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RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY BRAND STANDARDS UNDERGROUND SOLUTIONS YOU CAN RELY ON, BRANDS YOU CAN TRUST 847.457.1810 | [email protected] | waterlinerenewal.com

BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

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Page 1: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

BRANDSTANDARDS

UNDERGROUND SOLUTIONS YOU CAN RELY ON, BRANDS YOU CAN TRUST

847.457.1810 | [email protected] | waterlinerenewal.com

Page 2: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

WATERLINE RENEWAL TECHNOLOGIES - 4-COLOR PROCESS (CMYK) LOGOS

Waterline Renewal Technologies™

C: 83 M: 63 Y: 0 K: 0 C: 0 M: 0 Y: 0 K: 100 C: 39 M: 28 Y: 24 K: 0

HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for displaying the horizontal logo in an aesthetically pleasing manner, and/or the logo would be too small to read. In that case, use the “STACKED LOGO” version. (SEE EXAMPLES BELOW)

STACKED LOGO - Use this logo whenever the space is small, and/or the space is more square to fill more of the negative space.

EXAMPLES:

Waterline Renewal Technologies™

INCORRECTCORRECT

Waterline Renewal Technologies™

CORRECT INCORRECT

TEXT COLORS: FONT:

Bell MT Bold

C: 83 M: 63 Y: 0 K: 0 C: 0 M: 0 Y: 0 K: 100 C: 39 M: 28 Y: 24 K: 0

TEXT COLORS: FONT:

Bell MT Bold

Page 3: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

WATERLINE RENEWAL TECHNOLOGIES - WEB/DIGITAL (RGB) LOGOS

Waterline Renewal Technologies™

R: 62 G: 102 B: 175 R:35 G: 31 B: 32 R: 160 G: 168 B: 177

R: 62 G: 102 B: 175 R:35 G: 31 B: 32 R: 160 G: 168 B: 177

HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for displaying the horizontal logo in an aesthetically pleasing manner, and/or the logo would be too small to read. In that case, use the “STACKED LOGO” version. (SEE EXAMPLES BELOW)

STACKED LOGO - Use this logo whenever the space is small, and/or the space is more square to fill more of the negative space.

EXAMPLES:

Waterline Renewal Technologies™

INCORRECTCORRECT

Waterline Renewal Technologies™

CORRECT INCORRECT

TEXT COLORS:

TEXT COLORS:

FONT:

Bell MT Bold

FONT:

Bell MT Bold

Page 4: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

APM LOGO - SPOT COLOR (PANTONE)

PANTONE 340 C PANTONE BLACK 6 C

COLORS:

C: 99 M: 0 Y: 84 K: 0 C: 100 M: 79 Y: 44 K: 93

COLORS:

APM LOGO - 4-COLOR PROCESS (CMYK)

R: 0 G: 147 B: 91 R: 2 G: 12 B: 20

COLORS:

APM LOGO - WEB/DIGITAL (RGB)

Page 5: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

LMK LOGO - PANTONE (CMYK)

C: 50 M: 50 Y: 50 K: 50 C: 0 M: 70 Y: 96 K: 0

COLORS:

LMK LOGO - WEB/DIGITAL (RGB)

R: 0 G: 0 B: 0 R: 243 G: 112 B: 39

COLORS:

LMK LOGO - ALTERNATIVE LOGOS ON SOLID COLOR BACKGROUNDS

TECHNOLOGIES

®

BLACK BACKGROUND:C: 75 M: 68 Y: 67 K: 90R: 0 G: 0 B: 0

GREY BACKGROUND:C: 67 M: 60 Y: 58 K: 42R: 54 G: 54 B: 54

ORANGE BACKGROUND:C: 0 M: 70 Y: 96 K: 0R: 243 G: 112 B: 39

Page 6: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

C: 22 M: 100 Y: 100 K: 16 C: 0 M: 0 Y: 0 K: 100

COLORS:

PERMA-LINER - 4-COLOR PROCESS (CMYK)

R: 170 G: 31 B: 35 R:35 G: 31 B: 32

COLORS:

PERMA-LINER - WEB/DIGITAL (RGB)

Page 7: BRAND STANDARDS · 2020-05-05 · C: 83 M: 63 Y: 0 K: 0 C: 0 M: Y: K: 100 39 28 24 0 HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for

RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY

WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS

C: 0 M: 0 Y: 0 K: 100Gradient: 100%-15%

C: 69 M: 62 Y: 0 K: 100Gradient: 100%-15%

COLORS:

LIGHTRAY - 4-COLOR PROCESS (CMYK)

R:35 G: 31 B: 32Gradient: 100%-15%

R:98 G: 106 B: 249Gradient: 100%-15%

COLORS:

LIGHTRAY - WEB/DIGITAL (RGB)

C: 0 M: 0 Y: 0 K: 0

CMYK COLORS:

LIGHTRAY - ALTERNATIVE LOGOS ON SOLID COLOR (DARK) BACKGROUNDS

R: 255 G: 255 B: 255

C: 69 M: 62 Y: 0 K: 100Gradient: 100%-15%

R:98 G: 106 B: 249Gradient: 100%-15%

RGB COLORS:

C: 2 M: 100 Y: 85 K: 6

R:218 G: 26 B: 50

R:218 G: 26 B: 50

C: 2 M: 100 Y: 85 K: 6

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