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BRAND STANDARDS
2
Welcome to the new BOSS Audio Sytems brand. The BOSS Audio Systems logo is strong, established and
recognized as an industry leader.
Leveraging on this established foundation the logo is strongest when appearing in a FIELD OF BOSS Audio
Systems RED. This new branding standard is called FOUNDATION BLOCK. This new treatment is the basis for all
promotion and marketing of BOSS Audio Systems family of brands.
INTRODUCTIONBOSS AUDIO SYSTEMS
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SECTION 1FOUNDATION BLOCK FUNDAMENTALS
The new BOSS Audio Systems FOUNDATION BLOCK system provides a simple and versatile method to work in the
variety of marketing channels. Working with the new BOSS Audio Systems logo treatment, Images, messages and
other visual support work together like “building-blocks” supporting and re-enforcing various promotion effort.
Blocks can be added and arranged to fit within any layout configuration or constraint, all while giving the logo
dominance and prominence.
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SECTION 2BRANDS FAMILY LOGOS
The BOSS Audio Systems brands family logos should promote the distinct variation focus of each name but
should ALWAYS maintain the BOSS Audio Systems brand name first. Whether it be BOSS Audio Systems MARINE,
BOSS Audio Systems POWERSPORTS or BOSS Audio Systems ELITE customers should know they’re buying BOSS
Audio Systems.
The brands family logos will separate the variations through brand specific colors and graphic elements all while
maintaining the FOUNDATION BLOCK SYSTEM. The subsequent names MARINE and POWERSPORTS can be added
as graphic elements of messaging but will not be part of the actual logos.
PANTONE 485 / Hex EE31240C / 95M / 100Y / 0K
PANTONE 299 / Hex 0095DA90C / 20M / 0Y / 0K
PANTONE 376 / Hex A6CE3940C / 0M / 100Y / 0K
PANTONE 485 / Hex EE31240C / 95M / 100Y / 0K
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SECTION 2BRANDS FAMILY LOGOS
Complimentary colors should be used when additional support color is needed such as backgrounds and other
graphic elements.
PANTONE Cool Grey 8
BLACK
PANTONE 634
PANTONE Cool Grey 8
PANTONE Cool Grey 3
PANTONE 7537
PANTONE 629
PANTONE Cool Grey 3
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SECTION 3LOGO USAGE GUIDELINES
The new BOSS Audio Systems brands family logos should always appear in their respective colors when possible.
For black/white applications, the logos should appear in solid BLACK with logo word mark reversed out to
WHITE. Maintain a minimum of the width of the “B” in “BOSS” for all TEXT content when possible.
Logos should always appear in their respective color when possible
For text content appearing next to FOUNDATION BLOCK logos, a minimum equivalent of the width
of the “B” in “BOSS” should be applied.
MinimumDistance
Black with reversed word mark should replace color in black/white applications
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SECTION 3LOGO USAGE GUIDELINES
The new BOSS Audio Systems brands family logos are also available in a FOUNDATION BLOCK WATER MARK
version. The Water Mark versions provide a simpler variation and can be added to images and other background
uses where a more subtle branding treatment is needed.
Black with reversed word mark should replace color in black/white applications and with other backgrounds where color needs
to be minimized.
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SECTION 3LOGO USAGE GUIDELINES
CORRECT
CORRECT
INCORRECT
INCORRECT
The new BOSS Audio Systems brands family logos should always appear in their respective colors when possible.
For black/white applications, the logos should appear in solid BLACK with logo word mark reversed out to
WHITE. Maintain a minimum of the width of the “B” in “BOSS” for all TEXT content when possible.
Don’t use any FOUNDATION BLOCK logo in an unapproved/undefined color
Don’t distort FOUNDATION BLOCK logo into different shapes or angles
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CORRECT
CORRECT
INCORRECT
INCORRECT
SECTION 3LOGO USAGE GUIDELINES
Always scale FOUNDATION BLOCK logo proportionally
Don’t apply unapproved/undefinedshapes to FOUNDATION BLOCK logos
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SECTION 4SUPPORT ASSETS - MOOD BOARD
BOSS Audio Systems primary band message is QUALITY. This will be the basis of all visuals used to promote the
brand. Promoting QUALITY is the foundation, but BOSS Audio Systems products are FUN. The mood for
BOSS Audio Systems will enforce FUN and ACTIVE people in realistic auto/powersports related environments.
Product images will be FEATURE rich promoting BOSS Audio Systems quality–lifestyle images will evoke ENERGY,
ACTION and FUN.
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SECTION 4SUPPORT ASSETS - FONTS
The BOSS Audio Systems official font family is ACUMIN PRO CONDENSED. A modern broad semi-condensed cut,
ACUMIN PRO CONDENSED has a large group of weights available and will work well with both DISPLAY and
CONTENT heavy applications.
ACUMIN PRO LIGHT
abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXY Z
ACUMIN PRO REGULAR
abcdefghi jklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO ITALIC
abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO MEDIUM
abcdefghijklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO MEDIUM ITALIC
abcdefghi jk lmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO BOLD
abcdefghijklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO BOLD ITALIC
abcdefghijklmnopqrstuvwxyz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
ACUMIN PRO BLACK
abcdefghijklmnopqrstuvwx yz1234567890!ABCDEFGHIJKLMNOPQRSTUVWXYZ
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SECTION 4SUPPORT ASSETS - ICONOGRAPHY
MP3 COMPATIBLE
SD CARD
RADIO DATASYSTEM
REMOTECONTROL
LEDLIGHTING
AUDIOSTREAMING
TOUCHSCREEN
RADIO BROADCASTDATA SYSTEM
REMOTE SUBCONTROL
MULTICOLORILLUMINATION
USB
DETACHABLEFACE
MECHLESS
GPS
ILLUMINATION
USBCHARGING
XX WATTS
PRE AMP
BACK UPCAMERA
POWERSPORT
AUX INPUT
IMPEDANCE
AV INPUT
WEATHERPROOF
MARINE
HANDS FREECALLING
IPX RATING
CAMERAINPUT
BLUETOOTHCONNECTIVITY
ENGINEEREDIN THE U.S.A.
The BOSS Audio Systems ICONOGRAPHY will make highlighting and understanding FEATURES quicker and
easier. This new simplified icon style take on a clean modern look that will make integration across all various
promotion channels more effective and less confusing.
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SECTION 4SUPPORT ASSETS - HIGHLIGHT FEATURES
Choice FEATURES should be highlighted on packaging and other promotional material. Using ACUMIN PRO
CONDENSED BLACK each feature should be positioned and used as a graphic element. Effective placement of
these assets assists to viewer quickly see important differences between our competitors.
300 WATTS
WEATHER PROOF
MULTICOLOR ILLUMINATION
BUILT-IN CLASS D AMPLIFIER
POWERSPORTS
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS
The BOSS Audio Systems FOUNDATION BLOCK system in use is open and versatile. In packaging, product images
on WHITE backgrounds make product the winner. Cropped images enhance and highlight details. Messaging is
used to indicate special features and lifestyle images promote FUN. The overall feel is free and clean all while
keeping BOSS Audio Systems as the focus.
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLES
PACKAGING - BOSS AUDIO SYSTEMS POWERSPORTS
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS MARINE
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPACKAGING - BOSS AUDIO SYSTEMS ELITE
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (PRINT)
In advertising, the BOSS Audio Systems logo takes the prominent position while the BLOCK elements provide
product details and fun. Images, messaging and iconography work to promote and features and the experience
of the unit.
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLES
PROMOTION MATERIAL (PRINT)
The new BOSS Audio Systems FOUNDATION BLOCK system allows for effective layouts of outlined product
imagery and cropped lifestyle arrangements.
We are sound experts.
For over 30 years, BOSS Audio has been a leader and innovator in creating audio and video products featuring the latest technology, while consistently delivering clean and powerful sound.
Our Powersports division focuses on durable products that provide maximum sound for a full throttle experience. We deliver quality products designed to last in an outdoor environment along with a full range of features and options.
The BOSS Audio catalog includes more than 400 car, marine, and powersports products that are sold in 130 countries, both in storefront retailers and online.
Headquartered in Oxnard, CA, with offices in Shenzhen, China, BOSS leverages robust logistical and production capabilities to create optimized audio and video experiences and deliver innovative products.
BOSS Audio Systems PowerSports creates productsdesigned by riders for riders. Feature rich and tough
enough for your next adventure, we’ve got audio gearfor ATVs, UTVs, Side to Sides, and Motorcycles.
BOSS Audio Systems PowerSports has what you needto get out and KICK UP SOME DIRT!
Copyright © 2019 BOSS Audio Systems, All rights reserved.
3451 Lunar Court, Oxnard, CA 93030United States of America
POWERSPORTS
MGV550B
ATVB95LED
PHANTOM900
ATV30BRGBBLUETOOTH® (Audio Streaming) Marine Gauge DigitalMedia AM/FM Receiver. 5" (127 mm) Widescreen Touchscreen Digital TFT LCD Monitor Plus Accessory Button
BLUETOOTH® Amplified All-Terrain Sound System.Weather-Proof Marine Grade, BLUETOOTH® Remote, 12-Volt Application friendly
Motorcycle BLUETOOTH® Speaker SystemTwo 3" Weatherproof Speakers, Built-in Amp, Volume Control, Great for ATVs/Motorcycles &all 12-Volt Vehicles
PowerSports Plug and Play Audio System. Weatherproof 6.5" Component Speakers, Built in 450 Watts Amp and Multicolor Illumination.
OFF-ROAD ON-ROAD BOATS
MCBK625BA
MR752C
Motorcycle/ATV Sound System. One Pair of 3" Weather Proof Speakers, Built In Amp, BLUETOOTH® Audio Streaming, Aux Input and Multi-function Remote Control
MCKGB350W.6
2-Way Marine Component Speaker System. 400 Watts (Per Pair), 7.5", Full Range, (Sold In Pairs)
Marine Receiver/Speaker Package. Package Includes MGR350B In-Dash Gauge AM/FM Digital Media Receiverwith BLUETOOTH®, One Pair of 6.5" MR6W MarineSpeakers, MRANT10 Marine Antenna
MRWT69W6" x 9" 4-Way 550 Watts Marine Waketower. Full Range, Weatherproof, Marine Grade Roll Cage/WaketowerSpeaker System (Sold Individually)
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTION MATERIAL (SELL SHEETS)
BOSS Audio Systems SELL SHEETS will now be self-generating using a new automation system through Salsify.
New SELL SHEET templates are available for all BOSS Audio Systems brands and can be easily created and
updated to promote any product in the BOSS Audio Systems lineup.
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTION MATERIAL (PRESENTATIONS)
Along with self-generating SELL-SHEETS, a BOSS Audio Systems POWERPOINT PRESENTATION template is
available. Now, presentations can be populated with content and product images and easliy customized for any
event or customer presentation.
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (ONLINE BANNER ADS)
Good mix of BLACK, BOLD and REGULAR font weights
Fun, unique product imagery
Good mix of product and lifestyle images to re-enforce branding style
Single promotion units should be installed, lifestyle images
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLES
ADVERTISING (SOCIAL MEDIA)
Good mix of product and lifestyle images. Use Acumin BOLD and BLACK font weights in messaging
Include new FOUNDATION BLOCK water marks in ALLSocial Media promotions where allowed
Good use of user supplied images can assist inSocial Media promotions
Effective product and lifestyle images together
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLESADVERTISING (AMAZON A+ EXAMPLE)
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SECTION 5BLOCK FOUNDATION SYSTEM - EXAMPLES
WEBSITE
BOSS AUDIO SYSTEMSHome Page
BOSS AUDIO SYSTEMSBrands Landing Pages
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SECTION 6BLOCK FOUNDATION SYSTEM - EXAMPLESPROMOTIONS (DISPLAYS)
The FOUNDATION BLOCK system in event display fixtures will promote excitment for the brand family. Product
selection and placment should envoke complete interaction with the user. Display panels should quickly identify
categories and explain key features.
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SECTION 6 BLOCK FOUNDATION SYSTEM - EXAMPLES
PROMOTIONS (TRADESHOW SYSTEM)
BOSS AUDIO SYSTEMSTradeshow Truss System in a 10' x 20' configuration
A truss structure system is the proposed environment to enforce the FOUNDATION BLOCK system. A truss system
envokes a modern high-tech feel as a backdrop to the brightly colored display fixtures. Also, a truss system
provides the perfect infrastructure for creative mounting and displaying many BOSS Audio Systems PowerSports
and Marine products. A truss structure system is easily modified to fit most all possible floor space restrictions
and configurations.
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SECTION 7WRITTEN FORM GUIDELINES
CORRECT:
INCORRECT:
CORRECT:
INCORRECT:
The BLOCK FOUNDATION SYSTEM has been developed to create a coheisive standard for all visual
communication channels such as advertising, social media and packaging. This new standardization also
includes the name “BOSS Audio Systems” in written form.
The name “BOSS Audio Systems” should be consistent in written appearence. “BOSS” should ALWAYS be
capitalized followed by “Audio Systems” in initial CAP form. The name “BOSS” should never be used alone. The
name “BOSS Audio Systems” should always appear together.
The name “BOSS Audio Systems” may appear in ALL CAP in the case of disclaimers or other content where the
title needs to conform to other content it is used with. Try to always use the name in the BLOCK FOUNDATION
form.
The other brands in the BOSS Audio Systems family should follow suite. Always include the full name
“BOSS Audio Systems” when showing all BOSS Audio Systems brands. The names “PowerSports”, “Marine” and
“ELITE” should always be proceeded with “BOSS Audio Systems” and never appear alone or as seperate names. All
names should appear in initial CAP form with the exception of “ELITE”, which should always appear in ALL CAP.
BOSS Audio SystemsBOSS
BOSS Audio Systems PowerSports
BOSS PowerSports
BOSS Audio Systems Marine
BOSS Marine
BOSS Audio Systems ELITE
BOSS ELITE
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SECTION 7DISCLAIMERS
The following are various disclaimers to be used in conjunction with partner names and products they provide
to BOSS Audio Systems products. These various disclaimers need to accompany the use of partner logos and
must appear in all marketing, advertising or packaging material where applicable. The name “BOSS Audio
Systems” and the use of parner names and products must be used only as shown here.
Apple Inc.
iPod® and iPhone® are trademarks of Apple, Inc. registered in the U.S. and other countries.
BOSS Audio Systems is not affiliated with Apple, Inc.
Apple Inc. and Google Inc.
iPod® and iPhone® are trademarks of Apple, Inc. registered in the U.S. and other countries.
Google, Google Play and Android are trademarks of Google, Inc. registered in the U.S. and other countries.
BOSS Audio Systems is not affiliated with Apple, Inc. or Google, Inc.
Apple CarPlay
Use of the Apple CarPlay logo means that a vehicle user interface meets Apple performance standards. Apple is
not responsible for the operation of this vehicle or its compliance with safety and regulatory standards. Please
note that the use of this product with iPhone may affect wireless performance.
BLUETOOTH
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such
marks by BOSS Audio Systems is under license. Other trademarks and trade names are those of their respective
owners.
AMAZON ALEXA
Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
www.bossaudio.com
© 2019 BOSS AUDIO SYSTEMS. ALL RIGHTS RESERVED.