1. Understanding Young Consumers Globally A global youth
research study across 20 markets YouthConnect 12 to 29 year
olds
2. Youth account for 30% of world population 39% 30 to 60 years
20% 0 to 11 years 30% 12 to 29 years 11% 60+ years And, have an
increased shopping power and purchase influence than ever
before
3. Youth are emerging as an important consumer segment across
categories
4. How well do you know the youth consumers?
5. How well do you know the youth consumers? A global research
providing actionable insights on the youth YouthConnect 12 to 29
year olds
6. Youth Connect 2015: Covers 20 Key Markets Myanmar Cambodia
Indonesia Thailand Australia USA Mexico Brazil UK Denmark France
Italy Germany Spain South Africa Saudi Arabia Kenya Turkey Russia
China India Japan Proposed Coverage (List of 20 markets will be
fine-tuned based on interest shown from all the clients)
7. Across age groups and gender 25 to 2920 to 24 Age Group 12
to 15 16 to 19SAMPLE SIZE: 600 800 per country METHODOLOGY: On-line
interviews 800 sample for China, India, USA and 600 sample for
other markets. Equal split of the sample amongst the age group and
gender. USA to have minimum quota by ethnic group as well. Saudi
Arabia, Kenya, Myanmar and Cambodia interviews would be through
CAPI
8. Insights Captured Brands PassionsOptimism ATO* (Activities,
Tensions, Opinion) Media Values Information areas developed based
on qual / desk research * ATO to cover topics like relationships,
culture, education, food & beverage, health, shopping,
technology, environment
9. Category Information Captured Food products like ice cream,
chocolates, biscuits, breakfast cereals, etc. Adult products like
beer, wine, cigarette, condom etc. (for the relevant age group)
Beverages like sparkling drinks, juices, energy drinks, coffee etc.
Personal care like shampoo, conditioner, perfume, deodorant,
lipstick, sanitary napkin, face wash, etc. Tech Ownership like
mobile, tablet, laptop, gaming console, music player, etc.
Ownership and choice of payment method like cash, credit card,
debit / prepaid card, online and by brands Visa, MasterCard,
PayPal, etc. List of categories will be fine-tuned. This info would
be useful while answering an ad-hoc request for a category. There
is an option for clients to add rider questions in the survey
10. Youth Connect Global Segmentation Model DreamersRealists
Self Conscious Self Assured Confident Achievers Rooted Achievers
Eternal Optimists Progressives Laggards Followers Illustration of
proposed segmentation framework
11. Sample Output
12. Sample Output
13. Subscription and Deliverables Subscription Options
Deliverables 1 to 5 markets: USD 9,000 per market Individual Market
Insight Report 6 to 10 markets: USD 8,100 per market Individual
Market Insight Report 11 to 15 markets: USD 7,600 per market Global
and Individual Market Insight Report 15+ markets: USD 7,200 per
market Global and Individual Market Insight Report The subscription
is based on number of market reports a client is interested in: 50%
invoiced on subscription 50% invoiced on report delivery
14. Project Plan Aug15 Sep15 Oct15 Nov15Jul15 15% EARLY BIRD
DISCOUNT: ON ORDERS BOOKED BY AUGUST 14, 2015 Data Analysis Qual /
Desk Research Data Collection Questionnaire and Field Set-Up
Reporting and Continuous Client Support
15. Client specific rider questions (like brand image,
consumption filters, etc.) to be finalized before August 14, 2015.
Optional Services (At additional cost) Online presentation of key
findings to stakeholders Additional customer specific analyses at
market, region or global level, including brand and category
linkages.
16. FLEXIBLE Choose Only The Markets You Need TIMELY Findings
by November 2015 GLOBAL: Covers 20 markets in 2015 GREAT VALUE
Volume Discounts CUSTOMIZATION Add-on Question YouthConnect 12 to
29 year olds
17. Contact for enquiries or questions: Asha Ganesan Sen
Consulting Partner, Global Market Research Email:
[email protected] Thank You! YouthConnect 12 to 29 year
olds
