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CO-OP
Brand USA OriginalsVISIT THE USA: DESTINATION PAGE
Destination Page States and cities have the opportunity to showcase your destination through a destination page on the VisitTheUSA and GoUSA global sites. Pages include photo and video gallery, overview module, must-see places, Google map integration, trip ideas, official DMO links, links to destination experiences, and related content module.
18_BrandUSA_ProgramSheet_VTUSA_Destination_Page_030218_V2
Market Availability:
PROGRAM SUMMARY
Dates Active in Market: Ongoing
Opportunity & Materials Close Date: Ongoing
Contact your Brand USA or Miles Representative for Details
BrazilAustralia ColombiaChinaChile
IndiaGermany SwedenJapan
Canada
South KoreaMexico
France
UK
Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market **Opportunity to include UGC from Instagram
Now includes content on China site*!
Additional Opportunities
PartnerInvestment
Digital Opportunities
Package Components
$1,750 Translate Existing English Content
to China site*
1-2 Pages
$1,500 3+ Pages
$2,000Optional Content Updates
Update up to 150 words, 5 photos
and factually incorrect copy
ComplimentaryCourtesy Content Updates
Opportunity to update factually incorrect copy,
up to 2 images + captions, links,
up to 1 Fun Fact + up to 1 Event
New Partners Content Refresh + Marketing
Partner Investment $10,000 $8,500
Page Type STATES CITIES STATES CITIES
Featured Content with Translations
Up to 500 words
Update up to 500 words
Photos in Header Gallery Up to 10 photos Update 5 photos
Video in Hero Gallery & Featured Content
Branding on Page2 opportunities to include
Partner links, Logo and CTA in “Official Travel Info” section
Updates to existing Partner links + CTA
Fun Facts Carousel Up to 3 Fun Facts Update 1 Fun Fact
Homepage Promotions*
1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion
1-Week in USA Spotlight Promotion
Paid Promotions: Outbrain/Taboola
4,000 clicks in market of choice
3,500 clicks in market of choice
Organic Promotions
3-Mos. Featured Priority placement in all areas of organic promotion
1-Mos. Featured Priority placement in all areas of organic promotion
Must-See Module** Up to 10 N/A Update 5 N/A
Events** N/A Up to 12 events (one per month)
N/A Update up to 6 events
Trip Advisor “Things To Do” section N/A N/A
Highlights Guaranteed traffic in market of choice
SEO optimization
Responsive design
Related content and intuitive search to enhance user experience
CO-OP
Brand USA OriginalsVISIT THE USA: EXPERIENCE PAGE
Experience Page Experience pages are designed for cities, attractions and other travel partners to create thematic content with organic and paid marketing strategies for distribution across global markets. Effectively tell – and market – your story through highly curated, topic-driven content.
18_BrandUSA_ProgramSheet_VTUSA_Experience_Page_030218_V2
Market Availability:
PROGRAM SUMMARY
Dates Active in Market: Ongoing
Opportunity & Materials Close Date: Ongoing
Contact your Brand USA or Miles Representative for Details
BrazilAustralia ColombiaChinaChile
IndiaGermany SwedenJapan
Canada
South KoreaMexico
France
UK
Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market
Now includes content on China site*!
Additional Opportunities
PartnerInvestment
Digital Opportunities
Package Components
$1,750 Translate Existing English Content
to China site*
1-2 pages
$1,500 3+ pages
$2,000
Content Updates
Update up to 150 words, 5 photos
and factually incorrect copy
ComplimentaryCourtesy Content Updates
Opportunity to update factually incorrect copy,
up to 2 images + captions, links
New Partners Content Refresh + Marketing
Partner Investment $10,000 $8,500
Featured Content with Translations
Up to 500 words
Update up to 500 words
Photos Up to 10 photos Update 5 photos
Video in Hero Gallery & Featured Content
Include video content directly related to Experience
Include video content directly related to Experience
Branding on Page Include partner links in “More information” section
Updates to existing Partner links
Homepage Promotions*
1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion 1-Week in USA Spotlight Promotion
Paid Promotions: Outbrain/Taboola
4,000 clicks in market of choice
3,500 clicks in market of choice
Organic Promotions
3-Mos. Featured Priority placement in all areas of organic promotion
1-Mos. Featured Priority placement in all areas of organic promotion
Highlights Guaranteed traffic in market of choice
SEO optimization
Feature multiple destinations in one article
Responsive design
Related content and intuitive search to enhance user experience
• Cities & Towns
• Entertainment
• Food & Drink
• Outdoors
• Lifestyle
• Culture & History
Recommended Themes
Now includes content on China site*!
Brand USA OriginalsVISIT THE USA: TRIPS PAGE
A Trips Page is the ideal space for regions, states and cities to come together to showcase regional or statewide trips featuring overnight stays in multiple destinations. All trips pages include a digital content marketing strategy to guarantee traffic in the market of your choice, plus extensive organic promotion.
18_BrandUSA_ProgramSheet_VTUSA_Trips_Page_030218_V2
Market Availability:
PROGRAM SUMMARY
Dates Active in Market: Ongoing
Opportunity/Materials Close Date: Ongoing
BrazilAustralia ColombiaChinaChile
IndiaGermany SwedenJapan
Canada
South KoreaMexico
France
UK
Markets include: India, Australia, Sweden, Canada (French and English), Korean, Japanese, Portuguese, Spanish (Mexico, Colombia, Chile), German, China Simplified*In select target market
New Partners
Partner Investment $10,000
Page Type TRIPS
Featured Content with Translations Up to5 stops - 200 words per stop
Photos Up to 6 photos: 1 hero image + 1 per trip stop
Video in Hero Gallery & Featured Content Include video content directly related to trip
Branding on Page 2 opportunities to include partner links, logo and CTA in “Official Travel Info” section
Homepage Promotions* 1-week in Hero Gallery (spot #2/3), 1-Week in USA Spotlight Promotion
Paid Promotions Outbrain/Taboola 3,700 clicks in market of choice
Organic Promotions 3-Mos. Featured Priority placement in all areas of organic promotion
Additional Opportunities
PartnerInvestment
Digital Opportunities Package Components
$1,750 Translate Existing English Content to China site *
1-2 pages
$1,500 3+ pages
$2,000 Optional Content Updates
Update up to 150 words, 5 photos and factually incorrect copy - includes all
languages
$1,600 Additional Trips Stops
Add one stop + image on road trips page (up to 200 words)
Complimentary Courtesy Content Updates
Opportunity to update factually incorrect copy, up to 2 images + captions, links
Contact your Brand USA or Miles Representative for Details
Highlights Guaranteed traffic in market of choice
SEO optimization
Feature multiple destinations in one article
Responsive design
Interactive scrolling follows trip progression