Brand-Rex and the environment

Brand-Rex achieves Carbon Neutrality

Brand-Rex is proud to confirm that our global organisational

and operational activities have achieved Carbon Neutral

Status in accordance to PAS2060 - a new carbon neutrality

standard launched by the British Standards Institute (BSI),

developed with input from government, public and the

private sector.

A Corporate Responsibility

Sustainable future

We are committed to reducing our impact on the environment

by utilising sustainable energy sources and materials.

Helping you make a difference

Everyone is becoming more aware of climate change, but

only those who act to reduce their impact can make a

difference. Here at Brand-Rex, we are playing our part in

making that difference. By choosing to work with us, we

can also help you take a step towards a greener future.

Supporting your needs

Consumer demand for green products and environmentally

aware companies is increasing rapidly. Brand-Rex will

support your business needs through our environmental

strategy and work beside you every step of the way.

Transparency

The steps we have taken to become Carbon Neutral are

measured against the latest environmental standards and

our documents are publically available. To read more -

please visit www.brand-rex.com/environment

How we achieved Carbon Neutrality.

Measuring our footprint

Working with the market-leading adviser

on energy and emissions reduction:

CAMCO Edinburgh Centre for Carbon

Management, we have measured

the Brand-Rex organisational carbon

footprint in line with ISO14064, which

includes the compulsory Scope 1 and

2 emissions, but we have also included

voluntary scope 3 emissions.

Our footprint measurement includes all

our operational based emissions relating

to energy use, company vehicles,

product and mail deliveries and waste

as well as our Global organisation

emissions including global office

energy use, travel, accommodation and

delivering products to our customers.

Using 2009 as our Baseline year, the

Brand-Rex Carbon Footprint is 10,172

Tonnes or C02e or 47 grams per metre

of cable manufactured. For the full

report visit: www.brand-rex.com/

environment/carbonfootprint

Commitment

Brand-Rex is fully committed to our

reducing Carbon related emissions

Our target is to reduce our emissions by

20% by 2015. For our full declaration of

commitment, please visit www.brand-

rex.com/environment/commitment

This is aimed to keep us ahead of the

government targets to reduce Carbon

Emission by 34% vs 1990 baseline by

2020. http://tinyurl.com/3s6trf6

For further details on the full scope

and details of the Company Carbon

Footprint, visit www.brand-rex.com/

environment

What do we mean by Carbon? The Basics:

• Carbon reduction is not all about one

material. It relates to greenhouse gases

(GHG) emissions.

• The term ‘Carbon’ covers a range

of GHG’s: Carbon Dioxide (C02);

Methane (CH4), Nitrous Oxide

(N2O), Hydrofluorcarbons (HFC’s);

HydroChlorofluorocarbons (HCFC’s);

Perfluorocarbons (PFC’s) and Sulphur

Hexafluoride (SF6) to cover the majority.

• Each of these materials can react with

the atmosphere in different ways, and

some have a more damaging effect

than others. In order for us to relate to

a single figure, a factor called Global

Warming Potential (GWP) is used to

normalise the measurement.

• For example Methane’s GWP is 25, so

it is 25 times more harmful than C02.

We use this factor to produce a carbon

footprint result in units of “C02e”. The

‘e’ is for ‘equivalent’, which builds in the

greenhouse gases, their GWP and allows

a common unit in measurement.

Brand-Rex Initiatives: Oil Heating with energy gas

• Fuel oil to gas created 17% reduction on emissions

compared to previous year.

• Modern, efficient heating system allowing more

control over time and temperature. This creates a

more balanced workplace temperature and excludes

the need for fuel oil transport and storage - further

protecting our local environment.

Logistics & Administration

• Paperless invoicing and purchase orders: Sending

and receiving invoices in electronic PDF format

massively reduced our delivery requirements for

mail creating a 65% reduction on emissions

relating to deliveries.

• Less air transport: By opting for the more sustainable

method of transportation by sea, we have been able

to reduce our emissions caused by air freight by 18%.

Brand-Rex Initiatives: Lighting Panels

• Introducing and replacing roof lights in our

manufacturing plant allowing us to put large areas

under automatic light switching. This saves energy

but also creates a better working environment for

our staff.

Investment in Carbon Neutrality

Brand-Rex has invested in Carbon neutrality programmes to reduce our footprint.

The Brand-Rex Carbon Footprint for 2010 is 10,031 Tonnes or C02e or 41 grams

per metre of cable manufactured. For the full report visit www.brand-rex.com/

environment/carbonfootprint

Put simply, every kilometre of cable produced in 2010 was manufactured 13%

more environmentally efficient than in 2009, without this commitment our

carbon demand would have been 11,361 Tonnes of C02e.

For 2011

For 2011, we have even more initiatives underway

to drive this figure down towards our targets.

• Sub-metering allows constant monitoring of

our manufacturing processes and administration

centre. This ensures almost instant awareness to

changes in our energy profile including gas and

water consumption.

• Continued investment in the latest LED lighting,

capable of running at less than 10% energy

consumption levels of standard lights and a

lifespan of more than 10yrs.

• Product life cycle analysis to evaluate the CO2e

emissions related to our top running products

• Develop an environmental receipt for

customer orders

Renewables

We are constantly searching for new and sustainable

materials and methods of creating energy. Brand-Rex

remains committed to utilising renewable energy

sources and supporting the production of material

that has a positive effect of emission levels.

Giving Back – Carbon Offsetting

Carbon offsetting allows firms to demonstrate

an immediate commitment to environmental

sustainability. By utilising this type of

financial commitment and investment,

Brand-Rex can contribute to emissions

reduction projects in developing countries

which in turn can help to improve livelihoods

overseas and provides an opportunity to

engage staff and customers.

For all the carbon emissions created by

Brand-Rex, we have invested in programmes

to absorb the same amount and balance

the figures, thus being Carbon Neutral. Our

heavily researched programmes aim to give

back to geographical areas that relate to our

consumption. Additionally, as a technology

company, we are interested in those projects

that are using good technology as their

basis for re-generation and projects that

are created using the Clean Development

Mechanism (CDM) (http://cdm.unfccc.int/

about/index.html to find out more) and to

an accredited standard i.e. Voluntary Gold

Standard (VGS), Voluntary Carbon Standard

(VCS) (http://www.v-c-s.org/about.html),

Climate, Community and Biodiversity

Standard (CBB) or Pan Vivo.

Brand-Rex uses a large amount of materials,

mainly copper, plastic and packaging,

in developing the latest products.

Therefore, we have chosen to offset our

Carbon emissions into projects that replenish

materials from source, helping to sustain

energy sources using innovative technologies

designed with the environment in mind.

Offset Programmes:

Methane Capture from Landfill, Valparaiso Region, Chile

34% of the world’s copper is mined in Chile

This project captures and destroys methane gas - a powerful

greenhouse gas. The methane is collected from two large landfills in

central Chile and flared to prevent its release into the atmosphere,

producing significant emission reductions. Currently, most landfill

gas in Chile is released into the atmosphere without any treatment

or control. This project showcases methane capture technology and

the great emission reductions that can be achieved with it, with no

negative impact on the environment.

Keban Small Hydropower Project, Elazig Province, Turkey

A large proportion of copper for cable manufacture is purified

and converted into copper rod within this region.

This renewable energy project uses small-scale hydropower to

reduce greenhouse gas emissions by displacing electricity on

the grid produced by higher emission fossil fuel sources. This also

reduces ambient air pollution sources, such as sulphur and nitrous

dioxides associated with fossil fuel combustion.

Biomass Cogeneration, Sao Paolo, Brazil

We like this programme because it helps to offset the operational

emissions generated by fossil fuels.

The project reduces emissions by using woody biomass to displace

heavy fuel oil for heat and electricity production at a Brazilian

pulp and paper mill, and also by avoiding methane generation

from biomass waste products dumped in landfill. This could

additionally re-distribute the heavy fuel towards the plastics

industry, increasing the sustainability.

Our Global Environmental Objectives:

• Work within the PAS2060 framework to measure

and reduce our relative emission year to year

• Minimise our carbon impact by investing in green

technologies and energy efficiency at all our

manufacturing and administration sites

• Work with recognised and accredited agencies to

offset the remaining carbon impacts by investing

in sustainable projects relevant to our business

activities.

• Design our products so that their environmental

impact during manufacture, use and disposal

is diminished.

• Use raw materials, water and energy efficiently in

order to diminish our effect on the environment.

• Reduce emissions, waste and discharges from

our activities.

• Maintain high standards of safety at work for our

employees and encourage sound attitudes toward

the environment in our field of activities.

• Cooperate with our suppliers, customers and other

business partners to achieve higher environmental

standards.

• Work with our supply chain partners towards

sustainable sourcing goals

• Remain alert to new opportunities enhancing

the environmental soundness of our products

and manufacturing methods beyond what is

generally expected

For further details please visit:

www.brand-rex.com/environment

Brand-Rex Initiatives:

Environmentally Conscious Design 10GPlus Zone Cable

Brand-Rex zone cable typically has a 25% less product Carbon footprint

compared to traditional Datacentre cabling. Coupled with improved cabling

density and reduced dimensions, this improves the airflow around the cabling

and racks, helping to improve cooling and reduce energy consumption.

Reduced diameter fibre cables

Not only does our next generation of fibre cable improve the density of fibre

within an installation, these cables have an average reduction of 21% in the

product Carbon emissions.

Product Packaging

305m box improvements

Using modern, non-bleached Cardboard, a 13% reduction in the Carbon

footprint of a box has been achieved. The cardboard has an improved packing

density, to help reduce transportation.

Optimising reels

By moving from an 18” diameter reel to a 16” reel, we have improved the

packing on a pallet.

Instead of the 6 reels, we can now double this to 12 per pallet. This will allow

more products per delivery and reduce the number of HGV journeys and

associated Carbon emissions required to deliver our products.

Recycling

At Brand-Rex, we recycled 6 times more material compared to our baseline year.

By segregating and recycling more, we reduced our waste to Landfill by 40%.

We have recycling schemes for many materials, Including:

Copper, tin, aluminium, general metal, plastics , cardboard and paper

wood and Ink cartridges.

www.brand-rex.com marketing@brand-rex.com

L i t e r a t u r e R e f : E N V I R O N M E N T / E N / 1 / 0 4 1 1

The information contained in this document is valid and correct at the time of issue. However, we reserve the right to modify details without notice in the light of subsequent Standard / Specification changes and ongoing technical developments. © Brand-Rex Limited 2011

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