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BRAND STYLE BOOK
cross GENERATIONS
GOALScross branding 04
REINVENT the meaning of Cross for the organization and its customers by leveraging
its heritage while bringing relevance, distinctiveness and humanity to the brand
EXPRESS that meaning consistently across all channels and communication vehicles
POWERFUL BRANDS ARE BUILT ON FOUR KEY FUNDAMENTALS:
Be true to your heritage
Connect in a meaningful way to your consumer
Be distinctive in your category
Be consistent in your presentation
BRAND BUILDING 05 cross branding
VIS
ION
cross THE WORLD
AT CROSS, WE BELIEVE IN DEVELOPING MEANINGFUL RELATIONSHIPS
BUILT ON TRUST WITH EACH OTHER, OUR CONSUMERS AND OUR PARTNERS.
Product quality is paramount
We act with integrity in all that we do
We take pride in valuing and investing in our employees
We offer our consumers relevant products that enhance their everyday lives
CORE VALUES 07 cross vision
TANGIBLE IMAGEcross vision 08
BY THE YEAR 2008, CROSS WILL. . .
Be known and talked about as an accessories brand
Define the pen as a “must have” accessory
Be purchased for the brand name alone
Have redefined our consumer audience to a slightly younger demographic
Have retail locations in department stores
CROSS EXISTS TO…
provide accessories that make everyday activities special for consumers around the globe.
PURPOSE 09 cross vision
BRAND DNAcross vision 10
AUTHENTIC honest, real, genuine
QUALITY craftsmanship, attention to detail, beyond expectation
RELIABLE consistent, useful, functional
RELEVANT classic, always appropriate
APPROACHABLE friendly, understandable, accessible
CONFIDENT informed, well designed
EXPRESSIVE compelling, fashionable, celebratory
REFINED special, tasteful, cultured
ST
RA
TE
GY
cross OVER
TRANSFORMING THE CROSS BRAND FROM REPRESENTING
PERSONAL WRITING TO PERSONAL EXPRESSION.
Moving from a pen manufacturer to an accessories brand
Making Cross pens relevant to consumers and their lives
Establishing a unique Cross point of view
Creating a platform for a broad product category offering
KEY CHALLENGE 12 cross strategy
PRODUCT STRATEGYcross strategy 13
CELEBRATION EXPLORATION
COMMUNICATION INTROSPECTION
creating memories
sentimental feelings
gift-giving
commemorating moments
efficiency
style
tools for facilitating business
refined instruments for today’s professional
travel
escape
getting away from it all vacations
personal journaling
letter writing
self-discovery
contemplation
authoring
personal time
diaries
MOTIVATE target consumer groups who are already active in the QWI market
to buy Cross products more frequently
TAKE QWI market share and overall shelf space away from key competitors:
Waterman, Parker, Mont Blanc
REPOSITIONING STRATEGY 14 cross strategy
REPOSITIONING TACTICScross strategy 15
FOCUS efforts on two key target segments – the Accessorizer and the Pen Aficionado who
represent 30% of the total QWI global volume and who shop more frequently and spend more
money than all other QWI consumer segments.
POSITION brand as “Pen as Accessory”, focusing products on “newness” and relevant styling
while increasing seasonal product delivery (spring and fall) to decrease product life cycles and
increase inventory turn.
GAIN control of brand and merchandising presentation through updated fixturing, catalog,
e-commerce and Cross retail stores to differentiate the brand, at retail, from competition.
LAUNCH select and appropriate brand extensions to gain share of dealer inventory dollars
and target consumer spending.
OPPORTUNITY Represent 21% share of the global QWI market
DEMOGRAPHICS 54% Male
46% Female
Age target 25-54 (sweet spot 25-34)
Educated, 45% are college graduates
Primarily married (59%)
Employed full time (65%) – likely in a management/professional position
PSYCHOGRAPHICS successful
stylish
sophisticated
fashion conscious
modern/contemporary
independent
elegant
educated
trend setter
TARGET AUDIENCE accessorizer 16 cross strategy
TARGET AUDIENCE accessorizer cross strategy 17
PEN SHOPPING HABITS Purchase writing instruments in retail environments including: office supply stores,
mass merchandisers, high-end and mid-tier department stores and specialty stores
Purchase an average of 2.37 QWIS annually
Purchase QWIS as gifts and as a self-purchase
Believe it’s important to own a QWI
Find packaging important in their gift purchase decisions
Look for pens that make great gifts, enhance appearance (like jewelry),
come from a recognizable brand, and are distinctive and recognizable by others.
BRAND PERCEPTIONS Believe Mont Blanc and Cross to be the most appealing QWI brands
(over Parker and Waterman)
Believe that Cross is “A brand for someone like me”
(continued)
OPPORTUNITY Represent 6% share of the global QWI market
DEMOGRAPHICS 56% Male
44% Female
Age target 25-54 (sweet spot 25-34)
Educated, 46% are college graduates
Primarily married (63%)
Employed full time (72%) – in a business role whether administrative,
manager or professional
PSYCHOGRAPHICS confident
successful
exciting
elegant
gadget-lover
affluent
trend-setter
TARGET AUDIENCE pen aficionado 18 cross strategy
TARGET AUDIENCE pen aficionadocross strategy 19
PEN SHOPPING HABITS Purchase writing instruments in a variety of retail environments including,
but not limited to, office supply stores, mass merchandisers, high-end and
mid-tier department stores and specialty stores
Purchase at mass, on line, or at a pen specialty or book store more often
than the Accessorizer
Purchase an average of 3.10 QWIS annually
Purchase QWIS as gifts and as a self-purchase
Believe it important to own or use a QWI
Find packaging important in their gift purchase decisions
Seek QWIS that are collectable, multi-functional, contemporary/innovative
and too expensive for the average person
BRAND PERCEPTIONS Believe Mont Blanc and Cross to be the most appealing QWI brands
(over Parker and Waterman)
Believe that Cross is “A brand for someone like me”
(continued)
PO
SIT
ION
ING
cross YOUR PATH
CROSS IS...
a lifestyle accessory brand that celebrates self-expression and makes the everyday special.
POSITIONING 21 cross creative platform
SOUL OF THE BRANDcross positioning 22
Each and every one of us deserve the right accessory. The most perfect, the most true.
An accessory that speaks volumes, whether you do or not, one that becomes an extension
of the hand and the mind of the one who uses it. And although these accessories are
an absolute luxury, they’re a luxury that’s affordable, essential, right within your reach.
Not some status symbol that belongs to the lucky few, but to anyone ready to make
each and every moment count. And then last.
Which is why 160 years of craftsmanship have taught us well. All this heritage, all this
attention to design and detail have let us stay relevant and timeless and current. And why
160 years of passion and care let us capture an audience young and old, far and wide,
those who love classic, those who covet modern.
Always individual. Always expressive. No matter how commonplace the task,
no matter how profound.
These are the pens and pencils, the myriad of accessories, that tell our stories well.
Because the right accessory - the perfect accessory - reveal so much about the one
who carries them. They lend a kind of style and grace. A meaning that has nothing
to do with wealth or position, but the kind of style that can take our transitory
thoughts and make them real, ink-stained, impossible to ignore.
Because we aren’t simply the stories we tell: we’re how we tell them.
CAPITALIZE ON THE FAMILY-OWNED ASPECT OF THE CROSS COMPANY
TO RELAUNCH THE CORE BUSINESS AND POSITION THE BRAND
FOR FUTURE EXPANSION
Gives the brand a sense of place
Humanizes the brand and provides a style perspective
Opportunity to develop different but related personalities to express product collections
Creates platform for current and future product offering
Reflects the company’s heritage without getting nostalgic
SEGMENTATION STRATEGY 23 cross positioning
SEGMENTATION STRATEGYcross positioning 24
RICHARD CROSS
The older, settled brother and husband to Julia. He’s an attorney with political ambitions. Believes in
being fiscally conservative and socially liberal. A vision refined by his readings of Jefferson while at
UVA. And put into practice in his NY firm. He has a natural style placed between classic and casual
in his manner and dress.
JULIA TOWNSEND
She’s the lovely wife of Richard. A talented accessories designer who’s working freelance. A beautiful
daughter, Maxine. Life is complicated but the only life she would choose. Left NYC to find a piece
of the life their parent’s had, but added a little city into mix. A modern blend of vintage rituals with
the speedy elegance of life.
SEGMENTATION STRATEGY 25 cross positioning
SEGMENTATION STRATEGYcross positioning 26
JERRI CROSS
The pragmatic one of the family. She’s the supremely intelligent, perpetually driven sister and aunt
to Max. She loves her job, she loves her career, she loves her life, and loves her independence. She’s a
VP of a small private investment firm. Schedules, presentations, and jet lag rule her life, but she never
loses touch with what matters.
BENJAMIN CROSS
The writer in the family. The free spirit. The one who feels deeply and thinks broadly. Educated at
Harvard and Columbia. He still craves something, he’s just not sure how to find it yet. He sees only
options and blue sky. He’s passionate and brilliant. Silly and dependable. Traditional and technical.
The beginning of a new generation.
SEGMENTATION STRATEGY 27 cross positioning
CREATIVE PLATFORMcross positioning 28
There’s a charm to living well that has nothing to do with who you are
or where you come from, how big your house is, how new your car.
A way of living that makes each minute count, every moment matter.
Because a life well-lived is the kind that makes some sort of lasting –
maybe even impressive – mark. It’s the kind that needs no status symbols
to prove its worth. No impossible luxuries to give it meaning. And a life,
it has to be said, that embraces every single day, from the morning
crossword puzzle to the Valentine’s card to the baby announcement
to the post-it note stuck on the refrigerator.
If we are the stories we tell, let us tell the best kind of all. The ones that
speak to generation after generation. The ones that believe every word
counts. The ones that express themselves in the most perfect, lasting way.
In other words, Live Well. Tell stories forever.
Cross.
IDE
NT
ITY
cross YOUR FINGERS
LOGOTYPE 30 cross identity
PRIMARY TYPEFACEcross identity 31
AB C D E FG H IJ K LM N O PQR STUVWXYZabcdefgh i jk lmnopqrs tuvwxyz12345678 9 0!@#$%^&*( )+?
AKZIDENZ GROTESK LIGHT
AB C D E FG H IJ K LM N O P QR STUVWXYZabcdefgh i j k lmnopqrs tuvwxyz123 45 678 9 0!@#$%^&*( )+?
AKZIDENZ GROTESK REG
SECONDARY TYPEFACE 32 cross identity
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz1234567890!@#$%^&*()+?
ADOBE GARAMOND
ABCDEFGHIJKLMNOPQRSTUVWXYZabcde fghi jk lmnopqr s tuvwxyz1234567890!@#$%^&*()+?
ADOBE GARAMOND ITALIC
PRIMARY COLOR PALETTEcross identity 33
PMS_7519 PMS_406
O F F S E T P R I N T I N G S P E C I F I C A T I O N S
PMS 7519IS ALWAYS PRINTED AT
150 -155% DENSITYON PRESS TO ACHIEVE
THE DESIRED CORPORATEDARK BROWN.
NEVER SCREEN/TINT
PMS 7519IS ALWAYS PRINTED AT
100% DENSITYON PRESS TO ACHIEVETHE DESIRED COLOR.
NEVER SCREEN/TINT
4 - C O L O R P R O C E S SPMS 7519 MATCH
C: 50M: 60Y: 75K: 48
PMS 406 MATCHC: 5M: 9Y: 10K: 13
R G B - D I G I T A LPMS 7519 MATCH
R: 84B: 65G: 45
PMS 406 MATCHR: 220B: 210G: 202
LOGOTYPE APPLICATIONS 34 cross identity
U S A G E S P E C I F I C A T I O N S
LIGHT BACKGROUNDS
LOGO IS ALWAYS PMS 7519ON WHITE OR OTHER LIGHTCOLORED BACKGROUNDS.
NEVER SCREEN/TINT
DARK BACKGROUNDS
LOGO IS ALWAYS KNOCKOUT WHITE ON PMS 7519 OR OTHER
DARK COLORED BACKGROUNDS.
NEVER SCREEN/TINT
TYPOGRAPHY APPLICATIONScross identity 35
cross YOUR FINGERS
THE X-HEIGHT OF ADOBE GARAMOND ITALIC IS ALWAYS EQUAL TO THE CAP HEIGHT
OF AKZIDENZ GROTESK REG.
X-HEIGHT CAP HEIGHT
Adobe Garamond Italic Akzidenz Grotesk Reg
DESIGN ELEMENTS 36 cross identity
CROSSHAIRS / VARIOUS CONFIGURATIONS
all line widths and colors must be proofed to ensure legibility
PMS 7519 BASE20% TINT PMS 7519 CROSSHAIRS
PMS 7519 BASE / WHITE CROSSHAIRS WHITE BASE / PMS 7519 CROSSHAIRS
LINE WIDTH
0.25 PT MINIMUM
LINE WIDTH
0.375 PT MINIMUM
LINE WIDTH
0.375 PT MINIMUM
DESIGN ELEMENTScross identity 37
A.T. Cross Company One Albion Road Lincoln RI 02865-3700 USAT 401-333-1200 www.cross.com
A.T. Cross Company One Albion Road, Lincoln, RI 02865-3700 USA
A.T. Cross CompanyOne Albion Road, Lincoln, RI 02865-3700 USAwww.cross.com ISO 9001: 2000 registered
Richard CrossSales Development
[email protected] 401-333-1200F 401-333-3830
A.T. Cross CompanyOne Albion RoadLincoln, RI 02865-3700 USAwww.cross.comISO 9001: 2000 registered
Richard CrossSalesDevelopment
[email protected] 401-333-1200F 401-333-3830
CO
MM
UN
ICA
TIO
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cross YOUR MIND
LIFESTYLE IMAGES 39 cross communications
‘JULIA AND MAXINE’CENTURY COLORS
‘RICHARD AND JULIA’ATX FOUNTAIN PEN
‘BEN’TECH 3
THE CROSS FAMILY ‘RICHARD’TOWNSEND FOUNTAIN PEN
PRECISION READERS
‘BEN’CLASSIC CENTURY
‘JULIA’APOGEE SELECTIP
AUTOCROSS TIMEPIECE
‘RICHARD’VERVE FOUNTAIN PEN
‘JERRI’AUTOCROSS LEATHER
PERSONAL AGENDA WITH PEN
‘JERRI’CENTURYI I SELECTIPAUTOCROSS LEATHERPERSONAL AGENDA
‘JULIA’APOGEE SELECTIP
AUTOCROSS TIMEPIECEPRECISION READERS
PRODUCT IMAGEScross communications 40
CENTURY COLORS ATX FOUNTAIN PEN TECH3 MULTIFUNCTION
APOGEE SELECTIPAUTOCROSS TIMEPIECE
TOWNSEND FOUNTAIN PENPRECISION READERS
CLASSIC CENTURY APOGEE SELECTIPAUTOCROSS TIMEPIECE
VERVE FOUNTAIN PENCEO TIMEPIECE
AUTOCROSS LEATHER PERSONAL AGENDA WITH PEN
CENTURYI I SELECTIPAUTOCROSS LEATHERPERSONAL AGENDA
AUTOCROSS PENLEATHER MINI AGENDA
BRAND BROCHURE COVER 41 cross communications
BRAND BROCHUREcross communications 42
cross YOUR HEART
CENTURY COLORS
cross YOUR FINGERS
VERVE™ FOUNTAIN PENCEO TIMEPIECE
TOWNSEND FOUNTAIN PENPRECISION READERS
cross YOUR T’S
cross ROADS
AUTOCROSS LEATHER PERSONAL AGENDA WITH PEN
ATX® FOUNTAIN PEN
cross IT OFF YOUR LIST
coverAPOGEE™ SELECTIP®
AUTOCROSS TIMEPIECE
cross GENERATIONSwriting instruments
VERVE
CENTURY COLORS
TOWNSEND
ATX
CLASSIC CENTURY
CENTURY II
TECH3
APOGEE
personal accessoriesCROSS TIMEPIECES
AUTOCROSS LEATHER
PRECISION READERS
CLASSIC CENTURY®
cross YOUR PATH
CENTURY®II SELECTIPAUTOCROSS LEATHER PERSONAL AGENDA
®
cross THE WORLD
TECH3 MULTIFUNCTION
cross OVER
APOGEE SELECTIPAUTOCROSS TIMEPIECEPRECISION READERS
cross YOUR WAY
APOGEE SELECTIPAUTOCROSS TIMEPIECE
cross YOUR MIND
www.cross.com
TOU
RIS
T T
RO
PH
YT
EC
H3
LUSTROUS CHROME
SATIN BLACK
SATIN BLUE
MEN’S POLISHED CASE / ALLIGATOR-EMBOSSED LEATHER
WOMEN’S POLISHED CASE / ALLIGATOR-EMBOSSED
LEATHER
MEN’S BRUSHED CASE / STAINLESS STEEL BRACELET
CE
OA
UTO
CR
OS
S
Tech3 multifunction offers three writing options in each pen
(black ball-point, red ball-point, and 0.5mm pencil)
AP
OG
EE
TOW
NS
EN
DV
ER
VE
PLATINUM PLATED
MERLOT
SELENIUM BLUE
RADIAL CHROME
18K GOLD FILLED (cap and barrel)
STERLING SILVER (cap and barrel)
PLATINUM PLATED
10K GOLD FILLED (cap and barrel)
TOW
NS
EN
D
TITANIUM HERRINGBONE
QUARTZ BLUE LACQUER
BLACK LACQUER / 23K GOLD PLATED
BLACK LACQUER / RHODIUM PLATED
MEDALIST® (lustrous chrome / 23K gold plated)
LUSTROUS CHROME
BLACK STAR LACQUER
TITIAN RED LACQUER
AP
OG
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CE
NT
UR
Y II
A fine writing instrument is a functional work of
art — captivating in silhouette, engineering, finish
balance and flow. Since 1846, Cross has been
the innovator in writing instruments of undeniable
cachet — as approachable as they are prestigious
as nostalgic as they are new. To inform your
selection, we’ve created a short guide to choosing
the one that’s just right for you.
four STYLES
www.cross.com
THE CROSS FOUNTAIN PEN
Not pretentious at all, it’s really the most personal way to write
Cross fountain pens are engineered to take push-in ink
cartridges that are as simple as ball-point refills. If you prefer
a more traditional approach, we also provide converters so you
can fill your pen from our specially formulated bottled inks. As
fine a writing instrument as you can find, a Cross fountain
pen is something you owe it to yourself to try.
THE CROSS SELECTIP ROLLING BALL PEN
A technological marvel that takes four different tips
Convenient as a ball-point, it comes with a gel ink rolling ball
that has the silky smooth writing style of a fountain pen
Interchangeable with refill options of a jumbo ball-point, a
creamy porous point [felt-tip] and a document marker, it is wide
of girth, weighty in the hand and capped like a fountain pen
THE CROSS BALL-POINT PEN
Cross takes user-friendly to a whole new level of luxe
Comfortable in the hand, smooth on the page, available in
classic and fashion-forward designs. Everyone loves the
smooth, precise propel/repel action that opens and closes
it in one quick twist. Consider collecting a wardrobe of
ball-points, so one is always at hand.
THE CROSS MECHANICAL PENCIL
The essential writing instrument most often overlooked. Think
architects, accountants, editors, penciling people in, erasing
errors out. Ours are stylish, very sleek, infinitely functional
and easy to use. Promises smooth, precise performance and
clean erasures. Includes 0.5mm lead and eraser.
CE
NT
UR
Y II
AT
X
CLA
SS
IC C
EN
TU
RY
CLA
SS
IC C
EN
TU
RY
CLASSIC BLACK / CHROME
SATIN BLUE / CHROME
GOLD DUST
OXYGEN BLUE
TENDER ROSE
CORAL SHOCK
RADIANT BLUE
LUSTROUS CHROME
Cross pens are available in a variety of styles–fountain, Selectip rolling ball, ball-point, and mechanical pencil. Please visit your retailer or www.cross.com for more information.
WOMEN’S BRUSHED CASE / STAINLESS STEEL BRACELET
UNISEX BRUSHED CASE / ALLIGATOR-EMBOSSED LEATHER
MEN’S POLISHED CASE / LIZARD-EMBOSSED LEATHER
WOMEN’S POLISHED CASE / LIZARD-EMBOSSED LEATHER
MEN’S BRUSHED CASE / LEATHER
WOMEN’S BRUSHED CASE / LEATHER
UNISEX BRUSHED CASE / STAINLESS STEEL BRACELET
UNISEX BRUSHED CASE / LEATHER
Each watch features a stainless steel case.
RUBY
BLUSH
MEDALIST (lustrous chrome / 23K gold plated)
LUSTROUS CHROME
BASALT BLACK
MEDALIST (lustrous chrome / 23K gold plated)
MATTE CHROME
PURE CHROME
®
C H R O M E
14K GOLD FILLED (cap and barrel)
STERLING SILVER (cap and barrel)
10K GOLD FILLED (cap and barrel)
STERLING SILVER / TRANSLUCENT BLUE LACQUER
STERLING SILVER / BLACK LACQUER
CLASSIC BLACK
ROYAL BLUE
18K GOLD
18K GOLD FILLED (cap and barrel)
14K GOLD FILLED (cap and barrel)
STERLING SILVER (cap and barrel)
10K GOLD FILLED (cap and barrel)
MEDALIST (lustrous chrome / 23K gold plated)
CLASSIC BLACK / 23K GOLD PLATED
SATIN BLUE / 23K GOLD PLATED
.
.
.
.
.
,
,
AU
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OR
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PR
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ISIO
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EA
DE
RS
AU
TOC
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LEA
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AC
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SS
OR
IES
PHOTO KEY FOB / REDavailable in brown, red, toffee, teal
3-PEN CASE / BROWNavailable in black, brown
AU
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OR
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AU
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MEDIUM AGENDA (A5) / REDavailable in black, brown, red
ALPHA / TOPAZavailable in topaz, onyx
FUSION / RUBYavailable in sapphire, ruby
BETA / SAPPHIREavailable in topaz, sapphire
PADFOLIO WITH HANDLE / BLACKavailable in black only
online / WWW.CROSS.COM
call / 800 282 7677
S I N C E 184 6 , C R OS S HAS B E E N A C O M PANY WITH A D EVOTI O N TO
CRAFTSMANSHIP AND QUALITY, LIFETIME GUARANTEES AND GENUINE
BEAUTY. THROUGHOUT THE YEARS, CROSS PRODUCTS HAVE HELPED
COUNTLESS I NDIVIDUALS EXPRESS THEMSELVES WITH STYLE AND
GRACE. TODAY, 160 YEARS LATER, THE SAME CROSS PASSION CAN STILL
BE SEEN IN OUR BROAD RANGE OF BOLDLY INDIVIDUAL, BEAUTIFULLY
MADE, SINGULARLY EXPRESSIVE ACCESSORIES OF STYLE.
PERSONALIZATION
Create a truly one-of-a-kind gift for yourself, a friend or a loved one
Almost anything Cross — pens, timepieces, leather goods — can be
customized with your name or initials. Our skilled engravers use
state-of-the-art equipment and work to the most exacting standards
for unmatched engraving quality. The end result is a personalized
writing instrument, timepiece or accessory of the highest quality that
is unrivaled in craftsmanship. A choice of engraving styles is available
for most writing instruments and timepieces, including block, script
and double-line Gothic. The choice of available engraving styles
number of engraving lines, and maximum number of characters per
line varies from product to product. Also, expert debossing is available
on select fine leather goods. Contact your local Cross retailer or visit
us at www.cross.com for additional information.
CROSS REFILLS AND INKS
Genuine Cross refills and inks assure the ultimate performance of our
writing instruments. Far superior to anything generic, they fit perfectly
provide flawless ink flow and meet our highest quality standards. We
offer a wide range of ball-point refill sizes and colors, document markers
0.5mm pencil leads, specially formulated cartridges and bottled inks
Ask your Cross retailer for more information. If you prefer, visit us
online at www.cross.com or call us at 800 282 7677.
CUSTOMER SATISFACTION
We take personal pride in our products and your satisfaction is our
primary concern. Should there ever be a problem, please call a
Customer Service Specialist at 800 282 7677. All our products are
unquestionably guaranteed: writing instruments for life, personal
accessories for a full year, timepieces for ten years. Visit us online at
www.cross.com/customerservice/warranty for complete details.
BLOCK ENGRAVING
SCRIPT ENGRAVING
DOUBLE-LINE GOTHIC ENGRAVING
WATCH ENGRAVING
EDGE / ONYXavailable in topaz, onyx
Cross accessories are available in a variety of styles, colors and finishes. Please visit your retailer or www.cross.com for more information.
FLAT COIN CASE / BROWNavailable in black, brown
MULTIFUNCTIONAL CASE / TEALavailable in black, brown, red, toffee, teal
FOLDOVER CARD CASE / TOFFEEavailable in black, brown, toffee
MONEY HOLDER KEY FOB / BLACKavailable in black, red, toffee, teal
MINI AGENDA / REDavailable in black, red, teal
PASSPORT WALLET / TEALavailable in black, brown, red, teal
PERSONAL AGENDA / TEALavailable in black, brown, toffee, teal
PADFOLIO (A4) / TOFFEEavailable in black, brown, toffee
MONEY CLIP CARD CASE / TOFFEEavailable in black, brown, toffee
JOTTER / BROWNavailable in black,
.
,
,
,.
2-PEN CASE / BLACKavailable in black, brown, red
PM1858/106
FULL PAGE ADVERTISING 43 cross communications
WWW.CROSS.COM 800 282 7677 CHESTNUT HILL HARVARD SQUARE
writing instrumentstimepieceseyewearleather goods
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WWW.CROSS.COM 800 282 7677 CHESTNUT HILL HARVARD SQUARE
writing instrumentstimepieceseyewearleather goods
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WWW.CROSS.COM 800 282 7677 CHESTNUT HILL HARVARD SQUARE
writing instrumentstimepieceseyewearleather goods
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These are the three approved global advertising selections.
APOGEETM AUTOCROSS LEATHER COLLECTIONTMCLASSIC® CENTURY®
HALF PAGE SPREAD ADVERTISINGcross communications 44
writing instruments timepieces eyewear leather goods
WWW.CROSS.COM 800 282 7677 CHESTNUT HILL HARVARD SQUARE
© C
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cross YOUR MIND
Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, leviter
curare videtur, quo promissa cadant etsomnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum est vetusomne poema. ambigitur quotiens, uterutro sit prior, aufert Pacuvius doctifamam senis Accius alti, diciturAfrani toga convenisse Menandro,Plautus ad exemplar Siculi properareEpicharmi, vincere Caecilius gravi-tate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.
Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniuste totumducit venditque poema.Si meliora dies, ut vina, poemata red-dit, scire velim, chartis pretium quo-tus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel toto
est iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-tiens, uter utro sit prior, aufertPacuvius docti famam senis Acciusalti, dicitur Afrani toga convenisseMenandro, Plautus ad exemplarSiculi properare Epicharmi, vincereCaecilius gravitate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-
pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniustetotum ducit venditque poema.Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet an
inter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-
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Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, leviter
curare videtur, quo promissa cadant etsomnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum est vetusomne poema. ambigitur quotiens, uterutro sit prior, aufert Pacuvius doctifamam senis Accius alti, diciturAfrani toga convenisse Menandro,Plautus ad exemplar Siculi properareEpicharmi, vincere Caecilius gravi-tate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.
Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniuste totumducit venditque poema.Si meliora dies, ut vina, poemata red-dit, scire velim, chartis pretium quo-tus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel toto
est iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-tiens, uter utro sit prior, aufertPacuvius docti famam senis Acciusalti, dicitur Afrani toga convenisseMenandro, Plautus ad exemplarSiculi properare Epicharmi, vincereCaecilius gravitate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-
pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniustetotum ducit venditque poema.Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet an
inter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-
(continued)
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Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, leviter
curare videtur, quo promissa cadant etsomnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum est vetusomne poema. ambigitur quotiens, uterutro sit prior, aufert Pacuvius doctifamam senis Accius alti, diciturAfrani toga convenisse Menandro,Plautus ad exemplar Siculi properareEpicharmi, vincere Caecilius gravi-tate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.
Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniuste totumducit venditque poema.Si meliora dies, ut vina, poemata red-dit, scire velim, chartis pretium quo-tus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet aninter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel toto
est iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-tiens, uter utro sit prior, aufertPacuvius docti famam senis Acciusalti, dicitur Afrani toga convenisseMenandro, Plautus ad exemplarSiculi properare Epicharmi, vincereCaecilius gravitate, Terentius arte. Hos ediscit et hos arto stipata theatrospectat Roma potens; habet hosnumeratque poetas ad nostrum tem-
pus Livi scriptoris ab aevo. Interdum volgus rectum videt, est ubipeccat. Si veteres ita miratur lau-datque poetas, ut nihil anteferat, nihilillis comparet, errat. Si quaedamnimis antique, si peraque dure dicerecredit eos, ignave multa fatetur, etsapit et mecum facit et Iova iudicataequo.Non equidem insector delendavecarmina Livi esse reor, memini quaeplagosum mihi parvo Orbiliumdictare; sed emendata videri pul-chraque et exactis minimum distantiamiror. Inter quae verbum emicuit siforte decorum, et si versus pauloconcinnior unus et alter, iniustetotum ducit venditque poema.Si meliora dies, ut vina, poematareddit, scire velim, chartis pretiumquotus arroget annus. scriptor abhincannos centum qui decidit, inter per-fectos veteresque referri debet an
inter vilis atque novos? Excludat iur-gia finis, “Est vetus atque probus,centum qui perficit annos.” Quid, quideperiit minor uno mense vel anno,inter quos referendus erit? Veteresnepoetas, an quos et praesens et posterarespuat aetas?“Iste quidem veteres inter poneturhoneste, qui vel mense brevi vel totoest iunior anno.” Utor permisso, cau-daeque pilos ut equinae paulatimvello unum, demo etiam unum, dumcadat elusus ratione ruentis acervi,qui redit in fastos et virtutem aesti-mat annis miraturque nihil nisi quodLibitina sacravit. Ennius et sapines et fortis et alterHomerus, ut critici dicunt, levitercurare videtur, quo promissa cadantet somnia Pythagorea. Naevius inmanibus non est et mentibus haeretpaene recens? Adeo sanctum estvetus omne poema. ambigitur quo-
(continued)
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