Brand Standards 2018 DEC3 - QSC · HEX: #53565A RGB: R=83 G=86 B=90 PANTONE: Cool Gray 11 C CMYK: 44/34/22/77 PANTONE® is the property of Pantone LLC. Since most brand documents

BRAND STANDARDS

YOUR BRANDIS WHAT OTHERPEOPLE SAY ABOUTYOU WHEN YOU’RENOT IN THE ROOM.”

“

— Jeff Bezos, CEO / Founder, Amazon

THE KEY TO SUCCESSFUL BRANDING IS CONSISTENCY. WHATEVER THE DOCUMENT — ONE-SHEET; WEB BANNER; WHITE PAPER;

TRADE SHOW SIGN — EVERY TIME YOU PRESENT THE QSC BRAND IN ACCORDANCE WITH THE SPECIFICATIONS OUTLINED IN THIS GUIDE

YOU STRENGTHEN AND REINFORCE IT. IN CONTRAST, CREATING AND DISTRIBUTING MATERIALS NOT ADHERING TO THESE GUIDELINES

WILL LIMIT A BRAND BY MISSING OPPORTUNITIES TO REINFORCE A UNIQUE, DISTINCTIVE IDENTITY — A VISUAL STAMP THAT SETS AN

ORGANIZATION APART FROM THE COMPETITION.

LOGOUse of approved logos according to spec

COLORUse of approved colors according to spec

TYPOGRAPHYUse of corporate fonts as outlined in this guide

IMAGERYUse of approved photography unique to the brand

BRAND OVERVIEW 01

VISUAL COMPONENTS OF THE QSC BRAND

QSC LOGOS 02

The QSC brand mark should always appear prominently and clearly legible on all branded products, printed materials, environmental graphics, signage and electronic media. It should be placed on a white (or light) background whenever possible. If placed on a solid color, black is preferred. The logo should only appear once and be presented in a consistent format on each distinguishable product, printed page or web page. Redundant applications should be avoided whenever possible. Consistent usage of the logo adhering to the specifications outlined in this style guide across all applications such as Web, print, mobile and video is key to establishing immediate brand recognition.

The QSC only logo is used for all outbound/external customer facing applications (web, email, collateral, ads, etc.) for all BUs.

• Exception –where multiple BUs may be present at an activity – i.e. if the Systems and Cinema BUs are exhibiting at the same tradeshow we’d use the QSC Systems logo and QSC Cinema logo respectively.• Exception – Cinema – it’s at the discretion of Mark and team where and when to use the QSC Cinema logo, or the QSC only logo for their applications. For the most part, they use QSC only logo.

QSC BU LOGO USAGE• Internal applications – ie. Presentation template for summits, meetings and internal activities.

QSC Professional logo – this logo is retired, and we now have a new BU logo – QSC Live Sound - to reflect the BU name change.

CLEARSPACETo ensure the legibility of the logo, it must be surrounded with a minimum amount of clearspace. This isolates the logo from competing elements such as photography, text or background patterns that may reduce the logo’s visual impact.

The dimension “C” is defined as 50%of the logotype’s x-height and should beallowed for when the logo is placedin any layout.

C

C

C

C C

QSC LOGOS 03

Display the QSC logo in color whenever possible. On white backgrounds use a Pantone Black 6, Pantone 300 U or Pantone Cool Grey 1 logo. The logo can be placed on black or Pantone 300 backgrounds only and should be set in the colors shown below. The QSC LIVE SOUND logotype, The QSC CINEMA logotype and The QSC SYSTEMS logotype for each Business Unit are to be only used internally. If you would like to insert them into marketing collateral contact the marketing director for each deparment and is to be used at their discretion

On 100% blackor PMS Black 6background

On PMS 300U

Improper QSC usage examples

When using qsc.com, it is always centered under the logo and always in lowercase type without www.

qsc.com86 Pixels 100 Pixels Preferred Size

MINIMUM SIZE: DIGITAL

1" / 25mm

MINIMUM SIZE: PRINT

QSC LOGOS 04

HEX: #53565A

RGB: R=83 G=86 B=90

PANTONE: Cool Gray 11 C

CMYK: 44/34/22/77

PANTONE® is the property of Pantone LLC.

Since most brand documents created outside of the QSC Marketing Department are distributed for on-screen viewing, use the RGB color mode. CMYK (for office laser and offset printing) and Pantone specs are also listed below, but for most applications use the HEX and RGB specs listed below.

HEX: #0076BF

RGB: R=0 G=110 B=182

PANTONE SOLID UNCOATED: 300U

CMYK: 100/35/0/0

QSC Corporate

PANTONE: 186 C

CMYK: 2/100/85/6

HEX: #c8102e

RGB: R=200 G=16 B=46

QSC Cinema Only

HEX: #101820

RGB: R=16 G=24 B=32

PANTONE: Black 6 C

CMYK: 100/79/44/93

HEX: #d9d9d6

RGB: R=217 G=217 B=214


CMYK: 4/2/4/8

HEX: #c2c2c2

RGB: R=194 G=194 B=194

PANTONE: 428 C

CMYK: 24/19/19/0

HEX: #777779

RGB: R=120 G=119 B=222


CMYK: 55/47/44/10

COLOR 04 05

TYPOGRAPHY 05

TYPOGRAPHY

The brand features 2 Main typefaces and 2 secondary HTML alternatives — Helvetitca Neu Lt Pro 75 Bold (headers, headlines and other large or “display” text) and Eurostyle Next LT Pro Bold Extended for (product call outs, logos and product exclusivley branding by K.2. Helvetica Neue LT Pro 45 Light is to be used for all body copy. We use Archivo Black Regular for web/email headers when possible and Arial for web title/body copy as well as any corporate presentations. *Condensed versioins of Helvetica should be used only in our spec sheets due to the volume of content in the charts.

Lorem ipsum dolor sit amet, consectetur Size: 8 point (title case)Kerning: 10

Lorem ipsum dolor sit amet, consectetur* Size: 7 point*Only for spec sheet informaton colums.

Lorem ipsum dolor sit amet, consectetur* Size: 10 point*Only for spec sheet informaton colums.

lorem

Eurostile Next LT Pro Bold Extended

Archivo Black Regular

Arial Bold

Arial Regular

Eurostile Next LT Pro Regular Extended

Eurostile Next LT Pro Light Extended

lorem ipsum Size 20 (lower case) (kerning and tracking not valid in HTML)

LOREM IPSUMLorem ipsum dolor sit amet, consectetur

Size 18 (All Caps)(kerning and tracking not valid in HTML)

Size 8 (Title case)(kerning and tracking not valid in HTML)

Helvetica Neue LT Pro 75 Bold

Helvetica Neue LT Pro 45 Light

Helvetica Neue LT Pro 47 Light Condensed*

Helvetica Neue LT Pro 77 Bold Condensed*

Size: 35 (lower case) Kerning: -25

HTML & EMAIL

PRODUCT No.’sLOGO TREATMENTS

AD CAMPAIGNS

LOREM Size 20 (All Caps)

Kerning: 10

LOREM IPSUM

LOREM IPSUM

Size 18 (All Caps)Kerning: 10

Size 18 (All CapsKerning: 10

Place Title Text Here

Presentation Footer 2016

Implications to our Business • A well informed and empowered end user• Global price transparency• The role of the intermediary has drastically changed• Global competition• Consolidation of the dealer network• Margin compression

Though it is not a brand typeface, Arial is the font used for all QSC PowerPoint® content. As shown below it is used for slide copy, sub-headers and headers. Eurostile is not needed as it is present in the QSC, QSC Cinema and QSC Systems logos. An acceptable substitute for Helvetica Neue for PowerPoint presentations, Arial comes preinstalled on most all Mac and Windows computers.

PRESENTATIONS

Arial Bold

Arial

Arial Bold

TYPOGRAPHY 06

LAYOUT EXAMPLES 07

PRINT



Size: 9 (Title Case.)Kerning: -25Leading: 14 point



Size: 14 (All Caps) Kerning: 0

Size: 9 (Title Case) Kerning: 0




PMS 300U

FOCUS:

Direction: Lifestyle imagery expressing people in situtation enjoying the product. The producthierarchy should be second.

Headline: Singular action word with smaller subhead below off tothe right

LAYOUT EXAMPLES 08

PRINT











PMS 186 C

FOCUS:


Headline: Singular action word with smaller subhead below off tothe right

LAYOUT EXAMPLES 09

PRINT


Size: 78 (lower case) Kerning: -25 CMYK: 62 54 53 0









PMS 648 C


Copy: Singular action word with smaller subhead below off tothe right

FOCUS:

SYSTEMS

Though it is not a brand typeface, Archivo Black is the font used for all QSC web content. The Archivo Black font family is commonly available as a free Google Font download: https://fonts.google.com/specimen/Archivo+Black. Inversely the header graphics and fonts upon delievery to the web team are static/flat images.

WEB

deliverAV solutions for real-world applications

with confidence

Design Consideration:

Blade 1: Size: 1920w x 640h

Header Copy: Flat Image: notes for designer:

“deliver” use lower case on wording

Font: Helvetica Neue LT Pro 75 Bold

Size:75

Kerning: -25

Color: grey: hex: #afafaf

“with confidence”


Size: 35

Kerning: -25

Color: grey: hex: #afafaf

Bar: grey: hex: #afafa

Type: (First word capitalized only becuase of “AV”)

“ AV solutions for real-world applications”


Size: 20

Kerning: -25

Color: white: hex: #fdfeff

Color Buzz word: darkblue: hex: #002e5d

Leave area blank for scrolling html dot navication. Type, imagery should not conflict in this area.

Header FontsArchivo Black Regular: Size 22

live sound systems cinema

WEB 10


WEB



Header Copy: Static Image: notes for designer):

“reach” use lower case on wording


Size:75

Kerning: -25


“the masses”


Size: 35

Kerning: -25


Bar: white: hex: #fdfeff

Type: (First word capitalized)

“solutions for memorable events”


Size: 20

Kerning: -25

Color: black: hex: #101820

Buzz word: blue: hex: #0076bf


Header FontsArchivo Black Regular: Size 22


reachthe masses

solutions for memorable events

LIVE SOUND

WEB 11


WEB

deliverAV solutions for real-world applications

with confidence



Header Copy: Static Image: notes for designer):

“experience” use lower case on wording


Size:75

Kerning: -25


“the difference”


Size: 35

Kerning: -25


Bar: Color: white: hex: #fdfeff

Type: (lower case)

“solutions for unforgettable experiences”


Size: 20

Kerning: -25

Color: black: hex: #101820

Buzz word: blue: hex: #cd0e2e


Header Fonts


CINEMA

experiencethe difference

solutions for unforgettable experiences

WEB 12

outstandingtechnical achievement

K.2 SeriesTouchMixTM-30 Pro Q-SYSTM Core 510i

signal processing hardware

sound reinforcement loudspeakers

small format console technology

Vote Nowsimplified confident

time saving AV solutions for your meetings

web conferencing

excellenceawarded

back to back Teddy Award recipienent conferencingAV solutions for prompt meetings

simplified

conferencingAV solutions for prompt meetings

simplified

solutions for audio, video and control

Going forward with banner designs, the challenge of placing the header straight center when a full bleed image doesn’t allow you to do so, is solved by these variations of color and positioning. Awards, product shots, lifestyle with product are explified below.

WEB

WEB 13

Lorem Ipsum 0000

loremipsum dolore

lorem ipsum capitas dolore

headerlorem ipsum capitas dolore

product #product # product #

second header

loremlorem ipsum capitas dolore

solutions for audio, video and control

loremipsum dolore

Lorem Ipsum 0000

WEB 14

Going forward with banner designs, the challenge of placing the header straight center when a full bleed image doesn’t allow you to do so, is solved by these variations of color and positioning. Product shots, lifestyle with product are explified below.

WEB

TRADEMARK USAGE GUIDELINES 15

USING A TRADEMARK INCORRECTLY CANCAUSE IT TO BECOME DILUTED AND GENERICWHICH COULD RESULT IN A LOSS OF VALUEAND PROPRIETARY RIGHTS.

QSC® Q-SYS™ TouchMix™ WideLine™

To review the Guidelines and for a complete list of QSC trademarks, please visit www.qsc.com/trademarks.

Purpose of Trademark Usage GuidelinesThese Guidelines publish the correct usage of QSC trademarks and assist you in avoiding infringement of QSC trademark rights. QSC trademarks must always be used in the same way and get-up as set out in QSC Brand Standards and Trademark Usage Guidelines or as specified in writing by QSC. Using a trademark incorrectly can cause it to become diluted and generic which could result in a loss of value and proprietary rights.

Examples of Proper Trademark Notice SymbolsQSC and the QSC logo should be followed by the “®” symbol to identify the terms as registered trademarks. For all other trademarks, use the “TM” symbol. Refer to the trademarks listed on our Trademark Usage Guidelines. The symbols below are just a few examples of proper trademark markings.

QSC trademarks, service marks and trade names are proprietary rights of QSC, LLC. These trademarks identify genuine QSC products so that consumers know they are buying QSC high-quality products and services. These Trademark Usage Guidelines (“Guidelines” hereinafter) apply to all QSC dealers, distributors, resellers, strategic business partners, customers, advertising agencies, press agents, consultants, and any third party making reference to QSC trademarks. No party shall acquire any right in QSC trademarks or trade names, nor shall any party file applications for the registration of any sign consisting of, comprising or being confusingly similar to QSC trademarks and trade names.

EMAIL SIGNATURE WITH BANNER

John DoeExecutive Vice President

Toll Free: 800.854.4079 Mobile: 714.000.000Web: QSC.COM

QSC, LLC1675 MacArthur Blvd.Costa Mesa, CA 92626

Arial Bold 10 point

Arial Bold 9 point

QSC LOGO

Arial Reg 9 point ( Toll free U.S. only

Business unit optional(QSC.COM/SYSTEMS) Hyperlinked

Mobile # optional

Arial Italic 9 point

Social Media Icons

Address Optional

BU BANNER 600 X 120

LEGAL COPYArial Reg 6 point

Outlook Colors

Arial Bold 9 point

Outlook GreyHEX: 757070

Outlook BlueHEX: #26B1E9

Social Media ColorsHEX: 53565A

600ppi x 120ppiFile Size: 30k Max

This electronic message transmission, together with any attachments contains information from QSC, LLC or one of its affiliates which may be confidential or legally privileged. This information is intended for the use the individual(s) or entity(ies) named above, only. If you are not the intended recipient, or an employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any disclosure, copying, distribution or use of the contents of this transmission is strictly prohibited. If you have received this electronic transmission in error, please immediately notify us via reply email or by telephone to (800) 854-4079 and immediately delete any remaining copies from your system.

Social Media Hyperlinkshttps://www.facebook.com/QSCAudioProducts/https://www.instagram.com/qscaudiohttps://twitter.com/QSChttps://www.youtube.com/QSCAudioProductshttps://www.linkedin.com/company/qsc-audio-products-llc/

EMAIL SIGNATURE 16

Approved e-mail signature fonts are demonstrated below. The default font for the signature is ARIAL BOLD and ARIAL Regular. An e-mail Signature Word Doc and a business unit banner library is located on our drop box. URL: https://www.dropbox.com/sh/dime1ctqfebl28b/AAB7agrQpScwR4CKvCIQZ1Fia?dl=0

EMAIL SIGNATURE 17

John DöeExecutive Vice President

Direct: +40 00 000 00 00Mobile: +40 00 000 00 00Skype: john.döe Web: QSC.COM

QSC, LLC1675 MacArthur Blvd.Costa Mesa, CA 92626

Arial Bold 10 point

Arial Reg 9 point

Country URL Optional Hyperlinked

Social Media Hyperlinks

Arial Italic 9 point

Social Media Icons

Address Optional

LEGAL COPYArial Reg 6 point optional

Arial Bold 9 point

EMAIL SIGNATURE WITHOUT BANNER/EUROPEAN

This electronic message transmission, together with any attachments contains information from QSC, LLC or one of its affiliates which may be confidential or legally privileged. This information is intended for the use the individual(s) or entity(ies) named above, only. If you are not the intended recipient, or an employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any disclosure, copying, distribution or use of the contents of this transmission is strictly prohibited. If you have received this electronic transmission in error, please immediately notify us via reply email or by telephone to (800) 854-4079 and immediately delete any remaining copies from your system.

https://www.facebook.com/QSCAudioProducts/https://www.instagram.com/qscaudiohttps://twitter.com/QSChttps://www.youtube.com/QSCAudioProductshttps://www.linkedin.com/company/qsc-audio-products-llc/

QSC LOGO

CONTACTING MARKETING 18

WORKING WITH QSC MARKETINGIF YOU HAVE QUESTIONS OR WOULD LIKE FEEDBACK ON YOUR QSC MARKETING MATERIALS BEFORE

DISTRIBUTING FEEL FREE TO CONTACT QSC’S MARKETING DEPARTMENT. MARKETING WILL RESPOND QUICKLY

AND IN MOST CASES LAYOUT, PAGES, WEB BANNERS, SIGNAGE — ANY QSC-BRANDED PIECE OF MARKETING

COLLATERAL — CAN BE APPROVED, SOMETIMES WITH MINOR REVISIONS, WITHIN THE NEXT BUSINESS DAY.

PLEASE SEND A LOW-RESOLUTION VERSION OF YOUR FINISHED LAYOUT TO [email protected] FOR A

PROMPT RESPONSE.

DECEMBER / 2018

WWW.QSC.COM | +1·800·854·4079 | +1·714·754·6175

QSC, LLC. 1675 MacArthur Boulevard Costa Mesa, CA 92626 USA. ©2016 QSC, LLC. Al l r ights reserved.

QSC and the QSC logo are registered trademarks of QSC, LLC in the U.S. Patent and Trademark Office and

other countries.

Documents

Brand Standards 2018 DEC3 - QSC · HEX: #53565A RGB: R=83 G=86 B=90 PANTONE: Cool Gray 11 C CMYK: 44/34/22/77 PANTONE® is the property of Pantone LLC. Since most brand documents