Brandinc. An Introduction

An introduction

London Hong Kong Sydney Los Angeles

41 Mitchell Street, London, EC1V 3QD, United KingdomT: +44 (0) 20 7253 7110E: [email protected]

Who We AreSince 1998, we’ve been designing and producing high-quality bespoke branded merchandise to help build brands and customer loyalty across a wide range of industries. From fast-moving consumer goods, home entertainment, travel and sport to financial services, leisure, media and sponsorship.

And when you get to know us, you’ll find we’re not just another promotional products company.

We think strategicallyWith us, the promotional products don’t come first; the strategic solution does. We analyze your marketing objectives to identify the best branding solution, then we research and create the products that best fit the strategy.

We’re design-ledWe bring a brand identity to life through eye-catching products that convey core brand values and help build an emotional connection with your target audience.

We’re flexible and versatileWith our global reach, we’re proud of our ability to meet any kind of brand marketing, event marketing or corporate communications objective anywhere in the world. And we provide full support, 24 hours a day.

It’s why some of the world’s biggest brands have put their trust and confidence in us over the years – including Warner Bros, Carlton United Brewery (CUB), Redbull, Barclays Bank, HSBC, Fox, Disney, Diageo, Delta Airlines, TUI UK and many more.



Single Source Branding SolutionWe’ve developed a single-source branding solution that is designed to give you peace of mind when it comes to frequent concerns such as quality, reliability, punctuality, creativity, consistency and protection of your brand assets.

CONCEPT, DESIGN & DEVELOPMENT

BRANDED MERCHANDISE

ECOMMERCESOLUTIONS

BESPOKE PRODUCTDEVELOPMENT

BRANDED CLOTHING & UNIFORMS

DISTRIBUTION & FULFILLMENT



On Time and Within BudgetOur integrated, single-source solution will ensure that your branded merchandise is delivered on time and within budget.

We also make sure your products are presented consistently throughout the world – both in terms of product quality and the faithful reproduction of your logo and brand colours.

And our large-scale production and manufacturing capability means we can manufacture bespoke branded products at an exceptionally low unit cost – whilst at the same time guaranteeing product quality through regular factory audits, rigorous quality control procedures, and global distribution.

Dedicated Account ManagerOur full consultancy service means you can plant the seed and we’ll cultivate a complete collection of exclusive branded merchandise for you. And all aspects of the creative branding process will be looked after by a dedicated account manager, backed by a full support team.



Creative BrandingCreative branding can play an important strategic role in making sure your brand is seen, heard and remembered all over the world. At the same time, we recognize that your brand identity is a valuable financial asset that must be protected and exploited wisely. That’s why our first step as a creative branding consultancy is to make sure we fully understand your brand values and brand personality – and your brand development strategy. This helps us to identify the most appropriate design-led branding solution for you.

More Branding Option Than EverSignificant changes in creative branding techniques are currently being driven by rapid advances in materials, printing, personalization and manufacturing technology. It is now possible to produce high-quality bespoke products with a greater variety of branding options than ever before.

Our research department constantly investigates and analyzes the latest materials, branding applications, fashions and colours to make sure our branding solutions always reflect up-to-the-minute trends.

This enables us to develop innovative creative ideas that add value, create a lasting impression, and build customer loyalty by establishing an emotional connection with the recipients of the merchandise.

Specialist In-house SkillsOur in-house expertise includes specialist functions such as:

• Creation of product concepts

• Design

• Product Development

• Sourcing

• Purchasing

• Account Management

• Web Design

• Bespoke E-commerce Services

• Project Management

• Logistics

• Quality Control

• Packaging Design

• Warehousing

• Stock and Supply Chain Management

• Handling and Fulfillment So you won’t have to worry about finding separate companies to deliver different aspects of your branded merchandise campaign – something that can lead to inconsistent quality, reliability and delivery.





AccreditationsLarge blue chip companies are increasingly stating that, as a prerequisite to tender, their suppliers must have certain accreditations, providing them with assurances that their goods will meet their requirements on all levels. We’re committedto providing the best possible service to our client’s and we have achieved a number of accreditations to ensure this.



SustainabilityBrandinc prides itself at being proactive in the area of sustainability and corporate social responsibility.

We started 8 years ago working on our ISO standards and have continued to work towards providing the best possible service with sustainability in mind and at the same time educating our clients, as ultimately it effects everyone.

The Three Pillars of Sustainability:

Environment Reducing negative human impact and enhancing the environment. What does this mean for Brandinc? Among other things, not using toxic and banned substances in the clothing we produce, offering clothing made from bamboo instead of synthetic fibres, reducing or offsetting our carbon footprint - we have used co2balance to produce t-shirts with a zero rated carbon footprint.

Economic Curbing consumption whilst raising the standard of living of the developing world,without increasing resource use and environmental impact. We do everything we can to reducewaste and consumption. This includes offering our clients solutions to reduce consumption, for example foldable drink bottles for TUI UK instead of normal plastic bottles; these bottles require less material to make and have a lower volume, reducing freight costs to the client, through to our own company practices, including working towards a paperless office as part of our ISO14001 accreditation.

Social Specific to Brandinc and our industry is ethical consumerism - purchasing goods the customer believes to be made ethically. It is all stated in our Ethical Trading Policy: no exploitation of human rights which includes child and forced labour, living and working conditions, minimum wage and working hours. We are a member of Sedex and subject our factories to SA8000 audits.



WebstoresWith a dedicated account manager at all times, the online platform is broken into comprehensive sectors tailored to suit your requirements. There is the ability to retrieve order history at the click of a button with a simple shopping basket ordering system.

The technical bit• Compatible with all popular web browsers• Mac & PC• Works on desktop and popular mobile OS• Web-hosted so no impact on corporate infrastructure• WC3 compliant

Benefits of our webstore

For users• Confidence that items are on-brand and within regulations• Place and fulfil orders from anywhere to anywhere in the world• Less time consuming• Visibility of spend• Variety of items and lines

For brand owners/managers• Allows live stock monitoring and ordering with less effort/resource• Branded as yours• Control of merchandise and quality and consistency• Visibility through analytics such as popularity, spend, cost and supply chain• Ability to manage large number of items without increased effort• Financial flexibility to receive invoices as you need them



USClient sevicesMarketingCreative StudioProduct DevelopmentOrder Processing

Los Angeles

New York

London

Hong Kong

SydneyHead Office LondonClient SevicesMarketingCreative StudioOrder ProcessingProduct DevelopmentWarehouse & DistributionWeb-sale PlatformBritish Sourcing

Far EastStratigic SourcingSupplier ManagementCreative StudioSample ProductionProduction ManagementQuality ControlEthical ControlProduct Shipment

AustraliaClient sevicesMarketingCreative StudioProduct DevelopmentOrder Processing

Industry leading supply chain



Brandinc were asked to submit concepts for a high end merchandise range for Allianz. Geared towards sporting events and travel accessories, we created quality branded samples from our production base in HK.



Brandinc was commissioned by ING to provide a range of promotional merchandise to promote their sponsorship with the Renault F1 Team.

Drawing on extensive resources and experience, Brandinc was able to provide a one stop solution for ING, providing appropriatepremiums, merchandise and promotional items for the Asia region.

Sourcing everything from Brandinc benefitted ING through cost savings, quality control, guaranteed stock levels and efficient shipping logistics, ensuring orders always exceeded customer satisfaction.



In collaboration with

Merchandise RangeThe project included designing, manufacturing and sourcing all products, pricing, fitting out the store, liaising with Warner Bros. for brand approval plus ongoing stock management, ordering, staffing and management of the areas.



Brandinc Ltd

+4420 7253 7110 [email protected]

41 Mitchell Street, London EC1V 3QD, United Kingdom

www.brandinc.com

Documents

Brandinc. An Introduction