Brand Terms & Conditions

7/31/2019 Brand Terms & Conditions

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RETAILBUSINESSIDEAS|RETAILMARKETINGSTRATEGY|BUSINESSPARTNER(AnNAEnterprisesGroupCompany)

Hena Enterprises

Hena Enterprises.. YOUR PARTNERS IN PROGRESSRetail Business Solutions

WehelpOurClientscarveoutanewpresenceinIndiathru

BRANDCOMMUNICATION

Brand Launch Terms & Conditions


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Hena Enterprises

AboutHenaEnterprises

HENA ENTERPRISES is dedicated to provide Retail Business Solutions, to

LAUNCH, ESTABLISH and GROW BRANDS through Strategic Tieups, license

deals and Joint Ventures.

We are associated very closely with and are official Representatives of

the following Brands

1. Pavoni 1st: Luxury Leather Footwear & Leather Accessories Brand2. Pavoni Chic: Premium Leather Footwear & Leather Accessories Brand

3. Casa Del Bianco Couture: Luxury Home Linen Brand

4. Casa Del Bianco Prt a Porter: Premium Home Linen Brand

5. Royal Hem: Luxury Men's Wear Brand6. Fred & Ginger Lingerie: Luxury Lingerie Brand

7. Peter Golding: Luxury Women wear Brand

8. Flormar: Luxury Cosmetics Brand

9. Right Bank Babies, USA


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Hena Enterprises

Whatarewelookingforwardto!!!

Our Philosophy

It's all about quality of our products together with originality in our designs.

We understand the importance of classic design, while making sure modern

and innovative touches are introduced both in our branding and designs.

We always focus on maintaining and further investing in the training of the

Sales and shop staff.

Our ExpectationsOur Franchisee Partners should always provide a genuine and indulging

experience, while developing a relationship with the consumer so as he knows

and believe that he can TRUST

Our franchisee partners should always strive to provide UNCOMPROMISED

LEVEL OF SERVICE together with deep rooted commitment to preserve the

Brand Ethos and Brand Heritage


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Hena Enterprises

Ouroutlook aboutourpartnerFranchiseeandIndiaMarket

We are looking for the potential Franchise opportunity with partners who share the same vision and

dream. We consider the franchising agreement as a long term exclusivity agreement for a certain

duration and territory and with a minimum agreed turnover and performance target.

The ideal profile of our franchisee partner to be

previous experience in retail (ideally luxury) is desirable

dedicated and experienced team of staff

financial solidity

very good understanding of the luxury consumer (existing databases)

strong motivation to franchise a certain brand in a certain market

We do understand that India's sophisticated wealthy are seeking a similar shopping experiencelocally as to when they travel abroad. Like in the case of fashion, consumers expect to find locally,

not only the store concept and brand environment, but also a good representation of the collections

of the respective brand

We sincerely hope that our partner franchisees would constantly strive to provide to the consumers

the key attributes of luxury

Experience

value

responsibility

functionality


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Hena Enterprises

Whatareourpricesrange

Casa Del Bianco Couture

Price range from INR 60000.00 to INR 130000.00 for a set of 1 double cover sheet, one

bottom and two cushion covers

Casa Del Bianco Prt a Porter

Price range from INR 35000.00 to INR 50000.00 for a set of 1 double cover sheet, onebottom and two cushion covers

Royal Hem

Price Range is from INR 5000.00 to 18000 for a blazer and 2000.00 to 8000.00 for shirts

and TrousersPeter Golding

Price Range is from INR 5000.00 to 18000

Fred & Ginger Lingerie

Prices range from INR 4200.00 to INR 28000.00Flormar

Prices range from INR 200.00 to 3000.00

Right Bank Babies

Prices range from INR 1000.00 to 4000.00


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Hena Enterprises

1. Bouquet of 8 Luxury Brands all well known and

established in Home Country

2. Product bouquet of exceptional high quality and

exceptional craftsmanship

3. Pre Launch and uninterrupted media support after the

launch. The budget & the modalities to be discussed

during the meeting4. On going Training support to the staff

5. Store software for billing and Inventory

6. Excellent mark up built up within MRP7. Long Term Brand Rights

What wePropose


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Hena Enterprises

Whatwe

expect

from

our

Indian

Partners


9/17


Hena Enterprises

http://www.pavoni.com /http://www.pavonilife.com/Pavoni1st &PavoniChic

AbrainchildofVittoriaI.Pavonifounders:AlanNew

BerryandAlbenaTanevaVittoriaI.Pavoni awellestablishedLuxuryBrandinItaly

since1970

Pavoni1st AwellestablishedLuxuryBrandinUK

PavoniChic

A

well

known

Premium

Brand

in

Italy

and

UK

1. Min1000sqftareainupscalearea/mall

2. StoretobecreatedanddesignedasperguidelinesoftheBrands

3. BrandRightsFee EURO30000.00foradurationof7Years

4. Topay

100%

upfront

to

the

Distributor

/Importer

for

the

products

supplied

to

theStore

5. Royaltyof12%onthevaluecalculatedwithoutImportDutyandTaxes

6. Tocontribute4%ofyourmarginforGlobalSalesPromotionoftheBrands

7. Well

Educated

Sales

Staff8. HighestStandardsofCustomerServiceanddeepproductknowledge

9. ThestoreambienceandofferingsatparwithEurope,USA,Dubaiandelsewhere

10. ThekeyattributesofLuxury Experience,value,responsibilityandfunctionality

aretobehonoured


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Hena Enterprises

AbrainchildofAdoPennesi,AscoliPiceno&Civitanova Marche

ProducersofLuxuryMenswearsince1947

RoyalHem awellestablishedLuxuryBrandinItaly since1970

http://www.royalhem.it / www.copengroup.com/sitoeng.swfRoyalHem




4. Topay

100%

upfront

to

the

Distributor

/Importer

for

the

products

supplied

to

theStore



7. Well

Educated

Sales




aretobehonoured


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Hena Enterprises

Vittorio Mosca, a descendent of Maggi, the founder of

Frette and Gianluca Gargantini (both heirs carrying on

their families legacy) and Fabrizio and Lupe Biasiolo

(former senior Frette management) have united in a

partnership to keep the Push for Luxury alive.http://www.casadelbianco.com

CasaDelBiancoCoutureAndCasaDelBiancaPrtAPorter




4. Topay

100%

upfront

to

the

Distributor

/Importer

for

the

products

supplied

to

theStore



7. Well

Educated

Sales




aretobehonoured


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Hena Enterprises

Exclusive Timeless Lingerie Designed by

VICTORIA HOLT made in the United Kingdom

The woman who inspires the Fred & Ginger collections is

an urban, sophisticated individual with tastes that have

evolved over the years in harmony with the collections.

www.fredandginger.comFRED&GINGERLingerie




4. Topay

100%

upfront

to

the

Distributor

/Importer

for

the

products

supplied

to

theStore



7. Well

Educated

Sales




aretobehonoured


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Hena Enterprises

Peter Golding's style has always been a combination of

sensuality, form and function and has impeccable credibility

with a heritage of over 40 years

http://www.petergolding.com/PeterGolding




4. Topay

100%

upfront

to

the

Distributor

/Importer

for

the

products

supplied

to

theStore



7. Well

Educated

Sales




aretobehonoured


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Hena Enterprises

http://www.flormar.comFlormar

The history of Flormar goes back to 1970 in Milan,

Italy. In 1986 production was moved to Turkey in

the new and ultramodern facilities of Istanbul.

FLORMAR

A

Class

Apart1. Min60 80sqftareainupscalearea/malltoputthecountersandorMono

BrandStore

2. BrandRightsFee EURO8000.00foradurationof5YearsperCounterinthe

ShoppingMallsandEURO36000.00perMonoBrandStoreforadurationof8years

3. WellEducated

Sales

Staff

4. HighestStandardsofCustomerServiceanddeepproductknowledge

5. TheserviceofferingstobeatparwithEurope,USA,Dubaiandelsewhere


aretobehonoured

IncaseofKiosks,theCompanywillsupplytheKioskandProductsalongwith

CataloguesandBrochures

IncaseofMonoBrandStores,theCompanywillsupplytheMakeupStudio

andProducts

to

the

Franchisee


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Hena Enterprises

RightBankBabies



3. BrandRightsFee US$20000.00foradurationof5Yearsforonestore,US$

15000.00perStorefor2 5StoresandUS$10000.00perstoreformorethan5

Stores

4. Topay100%upfronttothefortheproductssuppliedtotheStore



7. Well

Educated

Sales




aretobehonoured

Founded by Ellen Uzarowicz President and Head Designer,

entrepreneur and artist

The name Right Bank Babies is based on the Right Bank of the Seine

River in Paris, the fashion district.


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Hena Enterprises

JOINTVENTUREOPTION



3. NoBrandRightsFee

4. Allrights

to

appoint

Franchisees

to

the

JV

5. AllBrandRightsinIndiatotheJV

6. FranchiseeFeestobecollectedfromotherFranchiseestotheJV

7. Royaltyof8%collectedfromotherFranchiseestotheJV

8. TheMediaCampaigncosttobebornebytheJV

9. Themedia

Fee

of

8%

collected

from

Franchisees

to

the

JV

10. ObligationsofIndianPartner

1. Topayupfrontfortheproducts

2. TodesignthestoreasperguidelinesoftheBrands

JOINT VENTURE OPTION Brands thru Hena Enterprises 51%, Indian Partner 49%


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Hena Enterprises

HENA ENTERPRISESA N A Enterprises Group Company

DelhiOffice

4279,Sector23 A,NearITMUniversity

Gurgaon122017,Haryana,India

Ph:+911244074347

Mobile:+919910235579

Fax:+911244074347

[email protected]

GreeceOffice

196,KIFISSIASAV.15451N.PSYCHIKO

Athens,Greece

Ph.+302106745113

Fax+302106774842

[email protected]

BulgariaOffice

Sofia1680,j.k.Krasno Selo

kv.Borovo,

block228,ap.33

GSM: +359887517619

Tel/Fax: +35928591359

[email protected]

UKOffice

53WestbourneTerrace

LondonW23UY

Mobile00447976375710

Hardline 00444043970

[email protected]

GermanyOffice

Ideenfabrik BrittaHurter

Moltkestrae 102

40479Dsseldorf

T +49211.68875291

F +49211.68875297

[email protected]

ItalyOffice

Vis.G.Ferrari,9

20123Milano Italy

Tel:+393290988386

[email protected]

FranceOffice

MAEKOConsultingSAS

1ruedesGrandes Terres

38370LESROCHESDECONDRIEU

[email protected]

ChinaOffice

Unit186187,

Huahong IntlCentre

No.717Zhongxing Road,

Ningbo,China.

Tel008657483881625

[email protected]

MumbaiOffice

Flatno4,Vijaya Building

ShreeSavita Society

AzadRoad

VileParleEast,Mumbai57

Maharashtra,India

Ph:+912232561952

[email protected]

BhavnagarOffice

MGPGroup

OldBunder Road

Bhavnagar 364001

Gujarat,India

Ph:+912783005650

+917405472024

[email protected]

TirupurOffice

FlatNo14,

Kerthika Apartments

Indira Nagar3rdStreet,

Tirupur 641603

Tamilnadu,India

Ph:+919843352957

[email protected]

Documents

Brand Terms & Conditions