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#BNews15
The Anthologist
Thursday 5 March 2015
Welcome to Breakfast News 2015
#BNews15
Director, GTI
Simon Rogers
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2015 new partnership
#BNews15
Thursday 5 March
Is it time to make a more meaningful connection?
Thursday 30 April
Gen Z
Thursday 25 June
Youth Marketing
Thursday 17 September
Challenges when onboarding Millennials
Thursday 26 November
Conclusive Research 2015 dates
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Managing Director, Havas People
Gareth Edwards
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#BNews15
We want to hear from you via twitter
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How do we calculate our index?We ask students two questions:
1. How long do you think it will take you to find your first graduate job?
2. How many applications do you think you’ll have to make?
We then use their answers to produce our Confidence Index scores.
Last year we reported on student confidence levels at every Breakfast News event.
This year we’re doing it again… but bigger and better.
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The overall confidence of UK studentsQuarter 1 – redesigned for 2015
The new Confidence Index scale:What does an ‘average’
confidence score mean in 2015?
Number of job applications:
22Months to find employment:
5
120
160
80
100
40
AVERAGE confidence
More confident than average
“I’ll get a job in five minutes.”
Less confident than average
“Help.”
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Confidence levels 2015: key demographic findings
There’s only a small disparity between male and female confidence levels this quarter
Finalists are feeling good about their chances this quarter – quite a contrast to last June!
102
FresherFinalist2nd year
100 10199100
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Confidence analysis: subject of study
Humanities
Technical
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Confidence analysis: social mobility
Our social mobility analysis shows an
astoundingly consistent pattern of
confidence:
Disadvantaged social group = one
point below average confidence
99 99 99
State educated
101
Privately educated
101 101
Parents went to uni
Parents didn’t go to
uni
Receives means-tested
funding
No funding
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The UK trendence graduate barometer 2015 provided all of the data for this quarter’s Confidence Index
44,000
27,04023,045
Our biggest sample ever:
Our sample includes:
and more...
Diversity cuts
126 Universities
Gender cuts:42% male
58% female
Social profile:Privately educatedState educated
Ethnicity:
White
Asian
Black/African/
Caribbean
IT students
Specialist editions:
First YearsPenultimate Years
Finalists
Subject of
study
Engineering students
Law students
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Our record research sample
19,000 in Business/related (+34%)
16,200 in Engineering (+92%)
3,306 in IT (+93%)
5,604 in Law (+30%)
University growth
Top 30 unis: 28,377 54%
Success stories
Oxbridge: 2,606 20%
Edinburgh: 2,060 396%
Liverpool: 1,667 132%
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A series of career products and services to support school leavers plan their professional career path via university, higher apprenticeship or school leaver scheme• Leveraging over 25 years of producing careers advice products and services for the graduate market• Meeting the growing need for career advice for 15 to 18 year olds• Following detailed research through the trendence School Leaver Barometer and the parental
influence report, focus groups and feedback from key stakeholdersMore to come in 2015. Keep up to date at targetcareers.co.uk or follow @group_gti
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#BNews15
We are filling seats from the front – to buy tickets or a table go to targetjobsawards.co.uk or talk to Grace Banks
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Today’s Agenda
Is it time to make a more meaningful connection? Welcome Simon RogersThe economic forecast Declan Curry, Broadcaster, Business & Economics journalistInspiring through purpose Kate Robertson, Global President & UK Group Chairman, Havas Worldwide, Co-founder of One Young WorldPreparing for the millennials Stephen Isherwood, CEO, AGRAre they ready? Rt. Hon David Blunkett MP
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Declan Curry, Broadcaster, Business & Economics journalist
THE ECONOMIC FORECAST
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Kate Robertson, Global President & UK Group Chairman, Havas Worldwide, Co-founder of One Young World
INSPIRING THROUGH PURPOSE
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Stephen Isherwood, CEO, AGR
PREPARING FOR THE MILLENNIALS
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Fewer 18yr olds
for the next 5 years
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Graduate vacancy changes
2015 (predicted)
20142013
2012
20112010
2009
20082007
2006
20052004
2003
20022001
2000
11.9%
4.3%4.3%
-8.2%
1.7%8.9%
-8.9%
0.6%12.7%
5.1%
5.1%15.5%
-3.4%
-6.5%14.6%
14.7%
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The Resolution Foundation
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Unfilled vacancies by sectorAll employers
Energy, water or utility company
Consulting or business services firm
Insurance company
Public sector
FMCG company
Banking or financial services
Other
5.4%11.8%
11.1%7.7%
7.3%5.9%5.9%
4.8%3.9%
3.4%2.8%2.7%
1.4%1.4%
3.7%
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Unfilled vacancies by sectorAll employers
Energy, water or utility company
Consulting or business services firm
Insurance company
Public sector
FMCG company
Banking or financial services
Other
5.4%11.8%
11.1%7.7%
7.3%5.9%5.9%
4.8%3.9%
3.4%2.8%2.7%
1.4%1.4%
3.7%
1,422 vacancies unfilled
20,000+ graduates unemployed
#BNews15
Only 45% of employers
confident they will find enough highly skilled employees in the
future
Source: CBI report ‘Tomorrow’s Growth’
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5% of students
interested in Accounting
and Financial Management
trendence 2014
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ILM guide to managing millennialsCommunication
Organisations can help equip graduates and managers with the skills to communicate more effectively with each other. Regular, open conversations about expectations and ambitions, and how better to align these to the role and organisation, will go some way to bridging the disconnect between managers and graduates.
Empowerment and autonomy
Graduates are fiercely independent and do not want to be closely managed. Employers have an opportunity to evolve their management models and find ways of giving greater autonomy to graduates, while retaining best practice elements such as objective setting and performance feedback. They must encourage and enable leaders to manage the person, not the task.
Coach rather than manage
The current generation of graduates want to be coached rather than controlled and directed: 56% of graduates want their manager to be their coach. But while three quarters of managers believe they are a coach, only one quarter of graduates agree. There is a clear opportunity for organisations to invest in learning and development to help managers develop their coaching skills.
Manage career expectations
Organisations can improve the way that they manage graduate expectations about career, salary and status. Managers may need targeted learning and development to help them achieve this. For their part, graduates should be realistic about the prospects of early advancement, and be willing to work with managers to find a mutually satisfactory solution.
The benefit of experience
The research findings suggest that Generation Y graduates would benefit from more work experience prior to taking on a full-time position. Finding ways to include elements of real world practical application and work experience into degree programmes is an issue that needs to be addressed by both higher education and employers.
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Remember the three ‘R’s
• Recruit• Reward• Retain
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Yourorganisation
needs
YOU
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Rt. Hon David Blunkett MP
ARE THEY READY?
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Next event
Thursday 30 April