Breader Buddy Business Plan 13 Slide Final

www.breaderbuddy.com

The Product

The purpose of the Breader Buddy is to eliminate the mess commonly made while breading food products, meanwhile, offering theconsumer a convenient solution for preparing breaded or coated foods.

Solving the Problem

This problem is solved by creating an enclosure that would contain both the coating material, and the food product in a single container to prevent the expulsion of materials from the specially designed apparatus.

Its cylindrical design provides an evenly consistent coating on each piece of food item; should it be a dry coated breading, wet coated batter, or a finishing coat of flavor. As well as providing an easy cleanup; since there are no acute corners to trap food materials, which saves our customers valuable time.

Until the development of the Breader Buddy, there have been two choices in preparing breaded foods: Buy expensive, pre-breaded frozen products or hand-bread them using the same centuries-old, inefficient, messy and labor-intensive method. With high food costs, declining quality and limited choices the elimination of messy hand preparation of battering, breading and coating of food stuffs is now possible. Using this technology, food is battered, breaded or seasoned the same way meal to meal.

We currently have a provisional patent registered for the “Breader Buddy” with the United States Patent and Trademark Office.


Joseph Marshall – Chief Executive Officer, Owner of Aries Innovations, LLC. - 183 Park Pl. Hebron, IN. 46341 Tel: 219-730-7259 (cell)

Melissa Hockenberry – Chief Operations Officer, Business Management, Marketing Director - 312 Ashton Dr. Apt. D Kendallville, IN. 46755 Tel: 260-242-1539

Donald Leon – Investor, Advertising Director – 7635 Saddlewood Dr. Fort Wayne, IN. 46825 Tel: 260-760-5521

Phil Potocki (PDK Wheels) – Investor, Business Advisor – Owner and CEO of PDK Wheels & Auto Accessories 4590 W. 61st Ave. Hobart IN. 46342. [email protected]: 219-947-1735 Fax: 219-947-7980 Http://www.PDKWheels.com

Daniel Juhnke – Communications Advisor – Necessitas, Inc. 6411 E. 129th Ave. Crown Point, IN. 46307 Tel: 219-635-0001 (Cell)

Danny Green – General Business Advisor - 182 Park Pl. Hebron IN. 46341 Tel: 219-765-7072 (cell)

Dr. William Reeves Ph.D. – General Business Advisor - 711 Pratt St. Crown Point, IN. 46307 Tel: 219.742.9247


mailto:[email protected]

http://www.pdkwheels.com/

http://www.pdkwheels.com/

Saving consumers time, energy, and reducing waste, with an eco friendly product. Creates a contained system to increase an efficient method of processing coated food products. Recyclable, bio-degradable, compostable. Good for the body, good for the earth, with less mess.


US Patent Number: 61566588www.breaderbuddy.com


Watch the Video on YouTube

http://www.breaderbuddy.com/

http://www.breaderbuddy.com/

http://www.youtube.com/watch?v=5biLPKIOmE4&feature=relmfu

Strengths and Core Competencies:

Specialty Solutions/Everyday Products

Strong sense of Corporate Responsibility

Competitive Strengths

Direct Marketing: Infomercial

Strong Price Point

Superior Product Design

Ability to Service a Need

Multi-Use Features

Keys to Success Support from environmental community Superior Product Industry Repeat Customers Referred Customers Experienced Management Operations Licensing Expandable Business Model Ability to Capitalize on Public Sentiment

3 Pronged Approach

Direct Corporate Sales Direct Marketing Sales: Infomercial Purchasing Incentives


Letter of Intent from Happy Panda.

Happy Panda proudly to develops, delivers, and distributes eco friendly products of the highest quality that provide solutions to our clients and our environmental climate.

Created from bamboo pulp our products are literally designed to save the world one at a time.

Billions of disposable plastic cups are used and disposed of every year polluting our environment, landfills and oceans, Happy Panda has the solution to this global threat.

www.happypandaco.com


Watch the Video on YouTube

http://www.happypandaco.com/

http://www.youtube.com/watch?v=bGdMTIxU9Uc&feature=player_embedded

How we will beat the competition!

o Although , in this presentation, chicken has been used as our primary example, the Breader Buddy has a variety of uses aside from just chicken. It can be used to bread, batter, or finish coat just about any foods that you desire.

o It’s cylindrical form, and rounded edges, prevent food materials from being trapped for easier cleaning.

o Thoughtful design makes it convenient and portable, and can even be used for storing coating materials within the product.

o Included, is an instructional DVD, complete with a menu-driven video cookbook, and tips for cooking and using.

o DRTV will be the key to the phenomenal success of the Breader Buddy with a full demonstration of it’s multiple uses, and convenient features.

o Our marketing team will actively seek out ordering incentives for our customers.


Strengths Weakness

Business climate Multi billion dollar industry New to the industry.

Internal Organization We have a strongly controlled hands on policy . Lean, mean and profitable approach.

Young in the industry.

Political Factors Favorable political factors are a boon to alternative/new product companies.

Assisting Veterans will be favorable in all phases of the business.

None, this is one of our strongest arenas.

Social Factors Awareness and responsibility for choices has never been higher, conservation of cooking material , ease of use, easy clean up, and assisting veterans.

None, this is one of our strongest arenas.

Workforce Motivated, driven, true believers in the product understand that if we do not change things, no one will.

New industry products, all employees must go through education, commission sales reps must cover their own expenses.

Economic Alternative products do well in most markets dependent on price points.

Perception that green or organic is more expensive.


Gross Margin Analysis

PPT $24.95

COGS $10.00 (Incl Fulfillment)

Gross Margin $14.95 59.92%

Per 1M Per 2M Per 3M Per 4M Per 5M Per 10M

Total Sales $24,950,000 $49,900,000 $74,850,000 $99,800,000 $124,750,000 $249,500,000

COGS $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $100,000,000

Gross Margin $14,950,000 $29,900,000 $44,850,000 $59,800,000 $74,750,000 $149,500,000

PPT, $24.95

COGS,$10.00

Gross Margin, $1

4.95

Product

2012 goal 100,000 units sold

2013 goal 2,000,000 units sold



Revenues

2012 goal $1,495,000.00 USD

2013 goal $29,900,000.00 USD

2014 goal $59,800,000.00 USD

2015 goal $119,600,000.00 USD

Profit Per Unit= $14.95 PPU


Investor Opportunity


Investor Opportunity

Funds needed short term: Less than $250,000Funds needed in two years: Less than $2,000,000 estimated Use of Funds Expansion Audits Uptick in trading exchange (OTC:BB) Funds needed in three years: Less than $500,000 Use of Fund

Filing Audits Expansion Uptick in trading exchange (AMEX)

Return on Investment: Projected ROI: 50% or greater year one

Assume purchase @ $.05 or lower Projected ROI: 100% or greater year two

Assume growth to $0.50 or greater Projected ROI: 100% or greater year three

Assume growth to $1.00 or greater

Exit Strategy Publically traded Targeted 5 year or less acquisition

Milestones Expanded web presence 2012 Branding Study 2012 Marketing Study 2012 Identity Study 2012 Apply for Provisional Patent 2012 Apply for Trademark 2012 Going Public 2012 Expansion to retail market 2012 e-commerce web site 2012 Financial Reporting 2012 Quarterly financials 2012 Audited financials 2013 Uptick to OTC.BB market 2013 Uptick to the AMEX 2015


O N E B E H A L F O F A L L O F U S H E R E A T T H E B R E A D E R B U D D Y W E W O U L D L I K E T O T H A N K Y O U F O R Y O U R T I M E A N D C O N S I D E R A T I O N . W E L O O K

F O R W A R D T O W O R K I N G W I T H Y O U .


T H I S B U S I N E S S P L A N A N D A L L M A T E R I A L I N F O R M A T I O N C O N T A I N E D W I T H I N H A V E B E E N A S S E M B L E D B A S E D U P O N I N F O R M A T I O N P R O V I D E D B Y H A P P Y P A N D A M A N U F A C T U R I N G C O R P O R A T I O N . S I G N I F I C A N T W O R K A N D I N T E L L E C T U A L P R O P E R T Y H E L D B Y H A P P Y P A N D A M A N U F A C T U R I N G C O R P O R A T I O N A R E D I S C L O S E D I N T H I S B U S I N E S S P L A N A L O N G W I T H A N Y I N F O R M A T I O N P E R T A I N I N G T O T H E I R A D V I S O R S , A F F I L I A T E S , S U B S I D I A R I E S , S U B C O N T R A C T O R S A N D / O R I T ’ S C O N T E N T S A R E S U B J E C T T O A N A C K N O W L E D G E D C O N F I D E N T I A L I T Y , N O N D I S C L O S U R E A N D N O N C I R C U M V E N T A G R E E M E N T .

A N Y U S E O F T H I S I N F O R M A T I O N W I T H O U T T H E W R I T T E N P E R M I S S I O N O F H A P P Y P A N D A M A N U F A C T U R I N G C O R P O R A T I O N I S C O N S I D E R E D A S I G N I F I C A N T B R E A C H O F T H I S A C K N O W L E D G E D C O N F I D E N T I A L I T Y , N O N D I S C L O S U R E , A N D N O N C I R C U M V E N TA G R E E M E N T . I N T H E E V E N T O F A B R E A C H , H A P P Y P A N D A M A N U F A C T U R I N G C O R P O R A T I O N M A Y S E E K F I N E S , P E N A L T I E S , A N D D A M A G E S R E M E D I E S A N D R E L I E F I N T H E U S F E D E R A L O R S T A T E C O U R T S W H E R E T H E E N T I T Y I S O R G A N I Z E D .


US Patent Number: 61566588



The Market

To use chickens as an example, every day, 23 million chickens are processed in the U.S. for food--that's 269 chickens per second! Each chicken has two wings, so that’s 46 million wings per day. Granted, not ALL of those chickens are purchased by the consumerfor cooking at home. But, surely it’s right around 33% of that. Poultry production in the U.S. in 2007 totaled 42.7 billion pounds, with chicken production totaling 36.6 billion pounds.

Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken.

With more and more people eating in, and a convenient, “no-mess” alternative to conventional fried food preparation, a product like The Breader Buddy, would easily win the affections of consumers who would otherwise frequent restaurants like KFC, and Long John Silvers, Popeye’s, or any other establishment that serves fried goods.

Anyone who cooks, or has cooked, any breaded, battered, or coated food, would enjoy the simplicity, and time saving benefits of our product.

Anyone who enjoys fried, coated, or seasoned food for their family, friends and neighbors. Perfect for meals as well snacks, andentertaining guests.


To use chicken as an example, every day, 23 million chickens are processed in the U.S. for food--that's 269 chickens per second! Each chicken has two wings, so that’s 46 million wings per day. Granted, not ALL of those chickens are purchased by the consumer for cooking at home. But, surely it’s right around 33% of that. Poultry production in the U.S. in 2007 totaled 42.7 billion pounds, with chicken production totaling 36.6 billion pounds.

Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken.

With more and more people eating in, and a convenient, “no-mess” alternative to conventional fried food preparation, a product like The Breader Buddy, would easily win the affections of consumers who would otherwise frequent restaurants like KFC, and Long John Silvers, Popeye’s, or any other establishment that serves fried goods.

Anyone who cooks, or has cooked, any breaded, battered, or coated food, would enjoy the simplicity, and time saving benefits of our product.

Anyone who enjoys fried, coated, or seasoned food for their family, friends and neighbors. Perfect for meals as well snacks, and entertaining guests.


Documents

Breader Buddy Business Plan 13 Slide Final