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8/14/2019 BRANDS THAT SWEPT THE COUNTRY
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Nishant Gosain Arti Singh
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INTRODUCTIONINTRODUCTION
Product Name : PepsiCompany Name : PepsiCoCEO : Indra NooyiProduct type : colas, snacks, fast foodCame to existance : on 1890sTrademarked : on 1903
Entered Indian Market : on 1988 with PAIC & VILMarkets : America, Latin America, Europe, Asia,Africa, Middle East.
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Few Products of PepsiCo
Pepsi ColaDiet Pepsi
7 UpMirindaMountain DewSlice
Tropicana JuicesAquafina
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SWOT ANALYSISSWOT ANALYSIS
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STRENGTHSSTRENGTHS
Reputation in marketplace.Reputation in marketplace.
Great brands & strong distribution.Great brands & strong distribution.Number one maker of snacks.Number one maker of snacks.Culture of shared principle.Culture of shared principle.
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WEAKNESSESWEAKNESSES
The design of pepsi colas package is notThe design of pepsi colas package is not
attractive.attractive.The market share of pepsi cola is a littleThe market share of pepsi cola is a littlebit smaller than coca cola.bit smaller than coca cola.
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OPPORTUNITIESOPPORTUNITIES
Food division should expandFood division should expandinternationallyinternationallyCome up with new flavors.Come up with new flavors.Non carbonated drinksNon carbonated drinksHealthy food.Healthy food.
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THREATSTHREATS
Frito-lay earns about 50% of revenue for Frito-lay earns about 50% of revenue for PepsiCoPepsiCo
Fight between Pepsi and its competitorsFight between Pepsi and its competitorsGovernment RegulationsGovernment RegulationsDuplicate drinksDuplicate drinks
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MARKET SEGMENTATIONMARKET SEGMENTATION
Pepsi has divided its market in many ways:Pep si has divided its market in many ways:1.1. Demographic,Demographic,2.2.
Age: 15 to 28Age: 15 to 28
3.3. psycho graphicallypsycho graphically4.4. Youngsters (dependent)Youngsters (dependent)5.5. behaviorallybehaviorally
6.6. Image DriversImage Drivers
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MARKET TARGETINGMARKET TARGETING
Pepsi customers are mostly young groupPepsi customers are mostly young group
between the age of 14-30 and also targeted atbetween the age of 14-30 and also targeted atschool, colleges, universities, homes,school, colleges, universities, homes,restaurants, hotel and stores.restaurants, hotel and stores.
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MARKET POSITIONINGMARKET POSITIONING
PEPSI has positioned itself in the market very perfectly.
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Adidas in India
1989 entered India, license agreement with Bata
1996 joint venture with Magnum International Trading Co. Ltd.
1998 Sachin Tendulkar is Brand Ambassador for India
1999 introduced the cheapest range of shoes they had ever sold
2001 first televised advertisement for India: Paes & Sachin
2004 Advantage adidas campaign kicks in. 30% growthmilestone
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SWOT ANALYSIS
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STRENGTHS
Good financial positionEffective Marketing Strategy
Market LeadershipStrong online presenceStrong brand
Strong international operationsStrong distribution chain
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WEAKNESS
High cost structureOver pricing
Limited product line
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OPPORTUNITY
Change in consumer lifestylesAvailable technological innovations
Entering new marketsExpand customer base (Geographically or through new products)Expand product/service linesMarket DiversificationMerger or takeover
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THREATS
Competition from foreign marketsCompetitor's stategiesChange in consumer lifestylesGrowing power of customers to set the priceGrowing power of suppliers to set the priceFinancial slowdown
Increase in taxationNew competitors entering the marketPrice war between big competitors
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Geographic segmentation Density: Urban and semi-urban cities
Demographic segmentation Age: 15 to 35 Income level: >Rs. 15,000 Social class: Upper middle, lower upper and upper
class Gender: Male and female
MARKET SEGMENTS
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Behavioral segmentation
BENEFITS SOUGHT Athletes Gym regulars Sports enthusiasts Brand freaks Image seekers
USER STATUSUSAGE RATEBUYER READINESS STAGELOYALTY STATUSATTITUDE
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Psychographic segmentation
Experiencers Achievers Image drivers Strivers
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INTRODUCTION
Maruti 800 was first launched in 1984.Over 2.5 million Maruti 800's have been sold sinceits launch.It used to be the best selling car in India until 2004,the Maruti Alto upon its launch took that title.
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FEATURES
high quality of fuel efficiencyeconomical purchasing price
easy accommodating small structure of 4.4 meters of radiusVarious safety features like additional bodyreinforcement ,Side impact beams, laminated windshieldThere are three variants found in Maruti 800:
Maruti 800 STD BS III Maruti 800 AC BS III Maruti 800 Duo
http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/http://auto.indiamart.com/cars/maruti800/8/14/2019 BRANDS THAT SWEPT THE COUNTRY
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Strengths
The Quality Advantage Quality Service Across 1036
CitiesA Buying Experience Like NoOther
WeaknessesCommodity Price RisksExchange Rate Risks
Opportunities
Leading GrowthIncreased consumer spending
Threats
Risk Factor Business RisksThreat from Competitors
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THE DREAMS WARRIORS PRESENT
AN INTRODUCTION TO HINDUSTAN
UNILEVER LIMITED 1-Indias largest fast moving consumer goods company with 100
factorie s across india.2-in 1931 ,first indian subsidiary ,hindustan vanaspati
manufacturing company , followed by lever brothers india limited(1933) and united traders limited.(1935).3-hul formed in november 1956.4-the anglo -dutch company unilever owns a majority stake in
hul .5-one of the country s largest expoters and recognised as a
golden superstar trading house .6-the mission ---- add vitality to life .
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VISION OF THE COMPANY
To earn love and respect of indiaby making a real difference to
every indian.
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SWOT ANALYSIS
StrengthsStrong brand portfolio ,price quantity &
variety.Innovative aspectsPresence of established distributionnetworks in both urban &rural areasSolid base of the company .Corporate social resposibiltity (CSR ).
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WeaknessesMe-too products which illegally mimic thelabels and brands of the established brands .Strong competitors and availbility of substitute products.Low exports levels.High price of same productsHigh advertisment costs.
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Opportunities
Large domestic market over a billionpopulations.Untapped rural market.Changing lifestyles & rising income levels , i.eincreasing per capita income of consumers .Export potential and tax &duty benefits for setting exports units
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THREATS
Tax and regulatory structure.Mimic of brands.Removal of import restrictions resulting inreplacing of domestic brands.Temporary slowdown in economy can have impacton fmcg industry.
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MARKETING STRATEGIES OF HUL
FOR URBAN INDIA
Adopted total productive maintinance ( TPM ) to meet zeroerror,zero loss .Focuses on short supply chain for distribution.To meet the every needs of pepole everywhere .Also uses direct selling channels ( HUN ),franchisee toreach everyone e.g. aviance, ayush .Build segments& market for future where unilever hasstrong expertise.
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FOR RURAL AREA
For long term benefits ,hul started projectsteramline in 1997Appointed 6000 sub stockists that directlycovers about 50000 villages& 250 millioncustomersIntegrate economic environment &socialobjectives bussiness agenda
Project shakti ,partnership with self helpgroups of rural women and covers 5000villages in 52 districts in different states.
KEY FEATURES
http://en.wikipedia.org/wiki/File:Jet-Airways-Logo.png8/14/2019 BRANDS THAT SWEPT THE COUNTRY
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KEY FEATURESFOUNDER-1993HUBS-CHHATRAPATI SHIVAJI INTERNATIONAL AIRPORT
INDIRA GANDHI INTERNATIONAL AIRPORTSECONDARY HUBS CHENNAI AIRPORT
BRUSSELS AIRPORTFOCUS CITIES AHEMDABAD
BANGALORE
HYDERABADKOLKATAPUNE
SUBSIDIARIES-JETLITE ,JET CARGOFLEET SIZE-----84(+44 ORDERS)DESTINATION-65COMPANY SLOGAN-THE JOY OF LIVINGPARENT COMPANY-TAILWINDS LIMITEDHEADQUATER-MUMBAI INDIA
KEY PEPOLE--- NARESH GOYAL (FOUNDER AND CHAIRMAN
http://en.wikipedia.org/wiki/File:Jet-Airways-Logo.pnghttp://en.wikipedia.org/wiki/File:Jet.airways.a340.london.arp.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_India_.jpg8/14/2019 BRANDS THAT SWEPT THE COUNTRY
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INTRODUCTION
Jet Airways is an airline based in Mumbai , India . It is India'ssecond largest airline after Air India and the market leader indomestic sector. It operates over 400 daily flights to 65destinations worldwide.
In July 2008,ranked Jet Airways as the world's best long-haul airline after Singapore Airlines In a poll conducted by SmartTravelAsia.com in September 2008, it was voted as the world's seventh best airlineoverall.]Jet Airways has also won a survey award for the quality of
its catering fromJet Airways also operates two low-cost airlines, namely
JetLite (formerly Air Sahara) and Jet Airways Konnect .
http://en.wikipedia.org/wiki/Airlinehttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Air_Indiahttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/JetLitehttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/File:Jet_Airways_India_.jpghttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/Jet_Airways_Konnecthttp://en.wikipedia.org/wiki/JetLitehttp://en.wikipedia.org/wiki/Singapore_Airlineshttp://en.wikipedia.org/wiki/Air_Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Airline8/14/2019 BRANDS THAT SWEPT THE COUNTRY
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Jet Airways' fleet consists of the following aircraft families as of September 2009
Boeing 73 7-700
ATR 72-500
http://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/Boeing_737http://en.wikipedia.org/wiki/ATR_72http://en.wikipedia.org/wiki/File:Jet_Airways_India.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_India.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:VT-JWE_Jet_Airways_.jpghttp://en.wikipedia.org/wiki/File:VT-JWE_Jet_Airways_.jpghttp://en.wikipedia.org/wiki/ATR_72http://en.wikipedia.org/wiki/Boeing_7378/14/2019 BRANDS THAT SWEPT THE COUNTRY
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STRENGTHS: Jet grasps the nettle,restructuring finally paying off;
WEAKNESSES: Brand confusion; losingpatience with JetLite?;OPPORTUNITIES: Growth options limited toshort-haul; Some consolidation likely in12-18 months;THREATS: Ongoing economicweakness and
competitive tension.
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TELECOM SECTOR -- AIRTEL
INTRODUCTION
AIRTEL PROVED THE VALUE ADDED PRODUCT FOR PUNJAB IN 2002 AIRTEL PROVED THE VALUE ADDED PRODUCT FOR PUNJAB IN 2002
AIRTEL , IS THE FIRST CELLULAR NETWORK IN PUNJAB TO INTRODUCE 2.5 AIRTEL , IS THE FIRST CELLULAR NETWORK IN PUNJAB TO INTRODUCE 2.5G AND GPRS READY.G AND GPRS READY.
AIRTEL FROM BHARTI TELE-VENTURES, WORLD-CLASS NETWORK AIRTEL FROM BHARTI TELE-VENTURES, WORLD-CLASS NETWORK COVERED 40 TOWNS AND CITIES IN FIRINDIA'S LARGEST INTEGRATED ANDCOVERED 40 TOWNS AND CITIES IN FIRINDIA'S LARGEST INTEGRATED ANDTHE FIRST PRIVATE TELECOM SERVICES PROVIDER WITH A FOOTPRINT IN THE FIRST PRIVATE TELECOM SERVICES PROVIDER WITH A FOOTPRINT IN
ALL THE 23 TELECOM CIRCLES ALL THE 23 TELECOM CIRCLES
LAUNCHES WITH INNOVATIVE ENHANCED FULL RATE (EFR) FEATURE IN LAUNCHES WITH INNOVATIVE ENHANCED FULL RATE (EFR) FEATURE IN PUNJAB LAUNCHES PUNJAB LAUNCHES
INNOVATIVE AIRTEL CONNECTS ONE STOP SHOP FOR MOBILE SERVICES INNOVATIVE AIRTEL CONNECTS ONE STOP SHOP FOR MOBILE SERVICES
ST FACE THROUGH THE STATE OF PUNJAB. ST FACE THROUGH THE STATE OF PUNJAB.
SWOT ANALYSIS
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SWOT ANALYSIS
STRENGTHS
BHARTI AIRTEL HAS MORE THAN 65 MILLION CUSTOMERS (JULY 2008). IT IS THE LARGEST CELLULAR PROVIDER IN INDIA, AND ALSO SUPPLIES BROADBAND ANDTELEPHONE SERVICES AS WELL AS MANY OTHER TELECOMMUNICATIONS
SERVICES TO BOTH DOMESTIC AND CORPORATE CUSTOMERS.
OTHER STAKEHOLDERS IN BHARTI AIRTEL INCLUDE SONY-ERICSSON, NOKIA
AND SING TEL, WITH WHOM THEY HOLD A STRATEGIC ALLIANCE. THIS MEANS THAT THE BUSINESS HAS ACCESS TO KNOWLEDGE AND TECHNOLOGY FROM OTHER PARTS OF THE TELECOMMUNICATIONS WORLD .
THE ONLY OPERATOR IN INDIA OTHER THAN VSNL HAVING INTERNATIONAL SUBMARINE CABLES .
THE COMPANY HAS COVERED THE ENTIRE INDIAN NATION WITH ITS NETWORK.THIS HAS UNDERPINNED ITS LARGE AND RISING CUSTOMER BASE.
THREATS
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THREATS THE DECISION NOT TO PROCEED WITH TALKS
ABOUT THE POTENTIAL PURCHASE OF SOUTH
AFRICAS MTN IN MAY 2008. THIS OPENED THE DOOR FOR TALKS BETWEEN RELIANCE COMMUNICATIONS ANIL AMBANI AND MTN,
ALLOWING A COMPETING INDIAN INDUSTRIALIST
TO INVEST IN THE NEW EMERGING AFRICAN TELECOMMUNICATIONS MARKET.
TUFF CHALLENGES FROM COMPETITORS LIKE HUTCH , IDEA , RELIANCE , AIRCEL ETC
OPPURTUNITIES :
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The company possesses a customized version of the Google searchengine which will enhance broadband services to customers. The tie-upwith Google can only enhance the Airtel brand, and also providesadvertising opportunities in India for Google .
Global telecommunications and new technology brands see Airtel as akey strategic player in the Indian market. The new iPhone will belaunched in India via an Airtel distributorship. Another strategic
partnership is held with BlackBerry Wireless Solutions .
Bharti Airtel is embarking on another joint venture with Vodafone Essar and Idea Cellular to create a new independent tower companycalled Indus Towers. This new business will control more than 60% of
Indias network towers.
The Fast Extending IPLC Market .
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WEAKNESSES : PRICE COMPETITION FROM OTHER
CELLULAR SERVICE PROVIDERS
UNTIL RECENTLY AIRTEL DID NOT OWN
ITS OWN TOWERS, WHICH WAS A PARTICULAR STRENGTH OF SOME OF ITS COMPETITORS SUCH AS HUTCHISON
ESSAR. TOWERS ARE IMPORTANT IF YOURCOMPANY WISHES TO PROVIDE WIDE COVERAGE NATIONALLY.
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