BRANDING GUIDE

WELCOME

We believe that strong branding is important to Michael Hyatt & Company. These branding guidelines are meant to provide a solid base we can build upon that is creative and excellent.

CORE IDEOLOGY

The core ideology of Michael Hyatt & Company flows from the belief that professional and personal growth are a divine calling. We believe leadership is first and foremost a stewardship and that we are entrusted with skills, opportunities, and people.

We glorify God by cultivating and growing our businesses, closest relationships, and ourselves to their greatest potential. Winning at work and succeeding at life is an expression of that stewardship.

Our employees do not have to believe in God to be a part of our team, but all team members are expected to respect the mission, values, and vision that flow from these beliefs. We are committed to treating all people, regardless of their beliefs, with the love and respect Jesus modeled for us.

As stewards, we hold ourselves accountable to Him.

MISSIONWe are a leadership development company. Our mission is to glorify God by helping overwhelmed, successful leaders get the focus they need to win at work and succeed at life.

VALUES

1. Unyielding Integrity2. Prioritizing People3. Infectious Enthusiasm4. High Leverage5. Total Ownership6. Intentional Margin7. Relentless Wow8. Continuous Growth

VISION

1. We maintain a work environment that is fun, productive, and congruent with our core values.2. We create products that enable leaders to get the focus they need to win at work and succeed at life.3. We employ marketing strategies that make our offers irresistible.4. As a result, we are transforming our world and achieving outstanding results

BRAND VALUES

We equip overwhelmed high achievers with the tools they need to identify and execute a clear vision for their lives and work. We empower these individuals with the resources they need to lead effectively, work productively, and leverage their influence to leave a lasting impact on the world. In doing so, we empower the leaders we serve to do what matters most and reach their full, God-given potential. Our work can easily be seen as complex and overwhelming. Accordingly, we strive for simplicity in both word and design. Keep it concise. Utilize white space. Inspire, educate, encourage, and empower.

BRAND PERSONALITY/TONE

• Knowledgeable• Inspiring• Empowering• Prestigious• Professional• Strategic• Leadership

LOGO ELEMENTS + VERSIONS

This is the primary visual form in which Michael Hyatt & Co. will be experienced by the world. It’s important, especially in the beginning stages, to associate the name with the mark, and vice versa. Only after the brand has been established can you begin to use these marks separately.

The Michael Hyatt & Company logo consists of two elements—the word mark “Michael Hyatt & Co.” and the compass icon, represents direction and leadership. While the compass icon is often used alone, the word mark should never be used without the compass icon.

Most of the time, we use our logo in deep purple (preferred), light purple (web use only), black, or white.

COMPASS ICON »

WORD MARK »

LOGO STACKED

ICON ONLY

PRIMARY LOGO

COMMON MISTAKES

This applies to all brands.

1. Do not change the capitalization.

2. Do not change the arrangement of the logo. If the entire logo will not fit in the space available, use the compass icon.

3. Do not change the font.

4. Do not change the relative size of the compass icon to the word mark.

5. Do not stretch, squish, or skew the logo.

6. Do not place the logo on a background that renders it illegible (e.g., too busy ornot enough contrast).

7. Do not use the logo in watermark style. The compass icon may be used as a watermark.

SIZE + SPACE

Our logo needs to be clearly recognizable wherever it is used, so correct size and spacing are important.

Because the Monogram and Text might be hard to view at a small scale, we recommend using the simple, compass monogram for for instances where you feel it is too small to read legibly.

The importance of whitespace around brand elements and throughout all layouts cannot be overstated. It adds confidence and clarity to the visual messaging. The more, the better.

The minimum whitespace around the mark and lock-up is equivalent to the mark scaled down to 50%.

COLORS

The Michael Hyatt & Co. color pallet represents the high standards that we have as a brand. The deep shades and earthy tones speak to the virtues that Michael Hyatt & Co. embodies as a leadership company.

PRIMARY PALETTE

Hex

RGB

CMYK

Pantone

50%

Light purple is for web only.

Dark purple is prefered for print.

YELLOW GOLD:*Primary CTATo be used with anything related to opting in or signing up for a list.

ACTION RED:To be used with any call to action regarding reading content or pointing users to a new page.

CALL TO ACTION COLORS

Hex

RGB

CMYK

Pantone

50%

#35424e

53, 66, 78

32, 15, 0, 69

432 C

#e5e8dd

229, 232, 221

9, 4, 13, 0

Cool Gray 1 C

#636363

99, 99, 99

61, 52, 52, 22

425 C

#752763

117, 39, 99

0, 67, 15, 54

260 C

#232732

35, 39, 50

80, 72, 55, 62

433 C

#e5d3c9

229, 211, 201

9, 16, 17, 0

7632 C

#9D8891

157, 136, 145

40, 46, 34, 2

436 C

#511A4C

81, 325, 75

68, 99, 38, 36

262 C

#e35748

227, 87, 72

6, 81, 75, 0

#fbc015

251, 192, 21

2, 25, 98 0

TYPOGRAPHY

LOGO TYPE

The Michael Hyatt type is a custom logo type that is closely based off Avenir Next Condensed Medium.

Tagline font: Gotham Bold

H1 HeadingEssones Headline Regular 52px | Weight 400 | Line-height 1.1

H2 HeadingSUBHEADINGProxima Nova 30px (varies) | Weight 700 | Line-height 1.1 Letter Spacing: .2rem

H2 ALTERNATE HeadingGOTHAM BOOK, MEDIUM, or BOLD*The Gotham Font family is reccomended for us when the Proxima Nova font is not available.

H3 SubheadingSubtitle is Essonnes Headline 24px weight | 400 italic #616161

Body copy style is Proxima Nova 20px weight | 400 #454545.

PHOTO AND VIDEO

OUR APPROACH TO IMAGESAll images should inspire and portray leadership, professionalism, and prestige. We should show diversity in the subjects of the photos and videos in race, ethnicity, age, life stage, and gender.

ILLUSTRATION

Illustrations should be simple, clean, and use appropriate brand colors. We typically use flat illustrations without gradients or drop shadows.

V E C T O R G R A P H I C E L E M E N T S

M E E T I N G

TA B L E

BLACK

#3c3d3E R 60 G 61 B 62C 69 M 62 Y 59 K 49

WHITE

#ffffffR 255 G 255 B 255C 0 M 0 Y 0 K 0

LIGHT GOLD

#e1b487R 225 G 180 B 135C 11 M 30 Y 50 K 0

DARK GOLD

#b28e68R 139 G 109 B 78C 40 M 51 Y 72 K 19

Scale your business Hire ace employees Leadership skills Cash flow & expenses

Calendar & inbox

Winning strategies

Nashville Self-assessment tools Expert teaching Proprietary tools

Spotlight sessions

Networking Celebrate wins

Action hour

HEADLINES

NEUTRAFACE 2

DISPLAY BOLD

PRINT BODY COPYNeutraface 2 Text Book

Neutraface 2 Text Book Italic

Neutraface 2 Text Bold

WEB BODY COPYProxima Nova LightProxima Nova Semibold

ICON

LOGO STACKED

LOGO HORIZONTAL

Please keep letter spacing consistent with these examples when using these typefaces.

BLACK#201e1dR 32 G 30 B 29C 71 M 66 Y 66 K 75

DARK BLUE#1f3444R 31 G 52 B 68C 75 M 51 Y 33 K 65

LIGHT BLUE#28849aR 40 G 132 B 154C 83 M 38 Y 34 K 0

GREEN#6e7864R 110 G 120 B 100C 67 M 51 Y 70 K 0

PURPLE#785268R 120 G 82 B 104C 65 M 80 Y 55 K 0

E U C L I D C I RC U L A R M E D I U M

E U C L I D C I RC U L A R B O L D

ANNUAL GOALS

MONTHLY CALENDAR

ROLLING QUARTERS

IDEAL WEEK

DAILY PAGES

RITUALS WEEKLY PREVIEW

QUARTERLY REVIEW

QUICKSTART LESSONS

HORIZONTAL

STACKED

CORAL#f2665eR 242 G 102 B 94C 0 M 75 Y 60 K 0

GOLD#cfab7aR 207 G 171 B 122C 20 M 32 Y 58 K 0

WARM GRAY#d8cfc6R 216 G 207 B 198C 0 M 4 Y 8 K 17

SECONDARY

STACKED

HORIZONTAL

RED#ed3b38R 237 G 59 B 56C 0 M 92 Y 83 K 0

WHITE#ffffffR 255 G 255 B 255C 0 M 0 Y 0 K 0

DARK BLUE#083845R 8 G 56 B 69C 94 M 66 Y 53 K 47

GOTHAM BOLDGotham BookPlease keep letter spacing consistent with these examples when using these typefaces.

LeaderBooks

LeaderBooks

STACKED LEFT JUSTIFIED

STACKED

ICON

HORIZONTAL

RED#be202eR 190 G 32 B 46C 18 M 100 Y 90 K 8

OFF-BLACK#414042R 65 G 64 B 66C 68 M 62 Y 58 K 46

LIGHT GREY#a7a9acR 167 G 169 B 172C 36 M 28 Y 27 K 0

MEDIUM GREY#6d6e71R 109 G 110 B 113C 58 M 49 Y 46 K 15

MONTSERRAT REGULAR

MONTSERRAT EXTRABOLD

MONTSERRAT LIGHT

DARK BLUE#002d56R 0 G 45 B 86C 100 M 86 Y 38 K 34

TEAL#008da8R 0 G 41 B 169C 83 M 30 Y 26 K 0

LIGHT BLUE#89d4dfR 137 G 212 B 223C 43 M 0 Y 13 K 0

PRINT HEADLINE TEXTNEUTRAFACE 2 TEXT BOLD

PRINT BODY TEXTNEUTRAFACE 2 TEXT BOOK

STACKED

HORIZONTAL

ALT COLORS

WEB HEADLINE TEXTPROXIMA NOVA BOLD

WEB BODY TEXTPROXIMA NOVA REGULAR

ICON COLOR OPTIONS

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