Our Millennial Panel

Brand Story 2017

discover your!Freedom to Connect

Grab & Go Conven ience

Who is our consumer?Who is iSimple?

What are the 2016 trends?Product recommendations

Who i s i S imple?

Keep the car you love.

The only brand that caters

t o t h e c o n s u m e r w h o

doesn’t drive the latest,

most dialed in car. We

provide the same hands-

free ease and safety as

today’s latest car models.

Why do we make i S Imple?

T h e c o n s u m e r ’ s expectations about buying and using technology has completely changed.

For your customer it’s all about instant gratification. Today they can buy a laptop, take a video and send it to their kids in Australia, 5 minutes after opening the box.

I t ’ s an I -know-what-I-want-just-make-it-easy kind of fun, and colorful world.

Why Should You Care?

WE’RE THE LEADER: First to market with new stuff.

WE’RE FUN: Hi Buddy!

WE’RE EASY: Easy to buy, easy to install, easy to use.

We got i t going on…

In t roducing the Accessor i ze r

Customer: The Accessorizer

Younger drivers are likely buying/inheriting an older, used car as their first car and they want to personalize it and bring it up to their lifestyle needs.

Pride of ownership is stronger in younger car owners; home ownership is at decades-long lows in the U.S. and for drivers <30 years of age, this will be their biggest asset for some time.

Older drivers care less about “cutting edge” technologies in general, and simply want functionality.

Accessor i zer Spending Habi t s

$ Spent on Accessories

All Car Types

Mid-range Upscale SUV Pickup CUV

$1-49 7% 8% 6% 7% 7% 5%

$50-149 13% 14% 13% 12% 12% 15%

$150-299 16% 16% 14% 13% 13% 15%

$300-499 18% 18% 13% 16% 14% 19%

$500-999 22% 22% 21% 3% 22% 23%

$1000-2499 18% 15% 19% 20% 23% 20%

Source: SEMA 2015

Surprisingly, people easily spend over $500 on aftermarket parts for their vehicles

Connected Car Trends

Accessory Category 2009 2010 2011 2012 2013 2014 YDY (%) 6yr Trend

(%)

Cellular / iPod / Bluetooth accessories

473 556 568 573 574 593 3.83 20.64

Audio - Players, Changers, Receivers, Tuners

361 377 393 405 427 460 7.73 21.52

Audio and Sound Accessories - other 268 267 273 279 291 311 6.87 13.83

Security Products 411 412 433 448 473 510 7.82 19.41

Video / Entertainment / Navigation 850 1010 980 913 884 825 -6.67 -3.03

Source: SEMA 2015

Bluetooth accessories continue to show a steady climb

Convenience Trends 2016

Af termarket Trends

How Parts Are Installed! Sports Car! Compact Car ! Light Truck ! Mid and Full

Size ! Luxury Car ! Classic Car !

Did it myself! 53.9%! 42.6%! 46.5%! 43.3%! 49.6%! 70.4%!

Did some myself and had others do some for me! 28.6%! 24.6%! 22.2%! 23.1%! 24.8%! 22.4%!

Had someone do it for me! 17.5%! 32.8%! 31.3%! 33.6%! 25.6%! 7.1%!

While midsize and full-size owners are slightly more inclined to pay for installation, DIY remains the biggest market. Source: SEMA 2015

Af termarket Trends

Revenue in mill$ 2013 2014 YOY +/- 2015 YOY +/-

Smartphones $46,844 $51,804 +11% $53,241 2%

Tablets $26,476 $25,052 -5% $24,844 -8%

Smart Watches $95 $542 470% $3110 474%

Fitness Tech $921 $1508 +64% $1827 21%

Smart Eyewear $60 $151 +151% $181 20%

Automotive Electronics CE $11,634 $13,559 0% $14,005 3%

Accessories and Media CE

Wearables $21,984 $21983 0% $22320 2%

Unmanned Arial Vehicles (drones) $44 $69 57% $103 49%

CATEGORY GROWTH YEAR OVER YEAR

Source: SEMA 2015

Massive growth opportunities in health/wellness wearable technology.

In-Store POP & Training

P lanogram Oppor tun i t ies

POG’s customized for your storefronts for grab and go to installer focused solutions

InS tore Tra in ing

Product Selling Guide Easy brief script to help guide the customers path to purchase. Instead of overwhelming the customer with technical features, these scripts help the floor staff open the conversation and engage your customers on what they need to make their journey easier.

Our Millennial Panel

ISBT32 – BluJax msrp $49.95

iSimple is the only brand that commits to the consumer who doesn’t drive the latest, most dialed in car. We provide you the ability to stream music and have the same hands-free ease and safety as today’s latest car models, and you get the opportunity to keep the car you love. !

Prepare For Your Customer: Wirelessly play and control your phone’s music by plugging this into your vehicle’s AUX input !

Discovery Questions for BluJax: •  Is your car missing Bluetooth music? •  Does your car have an AUX input? •  Do you want to listen to music from your smartphone through your cars speakers? •  Do you want a music streaming product that you can easily install yourself?

Customer Benefits when Shopping for the BluJax Efficiency: One time pairing is all it takes and you’ll be able to stream your phones music in less than 60 seconds! Space: BluJax is an easy to install and easy to use and uncluttered way to play your smartphone’s music via your AUX through your car’s speakers.

Key Features Feature 1: What it does Internal, rechargeable battery last over 8 hours. Includes charger cable for any USB power outlet Feature 2: Simply plug it into the AUX input of any car and play music from any smart device wirelessly via Bluetooth Feature 3: Control your music, including play/pause/track forward at the touch of a button !

P a c k a g i n g a n d P O G S f o r 2 0 1 6

Packaging refresh underway to ensure your customer understands the product and has an educational and fun purchasing experience. GOAL: Easy to understand copy and a fun clean aesthetic to engage with your customer at 20 feet, at 10 feet and at 2 feet.

NOT FINAL ARTWORK

B l a c k F r i d a y L I M I T E D E D I T I O N G I F T B O X

Limited edition bundle opportunities using curated guest artists.

I n - S t o r e E d u c a t i o n a n d P O P

C u s t o m i z e d i n s t o r e d i s p l a y s t o e d u c a t e y o u r s h o p p e r.

InS tore POP

Countertop Displays Educating the consumer

C u s t o m e r F o c u s e d We b A d v e r t i s i n g

Sales Enablement: We provide advertising assets to help your business spread the word. Ads can be easily personalized for your shops and can focus on areas you want to target (branding, product, specials, holidays, etc) all hyperlinked to your site

I n s t a l l e d F o c u s e d We b A d v e r t i s i n g

Hyperlinked web banners for your stores to target installers and consumers to your site. Sales Enablement: toned down installation

focused banners can be customized to help create interest. Strong, clean aesthetic talks more about WHAT the product does instead of what’s-in-the-box.

PRODUCT

Grab &Go Products

Sound familiar? iSimple is the only brand you need when your customers have vehicles that are “technologically challenged”. Our smart-products provide your

customers with an easy to buy, easy to install, and easy to use experience

Ins ta l la t ion P roducts

As states keep increasing and enforcing hands-free laws, the market demand continues to grow. Today's consumer is "always-on" and their smart phone is central to their lives. iSimple has a complete line of innovative products that go above and beyond any other brand on the market. We offer something for every buyer level, at every price point, even a total OEM

experience. Easy to install equipment keeps your bays loaded and rotating.

Bye-Bye!