BRC RAMS : April 2019 – March 2020

If you love Joburg, 947 loves you.

If Joburg is South Africa’s heart, then 947 is its racing

pulse. We’re here to keep you in sync with the city and

get you moving to your favourite tracks all day and all

night.

Let Alex Caige wake you up with a smile, then sit

down for breakfast with Anele and her always-

entertaining crew. When you get to work, we’ll be

there to bring the beats and the city’s hottest

happenings, courtesy of Ayanda MVP. Catch a lift

home with DJ Fresh and Mantsoe, then just as you

knock off, it’s time for Zweli to step up and keep

things going till the early hours.

And we’re not just all talk – join us on your favourite

social sites for hilarious videos, competitions and

more! We’re also proud to bring you the most epic

party of the year and Gauteng’s biggest racing event –

Huawei Joburg Day and the Discovery Ride Joburg.

Tune into 94.7 FM every day and never miss a beat!

947 is the biggest

regional commercial

radio station in

Gauteng.

Source : BRC RAMS, Apr 2019 - Mar 2020, Gauteng

,

86% of the 947

audience are in

SEM 7-10.

Source : BRC RAMS, Apr 2019 - Mar 2020

89% of the 947

audience are

employed on a

full or part basis.

Source : BRC RAMS, Apr 2019 - Mar 2020

947’s website had

over 700 000

pageviews in May

2020.

Source : Google Analytics, Triton Digital

Source : BRC RAMS, Apr 2019 - Mar 2020, Gauteng

Following sister station 702, 947 boasts the second highest average household income of all stations

in Gauteng

7,619

7,633

8,258

8,522

13,985

14,196

16,045

19,473

23,049

25,122

27,367

34,169

R0 R10,000 R20,000 R30,000 R40,000

Thobela FM

Motsweding FM

Lesedi FM

Ukhozi FM

YFM 99.2

Metro FM

Kaya FM 95.9

Power 98.7

Jacaranda FM

5FM

947

702

Ave. Household Income

Source : BRC RAMS, Apr 2019 - Mar 2020

Like sister station 702, 947 listeners are well educated and economically active - boasting the third

lowest rate of unemployment and the second highest rate of listeners with a tertiary qualification. (Compered to commercial radio stations in Gauteng)

4%

5%

5%

6%

11%

16%

19%

26%

27%

27%

30%

43%

0% 10% 20% 30% 40% 50%

Thobela FM

Ukhozi FM

Lesedi FM

Motsweding FM

YFM 99.2

Metro FM

Kaya FM 95.9

Power 98.7

Jacaranda FM

5FM

947

702

% of listeners with a tertiary qualification

8%

10%

11%

13%

14%

17%

22%

27%

30%

30%

32%

33%

0% 10% 20% 30% 40% 50%

702

Jacaranda FM

947

Power 98.7

5FM

Kaya FM 95.9

Metro FM

YFM 99.2

Lesedi FM

Ukhozi FM

Thobela FM

Motsweding FM

% of unemployed listeners

581,000

899,000

1,059,000

589,000

571,000

548,000

7 Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Mon-Sun (00:00-24:00)

Day Cume. Sunday (00:00–24:00)

Day Cume. Saturday (00:00–24:00)

Day Cume. Mon–Fri (00:00–24:00)

4 Week Cume. Mon–Sun (00:00-24:00)

Audience

Age SEM

Source : BRC RAMS, Apr 2019 - Mar 2020

LSM

0

100

200

300

400

500

600

700

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10

Index

Lis

tener

% o

f LS

M

LSM % Index

0

20

40

60

80

100

120

140

0%

5%

10%

15%

20%

25%

30%

35%

15-24 25-34 35-44 45-54 55-64 65+

Index

Lis

tener

% A

ge

Age % Index Ave. Age 38

0

100

200

300

400

500

600

0%

10%

20%

30%

40%

50%

60%

Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

Index

Lis

tener

% o

f S

EM

SEM % Index

32%

47%

11%

10%

African

White

Indian

Coloured

Gender Parents

Are

parents/guardians

Location

Purchase Decision

Mainly or partly

responsible for

shopping in the

household.

Radio

Mobile phone

Vehicle radio

Ethnicity

ACI (Black)

Source : BRC RAMS, Apr 2019 - Mar 2020

TGISA 2019 A

Community Size Device

88%

11% 1%

Metro

Urban

Rural

77%

29%

63%8%

18%

68%

86%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

53%

46% 54%

62%87%

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

A

C947 Bfast Club

Andy

MaqondwanaAyanda MVP

M-Thu : 947

Date Night Various Fresh on 947

M-Thu : Nights

with Zweli

Source : BRC RAMS, Apr 2019 - Mar 2020

The 947 Breakfast Club with Anele reaches 175,000 listeners on average at its peak.

Mid mornings deliver up to 119,000 listeners and the Afternoon Drive reaches a high of 96,000 between 18h00 – 18h15.

Bloc Party w

Chrizz BeatzFri

Bloc Party

Uninterrupte

d Music

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

947 Weekends 947 Top 40 with Zweli Bloc Party Non-stop MixesTrainee

PresenterBloc Party w Chrizz

Beatz

WKND Bfast with

Hulisani

Source : BRC RAMS, Apr 2019 - Mar 2020

The 947 weekend Breakfast with Hulisani draws up to 165,000 listeners in the morning. The 947 Top 40 delivers 130 000 listeners on

average at its peak. The Big Weekend reaches 77 000 listeners at its peak.

Big Weekend with

Greg and Lucky

0

20

40

60

80

100

120

140

160

180

200

220

Au

die

nce

s in ‘00

0

The 947 weekend Breakfast with Hulisani draws up to 156,000 listeners on Sundays. 947 loves Sunday music mix delivers 138 000

listeners between 10:00-10:15.

Trainee Presenter 947 WeekendsWKND Bfast with

Hulisani

947 Sundays with Nick

ExpliciteUnite 947 Date Night

Source : BRC RAMS, Apr 2019 - Mar 2020

The Big Weekend

with Greg and Lucky

Daypart Audience

00:00-05:00 24,000

05:00-06:00 26,000

06:00-10:00 299,000

10:00-14:00 240,000

14:00-18:00 163,000

18:00-21:00 102,000

21:00-24:00 33,000

Sunday Day CUME

Source : BRC RAMS, Apr 2019 - Mar 2020

Google Analytics, Triton Digital, Facebook, Twitter

Mon – Fri Week CUME

Daypart Audience

00:00-05:00 58,000

05:00-06:00 174,000

06:00-09:00 614,000

09:00-12:00 482,000

12:00-15:00 410,000

15:00-19:00 541,000

19:00-22:00 272,000

22:00-24:00 80,000

Saturday Day CUME

Daypart Audience

00:00-05:00 19,000

05:00-06:00 43,000

06:00-10:00 321,000

10:00-14:00 221,000

14:00-18:00 176,000

18:00-21:00 116,000

21:00-24:00 38,000

Website (May 2020)

Unique Users 353 127

Page Impressions 704 252

Social Media (May 2020)

Twitter Followers 367 670

Facebook Fans 260 854

Newsletters (May 2020)

947 353 127

Business Wrap 36 247

EWN 111 834

Streaming (April 2020)

Session Starts 537 749

Listener CUME 133 007

Ave. TSL 00:55

Johannesburg

Johannesburg

01:00-05:00 Essential 947

05:00-06:00 Alex Caige

06:00-09:00 947 Breakfast Club

09:00-12:00 Andy Maqondwana

12:00-15:00 Ayanda MVP

15:00-19:00 Fresh on 947

19:00-22:00 Mon -Thu : Nights with Zweli

22:00-00:00 Mon-Thu: 947 Date Night

19:00-22:00 Fri: 947 Bloc Party with Chrizz Beatz

22:00-00:00 Fri: 947 Bloc Party (Uninterrupted Music)

01:00-04:00 Trainee presenter

04:00-07:00 947 Weekends (Non Stop Hits)

07:00-10:00 947 Weekend Breakfast Show with Hulisani

10:00-14:00 947 Top 40 with Zweli

14:00-18:00 The Big Weekend with Greg & Lucky

18:00-21:00 947 Bloc Party with Chrizz Beatz

21:00-00:00 947 Bloc Party (Non Stop Mixes)

00:00-04:00 Trainee presenter

04:00-07:00 947 Weekends (Non Stop Hits)

07:00-10:00 947 Weekend Breakfast with Hulisani

10:00-14:00 947 Sundays with Nick Explicit

14:00-18:00 The Big Weekend with Greg & Lucky

18:00-20:00 eUnite with Euphonik

20:00-00:00 947 Date Night

Weekdays

Saturdays

Sundays

www.primediabroadcasting.co.za

Visit our website to find Audience

profiles, Footprints, Case studies and

more. We look forward to telling your

story…