Page

SALES & DISTRIBUTION

PRODUCT MIX OF AMUL

SUBMITTED TO: Mr. Belur Baxi

SUBMITTED BY: Hiren Darji

Nirmal Gajjar

Kapil Gupta

Page

ABOUT AMUL

AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” (Anand Milk Union Limited) from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairy development. And have a proven model for dairy development (Generally known as “ANAND PATTERN”).

AMUL has been able to: Produce an appropriate blend of the policy makers farmers board of management and the

professionals: each group appreciating its rotes and Limitations, Bring at the command of the rural milk producers the best of the technology and harness

its fruit for betterment. Provide a support system to the milk producers without disturbing their agro economic

systems, Plough back the profits, by prudent use of men, material and machines, in the rural sector

for the common good and betterment of the member producers and Even though, growing with time and on scale, it has remained with the smallest producer

members. In that sense. Amul is an example par excellence, of an intervention for rural change.

AMUL’S Product range:

1) Bread spreads2) Milk Powders3) Fresh Milk4) Cheese Range5) For Cooking6) Desserts7) Amul Ice creams8) Health Drink

Page

Bread spreadsBrand Name Type/Flavor Strength/Pack PriceAmul Pasteurised Butter Butter

100 gm500gm

25 Rs.122 Rs.

Amul Lite Low Cholesterol butter

100 gm500 gm.

13 Rs.60 Rs.

Delicious Table Magarine

100 gm 13 Rs.

Milk DrinksBrand Name Type/Flavor Strength/Pack PriceAmul Kool Milk Shaake

Badam Strawberry Mango

Flavored Milk Shaake

200 ml 22 Rs.

180 ml 15 Rs.

Amul Kool Kesar Elachi Rose Mango Strawberry

Flavored Milk

200 ml (Glass Bottle)200ml (Tetra Pack)250ml (Can)1 ltr(Tetra Pack)

15 Rs.15 Rs.22 Rs.

Amul kool Café Coffee 200ml (Glass Bottle)200ml (Tetra Pack)250ml (Can)

16 Rs.16 Rs.22 Rs.

Amul Kool Koko Choco 200ml (Glass Bottle)200ml (Tetra Pack)250ml (Can)

16 Rs.16 Rs.22 Rs.

Nutramul Energy Drink Energy Drink 200ml (Glass Bottle) 15 Rs.Amul Kool Chocolate Milk Chocolate Milk 200ml (Tetra Pack) 15 Rs.

Amul Masti Spiced Buttermilk Butter Milk

200ml (Tetra Pack)500ml (Tetra pack)1ltr (Tetra Pack)

10 Rs.

35 Rs.Amul Lassee Lassee 200ml (Tetra Pack)

1ltr (Tetra Pack)12 Rs.37 Rs.

Amul Kool ThandaiThandai 200ml (Glass Bottle) 15 Rs.

Page

Powder MilkBrand Name Type/Flavor Strength/Pack PriceAmul Spray Infant Milk Food Milk PowderAmul Instant Full Cream Milk Powder Cream Milk Powder

200 gm.1 k.g.

46 Rs.125 Rs.

Sagar Skimmed Milk Powder Skimmed Milk

PowderSagar Tea Coffee Whitener Tea Coffee WhitenerAmulya Dairy Whitener Whitener

200 gm.500 gm1 k.g.

48 Rs.112 Rs.218 Rs.

Fresh MilkBrand Name Type/Flavor Strength/Pack PriceAmul Taza Double Toned Milk 200 ml

1 ltr.8 Rs.37 Rs.

Amul Gold 200 ml1 ltr.

10 Rs.40 Rs.

Amul Slim-n-Trim 200 ml1 ltr.

9 Rs.35 Rs.

Amul Calci+ 200 ml1 ltr.

10 Rs.42 Rs.

Amul Fresh CreamCream

200 ml1 ltr.

25 Rs.130 Rs.

Amul Shakti Toned Milk Toned Milk

200 ml1 ltr.

12 Rs.40 Rs.

Amul Butter MilkButter Milk

200 ml1 ltr.

10 Rs.35 Rs.

Page

CheeseBrand Name Type/Flavor Strength/Pack PriceAmul Pasteurized Processed Cheddar Cheese

Cheddar Cheese

200 ml.400 ml.1 k.g.

67 Rs.118 Rs.252 Rs.

Amul Processed Cheese Spread Spread cheese

200 ml. 50 Rs.

Amul Mozarella Cheese Mozarella Cheese

200 ml. 55 Rs.

Amul Emmental Cheese Emmental CheeseAmul Gouda Cheese

Gouda Cheese200 ml. 100 Rs.

For CookingBrand Name Type/Flavor Strength/Pack PriceAmul/Sagar Pure Ghee Ghee

200 ml500 ml1 ltr.2 ltr.5 ltr.

56 Rs.130 Rs.265 Rs.515 Rs.1275 Rs.

Amul Malai PaneerCottage Chesse

200 gm.1 k.g.

35 Rs.252 Rs.

Mithai Mate Sweetened Condensed Milk

200 ml. 58 Rs.

Cooking Butter 100 gm500gm

25 rs122 rs.

Utterly Delicious Pizza Pizza

School pizzaRegular pizzaPremium pizza

20 Rs.30 Rs.40 Rs.

Dahi Masti Dahi Pro-Biotic

DahiDahi

200 ml.400 ml.200 ml. cup

8 Rs.15 Rs.14 Rs.

Desserts (Amul Ice-Cream)

Page

Brand Name Type/Flavor Strength/Pack PriceRoyal Treat Range (Rajbhog,

Cappuchino, Chocochips, Butterscotch, Tutti Frutti)

100 ml cup750 ml. Family

20 Rs.90 Rs.

Nut-0-mania Range

(Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi)

100 ml. and 750 ml100 ml. and 750 ml1 ltr.

100 ml.100 ml.

15 Rs. And 75 Rs.20 Rs. And 90 Rs.150 Rs.

15 Rs.15 Rs.

Utsav Range (Anjir, Roasted Almond)

1 ltr.1 ltr.

140 Rs.150 Rs.

Simply Delicious Range

(Vanilla, Strawberry, Pineapple, Rose, Chocolate)

2.25 ltr.750 ml.750 ml.2.25 ltr.750 ml.2.25 ltr.

135 Rs.75 Rs.65 Rs.130 Rs.70 Rs.160 Rs.

Nature’s Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black Currant)

750 ml. and 2 ltr.750 ml.750 ml.750 ml.750 ml.

70 Rs.80 rs.80 Rs.75 Rs.80 Rs.

Sundae Range Mango, Black Currant, Chocolate, Strawberry)

150 ml. cup150 ml. cup150 ml. cup150 ml. cup

20 Rs.20 Rs.20 Rs.20 Rs.

Milk Bars (Mini Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista Kulfi)

8 Rs.12 Rs.12 Rs.15 Rs.15 Rs.15 Rs.15 Rs.

Cool Candies (Orange, Mango)

5 Rs.5 Rs.

Tricone Cones (Mini Butterscotch, Big butterscotchChocolate)

80 ml.120 ml.120 ml.

12 Rs15 Rs.22 Rs.

Page

Desserts (Amul Mithai)Brand Name Type/Flavor Strength/Pack PriceAmul Shrikand Mango

Ilichi

100 gm.500 gm.1 k.g.100 gm.200 gm.500 gm.1 k.g.

13 Rs.57 Rs.109 Rs.13 Rs.24 Rs.56 Rs.109 Rs.

Amul Amarkhand 500 gm. 51 Rs.Amul Mithaee Gulabjamuns

500 gm.1 k.g.

68 Rs.125 Rs.

Amul Mithaee Gulabjamuns MixAmul Mithaee kulfi MixAmul Basundi 500 ml.

1 ltr.50 Rs.100 Rs.

Desserts (Amul Chocolates)Brand Name Type/Flavor Strength/Pack PriceAmul Milk Chocolates

Fundu

Milk chocolatesF&NutWaffer chocolatesDark chocolatesChocozoo Re- tub

15 gm.20 gm.26 gm.30 gm.

5 Rs.15 Rs.10 Rs.25 Rs.5 Rs.20 Rs.180 Rs.

Amul Fruit &Nut Chocolates

30 gm. 25 Rs.

Amul Eclairs

Page

Health DrinkBrand Name Type/Flavor Strength/Pack PriceNutramul Malted Milk Food

Amul Shakti Health Food Drink

Kesar-Almond

Chocolate

Glass Jars - 500 gm & 200 gm

Refill Boxes - 500 gm & 200 gm

Pouches - 50 gm & 25 gm

500g Jar - Rs.110/-

500g Refill - Rs.100/-

200g Jar - Rs.50/-

200g Refill - Rs.45/-

50g Pouch - Rs.10/-

25g Pouch - Rs.5/-

Page

Distribution channel of AMUL

(MANAGED BY GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION)

First leg (from manufacturing units)

Customers

Manufacturing

Third leg

Second leg

GCMMF

WD…nWD…1

Depot...nDepot...1

Retail...nRetail…1

Page

1. First leg of transport is from the manufacturing unit to the company depots. This is done using 9 and 18 MT trucks any lesser quantity will be uneconomical to the company there fore is some time the quantity ordered is lesser then club loading is done which means that the product ordered is supplied with some other products.a) Frozen food the temperature of these trucks is kept below -18˚Cb) Dairy wet the temperature of these trucks is kept between 0-4˚C

2. Second leg is from the depot to the WD’s, this transport is carried out in insulated 3 and 5 MT TATA 407’s here a permanent dispatch plan (PDP) is prepared where the distributor plans out the quantity of various products to be ordered on a particular date.

3. Third leg this is the flow of good from WD’s to retailers, a beat plan is prepared and transportation is done on auto-rickshaws, rickshaws and bicycles.