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Branding

Identity &Logo Design

ExplainedPandu tri

atmaja

11121058

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Introduction- - - - - - - - - - - - - - - - - - - - - - - - - -

WHAT IS BRAND?

WHAT IS

IDENTITY?

WHAT IS A LOGO?

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Branding1- - - - - - - - - - - - - - - - -

service or productwith a personality

that is shaped by the

perceptions of the

audience.

//

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Identity2- - - - - - - - - - - - - - - - -

Visual devices:- A Logo- Stationery

- Marketing Collateral

- Products & Packaging

- Apparel Design

- Signage

Around the visualdevicesused within

a company.

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Logo3- - - - - - - - - - - - - - - - -A logoidentifies a

company or product

via the use of amark, flag, symbol

or signature.

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Brand The perceivedemotional corporate imageas a whole.

Identity The visual aspectsthat form part of the overall brand.

Logo Identifiesa business in its simplest form via the use of a mark or

icon.

SUMMARY

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I love the analogy of a person having a

nickname and a business having a

logo. Its a good way to explain to

someone who thinks their logo should

be a literal icon of what they do.

CLOSING