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Brands say baeINTIMACY AND SINCERITY ON TWITTER FOR BRANDS BIG AND SMALL10TH MARCH 2016
Matthew Elliott
2010 – Joined Twitter in October
2013 – Graduated from Cambridge with an MPhil in European Literature & Culture
2015 – Joined Unilever’s Future Leaders Program
TODAY’S HASHTAG
#TTLPresents
WHAT IS BAE?
CONSUMERS DON’T UNDERSTAND TWITTER, AND NEITHER DO BRANDS
EVEN TWITTER DOESN’T UNDERSTAND TWITTER
TWITTER IS DIFFICULT TO USE AND VERY DIFFICULT TO UNDERSTAND
In Q3 2015, Twitter had an estimated 1.316 billion users.
Of these users, only 316 millions were monthly active users.
And less than half of those were active weekly.
WHEN YOU USE TWITTER, WHO ARE YOU REACHING?
SIX
WHAT DOES TWITTER OPTIMISED CONTENT LOOK LIKE?
THIS IS VERSO BOOKS. THEY HAVE SLIGHTLY MORE FOLLOWERS THAN MAGNUM. THEY PROBABLY HAVE SMALLER BUDGETS.
THEY TALK TO THEIR CONSUMERS
AND MOST IMPORTANTLY, THE CONTENT IS CONVERSATIONAL
WHAT DOES IT MEAN FOR A BRAND TO BE CONVERSATIONAL?
VOICE IS ESSENTIAL
AND MUST ALWAYS BE AUTHENTIC
AUTHENTICITY ISN’T JUST PROACTIVE, IT’S REACTIVE
WHAT DOES BEST IN CLASS LOOK LIKE?
CAN WE LEVERAGE THIS FOR YOUR BUSINESS?
• If your business took a selfie, what would it look like?
• Would your business be on Snapchat?
• What is your business’s favourite Snapchat filter?
• What kinds of jokes does your business laugh at?
• What kinds of events does your business react to?
• What emojis does your business use?
• Which brands does your business love?
CONTEST
Hit me with your best tweet
- Have a voice, be topical, be reactive.
- Remember, you are not talking to as many people as you might think
- Don’t be afraid to be clever or silly or intimate
#TTLPresents
@rubbishgatsby
@TheTomorrowLab