Breakforth Social Media Seminar final · - Facebook - Blogging - E-newsletters - LinkedIn - Twitter - The role of these tools in the acquisition and retention of visitors to your

www.musicademy.com

www.worshipbackingband.com

© Marie Page, Musicademy 2012 1

© www.musicademy.co.uk

An introduction to the breadth of social media and how to use it effectively in both ministry and business.Topics to be covered include:- Facebook- Blogging - E-newsletters- LinkedIn- Twitter- The role of these tools in the acquisition and retention of visitors to your website

Social media in ministry and the

marketplaceYour Seminar Presenter:

Marie Page BA (hons), FCIM, Chartered Marketer, PGCE

– Director, Musicademy and Worship Backing Band

– Digital Marketing Practitioner

– Chartered Institute of Marketing Tutor & Examiner

@MarieMusicademy

www.usingconversationalmedia.com

for Marie’s digital marketing blog and practical social

media ebook:

The Art of Conversation

www.musicademy.com/blog

For our worship blog and other free resources


About Musicademy

DVDs & Online LearningGuitar, Vocals, Keys

Drums, Bass, Orchestral

Playing by Ear

www.musicademy.com

Worship Backing BandFor churches with half a band or even

no band at all

You choose the instrument mix

You play, it fills in for missing musicians


A culture of participation

• Dr Ryan Bolger

http://vimeo.com/33500507

• Following Jesus in participatory culture:

Faithful living in a world mediated by

technology © www.musicademy.co.uk

www.musicademy.com



A culture of participation

• Post modern culture is now a participatory culture

• People have shifted from consuming to participating

• TV – we used to consume (watch) it, now we tweet about it and actively participate

• “If we can’t facilitate that kind of participation [in our churches] they will be fans of something else as

opposed to forming their lives around the things we would be convinced would most benefit them”


Web 1.0

• Like a stone tablet

– unalterable form,

no interaction

• Many church websites

are an online form of

church notieceboard

• Churches still think like

1950s communication

channels© www.musicademy.co.uk

Web 2.0

• The Interactive Web– Move from static webpages to dynamic and shareable content

– Human collaboration

– Social networking, wikis, blogs etc

– Marked by interactivity and participation(by you and me rather than just techs)


Just how big a force is the web?

• 6,500 daily newspapers

• 20,000 readers for a good paperback

• 14,000 titles published in the US each

year

• 200,000 periodicals published in the world

• 129M book titles published last 500 years

• 156M active blogs


www.musicademy.com



Web 2.0


What’s the point?

• It’s gone beyond technology

How are people using it:

• Find out where we are

• Stay in touch

• Chatter, inform and opine – is Twitter trivial? Most chat is trivial

• Share critical news and info

• Show off pictures

• Go shopping

• Save the phone bill


11

http://www.youtube.com/watch?v=6ILQrUrEWe8

Why does the church need to bother?

• In the beginning was The Word – a communications identity

• The Word was made flesh – our job is to make the word of God live to people in their lives where they are (incarnation)

• We are the body of Christ

• We should be interested in revolutions – Christianity turns the world upside down

• The best sermons are lived not preached. Social media communicates the nitty gritty of real life

• The church (Acts) was a chain reaction. People communicating with other people.


www.musicademy.com



Why does the church need to bother?

• You can opt in and out of conversations on the level you want.

• It is free. Not paranoid, boxed in and anxious

• It’s a mixed bag. It allows people to be themselves

• Allows for serendipity (eg cartwheeling verger) Space to be spirit led (not scripted)

• Power of the question, not the unwanted answer

• Gives power to the questioner, not the institution

© www.musicademy.co.uk © Marie Page @ www.musicademy.com

Social Media Explained

© Marie Page @ www.musicademy.com

Social Media - Facebook


• 1 in 9 people in the world are on FB

• Members of your congregation

– Visitors

– Teenagers

– College Age

– Seniors

www.musicademy.com



Churches on Facebook

• Facebook pages

• Events

• 2-way conversation

• Q&A

• Videos, polls

• Sermons

• Snippets

• Scriptures being studied

• Music

• Discussions

• Opportunity to “Share”© www.musicademy.co.uk

• Get your congregation involved

• Give them posts to share

• Link via your website and on your other communications

• Use photos well

Churches on Facebook

• Facebook pages

• Events

• 2-way conversation

• Q&A

• Videos, polls

• Sermons

• Snippets

• Scriptures being studied

• Music

• Discussions

• Opportunity to “Share”© www.musicademy.co.uk

• Books to read• Quotes from the pastor• Look forward too…• Prepare your hearts, read…• In depth reading• Book quotes

Facebook “Fan” Pages

Recommendations

Photos

Number of fans & engagement

level

Pages we like

“Favicon”

Share photos, links, videos &

polls

Admin

Comments and likes

Basics

• Set up a church FB page

• If your current page is a group, convert it to

an organization page

• Set a vanity url “facebook.com/mychurch”

• Make the graphics on your FB

match the design on your site

• Build a landing page

• Begin posting consistently

www.musicademy.com



What is a blog?

• Musicademy business blog:

www.musicademy.com/blog

• Top 200 church blogs here

:http://churchrelevance.com/resources/top-

church-blogs/

• Youth leader blog:

http://beccaislearning.com/


Content ideas - Devotionals


Content ideas – Stuff from the media


www.musicademy.com



Content ideas – your videos


Content ideas – promoting events


Content ideas – funny videos


Content ideas – “curated” content


www.musicademy.com



Content ideas – meaty issues/controversy


Content ideas – useful resources


Content ideas - freebies


Content ideas – Ask the Expert


www.musicademy.com



Content ideas – series/theology/opinion


Content ideas - articles


Content ideas – sharing homegrown resources


Content ideas – songs/music


www.musicademy.com



Content ideas – sharing best practice


Content ideas – Plugging products


Blogging

• Write a list of all the questions you are asked about your church/business on a regular basis:

• How do I…?• Should I…?• What do you think about…?• How do I know if…?• Is it worth spending money on…?• Do you know where…?• What would you recommend for…?• What do you predict will happen to…?

40

Benefits of a Company or

Church blog1. Help you sharpen your pitch to prospective customers /

congregants

2. Show that your company/church is full of real people with opinions

3. Build backlinks (great for SEO)

4. Show that you're more competent than the competition / show your distinctive culture and personality

5. Good place to store and chronicle information

6. Enables conversations7. Encourages regular traffic

8. Shows you are in touch (with communication technology and your sector)

9. Allows people to “try before they buy”10. Allows you to respond in an emergency

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Blog

•Industry news

•Product know-how

•Insights

•Features

•Top 10s

•Humour

•Videos (YouTube?)

•Content from other

blogs

•Guest posts

•Ask the Expert

•Great links

•Interviews

•Do’s & Don’ts

•Stories

•Lists

•Vodcasts

•How-to articles

•Polls

•Controversy

•Intrigue

•Etc Etc

Daily

/weekly

posts

Comments back

©Marie Page 2010


Blog Central – integrating social

media E-newsletters


Blog content:

=>Newsletter articles

=>Facebook content

=>LinkedIn content

=>Twitter status

=>Incoming links

Email & newsletter platforms - Mailchimp


Split testing subject lines


www.musicademy.com



Which articles get the most

clicks?


Mailchimp tracking


Mailchimp Tracking


Customer Insights


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Twitter


LinkedIn (Groups)


LinkedIn (Groups)


Response Ability

• Are you engaging others?

• Can you respond to criticism well?

• How long does it take you to respond?

• Are you listening?


www.musicademy.com



Attract/Acquire

Convert/

Enhance

Retain

Communications

Framework/Plan

Custo

mer re

ferra

l, recom

mendatio

n, e

ndors

em

ent, a

dvo

cacy

©Marie Page 2011 www.usingconversationalmedia.com Adapted from Andrew Lloyd Gordon & Ravi Kalakota

Successful Online Communications

Testin

g

Refining

Need extra help?

• DIY


To download Marie’s ebook

“The Art of Conversation” – a practical

how-to guide to using social media

• Outsource some help

Eg from IceCream Social Experts



You’ve got a website, but do you know how well it’s working? Learn to improve the design content and navigation of your website using Google Analytics.Plus:Search Engine Optimisation (SEO)

Websites and Google AnlayticsFor Further Information

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Documents

Breakforth Social Media Seminar final · - Facebook - Blogging - E-newsletters - LinkedIn - Twitter - The role of these tools in the acquisition and retention of visitors to your