Reframing a Loaf of Bread…

By: Team 26050

BREAD CONTENTSBread is AgelessBread is UniversalBread is SenselessBread is SensualBread is LifeBread’s inGenius UsesBread ReframedBread has Value

BREAD IS AGELESS First made 30,000 years ago Signified a quantum leap in

cooking innovation & still evolving

The symbol of food, money and health – it continues in this role

Has a short life-span Essentially remained

unchanged since inception Bread is a constant - not

cyclical We cannot imagine life

without bread even if we “reframe” life into the Mayan Calender (End of Time)

BREAD IS UNIVERSAL Consumed throughout

the world

Consumed by all genders and ages

Takes on any shape

Used in various religions

Often the most affordable form of food

Used to determine the “relative cost of living”

Brings families together and symbolizes security

USA

S. AMERICAAFRICA

UKEGYPT

BREAD IS SENSELESSBread cannot:

Hear

Feel

See

Smell

Taste

BREAD IS SENSUALBread affects all our

senses:

Hear it being cut, rubbing and impact with a plate

Feel its rough skin with absorbent soft content

See the rich colors, spreads and packaging

Smell the rich aroma of fresh or toasted bread

Taste the various types of bread & spreads

BREAD IS LIFE !

Bread starts your day

In jail you survive off “bread and water”

Bread gives you character

Bread is Love

Bread gets you working

BREAD’S inGenius USES Bread erasers used before 1770 Remove scorched taste from rice by

placing a slice of white bread on top of the rice

Soften up hard marshmallows by sealing slices of fresh bread with the marshmallows

Absorb vegetable odors by placing a piece of white bread on top of the pot

Stop flare-ups when broiling meat by placing white bread in your drip pan

Pick up glass fragments by pressing a slice of bread over glass fragments

Dust oil paintings with bread Serve soup in a bread bowl

Bread Shoes

Bread Bowl

Bread Eraser

BREAD REFRAMEDBread seems to affect all our senses, including the most important sense our “sixth sense” called…..

“OUR SENSE OF VALUE”

How do we value bread…is it what we pay for it or is there something deeper?

Worth a few cents? Worth $100?

Worth its weight in Gold?

BREAD HAS VALUE!

Let’s start at the local bakery

Is it all about “Making Dough” ?

For workers, it’s a way of life

A job to provide for their family

The bakery promotes small business

And adds to the economy

For the customer, it’s a routine

Sometimes, it’s all they can afford

A way to feed their family

One loaf at a time.

How does BREAD move you?