Branding rules for schools, SGOs, LOCs and NGBs · SAINSBURY’S SCHOOL GAMES LEVELS 1–3 Branding rules for schools SGOs LOCs and NGBs 4 LoGo - don’ts Always use the master logo

SAINSBURY’S SCHOOL GAMES LEVELS 1–3Branding rules for schools, SGOs, LOCs and NGBs

contEntSThe logo 03

Logo don’ts 04

Wordmark 05

Partner logos 06

Colour palette 07

Typography 08

Branding in action: how the Sainsbury’s School Games logo should be used on different materials 09

Level 1 10

Level 2 11

Level 3 12

Logo – co-branding at Level 2 and Level 3 of the Sainsbury’s School Games 14

Logo – co-branding examples 18

Branding and social media 19

Written communication 20

Do you have a question about these guidelines? If so email: [email protected]

SAINSBURY’S SCHOOL GAMES LEVELS 1–3 — Branding rules for schools, SGOs, LOCs and NGBs 2

PLEASE NOTE

Any supplier producing materials and or

merchandise for the Sainsbury’s School Games

(other than at the direct request of Sainsbury’s)

must display the following disclaimer on all

communications that reference the sale and

production of these materials and merchandise.

*Merchandise sourced by (Insert company name).

Sainsbury’s takes no responsibility for the quality

and/or safety of these products.

THE LoGo

Clear space zoneThe clear space zone surrounding the logo is determined by the height of the capital G of the word Games in the logo.

Monotone logoThe logo may be reversed white out of a solid colour background. It may also be reproduced in black.

SizeWhere the logo is used for A4 formats, stationery and literature, i.e. newsletters and leaflets the logo should be a minimum of 30mm wide. The absolute minimum size for print is 25mm wide to maintain legibility.

Don’t; – add any wording (including school names) to the

logo or within the clear space zone – manipulate or distort the logo – use a different typeface for the wordmark – change the way our colours are used – reproduce the logo in different colours – add other graphic elements to the logo – place text or graphics too close to the logo – place the full-colour logo on a coloured background – place the full-coloured logo on an image.

Our logo represents the School Games.

It is our most important visual asset

and should be used prominently and

consistently to help build familiarity with

the brand.

We want the Sainsbury’s School Games

to be seen and recognised wherever the

brand appears, so the following rules

have been developed to promote clear

and consistent use across different

applications.

The Sainsbury’s School Games logo can

be reproduced in full colour or in mono

(black or white). Where possible it should

be reproduced in full colour. When using

the white version of the Sainsbury’s

School Games logo it can appear on

black or one of the primary Sainsbury’s

School Games brand colours shown here.


PLEASE NOTE











LoGo - don’tsAlways use the master logo which is

available in various formats, including

EPS and JPG, do not adapt the logo in

any way.

Don’t manipulate or distort the logoDon’t add any wording (including school names)

to the logo or within the clear space zone

Don’t place the full colour logo on a colour background

Don’t use a different typeface for the wordmark

Don’t change the way our colours are usedDon’t cut off any part of the logo Don’t place the full-coloured logo on an image

DON’T ADD YOUR SCHOOL

NAME HERE

Front

Example of wordmark in use – medals

BronzeReverse Silver Gold

WoRDMaRKIn some situations, it will not be practical

to use the full logo due to size and/

or space limitations, in this case the

simplified wordmark can be used instead.

An example of where this might be

appropriate is on a medal (shown below).

Sainsbury’s School Games wordmark


INSERT YOUR SCHOOL NAMEOR LOGO HERE

INSERT YOUR SCHOOL NAMEOR LOGO HERE

PLEASE NOTE











The Sainsbury’s School Games

partner logo lock-up includes:

British Paralympic Association,

Department for Cuture, Media

and Sport, Change4Life, Sport

England Lottery Funded and

Youth Sport Trust logotypes.

The lock-up should be used where

space allows, such as on a flyer

or A4 document, or a banner.

Examples can be seen on P10.

As with the Sainsbury’s School

Games logo, full colour should be

used wherever possible.

(NOTE: master artwork has the

clear space included for your

convenience).

PaRTNER logoS

Minimum overall width 100mm

CoLOUR PaLETTEColour is a powerful means of visual

expression. Distinctive use of key

colours will help build and reinforce

brand recognition.

Our primary colour palette incorporates

five vibrant colours. These can be used

for solid backgrounds, graphics and

headlines.

We also use white, grey and black,

mainly for text, these are included as our

secondary palette.

Pantone 354

C82 M0 Y90 K0R0 G175 B63HTML 00AF3F

PRIMARY

SECONDARY

Pantone Process Magenta [90%]

C0 M90 Y0 K0R232 G48 B138HTML E8308A

Pantone Process Cyan [90%]

C90 M0 Y0 K0R0 G167 B231HTML 00A7E7

Pantone 108

C0 M5 Y98 K0R252 G217 B0HTML FCD900

Pantone 172 C0 M73 Y87 K0R249 G70 B28HTML F9461C

White Pantone 431

C45 M25 Y16 K59R94 G106 B113HTML 5E6A71

Pantone Process Black C0 M0 Y0 K100R30 G30 B30HTML 1E1E1E

Pantone 428

C10 M4 Y4 K14R195 G200 B200HTML C3C8C8


TYPOGRapHYFOR PROFESSIONALLY DESIGNED ARTWORK

Our typographic style helps build

brand recognition and make our

written communications attractive

and easy to read.

Our headline typeface has been chosen

for it’s youthful and fun character, which

gives our collateral a fresh and energetic

look and feel. It should be used solely for

headlines and never for body copy.

Malgecito is free for non-profit use and

can be downloaded from the link below

www.dafont.com/malgecito.font

Our body copy typeface is Helvetica Neue

LT Std. This family offers us great flexibility

as we can incorporate different weights to

provide contrast, emphasis and interest

across our communications, it is also a

compliment to our headline font. Helvetica

Neue LT Std should only be used in the

weights 45 Light, 55 Roman, 75 Bold

and 85 Heavy, which can be mixed and

matched to provide consitency and

variety throughout all collateral.

As well as being used for body copy the

four weights can also be used effectively

for subheadings, introductions, call-outs,

highlighted text, captions and quotes.

FOR ALL OTHER USES – Including Microsoft Office applications and online Where documents will be created using

Microsoft Office applications (Outlook,

Word, PowerPoint, Publisher, etc) and

where documents will be shared with

others via email we use Arial as it allows

for greater compatibility due to it being

installed as standard on all Windows and

Mac OS X computer systems.

Malgecito

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 Helvetica Neue LT Std 45 LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica Neue LT Std 55 RomanabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica Neue LT Std 75 BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Helvetica Neue LT Std 85 HeavyabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890


BRaNDING IN actionhow the Sainsbury’s School Games logo should be used on different materials


YOUR SCHOOL

LOGO

ANOTHER LOGO

ANOTHER LOGO

ANOTHER LOGO

ANOTHER LOGO

Dear AN Other

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Yours sincerely

AN OtherHeadteacher TITLE GOES HERE...

YOUR SCHOOL NAME OR LOGO HERE

SCHOOL SPECIFIC PHOTO(S) HERE

Clothing


BRaNDING IN action - lEVEl 1Pull-up banners

Clothing

Letterhead Poster

At Level 1

(intra-school

competition)

The Sainsbury’s

School Games logo

can be used on

materials to help

promote and brand

their activity.

YOUR SCHOOL NAME, TEXT OR

LOGO HERE

Poster

PLEASE NOTE










handball - wall ball

Getting started ■ This game is quick and easy to play with just a wall and a ball.

■ A group of players form a line facing a wall, (ideally a sports hall, gym or school hall with clear wall space), between 5m and 10m away.

■ The first player begins by throwing the ball at the wall, before joining the back of the queue.

■ Player two can allow the ball to bounce once before they catch it. They must then throw the ball at the wall before joining the back of the queue.

■ Player three repeats, and so on.

■ A player is eliminated from the game when the ball bounces more than once.

■ The player remaining at the end of the game wins.

Quick introductionWall ball is a team game played by throwing a ball against a wall. The aim of the game is for the next player to catch it after it has bounced only once, and throw it back against the wall. Wall ball is a game of strategy where players compete against each other to catch their peers out.

Equipment required ■ A suitable wall ideally inside but the game can be played outside.

■ One handball per team (or any other ball which can be comfortably gripped in one hand).

■ Floor lines or safe marker cones.

Health and safety points ■ Use a soft ball that can be gripped easily by all the participants.

■ Ensure the wall is clear of all windows and signs.

■ Ensure the surface of the sports hall is free of any spillages or objects.

■ Ensure all the participants in line facing the wall are stood behind a designated distance maker; this can be a pre-existing line in the sports hall.

Primary intra-school/Level 1 Resource - Challenge Card

Physical me ■ Ensure participants are using the ‘elbow over shoulder’ technique to throw the ball.

■ Discourage chest passes or underarm throws.

■ Ensure speed of play and quick decision making.

■ Encourage participants to outwit opponents.

Social meLeading and volunteering

■ Officials and leaders can be used to ensure the smooth running of the competition.

■ Officials can check that no players in the line step over the designated distance marker between the wall and the teams.

■ Other volunteers can count the bounces and decide when participants are eliminated from the competition.

Think inclusively (STEP)Space

■ Position the targets closer together to make it easier to hit them.

■ Use a larger area to accommodate participants in wheelchairs.

■ Add zones to the area; each zone for use by participants with differing disabilities.

Task ■ Allow players with upper body impairments to use a ramp to send the ball.

■ Allow SEN/disabled players to throw underarm or roll the ball.

Equipment ■ Use larger objects as targets in the middle third to make the game easier.

People ■ Encourage team-mates to give SEN/disabled players a ball if they are unable to pick them up from the floor.

■ Support those able to move less freely by using a volunteer to work with them to retrieve balls for them.

handball - wall ball

Sporting meSpirit of the Games

I will always give my best, every time I play.

Tactical meI always try to read my opponent’s throw, so I can be best placed to get to the ball before it bounces more than once.

Thinking me ■ How can I make sure the ball doesn’t bounce more than once before I receive it?

■ How can I outwit the opponent behind me by ensuring the ball bounces away from them?

■ How hard should I throw the ball?

www.youRschoolgames.com



Equipment required ■ One size 0 handball (or similar).

■ Two goals of adequate size. These may be 5-a-side football, hockey or goals taped on a wall.

■ Two sets of coloured bibs.

■ Netball court markings can be used.

Health and safety ■ Players of the same team should all wear the same colour tops or bibs to avoid clashes among players.

■ Players on court should not wear anything that might cause danger to opponents; this includes caps, jewellery and other sharp objects.

■ Use a softer ball to avoid any players sustaining head injuries or hand injuries when playing the game.

■ Ensure appropriate run-off exists around the court; this avoids players’ momentum causing them to run into walls or doors.

■ Ensure the court is dry at all times, mopping up any liquids as soon as they are identified.

Quick rules ■ If an attacking player enters the opposition ‘D’, the goalkeeper wins possession of the ball.

■ If a defender enters his/her own area, the team in attack win a penalty.

■ No body contact is allowed; any contact results in a free throw against the offending player.

■ Players can only stand stationary with the ball for three seconds.

■ Players can only move while carrying the ball for three steps.

■ If a player knocks the ball out of play at the side of the court, the opposition begin play again with a free throw.

■ If the ball goes behind the goal, off either team, the goalkeeper gains possession of the ball.

Spirit of the Games: Excellence through Competition

I will involve myself fully in the game and give 100%. I will play with enthusiasm and passion and try not to let my team down.

Handball - in 5 Minutes

Primary intra-school/Level 1 Resource - Competition Card


www.youRschoolgames.comwww.youRschoolgames.com


Think tactics ■ Players should look to move the ball as quickly and accurately as possible up the court, utilising all of their team-mates.

■ Handball is about finding the balance between accuracy, speed and power.

For young people

boxing - tag box

Getting started ■ Tag box played in a 12x12’ square. Mark the area using cones, existing lines, or throw-down markers.

■ The game is about boxing specific movement not punching.

■ Boxers wear different coloured bibs.

■ The game is officiated by a referee who keeps the time and adds up the scores.

■ The referee must stand outside the playing area.

■ The game is played over three one-minute rounds.

■ The winner is the person who scores the most ‘tags’ in the time allowed.

Quick introductionTag box is a pairs game of agility and skillful movement. Boxers must tag their opponent’s back shoulder or lead knee with their lead hand or back hand to score a point (gloves should be worn if the school has them).

Think tactics ■ Boxers must use their footwork to push in and out of range.

■ When tagging to the knee, boxers must bend their knee so their shoulder is in line with the target.

■ Try counter tagging after using a foot or trunk defence.

Safety ■ Boxers are tagging not punching.

■ Aim for the shoulder and knees not the head.

■ No jewellery to be worn.

Secondary intra-school/Level 1 Resource

boxing - tag box

Organising the game ■ Encourage boxers that defence is as important as attack.

■ Encourage boxing-specific movement and not a ‘tag off’.

■ Look for clean tags to the back shoulder or lead knee with an open hand.

■ Add the scores up accordingly.

■ If in doubt or the game gets ‘scrappy’, call a break.

Officiating ■ Young people officiate by:

■ timing the contest

■ counting the scores (tags) for each boxer

■ calling break when needed.

Keep it enjoyable ■ Make sure boxers are evenly matched in height, weight and ability.

Make it easier ■ Change the target area from the back shoulder and lead knee to just the back shoulder.

Think inclusively ■ If appropriate, reduce the size of the boxing area for SEN/disabled athletes.

■ The tag box should be clearly marked with coloured cones.

■ If appropriate, allow SEN/disabled athletes to score points by touching their opponent’s wrist, elbow or front of the shoulder.

■ If beneficial, allow SEN/disabled players to play sitting down on a chair.

■ Wheelchair users can play against seated opponents.

■ For visually impaired players with enough vision to see their opponent, make sure players wear colour contrasting bibs and stay within sight of each other.

Spirit of the Games: Excellence through Competition

Respect your opponent at all times; be gracious in victory and defeat.




A5 secondary resource cards

A4 primary resource cards A3 secondary resource poster

BRaNDING IN action - lEVEl 2Here, the ‘Part of the Sainsbury’s

School Games’ logo is being

used. For more information on

when this is used go to P15.

At Level 2 (inter-school

competition) the logo is used

on resources mainly, such

as these competition cards

which are produced for the

Sainsbury’s School Games by

the Youth Sport Trust. As there

is joint branding being used

here, with National Governing

Bodies of Sport, the ‘Part of the

Sainsbury’s School Games’ logo

should be used.

for use by LOCs at Sainsbury’s School Games Festivals

schoOl games

yOur

Magenta Line = Print Areas


1×2m vinyl banner

50×0.9m Scrim

T-shirt

Bunting

BRaNDING IN action - lEVEl

PLEASE NOTE










for use by LOCs at Sainsbury’s School Games Festivals

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Blue Pms 2995

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20mm

Neck Ribbon - Blue Pm

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REPORTER

50mm Dia Square Medal (2mm Thick)Gold / Gilt Metal Finish - with Raised Border / Edge

Stamped & Filled Mounted on 20mm Neck Ribbon

Blue Pms 2995Pink Pms 219

20mm Neck Ribbon - Blue Pms 2995 - Print in White on 1 Side









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Artwork prints white onto bright blue bagArtwork prints white onto bright blue bag


Lanyard Waterbottle Armband

Medals Drawstring bag Clipboard

BRaNDING IN action - lEVEl

PLEASE NOTE











at Level 2 and Level 3 of the Sainsbury’s School Gamesco-BRaNDING


LoGo - co-BRanDingThe following pages demonstrate how to

use the Sainsbury’s School Games logo

to brand an event, or on Level 2 or Level

3 materials, where there is already an

existing partner/sponsor or brand in place.

To allow the Sainsbury’s School Games to

be aligned with exisiting events an event

partner composite logo lock-up should be

created using the following principles.

The width (X) of the ‘Part of the

Sainsbury’s School Games’ and existing

partner/LOC logo should be equal and

centered horizontally.

A vertical line should be used to provide

balance and separation, this should

have a minimum thickness of 0.5pt at it’s

smallest size (the absolute minimum size

of the Sainsbury’s School Games logo for

print is 25mm wide to maintain legibility).

The clear space zone surrounding both

logos is determined by the height of

the capital G of the word Games in the

Sainsbury’s School Games logo.

See co-branding examples of use (P18).

X X

LOCLOGO

at Level 2 and Level 3 of the Sainsbury’s School Games


LoGo - co-BRanDingThe Sainsbury’s School Games has five

official partner organisations, where

space on the material(s) produced

allows (for example, a poster, leaflet or

banner) the partner lock-up logo (Y)

should appear immediately

below the event.

Alternatively the partner logo lock-up

can appear at the bottom of any item

of collateral such as on A4-sized

materials or banners.


Y

LOCLOGO



Z

Z

Z

LoGo - co-BRanDingYour event may be sponsored by a wide

range of organisations, each of which will

require its brand identity to appear.

If this is the case an area should be

allocated for partner co-branding

immediately below the ‘Part of the

Sainsbury’s School Games’ official

partner lock-up. This should be divided

into a grid of equally spaced areas

according to the number of brands that

need to appear.

The horizontal grid should be set where

Z = height of the British Paralympic

Association logo and A = clearspace

set by the official partner organisations

lock-up.

Depending on the number of partners

involved this could become extensive and

may not be practical in all situations, if this

is the case the partner logo grid can be

placed at the bottom of the collateral or on

the back page of leaflets/booklets – where

spae allows).


A

A

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO


LOCLOGO

TITLE GOES HERE

LOCLOGOLOC

LOGO

TITLE GOES HERE

LOCLOGOLOC

LOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

TITLEGOES HERE

LOCLOGOLOC

LOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

TITLEGOES HERE

LOCLOGOLOC

LOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO

PARTNERLOGO


LoGo - co-BRanDing ExaMPlES

PLEASE NOTE











BRandIng and SocIal medIaSocial media channels such as Twitter,

Facebook and YouTube are excellent

platforms to publicise the Sainsbury’s

School Games in your local areas as

well as nationally.

Official accounts for the Sainsbury’s

School Games are already in existence

and the Sainsbury’s School Games

logo is a powerful visual representation

of the Sainsbury’s School Games

brand online which is managed and

maintained by the Sainsbury’s School

Games team as the official voice of the

Sainsbury’s School Games.

Whilst the Sainsbury’s School

Games team support and encourage

conversations about the Sainsbury’s

School Games, to avoid confusion and

to protect the brand online we would

ask that the Sainsbury’s School Games

logo is not uploaded to social media

accounts as the visual representation

of the account. This will help to avoid

confusion with the official voice of the

Sainsbury’s School Games.

If you have any questions over appropriate

use of the logo on social media or need advice on

setting up your channel please email

[email protected]

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Don’t use the logo for YouTube profile imagesDon’t use the logo for Twitter profile images

For example the Sainsbury’s School Games logo’s should not be uploaded to

represent individual, social media accounts

Don’t use the logo for Facebook profile images


Level What is it? How is it described? This culminates in? Examples of use

1 Intra-school competition Class-v-class competitions

within the schools, held

across the year

A Sainsbury’s School

Games Day

The John Smith School

in Essex is holding a

Sainsbury’s School Games

Day that will see pupils

taking part in a range of class

versus class competitions

2 Inter-school competition School-v-school

competitions locally, held

across the year

There is not a specific ‘event’

at Level 2 – the winning

teams from the competitions

progress to Level 3 and take

part in a Sainsbury’s School

Games Festival

John Smith School in Essex

is taking on Joe Bloggs

School in an inter-school

competition as part of the

Sainsbury’s School Games

3 County inter-school

competition

Regional/countywide

festivals and competitions,

usually held twice a year

A Sainsbury’s School

Games Festival

Schools from across Essex

are heading to Hylands Park

to compete in a Sainsbury’s

School Games Festival

4 A national multi-sport event

for the country’s most

talented school age athletes

PLEASE NOTE

Level 4 should never be

referred to as finals

An annual event in

September each year where

the most talented young

people in the UK will be

selected to compete

Sainsbury’s 2013 School

Games

Sainsbury’s 2012 School

Games (historically)

The Sainsbury’s 2013 School

Games is a national multi-

sport for the most talented

young people in the UK

WRitten commUnicationWhen talking about “the Games” or

“School Games” it should always be

referred to in full as the “Sainsbury’s

School Games.”

PLEASE NOTE

• If referring to the Sainsbury’s School

Games repeatedly it should be

named in full in the first instance

and subsequently referred to as the

School Games.

• It should only be in very rare

circumstances (where space is

constrained) that the full title is not used.

At Level 4, the event should be referred

to as the Sainsbury’s 2013 School

Games (or the Sainsbury’s 2012 School

Games, historically).

Sainsbury’s must only appear in

the Sainsbury’s logo/font in areas

of designed text, such as the full

Sainsbury’s School Games logo – it

must never be written in the School

Games headline font (Malgecito). It is

fine to use the title Sainsbury’s School

Games in normal headline or body text,

using either Helvetica Neue LT Std or

Arial fonts where applicable.


Avoid using Sainsbury’s School Games as prefix to everything, for example:

Sainsbury’s School Games Young Volunteers – should read Young Volunteers at the Sainsbury’s School Games.

Sainsbury’s School Games Athletes’ Village – should read the Athletes’ Village at the Sainsbury’s School Games.

Greater Manchester School Games – should read Sainsbury’s School Games in Greater Manchester.

Kent Games – should read Sainsbury’s School Games in Kent

Sainsbury’s School Games Organiser – this is a job title and does not need ‘Sainsbury’s’ adding in front of it.

WRitten commUnication

Documents

Branding rules for schools, SGOs, LOCs and NGBs · SAINSBURY’S SCHOOL GAMES LEVELS 1–3 Branding rules for schools SGOs LOCs and NGBs 4 LoGo - don’ts Always use the master logo