1
LEE HOLMES Washington, DC 20015 [email protected] 202-744-8281 STRATEGIC & INNOVATIVE CREATIVE DIRECTOR Entrepreneurial Creative Director with over 15 years’ experience leveraging marketing leadership, knowledge and best practices to design and implement pioneering solutions. Effective thought leader who utilizes vast expertise in Advertising and Broadcast Production to progress marketing initiatives and brand recognition. Collaborates cross-functionally with executives and key stakeholders to build captivating brands and campaigns. Proven track record of creative success across advertising, marketing, product launches and branding initiatives. Embraces new technologies, with ability to conceptualize, plan, and solve problems. Solid expertise executing state-of-the-art and visually appealing ad campaigns that targets wide-ranging audiences. Manages large projects within budgets and specified timeframes. Builds and sustains lasting relationships with vendors and agencies. Effective interpersonal, verbal and written communication skills. Strong leader and mentor who leads and inspires teams while successfully managing workflow. Highly analytical and organized problem- solver. Strong influencing and communication skills. SKILLS & QUALIFICATIONS Creative Marketing Strategies Global Advertising Process Improvement Initiatives Luxury Brands/ Products & Service Analysis Marketing Communication (MARCOM) Campaign Development & Execution Consumer Insights & Data Analysis Market Trends & Needs Assessment Vendor & Agency Relations Program/Project Management Budgets Management & Cost Controls Team Leadership & Management Print, Broadcast, In-Store Communications Digital Media Communications New & Emerging Technology Brand Development & Social Media Campaigns PROFESSIONAL EXPERIENCE FOUNDER | CREATIVE DIRECTOR, Art By Chocolate LLC, Washington, DC 2007 – 2015 Directed operations and design strategies for a boutique company specializing in high-end original chocolate designs tailored to luxury market. Developed and oversaw strategies ensuring use of the finest chocolate and precious metals during product creation. Spearheaded relationship building and marketing initiatives, acquiring national accounts with major brands; including Neiman Marcus and Dean & DeLuca. Managed trademark filings and GS1 licensing protocols. Built key alliances with Dress the Drink, earning coveted entry into Mandalay Bay, Aria, MGM and the Bellagio hotels. Commissioned by Neiman Marcus to create their signature Mariposa Butterfly in chocolate for every store. Directed website development, social media strategies, vendor relationships, in-store promotions, and appearances at prestigious charity events such as Taste of the Nation/DC and Sweet Charity. Invited to numerous interviews with bloggers, magazines, podcasters and television shows featuring company’s top products. WEBSITE PRODUCER | COPYWRITER, Independent Consultant, Washington, DC 2002 – 2006 Advised a variety of clients on visual layouts and content. Wrote and edited copy. Engaged outside code writers and negotiated costs on behalf of clients. FOUNDER | CREATIVE DIRECTOR, FilmMakersExchange, Washington, DC 1999 – 2000 Founded and headed creative strategy development and execution for FilmMakersExchange, a concept that targeted independent filmmakers and musicians, offering international production database, professional resources and tutorials. Secured funding and built strategic alliances industry-wide. Utilized global advertising, film, and music production background to create strong entertainment industry alliances. SENIOR PRODUCER, Ogilvy & Mather Advertising Worldwide, New York, NY 1990 – 1997 As Senior Broadcast Producer, oversaw radio and television advertising production for global clients. Created and managed budgets and schedules, supervised casting, led creative executions, hired vendors and suppliers. Consistently recognized for stellar performance by being chosen to Executive Produce large-scale new business pitches resulting in over 40MM agency revenue. Headed national and global campaign executions for clients including American Express, IBM, and Jaguar. Managed client expectations and fostered open communication between agency and client during the creative process. Trained and mentored assistant producers EDUCATION B.A. in Film and Mass Media, University of Massachusetts at Amherst Amherst, MA PROFESSIONAL MEMBERSHIPS Mid-Atlantic Arts Foundation Montgomery Art Association Women's Leadership Exchange

Brand Strategist Creative Director in Washington DC MD VA Resume Lee Holmes

Embed Size (px)

DESCRIPTION

Lee Holmes is an Entrepreneurial Creative Director with over 15 years’ experience leveraging marketing leadership, knowledge and best practices to design and implement pioneering solutions.

Citation preview

Page 1: Brand Strategist Creative Director in Washington DC MD VA Resume Lee Holmes

LEE HOLMES Washington, DC 20015 ■ [email protected] ■ 202-744-8281

STRATEGIC & INNOVATIVE CREATIVE DIRECTOR Entrepreneurial Creative Director with over 15 years’ experience leveraging marketing leadership, knowledge and best practices to design and implement pioneering solutions. Effective thought leader who utilizes vast expertise in Advertising and Broadcast Production to progress marketing initiatives and brand recognition. Collaborates cross-functionally with executives and key stakeholders to build captivating brands and campaigns. Proven track record of creative success across advertising, marketing, product launches and branding initiatives. Embraces new technologies, with ability to conceptualize, plan, and solve problems. Solid expertise executing state-of-the-art and visually appealing ad campaigns that targets wide-ranging audiences. Manages large projects within budgets and specified timeframes. Builds and sustains lasting relationships with vendors and agencies. Effective interpersonal, verbal and written communication skills. Strong leader and mentor who leads and inspires teams while successfully managing workflow. Highly analytical and organized problem-solver. Strong influencing and communication skills.

SKILLS & QUALIFICATIONS

Creative Marketing Strategies

Global Advertising

Process Improvement Initiatives

Luxury Brands/ Products & Service Analysis

Marketing Communication (MARCOM)

Campaign Development & Execution

Consumer Insights & Data Analysis

Market Trends & Needs Assessment

Vendor & Agency Relations

Program/Project Management

Budgets Management & Cost Controls

Team Leadership & Management

Print, Broadcast, In-Store Communications

Digital Media Communications

New & Emerging Technology

Brand Development & Social Media Campaigns

PROFESSIONAL EXPERIENCE FOUNDER | CREATIVE DIRECTOR, Art By Chocolate LLC, Washington, DC 2007 – 2015 Directed operations and design strategies for a boutique company specializing in high-end original chocolate designs tailored to luxury market. Developed and oversaw strategies ensuring use of the finest chocolate and precious metals during product creation. Spearheaded relationship building and marketing initiatives, acquiring national accounts with major brands; including Neiman Marcus and Dean & DeLuca. Managed trademark filings and GS1 licensing protocols.

Built key alliances with Dress the Drink, earning coveted entry into Mandalay Bay, Aria, MGM and the Bellagio hotels.

Commissioned by Neiman Marcus to create their signature Mariposa Butterfly in chocolate for every store.

Directed website development, social media strategies, vendor relationships, in-store promotions, and appearances at prestigious charity events such as Taste of the Nation/DC and Sweet Charity.

Invited to numerous interviews with bloggers, magazines, podcasters and television shows featuring company’s top products.

WEBSITE PRODUCER | COPYWRITER, Independent Consultant, Washington, DC 2002 – 2006

Advised a variety of clients on visual layouts and content. Wrote and edited copy.

Engaged outside code writers and negotiated costs on behalf of clients.

FOUNDER | CREATIVE DIRECTOR, FilmMakersExchange, Washington, DC 1999 – 2000 Founded and headed creative strategy development and execution for FilmMakersExchange, a concept that targeted independent filmmakers and musicians, offering international production database, professional resources and tutorials.

Secured funding and built strategic alliances industry-wide.

Utilized global advertising, film, and music production background to create strong entertainment industry alliances.

SENIOR PRODUCER, Ogilvy & Mather Advertising Worldwide, New York, NY 1990 – 1997 As Senior Broadcast Producer, oversaw radio and television advertising production for global clients. Created and managed budgets and schedules, supervised casting, led creative executions, hired vendors and suppliers. Consistently recognized for stellar performance by being chosen to Executive Produce large-scale new business pitches resulting in over 40MM agency revenue.

Headed national and global campaign executions for clients including American Express, IBM, and Jaguar.

Managed client expectations and fostered open communication between agency and client during the creative process.

Trained and mentored assistant producers

EDUCATION B.A. in Film and Mass Media, University of Massachusetts at Amherst Amherst, MA

PROFESSIONAL MEMBERSHIPS

Mid-Atlantic Arts Foundation

Montgomery Art Association Women's Leadership Exchange