Breakfast is on the Move With 70% of all breakfast orders eaten off-premises, it’s clear that consumers need grab-and-go offerings in the morning. In fact, portability is more important in the morning than at any other core daypart. Even delivery has become a driving force with consumers who are truly looking to save time.

• Breakfast delivery grew over 20% this past year.

• Over half (53%) of breakfast consumers say they are looking for something convenient when selecting a breakfast item.

• Breakfast consumers would like to see more grab-and-go options - especially Millennials (40%).

Focus on EggsEggs are an all-natural, cost-effective, and versatile

source of protein. Eating eggs also benefits:

Greens & EggsA natural complement to plant-forward dishes, eggs deliver additional protein and another layer of flavor. Eggs and veggies plate well together and are an ideal pairing for flexitarian and vegetarian menu options.

Menu Ideas

Understanding Gen Z• Digital natives

• Community oriented

• Savers, not spenders

• Environmentally conscious

• Proficient multitaskers

• Crave adaptable products

• Most diverse generation in U.S. history

• Largest consumer group

• Forefront or trends

Feeding the FutureConvenience is a key element when it comes to serving today’s students, who want more than just the basics. Students want on-the-go options that are healthier and are also influenced by dining trends such as international flavors.

Top Trending Portable Foods for Gen Z

• Hand-held street food

• Plant-forward

• Food Trucks

• Smoothies

• Latin Fusion

Sources: https://www.aeb.org/colleges-universities/eggscapades; https://www.aeb.org/incredible-egg-trends/incredible-egg-trend-latin; https://www.aeb.org/incredible-egg-trends/incredible-egg-trend-plant-forward; https://www.eggnutritioncenter.org/egg-nutrition-basics; https://www.specialtyfood.com/news/article/top-food-trends-2019/; https://www.aeb.org/colleges-universities/trends-on-campus; https://www.foodprocessing.com/articles/2017/feeding-generation-z/?start=1

Cognition

Choline and lutein, two nutrients found in eggs, are tied to early cognitive development and academic performance

Weight Management

The high-quality protein in eggs can reduce hunger and facilitate weight loss

Physical Performance

Essential for building and maintaining lean body mass

Nutritious Dietary Patterns

Eggs fit into healthy dietary patterns recommended by public health organizations

One large egg contains 6 grams of protein, plus

13 essential vitamins and minerals.

Fire Roasted Veggie Bowl – Dunkin’Made with eggs, cauliflower, brown rice, Monterey Jack cheese, pepper jack cheese and mix of fire-roasted veggies including onions, red and green bell peppers, corn and black beans with chipotle sauce.

Loaded Breakfast Wrap – Tim HortonsA full breakfast in a grilled tortilla wrap! Stuffed with a fluffy egg, savory sausage, two strips of bacon, and American cheese