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Bravo
Launched December 1, 1980
Owned by NBCUniversal
Picture format 1080i (HDTV)
480i (SDTV)
Slogan By Bravo
Headquarters GE Building, New York
City, U.S.
Sister channel(s) NBC
USA Network
Syfy
CNBCMSNBC
NBC Sports Network
E!
Oxygen
Universal HD
Telemundo
mun2
Chiller
ClooAvailability
Satellite
DirecTV 237 (HD/SD)
Dish Network 129 (HD/SD)
9449 (HD)
C-Band -
H2H/4DTV
AMC 18 - Channel
203(East)/262(West)
Cable
Bravo (U.S. TV channel)From Wikipedia, the free encyclopedia
Bravois an American cable television channel
owned by NBCUniversal launched by Cablevision
as an advertisement-free premium channel inDecember 1980.[1][2]According to Nielsen
Ratings Data, Bravo is currently available in 88
million homes.[1]
In the early 2000s it switched from covering
performing arts, drama, and indie film to being
focused on pop culture like reality shows, fashion
shows, makeovers, celebrities, and so forth.
Bravo's programming schedule includes feature
films, primarily from the Universal catalog. Bravoalso airs reruns of series from parent network
NBC, and produces original reality content, most
popularly The Real Housewives of...,Inside the
Actors Studio, and others. Bravo's corporate
offices are at NBC's Rockefeller Center in New
York. Andy Cohen is the Senior Vice President of
Production and Programming.
Contents1 Background
2 Programming
2.1 NBC Olympics
3 Bravo HD
4 Relationship with internationalBravo
channels
4.1 Australia
4.2 Canada
4.3 United Kingdom5 References
6 External links
Background
Bravo launched as a commercial-free premium
channel on December 1, 1980 owned by
Cablevision's Rainbow Media; the channel claims
to be "the first television service dedicated to film
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Available on many
cable systems
Check local listings for
channels
IPTV
Verizon FiOS 685 (HD)
185 (SD)
AT&T U-verse 1181 (HD)
181 (SD)
and the performing arts".[3]Cablevision launched
Bravo as a premium channel available two days a
week and sharing channel space with the softcore
porn channel Escapade.[4]In 1981, Bravo had
48,000 subscribers in the U.S.; four years later
there were around 350,000.[5]A 1985 profile of
Bravo in The New York Timesobserved that most
programming consisted of international, classic,
and independent film. On Bravo, celebrities such
as E. G. Marshall and Roberta Peters provided
opening and closing commentary to the films.[5]Performing arts on Bravo included the showJazz
Counterpoint.[5]During the mid-1980s, Bravo converted from a premium channel to a basic cable
channel.[6]By the mid-1990s, Bravo began adding sponsorships as PBS did and included
commercial breaks by 1998.[4]Bravo signed an underwriting deal with Texaco in 1992 and within a
month broadcast the first Texaco Showcase production, a stage adaptation ofRomeo and Juliet.[7]
In theEncyclopedia of Television, Megan Mullen perceived certain Bravo programs as "considered
too risky or eclectic for mainstream channels". Those programs were Karaokeand Cold Lazarus, the
final serials by British playwright Dennis Potter shown by Bravo in June 1997, and Michael Moore's
documentary series The Awful Truthfrom 1999.[7]
Metro-Goldwyn-Mayer owned a 20% stake in the channel from 1999 to 2001. NBC bought the
network in 2002 for $1.25B; it had owned a stake in it and its siblings for several years up to that
point.[8]Parent company General Electric merged NBC with Vivendi Universal Entertainment in
May 2004 to form NBC Universal.
Bravo's "makeover" came in 2003 with reality series Queer Eye for the Straight Guy, which hit 3.5
million viewers.[2]Entertainment Weeklyput "Bravo reality shows" on its end-of-the-decade,
"best-of" list, saying, "From Queer Eye for the Straight Guy's Fab Five to Project Runway's fierce
fashionistas to the kvetching, perma-tanned Real Housewives, Bravo's quirky reality programming
mixes high culture and low scruples to create deliciously addictive television." [9]
A study released in May 2008 ranked Bravo as the most recognizable brand among gay
consumers.[10]Bravo's age demographic is people 18-54, according to the Cable Television
Advertising Bureau's cable television profiles.[1]
Programming
Main article: List of programs broadcast by Bravo
Bravo utilizes block programming for both new shows and existing ones. Bravo has also had success
with programming franchises. These include: Project Runway; Top Chef, The Real Housewives of...,
franchises and Flipping Out. Which are all still on the air today.
NBC Olympics
In 2004 and 2006, Bravo carried coverage of the Olympic Games during the overnights and
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mornings produced by NBC Sports. In 2008, the channel carried no coverage, as NBCUniversal had
acquired Oxygen, allowing Bravo to continue to carry their general programming schedule during
NBC coverage of the Games. In 2012, NBC Sports announced that Bravo would serve as the home
of Olympic tennis with 56 hours of coverage.[11]
Bravo HD
Bravo HD(known on-air as HD by Bravoin line with the network's imaging campaign) is a 1080i
high definition simulcast of Bravo. It launched on October 3, 2007, and DirecTV was the first
provider to add it.[12]It is also available on Dish Network, Verizon FiOS, AT&T Uverse,
Cablevision, and some Comcast, Cox Communications, Time Warner Cable and Bright House
Networks[13]systems.
This is the second version of Bravo HD; the current Universal HD launched as Bravo HD+ in August
2003. Bravo HD+ had a completely different schedule than the regular Bravo and aired only HD
programs. The current Bravo HD airs programs in both high definition and standard definition.
Relationship with international Bravochannels
Australia
An Australian channel called Arena re-branded its presentation in 2008 to align with Bravo as a
result of an agreement with Bravo Media. Arena uses the Bravo slogan "Watch What Happens" and
has access to Bravo-produced programming.[14]
Canada
A Canadian version of Bravo was launched in 1995 by CHUM Limited. The channel originally aired
much of the same genres of programming aired by its American counterpart. However, since Bravo
USA's shift towards reality programming, Bravo Canada airing more dramas, and its adoption of a
new logo in 2012 with little semblance to Bravo USA's current branding, there is now essentially no
connection between the two channels. The channel still airs the few arts-related series aired by Bravo
USA (such asInside the Actors Studioand Work of Art), but due to Canadian Radio-television and
Telecommunications Commission (CRTC) regulations which require the channel to still air
programming related to arts, Bravo Canada does not air the vast majority of the U.S. channel's reality
seriesmost of them have been picked up by other Canadian specialty channels.
United Kingdom
In the United Kingdom, a TV channel called Bravo launched in 1985 independently of the U.S.
service. The British channel, which closed on January 1, 2011, focused on men's programming for
most of its existence, and never carried an arts or pop-culture format, nor much, if any, of the U.S.
channel's programming.
References
^ abcTimeWarner Media Sales: Bravo - CableMediaSales.com (http://www.cablemediasales.com/pages1.
Bravo (U.S. TV channel) - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Bravo_(U.S._TV_channel)
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/nets/?cp=nets&sp=info&net=brav) Retrieved September 1, 2008.
^ ab"A Tale of Two Networks."Entertainment Weekly#1001, July 11, 2008, pg. 42.2.^"About Bravo" (http://www.bravotv.com/about-bravo). Bravo (U.S. TV channel). Retrieved July 14,2010.
3.
^ abBecker, Anne (October 1, 2006). "Tracking Bravo's Rise" (http://www.broadcastingcable.com/article/105972-Tracking_Bravo_s_Rise.php).Broadcasting & Cable. Retrieved July 14, 2010.
4.
^ abcSchneider, Steve (December 15, 1985). "Cable TV Notes; Bravo Thrives on Culture"
(http://www.nytimes.com/1985/12/15/arts/cable-tv-notes-bravo-thrives-on-culture.html?&pagewanted=all). The New York Times. Retrieved July 14, 2010.
5.
^"Cable Networks" (http://www.museum.tv/eotvsection.php?entrycode=cablenetwork). Museum ofBroadcast Communications. Retrieved July 14, 2010.
6.
^ abMullen, Megan (2004) [1997]. "Bravo (U.S. cable network)" (http://books.google.com/books?id=CFXgj7a55agC).Encyclopedia of Television1(2nd ed.). Chicago, Illinois, United States:Fitzroy Dearborn Publishers. pp. 308310. ISBN 1-57958-411-X. Unknown parameter |editorn-first=ignored (help); Unknown parameter |editorn-last=ignored (help)
7.
^Romano, Allison. "NBC Puts Its Stamp on Bravo." (http://www.allbusiness.com/marketing-advertising/marketing-advertising/6339541-1.html)Broadcasting and Cable. February 17, 2003.
8.
^Geier, Thom; et al. "The 100 Greatest Movies, TV Shows, Albums, Books, Characters, Scenes,Episodes, Songs, Dresses, Music Videos, And Trends That Entertained Us Over The Past 10 Years"
(http://www.ew.com/ew/article/0,,20324138_3,00.html). Entertainment Weekly(1079/1080): 7484.
9.
^"Bravo tops survey of gay-friendly companies."Reuters'(http://www.reuters.com/article/2008/05/13/industry-gay-dc-idUSN1343338320080513) May 13, 2008.
10.
^"NBC Lays Out Olympic Schedule" (http://www.broadcastingcable.com/article/484607-Olympics_NBC_Lays_Out_Cable_Plans.php). Broadcasting Cable. Retrieved 20 May 2012.
11.
^DIRECTV Adds Six HD Channels (The satcaster now has 36 national high-def channels.)By Swanni(Washington, D.C. (October 3, 2007) (http://www.tvpredictions.com/dsix100307.htm)
12.
^Engadged HD - Time Warner Cable January 2009. retrieved February 21, 2009(http://www.engadgethd.com/search/?q=bravo+time+warner&invocationType=wl-gadgethd&searchsubmit=)
13.
^A New Arena (http://www.tvtonight.com.au/2008/04/new-arena.html)14.
External links
Official website (http://www.bravotv.com)
Full Episodes (http://www.bravotv.com/full-episodes/)
Bravo Renews Four Series (http://www.broadcastingcable.com/article/CA6620706.html)
Retrieved from "http://en.wikipedia.org/w/index.php?title=Bravo_(U.S._TV_channel)&
oldid=552360700"
Categories: NBCUniversal NBCUniversal networks
English-language television stations in the United States
Television channels and stations established in 1980 American television networks
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