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BE fundraising market for int'l projects estimated at ... M€SOS Children's Villages with an overall market share of ~...%

Breakdown of Belgian fundraising marketfor international projects (2012)

Breakdown of Belgian fundraising marketfor international projects (2012)

Zoom on individual donations (2012)

Zoom on individual donations (2012)

SOS marketshare

...% ...% ...% ...%

... M€ ... M€ ... M€ ... M€ ... M€

...%

... M€

... M€

... M€

... M€

... M€M€

Note: PO (Permanent Orders)Source: .........

1A Size market segments and SOS Children's Villages market share

Sponsorships

Legacies

Sales and services

One-off donations, POand membership fees

SOSmarketshare

... %

... %

... %

... %

Please submit the following slides in PDF (filename: university_teamname.pdf)

by sending them to StrategyCup@bcg.com. The deadline is Tuesday 18th, 9 AM.

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Gifts have been growing at a ...% CAGR for the last 5 years

Note: Excluding inflation. Gifts are defined as the sum of one-offs, permanent orders, sponsorships and corporate donations.Source: .........

... M€ ... M€ ... M€ ... M€ ... M€

M€

+...%

Year-on-yeargrowth

...% ...% ...% ...%

1B Calculate growth in gifts 2008-2012

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Title on growth potential individual donations in generalSubtitle on growth potential sponsorships and legacies subsegments

Individual donations in general

Your view on growth potential in individual donations in general

Sponsorships

Your view on growth potential in sponsorships

Legacies

Your view on growth potential in legacies

Source: .........

1C Assess segments' growth potential

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Title on revenue potential of street marketing and duo legacies for SOS Children's Villages

5-week street marketing campaign in Wallonia and capital region (Brussels)

5-week street marketing campaign in Wallonia and capital region (Brussels)

Campaign has a NPV of ... €

Total campaign complies (not) with 30% rule• Acquisition cost / revenues Y1 ratio of ...%

Sponsors recruited by the professional

agencies do (not) comply with 30% rule• Acquisition cost / revenues Y1 ratio of ...%

Duo-legacy program in FlandersDuo-legacy program in Flanders

Agency 1

Agency 2

Out of scope

Source: .........

Total yearly revenue potential: €...

• Legacies to (legal) partner or children: €...

• Legacies to other people: €...

Focus on ......... (segment)

2 Analyze two initiatives that SOS is considering launching

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Identified three innovative & implementable fundraising ideas

Idea #1Idea #1

Description of idea #1

Idea #2Idea #2

Description of idea #2

Idea #3Idea #3

Description of idea #3

3 Propose three innovative fundraising ideas

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Optional back-up slide to elaborate on your ideas

Backup3 Propose three innovative fundraising ideas