Presented To: Norwalk Hospital & HeadRush Creative

Presented By:

Shannon Kinney – Connoisseur Media

August 4, 2015

2014

Breast Cancer & Health Awareness Campaign

Campaign Focus

• The goal of this campaign is to…

• Reach women 40+ who live in the Fairfield County area and… • Drive them to get mammograms • Educate them on breast health • Educate them on Norwalk Radiology and Mammography Center • Educate them about Smilow Family Breast Health Center • Inform them that Norwalk Hospital really is the one stop, for all

things breast health – from Mammograms at Norwalk Radiology and Mammography Center to the care and educational resource at Smilow Family Breast Health Center.

• Also Inform them how Norwalk Hospital is the only one who can do a 48 hour turnaround with Mammograms to get you the results fast.

• Raise money for Norwalk Hospital’s Smilow Family Breast Health Center

How will we achieve this? Norwalk Hospital will sponsor STAR 99.9’s Pink-Tober Campaign as well as run their own branding message about their breast cancer service line on both STAR 99.9 & 95.9 The Fox

Norwalk Hospital will be the Title Sponsor for STAR 99.9’s PINKTOBER! PINKTOBER, is a month long, multi-integrated marketing campaign to raise awareness for Norwalk Hospital and their Smilow Family Breast Health Center. The main purpose of this program is to inform the community of all of their breast cancer services that they provide

while educating our STAR 99.9 Listeners during Breast Cancer Month (October).

On-Air • “KNOW” Educational Campaign that compliments your other marketing efforts and messaging • A high frequency and targeted commercial schedule on Star 99.9 and 95.9 The Fox On-Line/Social Media • Banner Ads on star999.com & 959thefox.com • Pink-Tober Page on STAR999.com • Pink-Tober “KNOW” Twitter Fact of the Day sponsored by Norwalk Hospital on STAR 99.9 & 95.9

The Fox • E-Mail Newsletter blasts On-Site • 4x Pink-Tober Events throughout the month of October • Star Street Teams will hand out promotional items and information at community events

Campaign Overview

As the title sponsor, Norwalk Hospital will receive: On-Air - Total of 248x name mentions on STAR 99.9

- 4x Live promos / 4x Recorded promos a day for 31 days - 4x Minute Long Interviews to be featured on Monday Mornings on STAR 99.9 with them podcasted on the

Pinktober page on star999.com - 100x :30 second Pink-Tober Awareness spots featuring the staff from Norwalk Hospital ran throughout the month

of October on STAR 99.9 M-Su 5a-12a (See Sample Script – next page) On-Line - Logo & Link on the Pink-Tober page on star999.com

- Norwalk Hospital will also supply us some statistics and information that we will share on the page - Norwalk Hospital physician interview podcasts will also be listed or linked to on the page

- STAR999.com’s homepage will go PINK for the month of October and Norwalk Hospital’s logo will be featured on the wallpaper.

- Pinktober commercials will also stream on STAR999.com / 150x throughout the month - Pinktober Events will also be featured in STAR 99.9’s Email Newsletter going out to over 15,000 subscribers On-Site - On-Site Opportunity at 4x Pink-Tober Events (see events page for more details)

- Minimum of 20x promos on STAR 99.9 per event / Total of 80x throughout the month of October - STAR 99.9 will also post pictures on social media from each event tagging Norwalk Hospital

October is Breast Cancer Awareness Month and STAR 99.9 is making it Pink-Tober! All month long we will promote Breast Cancer Awareness and the Pinktober events on Star 99.9 and star999.com

Norwalk Hospital will be the title sponsor of Pink-Tober.

INTRO: IT’S PINK-TOBER WITH STAR 99.9 AND NORWALK HOSPITAL. BE IN THE KNOW WITH BREAST CANCER AWARENESS MONTH. DID YOU KNOW THAT ONE IN EIGHT WOMEN WILL DEVELOP BREAST CANCER? BODY: HI THIS IS DOCTER FRIMMERMAN FROM NORWALK RADIOLOGY AND MAMMOGRAPHY CENTER – FINDING BREAST CANCER EARLY AND TREATING IT, IS THE BEST WAY TO PREVENT DEATH FROM THIS DISEASE. IT IS IMPORTANT TO HAVE SCREENING EXAMS AND TESTS. IT IS RECOMMENDED FOR WOMEN FORTY PLUS TO HAVE MAMMOGRAMS DONE ONCE EVERY YEAR. IF YOU HAVE AN INCREASED RISK OF BREAST CANCER YOU MIGHT NEED TO START HAVING MAMMOGRAMS EARLIER. TALK TO YOUR DOCTOR AND DECIDE ON THE BEST SCREENING SCHEDULE FOR YOU. . OUTRO: GO TO STAR NINE NINE NINE DOT COM AND CLICK RIGHT PINK-TOBER TO LEARN MORE!

Sample Script

STAR 99.9 along with Norwalk Hospital will present a series of community events throughout the month of October to support awareness for Breast Cancer and help raise funds. Each event will include a fundraising element that will raise money for

Norwalk Hospital’s Smilow Family Breast Health Center. We will also tie in 3rd Parties who will help support each event. STAR’s PINK Acoustic Session with Vance Joy – Wednesday 10/15/14 at Orange Ale House, Orange We will kick off Pink-Tober on 10/15 with a STAR 99.9 Acoustic Session with the artist Vance Joy. He will play a private show for STAR 99.9 Listeners and has also agreed to meet any listener that donates to Norwalk Hospital’s Smilow Family Breast Health Center. STAR’s Pink For A Cause Fundraiser– Thursday 10/16/14 at Riverview Bistro in Stratford STAR 99.9 has teamed up with Riverview Bistro for Color Pink For A Cure Fundraiser Dinner. STAR 99.9 Listeners will be invited to come out for a great night with our STAR 99.9 Personalities! With a $20 donation our listeners will get in the door and receive a buffet dinner which includes -- music, silent and live auction and a cash bar. All proceeds from the tickets and auction will go toThe Smilow Center at Norwalk Hospital. Breast Cancer Survivor Fashion Show – 10/23 at Darien Sport Shop STAR 99.9 along with Darien Sport Shop will honored 10-15 survivors at Norwalk Hospital’s annual fashion show. These survivors will get their hair and & make done by a local salon and be outfitted by Darien Sport Shop. Anna Zap along with Mary Heery RN, from Norwalk Hospital will be the EmCees. It will be a fun night out filled with music from STAR 99.9, food from Palmers Market and raffles. The raffles and part of the proceeds from sales that night at The Darien Sport Shop will be donated to The Smilow Center at Norwalk Hospital. Lipstick, Love & Relationships With Dr. Laura Berman – 10/27 at Marisa’s Ristorante in Trumbull Star99.9 will bring Dr. Laura Berman, STAR 99.9 Personality of UnCovered which airs M-F 9p – 12a, to Connecticut for an intimate event of discussion about love & relationships. It will be a fun night out! Star listeners can either win or buy tickets into this exclusive event or to join in on the discussion. All proceeds will be donated toThe Smilow Center at Norwalk.

Signature Events

Twitter Fact of The Day

@Star999

Everyday throughout PINK-TOBER we will tweet out a breast cancer fact brought to our listeners by Norwalk Hospital.

That’s 31x Tweets per station! And reaching over 5,100 followers and growing! Plus Norwalk Hospital received rotating banner ads on STAR999.com and 959thefox.com as well as logo, link

and info.

Weekly Schedule

MON TUE WED THU FRI SAT SUN

6a – 7p :30 Seconds

10 5

5a – 12a

:30 Seconds 5

Summary: 20x :30 second commercials to ran each week on both Star 99.9 and 95.9 The

Fox

Total of 80x :30 second commercials ran on each station during the 4 week campaign.

Total of 160x on STAR/FOX

4 Weeks per station!

Own :30 Second Commercial

On-Air • Star 99.9

• 513x announcements/name mentions / commercials on STAR 99.9 • Total of 248x Title Sponsorship Pink-ToberName Mentions • Total of 100x :30 second Pink-Tober Educational Announcements • Total of 80x Name Mentions in the Pink-Tober Events promotional liners • Total of 80x :30 second commercials – your own spot bank • 4x Minute long interviews on STAR 99.9’s morning show (1x each Monday)

• Adlib within jocks shows talking about the Pinktober Events • 95.9 The Fox

• Total of 80x :30 second commercials on 95.9 The Fox -- your own spot bank On-Line •Star 99.9

•Logo , link, podcast, educational info, etc on STAR999.com’s Pinktober page •Logo on the Pink-Tober homepage header on STAR999.com •Homepage Gutter Takeover on STAR999.com •Tweet of the day on STAR 99.9’s twitter / 31x total) • Your own set of Rotating Banner ads on star999.com •Featured in all of STAR 99.9’s Pink-Tober Social Media posts – Twitter, Facebook, Instagram promoting facts, pictures, promotions and events • Logo/Link Title Sponsorship mention in 2x STAR 99.9 Email Newsletter Blasts in October •Minimum of 100x streaming commercials

•95.9 The Fox •Tweet of the day on 95.9 The Fox’s Twitter / 31x Total •Your own set of Rotating Banner ads on 959thefox.com •Minimum of 100x streaming commercials

On-Site • 4x Pink Tober Events with STAR 99.9 – Opportunity to have banner, promotional items and information on-site

•Able to collect database information on-site as well • We handed out promotional items (Pink KNOW T-Shirts and bracelets) along with information at all of the events Investment: $25,000 Promotional Value: $125,000

Campaign Summary

Check Presentation – 12/2/15