Embed Size (px)
Citation preview
CREATING A BRAND WITH A VOICE
Where Do I Begin?
EVERY PROJECT BEGINS WITH RESEARCH & DISCOVERY
BRAND STRATEGY IS KEY THE DNA
How Do I Find My Voice?step 1 : decide the platform your
product will live in
WHO IS YOUR AUDIENCE
UNITED NUDE
RALF LAUREN
WHAT DOES YOUR PRODUCT SAY?
MICHAEL KORS
SEPARATE YOURSELF FROM YOUR COMPETITION
CLARITY OF VISION
SOMEONE TO LEAD A TEAM
Constructions Are The Foundation Of A Great Collection
DESIGN WITH A CLEAR VISION IN MIND
CHANEL
COLOR BRINGS THINGS TO LIFE
YOUR MONTRA SHOULD BE
“Consistency Is Essential In Building The Personalty Of My Brand & Giving It A Voice “
LEAD THE PACK
\
SPERRY TOPSIDER
HOW DO I GET THEM TO LISTEN?
ENGAGE YOUR CUSTOMER WITH SM
GIVE YOUR CUSTOMER OPTIONS
BLOGGERS ARE THE NEW AMBASADORS OF STYLE
Keep In Mind
