BRANDING & GRAPHIC STANDARDS GUIDE...The Development & Marketing (D&M) department has a large image library at your disposal, offering 50+ categories with over 1,500 total photos

BRANDING & GRAPHIC STANDARDS GUIDE2018

Public Health Solutions’ (PHS) graphic identity is based on a simple set of graphic elements: the logo, the core colors, and typefaces. The specifications outlined in this manual apply to all PHS communications and materials, print, and electronic. It is necessary to follow these standards to ensure consistency and visual strength for the Public Health Solutions identity.

These standards also apply to the use of the PHS graphic identity by programs of PHS and by partner organizations. For questions related to the application of these standards, contact [email protected].

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INTRODUCTION 2

PHS LOGO 3

Logo Application 4

Logo Restrictions 5

COLOR SPECIFICATIONS 6

TYPOGRAPHY AND STYLE GUIDES 7

For Designed Materials 7

For Office Documents 8

IMAGES 9

PHS BRAND 10 - 11

LETTERHEAD 12

COVER PAGE 13

POWERPOINT PRESENTATIONS 14

INTRODUCTIONTABLE OF CONTENTS

Last modified: April 2018

The PHS logo (hereafter referred to as “logo”) shown at right is comprised of two distinct elements designed to function together in print and electronic media providing a strong brand identity for PHS.

The elements are:

• The Mark - a series of windows in PHS green and blue

• The Name - “Public Health Solutions” black and boldThe Mark is an arrangement of overlapping rectangles in various sizes evoking equal signs in solid blue and green with tints as indicated.

Minimum size: 1.25 inch overall width

70% opacity

70% opacity

100% opacity100% opacity

The Name is in solid black.PHS LOGO

Minimum Size

Do not apply logo in a size smaller than the minimum size shown to the right, which is equivalent to the size used on PHS business cards.

Clear Space

The distance between the logo and other objects including text is known as “clear space.” In application, there should always be a clear space surrounding the PHS logo. The clear space or distance marked as is equal to the height of the capital letters within the name, specifically from the top of the capital “P” in Public to its baseline. Ideally this area should be kept free of typography, photography, illustrations and any other graphic elements.

Exceptions to this standard are:

• when intentionally positioning the logo near the trim of a piece for aesthetic purposes or where available space is limited

• if the logo is overprinting or knocking-out of a background image (i.e., a design with very faint imagery or an underlying photograph with ample open areas)

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Example 1

Example 3

Example 2

Example 4

Black & White Application

When an application only allows for a black and white reproduction of the logo, the two ways the logo can be reproduced are shown in the examples to the right.

• Example 1 shows the Mark in a grayscale

• Example 2 shows the Mark in solid black and white

LOGO APPLICATION

One-Line Name Identification

When space is not available to properly size and apply the PHS logo, it is permissible to identify the organization by using the name only in the format to the right.

Colored Background Application

When there is a colored background, use a solid-colored logo that creates the highest contrast with the background.

• Example 3 shows a solid black logo on a light-colored background

• Example 4 shows a solid white logo on a dark-colored background

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Altering the logo without permission or approved consultation will incorrectly represent the organization. Follow these suggestions to ensure proper usage of the logo.

• Do not reconfigure the elements of the logo

• Do not change the colors of the elements within the logo; only use the approved three-color treatment, grayscale, solid black, or solid white versions.

• Do not alter the typography of the name element

• Do not combine the PHS logo with another logo

• When resizing, do not stretch the logo. To help maintain its proper proportions, hold Shift before clicking and dragging to resize.

LOGO RESTRICTIONS

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SPOT COLOR

CORE

COL

ORS

HARM

ONIZ

ING

COLO

RS

Core BluePantone (PMS) 285

Core GreenPantone (PMS) 3405

OrangePantone (PMS) 179

YellowPantone (PMS) 1235

PurplePantone (PMS) 267

PinkPantone (PMS) 237

RaspberryPantone (PMS) 227

TurquoisePantone (PMS) 320

Black

C: 89% M: 43%Y: 0%K: 0%

C: 85%M: 0%Y: 65%K: 0%

C: 0%M: 79%Y: 100%K: 0%

C: 0%M: 29%Y: 91% K: 0%

C: 89%M: 100%Y: 0%K: 0%

C: 3%M: 49%Y: 0%K: 0%

C: 0%M: 100%Y: 7%K: 19%

C: 100%M: 0% Y: 31%K: 7%

C: 0%M: 0%Y: 0%K: 100%

R: 0G: 124B: 194#007CC2

R: 0G: 176B: 133 #00B085

R: 241G: 93 B: 34#F15D22

R: 253G: 187B: 48 #FDBB30

R: 73G: 47B: 146#492F92

R: 235 G: 153 B: 194 B#EB99C2

R: 198G: 0B: 111#C6006F

R: 0G: 160B: 175#00A0AF

R: 35G: 31B: 32 #000000

4-COLOR EQUIVALENT WEB/RGB EQUIVALENTCOLOR SPECIFICATIONSThe Pantone Matching System (PMS) is an international color swatch numbering system used as the standard method for the selection, specification, and matching of colors.

The logo is based on three core colors: two spot colors and black simulated here. These colors will be referred to as PHS core blue, core green, and black. An accent color palate is specified to provide variety within communication materials and, when used consistently, enhance the overall branding of PHS.

When creating documents for print, be sure the color setup is in 4-color (CMYK).

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TYPOGRAPHYFor Designed Materials

The Univers Condensed font family has been chosen for use in the PHS graphic standards to complement the graphic identity. There are many variations of the font (italic, regular, bold, etc.) which can offer both consistency and variety in application.

Univers Condensed will be the typeface choice for designed materials such as official reports, flyers, brochures, and other outreach materials.

PREVIEW

UNIVERS 47 LIGHT CONDENSED

UNIVERS 47 CONDENSED OBLIQUE (ITALIC)

UNIVERS 67 BOLD CONDENSED

UNIV

ERS

CON

DEN

SED

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890.,;:’‘&!?$



STYLE GUIDE

HEADER TEXTSubheader Text

Body and document text.

For Designed Materials

All text will be in the style of Univers Condensed with varying size and boldness.

• The main header is the biggest, in 47 Light Condensed and all caps

• The subheader is smaller than the main header, in 67 Bold Condensed

• Body text is minimum size 12pt in 47 Light Condensed

Example in Univers 47 Condensed all caps

Example in Univers 67 Bold Condensed

Example in Univers 47 Condensed

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TYPOGRAPHYFor Office Documents

Calibri is used in the absence of Univers in office documents. This font is more widely accessible and can be used in documents such as Microsoft Word documents and PowerPoint presentations.

Note: electronic communications should use Web compatible fonts that work best across all browsers.

PREVIEW

CALIBRI REGULAR

CALIBRI ITALIC

CALIBRI BOLD

CALI

BRI




STYLE GUIDEHEADER TEXT

Subheader Text

Body and document text.

12pt Calibri Regular recommended



For Office Documents

All text will be in the style of Calibri with varying size and boldness.

• The main header is the biggest, in Calibri normal weight

• The subheader is smaller than the main header, and in Calibri Bold

• Body text is minimum size 11pt in Calibri normal weight

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IMAGESImages can help break up large bodies of text, making a document much more manageable to read. Images can also assist in communicating the story and impact of the text.

There are two common types of visuals that PHS uses: stock images and infographics.

The Development & Marketing (D&M) department has a large image library at your disposal, offering 50+ categories with over 1,500 total photos.

If you wish to go a more illustrated route, D&M can meet your needs with clean infographic-style artwork. This type of visual is more effective when communicating data and statistics.

CHILDREN WITH ACCESS TO SNAP FARE BETTE R YEARS L ATER

-6% -5% -16%

18%

Stunted Growth

Heart Disease

Obesity

High School Completion

ANNUAL PREGNANCY INTENTION SCREENING INCREASED 77%

Stock Photo examples

Infographic examples

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PHS BRANDPHS employs the following brand standards when creating collateral materials, which include but are not limited to event flyers, general service information flyers, factsheets, one-pagers, brochures, and other outreach materials.

Most materials contain four main components: the standard header, image set, full-width color banner, and standard footer.

• Standard header: includes the PHS logo, which is at the top left hand corner. The logo is followed by an image set that includes three square photos related to the material content. This image set may contain two images and an accent colored square when a third image is not available or necessary.

• Full-width colored banner: includes a background block of color accurate to a series of materials, or a program’s color scheme. This is set under the PHS logo and image set. This will house the title and subtitle of material set to the PHS style guide.

• Content: includes material information and/or details

• Footer: includes PHS website, secondary logos, and contact information when necessary

CONTACT INFORMATION

Disclaimer and Fine Print Information

Tagline Subtitle

Location Address

Date Time

• Event Details • Event Details • Event Details

Contact Information and phone number

555-555-5555

WHERE WHEN

EVENT DETAILS

MAIN EVENT TITLE

healthsolutions.org LOGO LOGO LOGO

Footer with PHS website and secondary logos

Standard Header with PHS logo and image set

Event Flyer example

Full-width color banner

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PHS BRAND (CONTINUED)D&M has streamlined the material development process. D&M is responsible for designing internal and external materials, with few exceptions. Refer to the Communications Policy and Procedures Guide for more information.

Some examples of PHS materials include:

General Information Flyer example Fact Sheet example Poster exampleCelebration Invitation example

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Give Your Growing Family a HEALTHY START!

• Prenatal care and education• Food support• Breastfeeding support • Parenting education • Child growth and development information • Medical care for you and your family • Home visiting services for pregnant women and families with babies

• Free or low-cost birth control• Immunizations & well-baby checkups• Father support services• Emotional and mental health support• Domestic violence counseling• Education services• Job training and employment services

We can connect you to:

We can help you locate other community resources.

healthsolutions.org

HEALTHY START

Please call or visit Healthy Start today.90-04 161st Street, Suite 207 Jamaica, NY 11432(718) 704-5078

Fax: (718) [email protected]

Healthy Start is a HRSA funded initiative with the goal of reducing racial and ethnic disparities and improving perinatal health.

Healthy Start is a collaboration of:

Public Health SolutionsDOHMH Nurse-Family PartnershipQueens Comprehensive Perinatal CouncilSheltering Arms Healthy Families

Jamaica-Southeast QueensHEALTHY START PROGRAM

The program will work with pregnant women and babies, to improve pregnancy outcomes. The community is primarily African and Carribean American. We are looking for a logo that will serve as an umbrella logo for our marketing materials.

Jamaica-Southeast QueensHEALTHY START PROGRAM

HEALTH INSURANCE

OUR COMMUNITY WORKPublic Health Solutions is a nonprofit that provides community-based services in many languages for New Yorkers who want to get healthy and stay healthy.

For full service and contact information, visit healthsolutions.org/find-services.

FOOD AND NUTRITION

Health Insurance Enrollment Navigator We help eligible families and individuals enroll in health insurance through the NY State of Health Marketplace. Our trained staff provide one-on-one assistance with applications and renewals and walk you through the sign-up process step-by-step. We are located in the Bronx, Brooklyn, Manhattan, Queens, Staten Island, and Long Island.

Facilitated Enrollment for the Aged, Blind, and Disabled Our Facilitated Enrollment for the Aged, Blind, and Disabled (FE-ABD) program helps individuals who are age 65 and older, or certified blind, or living with disabilities to apply for Medicaid and the Medicare Savings Program through the New York City Human Resources Administration. We also help individuals renew their existing Medicaid coverage. We are located in the Bronx, Brooklyn, Manhattan, Queens, and Staten Island.

Neighborhood WIC

We provide nutrition education, breastfeeding support, and WIC checks to purchase nutritious foods for eligible pregnant and nursing women, infants, and children up to age five. We help your family enroll in WIC and support you and your children to stay healthy through healthy eating and physical activity. We are located in the Bronx, Brooklyn, and Queens.

WIC is a program of the New York State Department of Health funded by the U.S. Department of Agriculture. PHS administers the Neighborhood WIC Program under contract with the New York State Department of Health. For more information on the WIC Program, please visit the New York State Department of Health's WIC website.

SNAP/Food Stamps Enrollment Assistance We help eligible individuals and families apply to the NYC Human Resources Administration for the Supplemental Nutrition Assistance Program (SNAP, also known as Food Stamps). Our counselors help you find out if you qualify, gather required documents, submit your application, and provide referrals to other programs you may need. We are located in the Bronx, Brooklyn, Manhattan, Queens, and Staten Island.

Public Health Solutions 40 Worth Street, 5th Floor, New York, NY 10013 | 646-619-6400 | healthsolutions.org

日落公园奶票中心现已开张！

• On-site blood testing / 现场验血服务

• Easy transfer between WIC programs / 方便快捷的奶票办理转入计划

• No wait time / 无需排队等待

• Immediate appointments / 特快预约

Come visit! 欢迎光临！462 36th Street, 2nd Floor(between 4th and 5th Avenue)Brooklyn, 11232718.942.6240healthsolutions.org

WIC is in Sunset Park!

This institution is an equal opportunity provider.

LETTERHEADThe standard letterhead features two elements: the PHS logo and contact information.

• PHS logo: measures a maximum of 1.25 inches wide, and is set 0.75 inch from the left edge

• Contact Information: includes the address, main phone number, and website. Displayed as size 10pt Univers 47 Condensed, and set 5 inches from the left page edge and 0.75 inch from the right page edge.

Standard Letterhead example

PHS Logo is 1.25 inches wide and set 0.75 inch

from the edge of the paper.

Contact Information is set at 5 inches from the left edge, and 0.75 inch from the right edge.

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COVER PAGEThe cover page for office documents, such as reports, contains three elements all center-aligned: main title, subtitle, and the PHS logo.

• Main Title: the default style is 36pt Calibri Bold, and blue

• Subtitle: the default style is 18pt Calibri

• PHS Logo: measures 2.5 inches wide and sits 1 inch below the subtitle

Cover Page example

PHS Logo

Main Title

Subtitle

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POWERPOINT PRESENTATIONSThere are two approved PHS PowerPoint templates available for use by all employees: letter, and wide. The PowerPoint templates’ default font is Calibri.

Both templates follow the same style guides for text:

• Typeface: Calibri (Body)

• Header: Left-aligned, 36 pt bold, custom blue color R: 46 G: 117 B:182

• First Line: Square bullet, 24 pt bold

• Second Line: Bullet, 20 pt

• Third Line: Arrow, 18 pt

• Fourth Line: Hyphen, 14 pt

• Fifth Line: Double Arrow, 12 pt

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