Branding, design &digital solutions.

an Oxfordshire based brand communications agency

Brandasylum helpS transform & grow businesses from our oxfordshire HQ. A brand is your companies

integrity, foundation, promise & vision. Whether you require, brand positioning, STRATEGIC THINKING, design expertise, logo, website refresh or want your brand to stand out from the

crowd. We can help you fill in the blanks.

Brand.

Case study.

Without a branding company, products or services hardly exist. No personality. No character. Faceless. The invisible brand. From our Oxfordshire HQ BrandAsylum helps organisations to build positive, lasting relationships through bespoke branding programmes.

VenCap.CASE STUDY.

Challenge:VenCap International plc is an independent investment advisory firm focused on investing in top-tier venture capital funds in the US, Europe, China and India. Since its inception in 1987. VenCap is exclusively focused on investing in Tech venture capital funds and needed a brand refresh to reflect this.

Delivered:To fully understand the core business objective we ran a series workshops with a cross-section of employees who helped pull together a core business direction narrative. Off the back of the workshops we created a website suite, brand guidelines and supporting sales and promotional collateral to support the business message.

www.vencap.com

OUTLINED

Solevo Green Pantone - 361cCMYK - 73/0/100/0RGB - 36/174/42HEX - #3FAE2A

Solevo Font: Eagle-Book

Solevo Blue Pantone - 300cCMYK - 100/40/0/0RGB - 0/117/201HEX - #0075C9

Brand Guidelines:

Solevo.CASE STUDY.

Challenge:Create a new multinational brand and launch it with a brand book, brand guidelines, corporate video in three languages, across nine countries. Invited by Helios Investment Partners to brand, launch and promote - in three months from start to finish a major carve-out from the French agro-chemical conglomerate, Louis Dreyfus Commodities. Starting from scratch, we researched the marketplace, explored naming and design options, and interviewed key stakeholders and customers to deliver the new brand in the market - Solevo.

Delivered:All of the comms materials were greeted with enthusiasm by the Directors of the new venture and everything arrived at the nine county destinations on time, in the right formats, and ready for what proved to be highly successful launches. Solevo is now creating a new brand legacy by building on the achievements of its corporate predecessor and bringing new levels of impetus, agility, efficiency and environmental sensitivity to the mix.

Design.The best designs are derived from understanding your user, how they use your brand and designing in line with industry best practices to ensure we deliver the perfect design for you and your customer. From our Oxfordshire design studio BrandAsylum, work with your to deliver high quality creative services.

Case studies.

DESIGN

CASE STUDY.

Jessops.

Challenge:To rebrand the whole of the Jessops offering and change the customers perception of it just being a camera shop to being a shop where people who are passionate about every aspect of photography go. A store staffed by photographers for photographers.

Delivered:A complete new suite of brand assets. Adverts to internal comms campaigns to POS and seasional radio ads. A complete new look and feel was delivered with new proposition and brand guidelines.

Atos.CASE STUDY.

Challenge:We started work with Atos after the 2012 merger with Siemens which led to the global rebrand from Atos Origin to Atos. The founders of BrandAsylum were tasked to create a team to design, build and develop a full market suite of sales collateral within the new Atos brand guides. After this project the founders continued to support Atos with delivering a large number of award nominated ABM programs.

Delivered:We developed a branding style that was rolled out on over 50 sales brochures, whitepapers, monthly magazines, newsletter, email campaigns, digital platforms and signage. We delivered a large number of ABM programs and have been support Atos as a preferred supplying - help the Atos brand evolve and grow in an ever-changing marketplace.

Digital.Digital is constantly evolving. Remember when digital media was called ‘new media’? So do we! Those days are gone, but we’re always looking for new ways to bring creativity to digital communications. From mobile to desktop, we create opportunities for two-way dialogue. Keep on top of digital trends. BrandAsylum, help transform & grow businesses in Oxfordshire.

Case studies.

JLR World.CASE STUDY.

Challenge:Tasked with a UI/UX design brief to create an, internal use only, website to drive employee engagement and aid training and development. Using the JLR digital guidelines the site needed to sit across desktop and mobile devices.

Delivered:We created a platform that had four main tasks. To be a platform to share and comment. You are able to like and share other employees’ posts. You also are able to reward peers through the incentive section. Improve was an area that was full of training guides and resource. Inspire were insights from the JLR global brand.

49 Winters.CASE STUDY.

Challenge:Design and build a responsive website for a new high-end UK clothing brand. High end quality with the USP of interchangable outa’s an innners to taylor your look to whatever the occasion. As it was a start up, budget was limited but the website still needed to ooze class and sofistication. Imagry and video usage was key to create a clean, functional and high end scalable website.

Delivered:A responsice wordpress website was built and delivered on time and on budget for the global launch of the first seasons range. Product USP’s where given the presence required to help make a new brand punch above its weight. The brand is still a high end fashion item, with its marcoms designed to work seamlessly with is positioning.

Social.Socials where it’s at! From our Oxfordshire HQ, BrandAsylum guide, create and deliver engaging social media campaigns and content across platforms for brands big and small.

Case studies.

BrandAsylum.CASE STUDY.

Challenge:Agencies are renowned for crerating outstanding content for their clients that makes them stand out from the crowd. At BrandAsylum we also practise what we preach, by delivering cross platform social media campaigns by the use of video that create instand impact and standout from traditional social media posts.

Delivered:We create monthly social media videos that work across all channels that highlight one key USP that BrandAsylum offers. Each video is a stand alone post, but can aslo be used strategically as a campaign piece using all the created and posted conted.

Unipart.CASE STUDY.

Challenge:The aim is to bring to life “The Intelligent Supply Chain”. For the internal audience we want them

to believe that Unipart is uniquely positioned to help customers maximise the benefits that ISC would bring to their organisation. The brief was to create a two minute video based on the content structure:

• What is the Intelligent Supply Chain

• Why is it important

• What benefits will it bring

• Why is Unipart uniquely positioned

• Why Unipart are excited for the future and why their customers should be excited for the future.

Delivered:We provided a measurable, two minute video. Using the Unipart brand to tell the Intelligent Supply Chain story for our client. Using video imagery script writing and infographic overlays to deliver the narrative. The video is used to promote the message internally and build the services externally.

BrandAsylum Group Limited. Boston House, Downsview Road, Wantage, OX12 9FF, United Kingdom | Company No. 12188125

Bringing brands & ideas to life

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Tel: 01235 606 091

Email: andrew@brandasylum.co.uK

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