BRECKENRIDGE CREATIVE ARTSSPONSORSHIP OPPORTUNITIES

breckcreate.org

Through art, Breckenridge expresses itself as a town like no other, where the simple charms of our surroundings connect the most unlikely of neighbors: hunters to hippies, liberals to libertarians, beer drinkers to cosmic thinkers. Here, everyone has a voice they are encouraged to express. And the melody they create is anything but monotone.

BreckCreate drives home the importance of the arts in establishing Breckenridge’s identity. It motivates the sharing of fresh perspectives; it entices those from outside the local community to engage Breckenridge as a creative destination. It promises an evolving experience that reinvigorates the soul with every return visit.

BRECKENRIDGE CREATIVE ARTS | BRECKCREATE

BRECKENRIDGE CREATIVE ARTS | BRECKCREATE

PROFILELocated in one of the top mountain resort destinations in the world, Breckenridge is a beautiful and historic Colorado town that attracts over a million visitors yearly. As an umbrella organization that promotes arts, culture and creative experiences, Breckenridge Creative Arts is responsible for the successful management of a series of programs, facilities, and partnerships that collectively animate and populate a cultural corridor in the heart of downtown Breckenridge. From quality performing and visual arts to the development of one of the region’s newest arts districts, Breckenridge Creative Arts is a transformative force for Breckenridge and the greater Summit County community.

SPONSORSHIP PROGRAMWith a portfolio of unique partnership opportunities, Breckenridge Creative Arts is a high-profile property that offers turn-key events, targeted audiences, and relevant marketing platforms. Our sponsorship program is designed to help build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in a scenic mountain environment full of creative and adventurous people. Our program is divided into two investment categories, each of which offers an inventory of sponsorable assets. • Presenting Sponsor $15,000+ • Supporting Sponsor $5,000+ Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Breckenridge’s well-educated, high-income consumers and lucrative family market. We invite you to browse our sponsorship kit to review opportunities, or contact us to create a customized package designed to meet your marketing objectives and budget.

Visitor CharacteristicsWell-educated professionalsAffluent with disposable incomeInterested in outdoor and active lifestyleEnvironmentally-conscious consumersDiverse, international and multicultural

GenderMale 56%Female 44%

Household Income< 25k 8%25k – 50k 10%50k – 100k 28%100k – 150k 16%150k – 200k 14%200k – 300k 12%> 300k+ 12%

VISITOR DEMOGRAPHICS

*Demographic information comes from the 2013 – 14 Breckenridge Visitor Survey, prepared by RRC Associates, Inc.

Age18 – 24 8%25 – 34 29%35 – 44 20%45 – 54 21%55 – 64 14%65+ 8%

Family StatusSingle 29%Couple, no children 18%Couple, with children 31%Empty Nesters 22%

SPONSORSHIP OPPORTUNITIESProperty #1Breckenridge International Festival of Arts | BIFAAugust 14 – 23, 2015A celebration of adventure, play and creativity, the inaugural Breckenridge International Festival of Arts (BIFA) is a multi-arts program of extraordinary events in spectacular places and spaces across Breckenridge. Inspired by themes of environment and mountain culture, the 10-day festival brings together a variety of performances, exhibitions, screenings, workshops, talks, and surprise collaborations, with an eclectic mix of music, dance, film, visual arts, and family entertainment. INVESTMENT: $25K (title); individual attractions within the festival $5K – $10K Property #1ATrail Mix, part of BIFA August 14 – 23, 2015Trail Mix combines art, music, hiking and biking along the beautiful paths and trails of Breckenridge through a series of free outdoor concerts and environmental installations.INVESTMENT: $10K (entire series)

Property #2BCA PresentsOngoing throughout the yearA series of ticketed concerts, lectures and performances at Riverwalk Center with national and international talent.INVESTMENT: $25K (entire series) or $5K per individual event

Property #3LateNite @ the District Friday nights, June 26 – August 7, 2015LateNite is a free, weekly outdoor summer concert and movie series that takes place in the Breckenridge Arts District every Friday night from 6pm to midnight from June 26 through August 7, 2015. Featuring the best in regional music talent and screenings of popular, cult and classic films on the lawn, the full campus will be open late with art-making workshops, studio demos, and hands-on family activities. INVESTMENT: $15K (all 7 nights, both concerts + movies)

SPONSORSHIP OPPORTUNITIESProperty #4Fire Arts Festival January 29– February 6, 2016This multi-day exhibition will feature burning sculptures, fiery performances, pyrotechnical effects, and other spark-filled attractions throughout theBreckenridge Arts District. INVESTMENT: $7.5K – 10K

Property #5Street Arts FestivalJuly 3 – 5, 2015This celebration of street, pavement and graffiti arts will feature regional and national artists for a weekend of outdoor murals, installations, workshops and pop-up art throughout the Breckenridge Arts District. INVESTMENT: $7.5K – 10K Property #6Dia de los Muertos Celebration Late October 2015 (3-day weekend event; 2015 dates TBD)This celebration of Day of the Dead festivities showcases music, hands-on workshops, art installations and altars made by local participants. Mariachis will roam the costumed crowds, Aztec dancers will perform, and skeleton faces will be painted throughout the streets of downtown Breckenridge.INVESTMENT: $7.5K – 10K

Property #7Handmade Holiday Market Early December 2015 (3-day weekend event; 2015 dates TBD)A holiday craft market and winter open house where guests can stroll the Brecken-ridge Arts District campus with a warm cup of cider, visit the decorated historic struc-tures, and enjoy festive music and artist demonstrations at the various studios. INVESTMENT: $7.5K – 10K

SPONSORSHIP OPPORTUNITIESProperty #8Sculpture on the BlueSummer 2015Sculpture on the Blue is a rotating outdoor exhibition that provides a vibrant sculpture garden for visitors and the local community to enjoy throughout the summer in downtown Breckenridge.INVESTMENT: $5K

Property #9Art Around Town Summer 2015This free summer art walk introduces guests to what is happening in the Breckenridge Arts District, offering them a guided tour through the Sculpture on the Blue outdoor exhibition and providing education on several of the pieces within the Town’s permanent public art collection. INVESTMENT: $5K

Property #10Creativity CrawlQuarterly, starting February 2015A free quarterly showcase of arts and entertainment in the heart of downtownBreckenridge. From the studios in the Breckenridge Arts District to the creative shops along Main Street, this event features artists in the galleries and boutiques along with craft beverages and culinary delights in our local tap houses and restaurants.INVESTMENT: $5K (full series, 4 events)

Property #11Salon 9600 Quarterly, starting in March 2015Salon 9600 invites local artists, writers, designers, musicians and creative workers to share stories, photos, essays, and performances on a theme. Part party, part conversation, the series is curated by guest artists, and rotates quarterly at different studios and creative spaces around downtown Breckenridge. INVESTMENT: $5K (full series; 4 events)

PRESENTING SPONSOR BENEFITS$15,000+ INVESTMENTCategory Exclusivity:• Industry category exclusivity.

Naming Rights:• “Presented by” or “hosted by” sponsorship naming of select properties.

Advertising + Collateral Marketing: • Logo or name mention on all property-specific advertising.• Logo or name in BCA’s tri-annual events catalog.

Email Blasts:• Logo or name in all e-blasts promoting property or sponsored events.

Onsite Signage + Verbal Recognition:• Logo or name prominently displayed at sponsored events.• Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on-site at all sponsored events.• Opportunity for sponsor representative to be invited onstage to welcome guests at sponsored events.

Visibility on BreckCreate Website:• Logo or name with link on all property-related event pages.• Logo or name on BCA sponsor recognition page.

Tickets + Hospitality:• Select quantity of premium tickets to sponsored events, if admission-based property.• Onsite hospitality areas for select properties.• VIP access opportunities to leverage in promotions for select properties.

Sampling + Display*:• Opportunity to set-up a branded pop-up tent at all sponsored events to promote through onsite activation.• Opportunity for product sampling and sales onsite for select products. • Opportunity to distribute company coupons and literature at all sponsored events. * Certain conditions and restrictions apply

SUPPORTING SPONSOR BENEFITS$5,000+ INVESTMENTAdvertising + Collateral Material:• Logo or name mention on all property-specific advertising.• Logo or name in BCA’s tri-annual events catalog.

Email Blasts:• Logo or name in all e-blasts promoting property or sponsored events.

Onsite Signage + Verbal Recognition:• Logo or name prominently displayed at sponsored events.• Name recognition as sponsor by stage emcees/PA announcements with multiple mentions on-site at all sponsored events.• Opportunity for sponsor representative to be invited onstage to welcome guests at all sponsored events.

Visibility on BreckCreate Website:• Name and logo with link on all property-related event pages.• Name and logo with on BCA sponsor recognition page.

MORE INFORMATIONPlease contact Heather Pease at 970 453 3187 ext 3, or heather@breckcreate.org

to discuss our full range of partnership opportunities.

For more information about Breckenridge Creative Arts, please visit breckcreate.org.