brandLove‘get more’ with the Bombardier Q400 NextGen

“I truly believethat the Say What! team loves the Q400 and our market... they have helped us define the true essence of this Canadian success story.”

Bert Cruickshank Director, Brand Strategy Bombardier Commercial Aircraft

brandLoveThe Bombardier Q400 regional aircraft has so many things going for it. Fuel efficiency, quiet, comfort, flexibility, reliability – in fact, there isn’t one clear and simple benefit to hang a marketing shingle on. And in the world of branding, simplicity is everything.

So Say What! took the long list of features and benefits and wrapped them up into one big, memorable, and dead-simple message – Get More.

The Q400 delivers more in every way, and so “Get More” became the rallying cry for the brand.

It’s a nice problem to have.

brandLoveThe result? Get More has become the mantra for the entire Q400 program. It is a true brand promise that has been adopted by every stakeholder, from top management to marketing to production to customer to consumer and media. It’s printed on the marketing materials, included in the PR releases and spoken in the boardrooms. It’s everywhere. And that’s what makes a brand succeed.

And as with every successful brand program, the Q400 Get More brand continues to evolve and expand. This program was instrumental in landing the WestJet order for Bombardier, the largest regional aircraft order of 2012. And the “Get More” brand continues to expand around the globe on international tours and trade shows. Airline operators around the world are even using it for their own consumer campaigns.

Now that’s brandLove.

www.saywhat.com

com“love your brand”

com“love your brand”

say what! communications corp. 116A main street north, markham, ontario, canada L3P 1X8

905.752.3110 | info@saywhat.com

www.saywhat.com facebook.com/say.what.communications | twitter.com/saywhat_com

You can’t fake true love.The success of your brand depends on it.

That’s why you need a branding partner that is passionate about your brand to truly make a difference.

Say What! is that type of a branding partner. We only work with brands we love, people we respect,and products and companies that we truly believe in.

Why? That’s how we produce brand marketing that truly stands out.

Let’s talk about getting your brand some love too.

We work with brands we love.

getmorehappy guests

{8 more happy guests than the competition}

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