Breakfast Event Rocket Fuel

Making programmatic solutions sustainable

Hansjörg Blase –

esome advertising

Hamburg, June 03, 2015

“Beyond tech” – best-in-class programmatic solutions require a holistic approach

Achieve client KPIs at scale!“

”Data protection

concerns

Specific target audiences

Aggressive KPIsWCA

Advanced bidding strategies

New ad formats

WHAT MAKES A GOOD PROGRAMMATIC PARTNER?

Demanding and knowledgeable

clients

VERTRAULICH 2

Clients need trusted partner to deliver across 4 dimensions: speed, flexibility, reliability and show the programmatic gene

VERTRAULICH 3

Be fast Be flexible

<

Be reliable

The performance gene

Holistic DR offering combines best-in-class,technology and expert support “

”

Fast-paced environment – translating into value-add if implemented as client-focused solution

4

Client

VERTRAULICH

“

”

It is critical to ensure end-to-end feature

development with strong focus on client

implementation and campaign usage

1

2

3

4

Technology innovations and development needs – pulled by clients and pushed by partner

5

Technology innovations &

development needs

VERTRAULICH

Pull

Push

Pushing innovations and developments – using continuous client dialogue to actively position new features and strategies

VERTRAULICH 6

Enabling client learning & development is core to our service philosophy

Continuous client education and development Content marketing

Case studies – use

cases to inform on

suitability of new

features

Infographics – one

attractive Facebook

feature/product

explained

Newsletter – proactive

information on latest

Facebook developments

Comprehensive and

modular client-ready

knowledge

compendium

Modular esome

engine trainings to

educate clients

Dedicated client

consulting by

our SMA experts

Successful performance advertising delivered – real impact matters

Telco

Performance of social

advertising below

average vs all channels

Effective CPO 550 EUR

CPO/target: 300 EUR

Fashion

Branding campaign

with performance

targets

High share of spread

loss/cancellation rate

CPV: 0,20 EUR

VTR: 25 %

Automotive

Ineffective

generation

of test-drives

CPL 50% above

target

CPL/target: 70 EUR

Min. 250 leads/ month

Client Starting point Target KPIs Results

VERTRAULICH 7

-65%CPO

+30%CVR

-73%CPV

-57%CPL

Each client is different –fully understand client business model and requirements

VERTRAULICH 8

Understand client goal

and build strong link

to overarching client

strategy

Strategy

Understand and

incorporate client

KPIs

comprehensively

Target KPIs

Successful programmatic campaigns require holistic understanding of client

situation and objectives“”

Track and prioritize

market changes and

incorporate as

needed

Market environment

Create individual

solutions

and support for

clients as required

Facebook affinity

Taking clients “by the hand” – unique modular offering allows to grow with client capabilities

ExpertAdvancedBeginner

Bid/budgetadjustment

Creativessetup

Tracking/optimization rules

Training 1 Training 2 Training 3

1

2

3

4

Managed Service

Covered by esome

VERTRAULICH 9

Targeting optimization

Trusted partner with proven track record

VERTRAULICH 10

Fast implementation cycles for new features

Client-centric approach in line with market demands

Be fast

Be flexible

New features as required

Push continuous client learning and development

Be reliable

Comprehensive technical support & hands-on service

100% reliable solution Understand optimization at scale as a continuous

process

Modular approach: from Managed Service to full SaaS

The programmatic

gene

esome advertising technologies GmbH

tel: 0049 40 18 88 112 654

mail: info@esome.com