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BREAL IA&AA
Web Intelligence
Architecture
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Summary
• BREAL Information Architecture
• BREAL Application Architecture
• Web Intelligence Solutions
• URLs Inventory
• OBEC
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Summary
• BREAL Information Architecture
• BREAL Application Architecture
• Web Intelligence Solutions
• URLs Inventory
• OBEC
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Before Vienna meeting
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
During Vienna meeting
Raw data layer Convergence layer Statistical layer
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
After Vienna meeting
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Summary
• BREAL Information Architecture
• BREAL Application Architecture
• Web Intelligence Solutions
• URLs Inventory
• OBEC
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Before Vienna meeting
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
During Vienna meeting
Web Intelligence Application architecture
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
After Vienna meeting
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Summary
• BREAL Information Architecture
• BREAL Application Architecture
• Web Intelligence Solutions
• URLs Inventory
• OBEC
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
URLs Inventory Solution
The URLs Inventory represents a database containing URLs for each
enterprise in the target population, where there can be one, many
or zero URLs for a given enterprise.
It might be already available :
• in an SBR
• through another data source
• from a specialized data provider
Alternatively it can be built from scratch by searching for enterprises
via search engines like Bing or Google.
The search results can be used for trying to answer 2 questions:
• Does an enterprise have a website?
• Which URL is most likely to belong to that enterprise?
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
URLs Inventory (Italian workflow with
technological choices)
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
List of names and
ids of enterprises
UrlSearcher File with urls
retrieved from Bing RootJuice
List of URLs UrlScorer R-scripts
URLs Inventory Solution A possible representation using BREAL could be:
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Summary
• BREAL Information Architecture
• BREAL Application Architecture
• Web Intelligence Solutions
• URLs Inventory
• OBEC
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
OBEC Solution
This solution focuses on the extraction of information from an
enterprise URL contained in the prebuilt URL Inventory.
The extracted Online Based Enterprise Characteristics (OBEC)
should answer the following questions:
1) Does the website have any of the following:
• online ordering
• reservations or bookings
2) Does the enterprise use social media ?
3) Does the enterprise use Twitter for a specific purpose ?
• developing the enterprise’s image or market products
• recruitment
• others
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
OBEC Solution
4) Does the enterprise have specific features on the website like:
• description of goods or services, price lists
• possibility for visitors to customise or design online goods or
services
• tracking or status of orders placed
• personalised content in the website for regular/recurrent
visitors
• links or references to the enterprise’s social media profiles
• advertisement of open job positions or online job application
5) Is the enterprise working on upcoming/new phenomena,
specifically related to artificial intelligence (AI) and machine learning
(ML) ?
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
OBEC (Italian workflow with
technological choices)
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Scraped content RootJuice T/D Matrix
generator
List of URLs
Final results Learners
OBEC Solution
A possible representation using BREAL could be:
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
Thank you for your attention !
Donato Summa – 2nd WPF face to face meeting – 03-04/03/2020 – Tallinn (EE)
