno athletics havecome in a short time.

Alverno remembersSiri Voskuil

BY JULIE GILBOYALPHA STAFF WRITER

Join in on‘The Wave’

Milwaukee Wave player ToddDososky at the Alverno’s AthleticField Dedication.

ALVERNO ALPHAVolume 27 • Issue 1 October 2007The Student Produced Newspaper of Alverno College

“… We reach out to ourstudent members to give usfeedback on what they expectto receive out of theirmembership and are willing tocreate opportunities for thembased on the experience theyare seeking to incorporate intotheir career and life goals,”says Anita Guerrero, President

of AWC. The Association for Women

in Communications, AlvernoCollege Chapter (ACAWC), is astudent run, professionallydiverse organization that isdedicated to women who wantto grow personally andprofessionally at work and intheir lives.

The group providesopportunities to connect,volunteer, learn new skills,become a leader and supportthe community as well as eachother. Its programs provide

opportunities for bothmembers and future membersto network, enhanceprofessional experience andskills, and increase technicalcommunication knowledge.

Student membership is agreat way to begin expandinghorizons into the professionalrealm, but even further,becoming a board member canbe more rewarding withoutmuch additional effort.

"As ACAWC’s publicity chairand Web sitemanager, Icreated anumber ofg r e a tp r o f e s s i o n a lcommunicationand graphicdesign piecesfor myp o r t f o l i o ,w o r k e dtogether withgreat womento raise fundsand sharedideas in acol laborative

environment,” said BrendaManry, Communication,Management and Technologyprogram senior.

“I highly recommend AWCas a student chapter becauseevery profession usescommunication, and no matterhow many years it takes toearn your degree, your time atAlverno is short-lived. Being amember of a studentorganization is very well worthwhatever time and effort youcan contribute."

There are several boardmembers who are graduating

this semester. AWC is scoutingfor potential successors toenter into mentor/menteerelationships in preparation forthe elections later thissemester. The open boardmember positions include:Communications Chair,Publicity Chair, Fundraising Co-Chair and Secretary/HistorianChair. There is also a need tomaintain the ACAWC Web site.So, as a Computer ScienceMajor, this may be a wonderfuland fulfilling experience.

“As Vice President Co-Chair,ACAWC has given menetworking opportunities,experience on my resume andpresence in the community,”said Bevin Christy.

To find out moreinformation, visit the ACAWCWeb site athttp://studentorgs.alverno.edu/studentorgs/awc/index.html orcontact Co-Vice President andMembership ChairpersonChanté Shultz atchante_may@yahoo.com.

ALVERNO ALPHA Page 5November 2007

BY JULIE GILBOYALPHA STAFF WRITER

The fall general educationconference, Distilling Essence,was held at Alverno College onSept. 25, 2007. This was a daydevoted to students, staff,faculty of Alverno College andmembers of the community tolearn, explore and connect inan interdisciplinary liberal artsenvironment.

The joint efforts of facultyfrom various academic

disciplines and the AestheticEngagement AbilityDepartment created 13different seminars centered onthis year’s theme. The DistillingEssence Program encouraged“expression of identitythrough narrative, wellness,image, sound, movement,environment, heritage,community…”

Lauralee Guilbault’schromatography seminar

provided a smalltaste of the day.Attendees witnessedand experienced thec o n n e c t i o n sbetween art andscience in theprocess of distillingthe color essence ofink on paper, thusd e m o n s t r a t i n gGuilbault’s beliefthat “science can be beautiful,expressive and creative.”

Dara Larson noted “furtherconnections betweenscientific study ofpaper and the creativeprocess,” as shetaught the spiritual,economic, aestheticand technical aspectsof western and non-western paper.Participants processedpulp and producedsheets of banana andcotton paper and kozo

fiber bark cloth. A small group displayed an

intense effort in the MediaHub’s double session onClaymation. This visual artcame alive through creativeuse of clay, photography, videoand music. The six-memberproduction team headed byJoyce Lange and assisted byLynn McDonough and BarbJakopac, left with their IMovie

burned to a personal DVD.Diane Knight’s group was

extremely receptive to hersession on guided musicrelaxation. The concept andconnections of music’s affecton them captivated theaudience as they learned itsimpact physically,physiologically, psychologicallyand socially. Diane said thatshe “loved the opportunity toshare these useful tools tocombat stress.”

The theme and message ofthe day seemed to filterthrough no matter whichseminar was attended. It was aday to experience, explore andcelebrate all the disciplines:Art, Communication, English,Music, Nursing, Psychology,and Science.

Distilling Essence was a daymany looked beneath thesurface to extract the essentialelements to better understandeducation, self and life.

Alverno opened its doors:Many stepped into a

liberal arts adventureBY JUDITH GUNKELALPHA STAFF WRITER

Association forWomen in Communicationsscouting for new members

AWCBakeSale.t L to R: Juliet Starks, Bevin Christieand Chanté Shultz prepare for AWC's bake sale.

Photo by Brenda Manry.

To learn more aboutACAWC, stop in at anupcoming meeting on campusin “Team Room" AF 105, nearthe gym closer to AlphonsaHall; area 6 on the map.Meetings are held are onweekend college (WEC)Saturdays from12:10-12:50 p.m., next is11/17.

For weekday students,meetings are on Mondaysfrom 6-7 p.m., next are on11/5 and 12/3.

“Using social media in theworkplace is much like drivinga car; there are rules in place tokeep everyone manageableand safe,” said Tom Keefe ofVolkswagen Credit, Inc. atRagan Communication’s first-ever “unConference” at theMillennium Knickerbockerhotel in Chicago, Ill. on Sept.26.

The free all-day"unConference" on socialmedia tools and strategiesattracted more than 80professional communicatorsfrom companies across theUnited States and Canada,serving as an innovative andstimulating workshop prior toa two-day “Social MediaSummit” also sponsored byRagan Communications. Thiswas the first time the companysponsored an entire daydevoted to learning from

attendees.There were two social

media experts on hand toguide the discussions but theycame without presentations orspeeches. The always livelyand controversial, SteveCrescenzo, host of Ragan’spodcast, “CorporatePunishment,” and the“Corporate Hallucinations”blog started the day off. Whilethe afternoon was led by socialmedia “guru” Shel Holtz, ABC(Accredited BusinessCommunicator), who authorsthe blog “A Shel of My FormerSelf” and co-hosts acommunications technologypodcast “For ImmediateRelease.” Although these twobig names were on site, thefocus was really on attendees.Their comments were to thepoint and objective.

Four key topics drove thesocial media discussions

throughout the day – first witha focus on internalcommunications, then thevalue of social media toorganizations. Following wasobtaining managementsupport for social mediainitiatives and finally; coveringpolicies that work for socialmedia programming.

Social media in theworkplace

Social media is a trendyterm that means a variety ofthings, but in the workplaceit's about working online usingcollaborative business tools likeblogs, Wikis, communities,instant messaging, audiorecording (also known aspodcasting) and videostreaming much like what canbe found on the ever-popularsite, You Tube(http://www.youtube.com/).

Social media tools can aidsignificantly in the mobilework environments that aremoving forward. Instantmessaging, blogs and Wikis canhelp employees share moreinformation and cut down onemails.

Social communities (similarto MySpace or Facebook) offera combination of most socialmedia tools in a sharedlocation - and can replace atraditional web site, typicallymaintained by at least oneperson. These tools arechanging the roles and rulesfor traditional web design andemployee communications.Just about anyone can hostand manage space online withmore interactive features thanever before.

"As an attendee at the‘unConference,’ I found theinformation on social media tobe energizing and exciting. Iwas empowered to find outhow social media in theworkplace could be the 'newcompetitive edge' inprofessional communications,”stated Julie Gilboy of CooperPower Systems, in Pewaukee,Wis., also a Communications,Management and Technologysenior at Alverno College.

A conference like none otherRagan Communications

Chicago hosts its first-ever“unConference”on social media

BY BRENDA MANRYALPHA STAFF WRITER

An unConference is aconference where thecontent of the sessions isdriven and created by theparticipants, generally day-by-day during the course ofthe event, rather than by asingle organizer, or smallgroup of organizers, inadvance.

– Wikipedia

Steve Crescenzo shares casesamples with attendees at theMillennium Knickerbocker hotelat Ragan Communicationsfirst-ever unConference on social media.

ALVERNO ALPHAWatch for it on Campus:

http://intranet.alverno.edu/news/alphaLook for it on the Alverno intranet*

*Viewable on campus only

December 1“Graduation edition”

Pick up a copy in the Commons, Clare Hall lobby, Austin Hall lobby, the Library, Student Services and the Admissions office.

Alpha is a student created/produced newspaper dedicated to informing and entertaining the Alverno community.

If i t t d i t ib ti t Al h l t t Al h St ff Ad i

Page 8 Page 9

Ragan Communications and the Public Relations Society of America present:

A Web 2.0 Summit for Internal Communications,Public Relations and Marketing

March 5-7, 2008Wynn HotelLas Vegas

4 ways to registerCall 800.493.4867Fax the registration form to 312.861.3592Browse www.ragan.com/socmed08

Mail the completed registration form to: Ragan Communications 111 E. Wacker Drive, Suite 500 Chicago, IL 60601

Register early to save hundreds. See back for details.

Spend three days in the desert with the leading social media thinkers, speakers and practitioners: • Three tracks to choose from loaded with case studies, including special

sessions designed for government and nonprofit communicators

• More than two dozen practical sessions from practitioners who live and work in the social media space—and love it!

• Bob Evans Vice President Mary Cusick, who has turned her CEO’s blog into a place where employees solve problems, share ideas and swap best practices

• “Guerilla-style” social media campaigns—showing that you can create successful programs with very little cash and almost no support from IT

• A behind-the-scenes look at Motorola’s popular virtual town halls— a how-to session in using Web 2.0 to communicate globally

Plus, fine-tune all your social media skills in pre- and post-conference workshops:• Four pre-conference workshops will get you up to speed on podcasts, wikis,

RSS and interactive video

• A mind-blowing post-conference workshop on what the future holds for corporate communicators, by the industry’s leading technology guru Shel Holtz

Three eye-opening keynotes

Technology editor of The New York Times,

David Pogue, will lay out exactly what the social media revolution means to companies and their communicators.

Measurement expert Angela Sinickas

will premiere her comprehensive system for measuring social media ROI.

Popular speaker, blogger and podcaster

Steve Crescenzo will show you the humor in the worst of the worst of social media—and point out how

you can learn from others’ mistakes.

Social Media• ragan communications | prsa • motorola •

8/16/12 Story

my .mot-mobility .com/portal/site/imoto/menuitem.91ae85f03ba889431b657b10a5600ba0?newsobjectID=378279205

I Want To... Motorola.com My Bookmarks People Compass Google Apps Search Compass, News, People Go

16 August 2012 Welcome, Brenda

My Intranet Profile - Sign Off - Administration

Employee Portal > New s > Story

Introducing CONNECT@MMI

01 JUN 2011 Creating a collaborative culture where employeesconnect and interact quickly and easily.

Employee Communications promotes a collaborative culture where employees can

connect and interact with each other and senior leaders quickly and easily. To make

collaboration easier, Employee Communications has organized and centrally housed our

internal social media tools and their descriptions in one location for an easier way to

CONNECT@MMI.

Motorola Mobility has a wide range of internal social media tools, as well as a presence

on a number of external sites. Internal tools help you share best practices, ideas

and interests plus company knowledge while respecting the importance of iProtect.

External tools help our partners and customers engage with the Motorola brand, products

and solutions.

Here are the four key subsets of CONNECT@MMI:

PEOPLE@MMI

Look up basic people-based information: time zone, home location, a photo,

“About Me” and more. Add colleagues to your profiles, see updates instantly, learn

more about topics others are working on and people they are working with.

Formerly known as "PeopleNet."

INFORM@MMI

Read, download and act upon the industry, business and organizational

information that you need to be an effective and successful Motorola Mobility

employee. Enhanced search makes it easier to find the tools to get your job done.

15 recommended this, including you.

15

Post something...

Natasa Prvanov (a60075) Shared: Introducing CONNECT@MMI athttp://lnk.mot-mobility.com/d4g

a year ago · 0 likes · Like · Reply · Following

Brenda Luterbach (g13337) @ets050 That's a really great idea, Tim. I thinkefforts like CONNECT@MMI might be able tohelp mold our culture. I think it's up to us asemployees. Would love to hear more thoughtsaround this topic. http://lnk.mot-mobility.com/d4g

a year ago · 0 likes · Like · Reply · Delete

Tarak Patel (wrt867) Shared: Introducing CONNECT@MMI athttp://lnk.mot-mobility.com/d4g

a year ago · 0 likes · Like · Reply · Follow

Jim Jackson (w20391)

1/3my.mot-mobility.com/portal/site/imoto/menuitem.91ae85f03ba889431b657b10a5600ba0?newsobjectID=…

I Want To... Motorola.com My Bookmarks People Compass Google Apps Search Compass, News, People Go

16 August 2012 Welcome, Brenda

My Intranet Profile - Sign Off - Administration

Employee Portal > New s > Story

CONNECT@MMI> Get social 16 NOV 2011 Immerse yourselfin all things social @MMI.

CONNECT@MMI is our one-stop social spot @MMI.

CONNECT = PEOPLE + INFORM + SHARE + DISCUSS

It's a collaborative mash-up of content, knowledge, opinion

and news.

The big news is to officially announce "conversation

mode," making DISCUSS@MMI feel a lot more like

Facebook or Google+ versus just the basic bursts of

information, like Twitter.

We (Employee Communications + Collaboration &

eBusiness IT + MOST) turned conversation mode on a few

weeks ago now, so it really isn't new news. But in case you

didn't notice, now you can reply inline to a post and follow

the conversation much easier. This was our final tweak to

"phase 1" of our grand plan to infuse social media into the

workplace.

The CONNECT@MMI site has already had a few

redesigns in its short life. So if you've visited, be sure to

visit again. Something missing? Add a link to

the DISCUSS feed by adding #connect or #social to your

post. Here are a few of the things we've done:

Built a partnership with Blagica Bottigliero, MMI's

social media director, (and her team) to provide us

with weekly social media updates ("The Weekly

Social Media BYTES"), typically more external

focused but with the understanding that this

audience is internal

Ran a contest to name our new consumer-facing

blog "Inside Motorola" and added feeds for both

blogs and the MMI YouTube feed

Added top news and video feeds that pull social

content from @MMI

Made DISCUSS@MMI a main feed on the left,

7 recommended this, including you.

7

Post something...

George Rajkumar (ndh364) Shared: CONNECT@MMI > Get social athttp://lnk.mot-mobility.com/l3q

9 months ago · 1 like · Like · Reply · Follow

Richard Striedl (ars095) Shared: CONNECT@MMI > Get social athttp://lnk.mot-mobility.com/l3q

9 months ago · 0 likes · Like · Reply · Follow

Rami Levy (erl005) It's looking and feeling better every day! If youhaven't CONNECTed or DISCUSSed yet, whatare you waiting for? #connect #discuss #mosthttp://lnk.mot-mobility.com/l3q

9 months ago · 3 likes · Liked · Following

Show all 2 Posts...

Rami Levy (erl005) @g13337 You're quite welcome. It's agreat partnership we've had over theyears - and we hope to be able toshowcase more of our tools in thenear future! #most http://most.mot-mobility.com9 months ago0 likes · Like · Following

Reply

Kim Beals (wcr378)

It's amazing to see more and more PEOPLE

Page 10 Page 11

Brand Steward• motorola mobility •

8/14/12 Internal Brand Management

compass.mot-mobility.com/web/brandmanagement

I Want To... Motorola.com My Bookmarks People Compass Google Apps Search Compass, News, People Go

BRAND MANAGEMENT

Employee Portal > Internal Brand Management

Internal brand guidelines and resourcesMotorola Mobility has developed a new brand positioning and visual identity. This site is for primarily for internal brandneeds (i.e., general use Motorola Mobility logos, organization charts and email templates, as well as general fontinstructions).

This wiki is designed to equip you with the latest:

Brand guidelines

Logo treatment

Resources

Tone of voice

Templates

This is your one-stop shop for "all things brand" from a general employee perspective. If your needs are more detailed and / or external

facing, please reach out to the Motorola Mobility Brand team and they w ill w ork w ith you on your needs on a case-by-case basis.

TEMPLATES

The templates below have iProtect labels as appropriate. If you have any questions, please refer to the iProtect Information

Classif ication and Labeling Guide.

GOOGLE DRIVE

Google Drive Presentations

Learn more

about Presentations

Google Sites

Learn more about Google

Sites

MICROSOFT OFFICE

Dow nload Office Professional

Plus 2007 for best results

w ith Microsoft templates.*

Internal | Internal w ith third

party | Restricted

Internal | Internal w ith third

party | Restricted |

Confidentiality intro

slides | Photos only**

EMAIL

@MMI email template tool

(Communicators and admins

only - request access if

needed)

Outlook templates

ORGANIZATION CHART

Organization chart template

NEWS

8

August

Business card and stationery

guidlines have been updated.

24 July The Pow er Point templates have

been updated w ith a minor

tw eak. In the longer boilderplate

language on several slides, a

comma w has been removed

before LLC. There should not be

a comma.

6 July "Motorola Mobility LLC" has been

updated on all Pow er Point

templates.

18 Jun We've added Google Drive

templates to this site (see top

left of "Templates" section) and

moved Email w ith Org Charts.

Motorola Brand Visual Centerversion 3 // January 2011

creating a brand language that brings people together

Page 11

Brenda Luterbach

(262) 308-0133 | Kenosha, WIbren.luterbach@gmail.com

www.linkedin.com/in/brenluterbach