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RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
BRANDSTANDARDS
UNDERGROUND SOLUTIONS YOU CAN RELY ON, BRANDS YOU CAN TRUST
847.457.1810 | [email protected] | waterlinerenewal.com
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
WATERLINE RENEWAL TECHNOLOGIES - 4-COLOR PROCESS (CMYK) LOGOS
Waterline Renewal Technologies™
C: 83 M: 63 Y: 0 K: 0 C: 0 M: 0 Y: 0 K: 100 C: 39 M: 28 Y: 24 K: 0
HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for displaying the horizontal logo in an aesthetically pleasing manner, and/or the logo would be too small to read. In that case, use the “STACKED LOGO” version. (SEE EXAMPLES BELOW)
STACKED LOGO - Use this logo whenever the space is small, and/or the space is more square to fill more of the negative space.
EXAMPLES:
Waterline Renewal Technologies™
INCORRECTCORRECT
Waterline Renewal Technologies™
CORRECT INCORRECT
TEXT COLORS: FONT:
Bell MT Bold
C: 83 M: 63 Y: 0 K: 0 C: 0 M: 0 Y: 0 K: 100 C: 39 M: 28 Y: 24 K: 0
TEXT COLORS: FONT:
Bell MT Bold
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
WATERLINE RENEWAL TECHNOLOGIES - WEB/DIGITAL (RGB) LOGOS
Waterline Renewal Technologies™
R: 62 G: 102 B: 175 R:35 G: 31 B: 32 R: 160 G: 168 B: 177
R: 62 G: 102 B: 175 R:35 G: 31 B: 32 R: 160 G: 168 B: 177
HORIZONTAL LOGO - This is the main logo to be used, unless the space is not suited for the for displaying the horizontal logo in an aesthetically pleasing manner, and/or the logo would be too small to read. In that case, use the “STACKED LOGO” version. (SEE EXAMPLES BELOW)
STACKED LOGO - Use this logo whenever the space is small, and/or the space is more square to fill more of the negative space.
EXAMPLES:
Waterline Renewal Technologies™
INCORRECTCORRECT
Waterline Renewal Technologies™
CORRECT INCORRECT
TEXT COLORS:
TEXT COLORS:
FONT:
Bell MT Bold
FONT:
Bell MT Bold
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
APM LOGO - SPOT COLOR (PANTONE)
PANTONE 340 C PANTONE BLACK 6 C
COLORS:
C: 99 M: 0 Y: 84 K: 0 C: 100 M: 79 Y: 44 K: 93
COLORS:
APM LOGO - 4-COLOR PROCESS (CMYK)
R: 0 G: 147 B: 91 R: 2 G: 12 B: 20
COLORS:
APM LOGO - WEB/DIGITAL (RGB)
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
LMK LOGO - PANTONE (CMYK)
C: 50 M: 50 Y: 50 K: 50 C: 0 M: 70 Y: 96 K: 0
COLORS:
LMK LOGO - WEB/DIGITAL (RGB)
R: 0 G: 0 B: 0 R: 243 G: 112 B: 39
COLORS:
LMK LOGO - ALTERNATIVE LOGOS ON SOLID COLOR BACKGROUNDS
TECHNOLOGIES
®
BLACK BACKGROUND:C: 75 M: 68 Y: 67 K: 90R: 0 G: 0 B: 0
GREY BACKGROUND:C: 67 M: 60 Y: 58 K: 42R: 54 G: 54 B: 54
ORANGE BACKGROUND:C: 0 M: 70 Y: 96 K: 0R: 243 G: 112 B: 39
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
C: 22 M: 100 Y: 100 K: 16 C: 0 M: 0 Y: 0 K: 100
COLORS:
PERMA-LINER - 4-COLOR PROCESS (CMYK)
R: 170 G: 31 B: 35 R:35 G: 31 B: 32
COLORS:
PERMA-LINER - WEB/DIGITAL (RGB)
RESIDENTIAL | COMMERCIAL/INDUSTRIAL | MUNICIPALITY
WATERLINE RENEWAL TECHNOLOGIES BRAND STANDARDS
C: 0 M: 0 Y: 0 K: 100Gradient: 100%-15%
C: 69 M: 62 Y: 0 K: 100Gradient: 100%-15%
COLORS:
LIGHTRAY - 4-COLOR PROCESS (CMYK)
R:35 G: 31 B: 32Gradient: 100%-15%
R:98 G: 106 B: 249Gradient: 100%-15%
COLORS:
LIGHTRAY - WEB/DIGITAL (RGB)
C: 0 M: 0 Y: 0 K: 0
CMYK COLORS:
LIGHTRAY - ALTERNATIVE LOGOS ON SOLID COLOR (DARK) BACKGROUNDS
R: 255 G: 255 B: 255
C: 69 M: 62 Y: 0 K: 100Gradient: 100%-15%
R:98 G: 106 B: 249Gradient: 100%-15%
RGB COLORS:
C: 2 M: 100 Y: 85 K: 6
R:218 G: 26 B: 50
R:218 G: 26 B: 50
C: 2 M: 100 Y: 85 K: 6
FONT:Plateia BoldAvenir Next
FONT:Plateia BoldAvenir Next