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BravoflyBravofly Group,Group,

a a qualifiedqualified partner partner toto advertiseadvertise youryour productproduct..

INDEXINDEX

1. OUR SOLUTION

2. VOLAGRATIS USERS

3. OUR NETWORK

4. OUR ADVERTISING PROPOSALS

1. OUR SOLUTION1. OUR SOLUTION

Who we areOur networkOur numbersVolagratis numbersVolagratis: a complete search system for all flightsVolagratis: compares fares and finds the flight that meets your needsVolagratis: Special Offers

Volagratis Hotel: a complete search system for hotelsVolagratis Maps: photos and itineraries for your travelVolagratis Cars: car hire at the most competitive priceVolagratis Tourist Guides

1. OUR SOLUTION1. OUR SOLUTION Who we are

Bravofly Group has a highly innovative objective:

“to develop the best service technologgies for consumers, integrating in a unique website all the

functionalities to find, to choose and to book a trip and the services desired, at the best available

prices”.

Bravofly is a project in constant evolution:

“Bravofly’s Search Engine is made up of a group of integrated multimedia tools (web, mobile,

phone, TV, magazine) that are at travellers’ disposal allowing them to find information, compare

available offers and to book trips, whether for business or pleasure”.

Currently, there are 5 sites online that represent the core of this project:

Volagratis.it: the search engine for all flights, hotels and car hires

Bravofly.com: site available in 4 languages dedicated to the international market

Viaggiare.it: the ezine and search engine for travellers

Tablethotels.it: unique hotels for demanding travellers

Volagratispro.it: the site dedicated to travel agencies

1. OUR SOLUTION1. OUR SOLUTION Our network

1. OUR SOLUTION 1. OUR SOLUTION Our numbers (july 2008)

SiteSite UniqueUnique UsersUsers PagePage viewsviews SubscribersSubscribers

Volagratis 1.652.000 25.671.000 1.400.000

Viaggiare 378.000 1.850.000 150.000

Tablethotels 212.000 970.000 55.000

Bravofly.com 93.934 530.716 75.000

Bravofly.fr 539.000 4.216.000 350.000

Bravofly.es 219.000 918.000 55.000

Bravofly.de 201.000 944.000 50.000

Bravofly.co.uk 52.512 263.000 35.000

TotalTotal 3.347.4463.347.446 35.362.71635.362.716 2.170.0002.170.000

1. OUR SOLUTION 1. OUR SOLUTION Volagratis numbers

The growth over last years clearly

demonstrates the success of Volagratis

initiative.

Every month:

• over 1.600.000 distinct visitorsuse the search engine;

• they produce 9.500.000 flight searches;

• purchase over 100.000 tickets on our websites;

• generate over 25.000.000 pageviews, available for advertising.

Every week our newsletter is sent to

1.400.000 subscribed members.

1. OUR SOLUTION 1. OUR SOLUTION Volagratis: a complete search system for all flights

Volagratis allows users to

compare low cost airline

companies with traditional

ones.

Volagratis is a complete and

efficient service for booking

flights, whether business or

pleasure.

1. 1. OUR SOLUTIONOUR SOLUTIONVolagratis: compares fares and finds the flight thatmeets your needs

Thanks to our advanced technology, Volagratis is the only website which:

• compares flight fares from all airline companies, with all the necessary data in order tofind the flight most suited to the users’ needs;

• displays the best fares for all possible daparture and return date combination for the entireweek;

• allows to use advanced filters in order to choose airports, time slot, airlines companies and number of stops.

1. 1. OUR SOLUTIONOUR SOLUTION Volagratis: Special Offers

Thanks to the partnership with several providers, Volagratis has a section in homepage forspecial offers and charter flights where users can:

• search for Volagratis special offers in the world at a guaranteed minimum price, for differentdate combinations, roundtrip or one way;

• see all the available offers leaving from a specific airport or arriving in a selected airport, in a selected period;

• see in the result page, all special offers available a few days before or after the selected period.

1. 1. OUR SOLUTIONOUR SOLUTION Volagratis Hotel: a complete search system for hotels

Thanks to an innovative technology, Volagratis Hotel compares, in real time, offers from over100.000 hotels in the world provided by Booking, Octopus Travel, Venere, Laterooms, Travelante, InterContinental Hotels Group ed Expedia.

With Volagratis Hotel you can search hotels in one or more cities, youcan search for hotelscloser to a givenaddress, or, if known, you can directlyindicate the name ofthe hotel desired.

1. 1. OUR SOLUTIONOUR SOLUTION Volagratis Maps: photos and itineraries for all travels

Volagratis Maps allow to see maps, itineraries and charts in order to find hotels in the world, in the form of pictures and airviews.

With Volagratis Maps it is possible to search for points of interest such as hotels and airports, in order to organize your journey and calculate routes for your transfers.

1. 1. OUR SOLUTIONOUR SOLUTION Volagratis Cars: car hire at the best price

With Volagratis Car it is possible

to ask for a quote online and

book a car safely and quickly at

the cheapest price, saving up to

10% on the total rent fee.

In the Offers area, Volagratis

displays special offers and

upgrades, available in selected

countries or in a specific period of

time, at advantageous conditions.

Car rental with Volagratis also includes unlimited mileage, 24 hour breakdown cover; local taxes

and airport taxes, fire and theft protection.

1. 1. OUR SOLUTIONOUR SOLUTION Volagratis Tourist Guides

Volagratis guides offer free tourist guides for the most requested travel destinations. Volagratis travel guides are complete, useful, easy to follow and provide recommendations for the city of your choice on the main events and cultural shows, the night life, what to see, where to sleep and eat and even where to drink a good coffee.

Volagratis offers you the chance to download the free guide of the destination of your trip, and to bring the updated one with you in your trip.

2. VOLAGRATIS USERS 2. VOLAGRATIS USERS

Age and sex

Education and repeat purchases

Diffusion and unique reach of our target

2. 2. VOLAGRATIS USERSVOLAGRATIS USERS Age and sex

Volagratis’ users confirm tourism industry trends: at 66% women are the main purchasers ofonline booking services.

Volagratis’ customers belong to the standard age groups of typical online purchasers who, on the whole, are more mature than users that surf without buying online.

69% of users are beetween the age groups of 25 to 55 years old, 16% are over 55 years of age.

Data NetObserver Italy – Spring 2008

Women, 66%

Men, 34%

over 55 yrs

45-54 yrs

35-44 yrs

25-34 yrs

2. 2. VOLAGRATIS USERSVOLAGRATIS USERS Education and repeat purchases

Over 90% of Volagratis’ users have a medium to high education level. Of these, 40 % have a

university degree.

36% of our clients are professionals while 20% are self-employed.

Repeat purchases

Volagratis’ client are loyal to our services, which

leads to a real savings in time and money for the

customer.

45% have bought one ticket, 26% have bought

2, 22% purchased 3 to 5 tickets and 8% have

bought over 5 ticket.

45%

26%

22%

8%

1 biglietto

2 biglietti

da 3 a 5

più di 5

Data NetObserver Italy – Spring 2008

1 ticket

2 tickets

from 3 to 5

more than 5

2. 2. VOLAGRATIS USERSVOLAGRATIS USERS Diffusion and unique reach of our target

Our newsletter reaches

over 1.400.000 users every week.

25% open the newsletter.

The most widespread Italian travel magazine

sells 60.000 copies in newsstands:

• Dove, 60.000 copies

• Bell'Italia, 45.973 copies

• Panorama Travel, 39.250 copies

• Bell'Europa, 32.891 copies

• Gente Viaggi, 31.291 copies

(Source: Prima, ADS March 2008)

Today we reach 35% of users that book flights online.

3. OUR NETWORK3. OUR NETWORK

Partnerships

The integration

Viaggiare.it: the travellers’ search engine

3. 3. OUR NETWORKOUR NETWORK Partnerships

Volagratis is distributed through a number of partner websites taht allowusers to compare and book low cost flights.

3. 3. OUR NETWORKOUR NETWORK The integration

Here are a few examples of integration with external websites and portals:

3. 3. OUR NETWORKOUR NETWORK Viaggiare.it – the travellers’ search engine

Viaggiare.it is the travellers’ search engine that provides offers, information suggestions and content generated by its users

Viaggiare.it is the only website

where you can easily and

quickly find all the services

allowing you to travel while

saving: flights, hotels, cars,

cruises, and travel packages.

Viaggiare.it numbers:

• 378.000 unique users

• 1.850.000 page visits

Viaggiare.it offers travel guides,

picture diaries published by its

users and a travel blog.

4. OUR ADVERTISING PROPOSALS4. OUR ADVERTISING PROPOSALS

Banner

Newsletters

Dem

Geotargeting by City, Region and Airport

Special Projects

Contact information

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Banner

COMPLETE CAMPAIGN (visits + visibility)

For partners interested in promoting their brand and maximizing the effectiveness of their offers, we offer a custom made package.

Leaderboard 728x90

Skyscraper 160x600

Box 300x250

Button 120x90

Button 270x90

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Banner

MASSIMUM VISIBILITY (waiting page)

For partners interested in promoting their brand, we offer them the possibility to be on the searchresults’ waiting page, which is presented to over 1.600.000 unique users and that generate9.500.000 searches every month.

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Newsletters

NEWSLETTER POSITIONING OPTIONS

We offer a sponsored spot in ourNewsletter sent every week to1.400.000 members subscribed to ournetwork.

All the messages are addressed to a very specific target who have strong interests in buying trips and travelling.

Box 300x250

Logo (80x55) + Text Link (max 120 characters)

Box 465x190

Skyscraper160x600

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Dem

ADDRESSING A SPECIFIC MESSAGE TO A WELL- DEFINED TARGET

The possibility to create a an entirelypersonalized messageto present our partners’activities usnggeographical and socio-demographicaltargeting.

All messages are addressed to a highlyspecific target that are very interested in travelling.

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALSGeotargetingby city, region and airport

The possibility to desplay advertisements exclusively to users that connect themselves from

a specific city or region.

The possibility to display advertisements in the second page of the search results, exclusively to

the users that select a specific departure and/or arrival airport.

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Special projects

Thanks to the flexibility that Volagratis offers its clients, it is possible to create personalized

solutions linked to our homepage.

Webpages can be creatively developed with text supplied by the clients, and are useful for

promoting contents, special initiatives, current offers, etc.

A system that enhances all types of operations since it allows for a large amount of space, and,

therefore yield major visibility

For special events it is possible create:

• Advertorial page: editorial webpages supplied by the client that can be reached from our

homepage

• Jump page: editorial webpage with content and links that our clients decide upon and

which connect to our website.

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Special projects

Special sections of our website to promote your services:

Example: sponsored webpages to

promote TUIfly’s destinations, in

collaboration with German National Tourism Board.

For every offer, a webpage opens with a

description and details of the destination, places

to visit, the flights and dates at special prices…

http://www.volagratis.com/content/it/pubblicita.html

Cristiano Sardi

Email: cristiano@batala.it

Tel. +393488864994

(Bravofly’s Exclusive Advertising Sales House)

Via Inganni, 84

20147 – Milano (Italy)

Tel. +393939274530

Fax +390287382018

batala@batala.it

www.batala.it

4. 4. OUR ADVERTISING PROPOSALSOUR ADVERTISING PROPOSALS Contact information