8/2/2019 Brand@Work - Le professioni del Brand Management

1/20

Brden J \mriKg zrmcgxx`me` ngk Brden Adedlgage~

n` Dkgxxdenrd Hmkwhh`

dkgJbrdenhdrgmek`eg%hma

8/2/2019 Brand@Work - Le professioni del Brand Management

2/20

Hmx~rw`rg

we brden cmr~g `azmr~de~g zgrhf%%%Ys`ngm? _mrrmQ

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

3/20

8/2/2019 Brand@Work - Le professioni del Brand Management

4/20

@kbrden we `ex`gagn`zgrhg`me`

egkkd age~g ng`hmexwad~mr`

Hmk`e Bd~gx

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

5/20

Hf` x` mhhwzd ngk

Adedlgage~=Adedlgage~=

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

6/20

Dhhmwe~Dhhmwe~

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

7/20

K,dhhmwe~

/ xs`kwzzd g dazk`d `k zmr~dcmlk`m hk`ge~`/ hmazrgeng kg gx`lgeg-hdrd~~gr`x~`hfgngk hk`ge~g w~`k` d `en`s`nwdrg xmkw`me`

/ ngc`e`xhg lk` mb`g~~`s` n` sgen`~d-bwx`egxx

/ x` mhhwzd nglk` dxzg~~` daa`e`x~rd~`s`g ngk bwnlg~

/ ame`~mrd kg d~~`s`~ ng` zrmlg~~` g `k ~`a`el&rgn`lg ` rgzmr~ XDK)

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

8/20

Brden AdedlgrBrden Adedlgr

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

9/20

@k brden adedlgr

/ ge~rd `e gazd~`d hme ` hk`ge~`/ dedk`d kd zrggx`x~ged ngk brden

/ ngc`e`xhg `k sde~dll`m hmazg~`~`sm

/ ngc`e`xhg ` brden sdkwgx+ `k zmx``medage~mg kd x~rd~gl`d &hmawe`hd`meg+ dhhmrn`%%%)

/ hme~r`bw`xhg dkkg hrgd~`s`~/ hmmrn`ed kg r`xmrxg g z`de`c`hd lk` mb`g~~`s`

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

10/20

X~rd~gl`h ZkdeegrX~rd~gl`h Zkdeegr

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

11/20

Km x~rd~gl`h zkdeegr

/ dedk`d km xhgedr`m `e hw` dl`xhg `k brden+` xwm` ~drlg~ g ` xwm` hmazg~`~mrx

/ hmx~rw`xhg zgrhmrx` kml`hm!gazd~`h`

/ hme~r`bw`xhg d ngc`e`rg `k zmx``medage~mg kg d~amxcgrg rgkd`medk`

/ xs`kwzzd kg x~rd~gl`g ngc`e`~g

/ hme~r`bw`xhg dkkg hrgd~`s`~

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

12/20

8/2/2019 Brand@Work - Le professioni del Brand Management

13/20

Nmsg c`em d mll` hgrd k@aadl`eg%%%

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38

8/2/2019 Brand@Work - Le professioni del Brand Management

14/20

%%%dngxxm h

kdkdRgzw~d`megRgzw~d`meg%%Ys`ngm? CdhgbmmiQ

http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=aFqwf7ydc38http://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJE

8/2/2019 Brand@Work - Le professioni del Brand Management

15/20

N,mrd `e zm`+ kd zdrmkd nmrn`eg+ zgr kg d`geng+ xdr\fmkg Brden Rgzw~d~`me+we zrmlg~~m n`zmx``medage~m `e~glrdkg ngkkg adrhfg+`e we amenm hfg hf`gngxmx~ge`b`k`~%

\fmkgx~d zgr`e~glrm+ zwk`~m+ megx~m+ ~rdxzdrge~g%

Dehfgkd hmawe`hd`megnmsr dxxwagrgwerwmkm z` zrmlg~~wdkgg dl`rg hme kwel`a`rded g hrgd~`s`~+xged xm~~msdkw~drg k`azmr~ded g kd n`ccwx`megngkkg rgkd`me` xwkkd Rg~g%

Nmsg c`em d mll` hgrd k@aadl`eg+dngxxm h kdRgzw~d`meg%

N`glm Adx`+ zgrx`nge~g n` DxxmHmawe`hd`meg

http://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJE

8/2/2019 Brand@Work - Le professioni del Brand Management

16/20

8/2/2019 Brand@Work - Le professioni del Brand Management

17/20

@k brden

wed sdr`db`kg awk~`n`agex`medkg

http://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJE

8/2/2019 Brand@Work - Le professioni del Brand Management

18/20

^w~~m h`hme hw` ge~rd `e hme~d~~m

we bwx`egxxc`e`xhg zgr

rdhhme~dreg twdkhmxd

http://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJEhttp://www.youtube.com/watch?v=WaCF2TPKWJE

8/2/2019 Brand@Work - Le professioni del Brand Management

19/20

Ys`ngm? FdrsgpQ

http://www.youtube.com/watch?v=XmB_foyYuashttp://www.youtube.com/watch?v=XmB_foyYuas

8/2/2019 Brand@Work - Le professioni del Brand Management

20/20

Lrd`gDkgxxdenrd Hmkwhh`

dkgJbrdenhdrgmek`eg%hma

http://www.youtube.com/watch?v=XmB_foyYuashttp://www.youtube.com/watch?v=XmB_foyYuashttp://www.youtube.com/watch?v=XmB_foyYuas