BRAND YOUR MOBILE APP...Search App. You will also learn ten ways to share your app and how to access training and support. Timing This is a one-hour training course. When planning

Technology

BRAND YOUR MOBILE APP

INSTRUCTOR

Brand Your Mobile App

2 © 2015 Keller Williams Realty, Inc.

Acknowledgments

This course is brought to you from the KWRI IT Training Department with special thanks to

Brenda Harralson.

Notices

While Keller Williams Realty International (KWRI) has taken due care in the preparation of all

course materials, we cannot guarantee their accuracy. KWRI makes no warranties either

expressed or implied with regard to the information and programs presented in the course or

in this manual.

This manual and any course it’s used as a part of may contain hypothetical exercises that are designed to help you understand how Keller Williams Realty calculates profit sharing

contributions and distributions under the MORE System, how Keller Williams Realty

determines agents’ compensation under the Keller Williams Compensation System, and how

other aspects of a Keller Williams Market Center’s financial results are determined and

evaluated. Any exercises are entirely hypothetical. They are not intended to enable you to

determine how much money you are likely to make as a Keller Williams Licensee or to predict

the amount or range of sales or profits your Market Center is likely to achieve. KWRI

therefore cautions you not to assume that the results of the exercises bear any relation to the

financial performance you can expect as a Keller Williams Licensee and not to consider or rely

on the results of the exercises in deciding whether to invest in a Keller Williams Market

Center. If any part of this notice is unclear, please contact KWRI’s legal department.

Materials based on the Recruit-Select-Train-Manage-Motivate™ (RSTMM™) system and the

Winning Through Selection™ course have been licensed to Keller Williams Realty International

by Corporate Consulting. KWRI has the exclusive right within the residential real estate

industry to market and present material from RSTMM™, Winning Through Selection™, and

any derivatives owned by or created in cooperation with Corporate Consulting.

Material excerpted from The Millionaire Real Estate Agent appears courtesy of The McGraw-Hill

Companies. The Millionaire Real Estate Agent is copyright ©2003–2004 Rellek Publishing Partners,

Ltd.

Copyright notice

All materials are copyright © 2015 Keller Williams Realty, Inc.

No part of this publication and its associated materials may be reproduced or transmitted in

any form or by any means without the prior permission of Keller Williams Realty International.



Instructor: Presentation Requirements

Lesson Outcome

In this course, you will learn how to use and customize the Keller Williams Realty Real Estate

Search App. You will also learn ten ways to share your app and how to access training and

support.

Timing

This is a one-hour training course. When planning for the timing, allow for 30%-50% of the time

for activities. Activities will help the participants understand the purpose and value of the

training.

Suggested Activities for This Course:

Discussions to have participants apply knowledge from course

Create an action plan

Before the Training Event Preparation

1. Confirm the training dates, location, and number of participants.

2. Ensure you have the following materials:

a. Instructor Guide

b. PowerPoint Presentation

c. Participant Handouts (one printed copy per participant)

d. Attendance Sign-in Sheets

3. Ensure you have all reference and resource materials:

a. Access to myKW.kw.com

b. Access to the eAgentC Website

4. Read and study the Instructor Guide. If using case studies or scenarios, review ahead of

time and select the most appropriate cases studies or scenario for your audience.

Familiarize yourself with the Participant Handout.

5. Ensure the room is set up properly (i.e., tables and chairs are arranged to maximize

interaction, projectors do not block participants' lines of sight, flip charts are convenient

to you and visible to participants, etc.).

6. Test the equipment.



During the Training Event

1. Arrive early. Give yourself plenty of time to get organized.

2. Circulate the Attendance Sign-in Sheet and be sure all participants sign-in.

3. Start on time and stay on track. Keep exercises within their time limits. End discussions

when they cease to be productive. Lead participants away from digressions and

tangents and back to the lesson.

4. If there are activities in the training, mentor participants during the activities. Walk

among groups in class as they work on their activities, and answer questions and offer

guidance as appropriate. Ensure participants are on track as they work. Give

constructive feedback during the presentations and discussions.

5. Review Questions: Review the content of each lesson throughout the course to

reinforce the learning outcomes for that lesson and to connect to upcoming material.

As a general rule, review or discussion questions should be asked every 6–8 slides.

Avoid YES or NO questions; use open-ended questions to draw participants into the

material. Make sure all questions directly relate to and support the learning outcomes.

6. Cover the ground rules quickly with the class prior to starting the presentation.

a. Participate fully

b. Share responsibility for learning

c. Listen when others talk

d. Respect the opinions and attitudes of others

e. Turn off cell phones

7. Lesson Outcomes: At the beginning of each lesson, review that lesson's outcomes.

Make sure participants are fully aware of the topics to be addressed in the lesson. At

the end of each lesson, review the outcomes once again using review questions or an

activity/exercise to ensure the outcomes were met.

After the Training Event

Have participants complete a Course Evaluation. Online course evaluations can be found at

kwueval.com.



Slide 1


Research performed by the National Association of REALTORS as well as Google supports the

fact that the use of mobile apps is becoming an increasingly popular way for buyers and sellers

to find their next home. Of those surveyed, 68 percent of home shoppers reported using

mobile apps at some point during their real estate search.

KW has responded to that demand with the release of the Keller Williams Realty Real Estate

Search App. In fact, true to our agent-centric philosophy, we didn’t build just one app—we built

one for every single agent.

The bottom line is that consumers are going to use an app in their search, so make sure they

are using yours and not someone else’s!



Slide 2

One App for Every Agent

Branding Your Mobile App

Every screen in the app features your branding, keeping you top of mind with your clients and

making it easy for them to contact you when they need you.

Here’s how the branded app process works.



Slide 3

Your App Branding Settings


Your Mobile App Settings can be changed by going to myKW.kw.com and clicking the plus

sign next to myMarketing. Then click Manage eAgentC Website.



Slide 4



If you are prompted to select a website, choose the site NOT tied to your KW Commercial or

KW Luxury Homes membership.

Navigate to Section 1.2 “Edit Contact Info” and check that your display name is the way you

want it to appear on your app and contact information as you would like them to appear on

your App. Ensure you’ve entered your preferred email address and mobile phone number for

clients to contact you through the app.

Be sure to save any changes you make.



Slide 5


These codes are created automatically by the system

Service Area can be anything you want - a geographic area, license number or your tagline

Check “Yes” if you want visitorswho find your website on mobiledevice to be taken to your App. or App download page.


Next, go to Section 4.5. Here you’ll find four ways to share your own branded app with your

clients:

● The Mobile URL and the three codes are all automatically created for you by the system

• Mobile URL –This is the URL for your unique, branded mobile app download page. Include this in your email signature, website, or marketing materials.

• Mobile Text Code – Clients text this code to 87778 to download your app.

Include this in your yard signs and riders.

• My Agent Code – Give this code to your clients to enter it via the “My Agent” button in the mobile app to brand the app to you!

• QR Code – for use on printed materials like business cards and property fliers The text code and QR code both point to your Mobile URL.

● The Service Area field will show under your name on the app.

o This field is blank by default. Until you enter your Service Area, your app will

display the city and state of your Market Center under your name.

o You can enter up to 40 characters in the Service Area field. Use it to:

Specific neighborhood/niche area

License number. if required

Your marketing tagline

Next, decide if you want people to visit your website on a mobile device to be pointed to your

personalized KW Mobile App downloader page. Check the “Yes!” box if so.



Slide 6

Share Your Mobile App Download URL

Annie AgentServing Austin, TX

Annie AgentServing Austin, TX


When your mobile URL is opened on a mobile device, it will look like this (iPad version shown).

Tap the View/Open button at the top to go directly to the default app store for the device in

use.

The button will be labeled either:

• View if the app has not already been installed

• Open if the app has previously been installed.



Slide 7

Download Your App


From here, download, install, and open the app as you normally would.



Slide 8

It’s Instantly Branded to You!Austin SW

Annie Agent


The app will instantly be branded to you!



Slide 9

Ten Ways to

Share Your App


Now let’s go through 10 ways you can share your app.



Slide 10

1. Add a focus box on your website

Website visitors are directed to your branded

mobile app download page




Slide 11

2. Add a link to your email signature




Slide 12

3. Send an email campaign

Be sure to update the link in the touches

with your mobile URL




Slide 13

4. Print your QR code on flyers

Annie [email protected]

Download your

QR code from

the eAgentC

Admin Tool,

section 4.5




Slide 14

5. Print your text code on sign riders

Get My App!

Text KW12345 to 87778

Download your text code from

the eAgentC Admin Tool, section 4.5




Slide 15

6. Share in person at open house


At your next open your, demonstrate your app with visitors. When you open the app, the open

house will be the first property at the top of the list. This is an easy way to show them other

properties nearby that might better fit their needs.

Then, share the app with them by text or email. A great script to use: “I offer a green business

card – a free app!”



Slide 16

7. Share during buyer presentation

Based on location,

nearest property

featured at top

Search by full

address, city and

state, or zip code

See a list of the 25

closest homes, rentals

or open houses

Easily connect

with YOU!


Use your app at every buyer presentation to show them how they can find the closest homes

for sale that are physically in their reach at any time.

Share the app with them by text or email, and show them how they can save favorites and

contact you when they’re ready to tour a home.



Slide 17

8. Share during listing presentation


Scripts you can use with sellers:

• “I offer a free property search app to all home buyers, and if they are picking up a flyer, your

home will show at the top of the opening page.”

• “I include a QR code on property flyers so that potential buyers can use my app and be directly in touch with me regarding any questions about your home.”



Slide 18

9. Your clients can share listings … … and in turn, share your app!




Slide 19

10. Share with KW Videokwvideo.com


Share your app with a customized video.

Subscribe to www.kwvideo.com and choose the “My KW App” video. Read the script and

record it using your phone, then submit to KWVideo for production.

* Subscription prices give you unlimited videos for 1 year *



Slide 20

Don’t forget to

follow up on leads!




Slide 21

Sign Up for Lead Alerts


Any leads that come to you via the mobile app (i.e., consumers who brand the app to you and

create an account) will have a WolfNet source code, just as they would if they came to you

through your eAgentC website’s IDX solution.



Slide 22

Training and

Support




Slide 23

KW Mobile App Product Page

• Live and recorded webinars

• FAQs

• Checklists

myKW > Technology > KW Mobile App




Slide 24

Training and Support

If you have a feature request or feedback about the app, send an

email to [email protected].

If you have trouble with

the app’s functionality, tap App Help.


If you have a feature request, please send an email to [email protected].

If you have any trouble with functionality, use the “App Help” icon within the app itself. This will

automatically capture information your device and the version of the app that you are using

which is very helpful in troubleshooting. Reporting trouble this way will save you time because it

eliminates the back-and-forth communications between you and KWRI tech support to gather

the information necessary to research your issue.



Slide 25

More TrainingKWConnect.kw.com/mobile




Slide 26

Wrap Up

1. What are your questions?

2. What are your aha’s?

3. What is the “ONE” action

you will take immediately

after this webinar?

?!




Slide 27

Action Plan

List at least ONE action you will take as a result of what you’ve learned.

1. _________________________________________

2. _________________________________________

3. ___________________________________________________________


Now that we have discussed this topic, it is time to take action!

Activity:

Write down three action items you are going to do when you leave this training.

Circle the ONE action that you are going to do first.

Create your plan to accomplish this ONE action item.



Slide 28

Thank You!

Please complete an evaluation for this session.

Use any mobile device!

www.kwueval.com.

Thank you for attending. I hope you have learned how important this topic is for your business.

Please complete your evaluation: go to kwueval.com to complete the evaluation.

Documents

BRAND YOUR MOBILE APP...Search App. You will also learn ten ways to share your app and how to access training and support. Timing This is a one-hour training course. When planning